EOFY vs Black Friday vs Boxing Day vs Click Frenzy Australia 2026

Updated: October 2026.

Australian retail runs on four sale events, with Black Friday to Cyber Monday (27 to 30 November) and Boxing Day (26 December) still ahead, so plan your buys, then check out through ShopBack before you pay, where ShopBack Cashback works like a discount, only easier than a promo code. The next 30 days are the planning window. Amazon's October Prime event has already run, Click Frenzy Main is expected around mid-November, and Amazon Australia usually opens early Black Friday deals in the week before Black Friday. Use the gap to decide not just which event to buy at, but which retailer you will buy from when it arrives, because the same item can land AUD 100 to 400 apart between JB Hi-Fi, The Good Guys, Amazon Australia and David Jones on the day. Amazon Prime Day in July, the March and August online sale events, and the Qantas Red Tail Sale in late January and July are secondary events that stack around the Big 4. Whichever event and store you pick, Cashback through ShopBack works like a discount on the same order: no code to find, the current Cashback is shown on the store's page on ShopBack, such as JB Hi-Fi or The Good Guys, before you pay, and it doesn't use up your one promo code.

The Australian Competition and Consumer Commission's consumer guarantees guidance applies to items bought on sale as well as at full price (ACCC consumer guarantees guidance), which matters when picking the right event for your category.

The instinct is to buy everything at Black Friday because it's the biggest headline event. That's wrong. Each of the four leads different categories, and picking the wrong event for your category leaves 5 to 25 percent of discount on the table. This piece maps every major AU retail category to the winning sale event of 2026, then shows where ShopBack fits, at the current published rate, on the eligible retailer.

Verdict up front (2026 Big 4 by category)

• EOFY (final week of June 2026) wins: consumer electronics, whitegoods, small business tools, vehicles.
• Click Frenzy Mayhem (third week of May 2026) wins: mid-tier retail, pre-EOFY electronics, standalone flash-sale window.
• Black Friday to Cyber Monday (27-30 November 2026) wins: premium consumer tech (Apple, Sony, Samsung, Dyson), premium fashion, beauty, international travel packages.
• Boxing Day (26 December 2026) wins: furniture, homewares, department store clearance, clearance travel (Jan-March offseason). Compare the retailers in this guide on your exact item, then check out through ShopBack, where Cashback works like a discount code you don't have to find.

Secondary events that stack:

• March and August online sale events (18 March, mid-August 2026): fashion + beauty.
• Amazon Prime Day (mid-July 2026): mid-tier electronics, Amazon-owned brands, sub-A$200 items.
• Qantas Red Tail Sale (late January, late July): domestic and international Qantas flights.

Before you check out at JB Hi-Fi, Amazon Australia, The Iconic, David Jones or Booking.com at any of these events, go through shopback.com.au. The live rate is shown on each store's ShopBack page.

What is the cheapest month to buy appliances in Australia?

In Australia, no single month is cheapest for every appliance, but the deepest appliance discounts usually land in three windows: June (the end of financial year sales), late November (Black Friday to Cyber Monday, 27 to 30 November 2026) and late December (Boxing Day, Saturday 26 December 2026). For big whitegoods such as fridges, washing machines, dryers and dishwashers, June and December are usually the strongest months. For TVs, vacuums and small kitchen appliances, late November is usually just as good.

You do not have to take our word for it. Here is how the two biggest appliance and electronics chains describe their own calendars, at the time of writing:

• The Good Guys lists its major sale events as Boxing Day, Cyber Monday, EOFY, Easter, Father's Day and Mother's Day, and promotes Boxing Day as a key time for home appliance deals, from cooking and laundry appliances to fridges and freezers (The Good Guys Boxing Day sale page). Its Boxing Day deal categories include fridges, freezers, washing machines, dryers, dishwashers, vacuums, air conditioners, coffee machines and microwaves.
• JB Hi-Fi ran its 2025 Boxing Day sale on big-brand appliances and tech, with deal sections for kitchen appliances, whitegoods, vacuums and TVs (JB Hi-Fi Boxing Day sale page).

A month-by-month guide to appliance prices in Australia

Month	What usually happens for appliances	Usually best for
January	Boxing Day sales wind down into early January clearance	Leftover Boxing Day stock, floor models
February to April	Fewer storewide events; Easter promotions at some chains	Small kitchen appliances
May	Mother's Day promotions and Click Frenzy Mayhem	Coffee machines, hair tools, small appliances
June	EOFY sales, usually deepest in the final week before 30 June	Whitegoods, laptops, home office gear
July to October	Quieter months; Father's Day promotions before the first Sunday in September	BBQs, tech gifts
November	Black Friday to Cyber Monday (27 to 30 November 2026)	TVs, vacuums, small appliances
December	Boxing Day sales from Saturday 26 December 2026	Fridges, laundry, dishwashers, TVs

How to use the table: if your old fridge or washing machine has already died, buy now and compare a few retailers rather than wait months for a sale. If it still works, aim for the next window on the list. The Good Guys also runs a Price Beat policy against lower advertised prices elsewhere (The Good Guys), so a lower price you find at another retailer during any of these windows can still be useful at The Good Guys.

Your effective price on an appliance

The shelf price is only part of the answer. Your effective price is what you pay minus the cash ShopBack returns, and that applies in every month of the year, not just during sales. Going through ShopBack is a quick step before you pay: open The Good Guys on ShopBack or JB Hi-Fi on ShopBack, tap through to the store, then check out as normal.

Check the live rate on the store's ShopBack page before you check out. It can change, including during sale events.

TV clearance sales in Australia: when and where to look

TV clearance sales in Australia usually cluster around the same three windows as other appliances: the end of financial year in June, Black Friday to Cyber Monday in late November, and Boxing Day from 26 December. Outside those windows, retailers still run ongoing TV deal pages, so a clearance price can turn up in any month, usually on older models being sold through before newer stock arrives.

Where Australians usually look for TV clearance:

• The Good Guys lists a dedicated TV sale category in its Boxing Day sale and keeps an everyday TV deals section year round (The Good Guys Boxing Day sale page).
• JB Hi-Fi listed TVs among the headline categories of its 2025 Boxing Day sale (JB Hi-Fi Boxing Day sale page).
• Kogan sells TVs online, including its own brand, and joins online events such as Click Frenzy.
• Harvey Norman and Amazon Australia also run TV promotions during the big sale windows.

The Good Guys vs JB Hi-Fi for a clearance TV

Both chains stock the major TV brands, and neither is always cheaper. The fairest way to compare is model by model:

1. Write down the exact model number, not just the size and brand. The same screen size can come in several model years.
2. Check the price at The Good Guys and JB Hi-Fi on the same day, plus one online retailer.
3. Compare the total, including delivery, installation and wall mounting if you need them.
4. If The Good Guys is higher, its Price Beat may still let you buy there for less.
5. Before you pay, go through ShopBack so the cash it returns lowers your effective price on whichever store wins.

One reassurance for clearance buyers: the ACCC's guidance is that consumer guarantees still apply to items bought at sale prices (ACCC consumer guarantees guidance), so a discounted TV is covered by the same consumer guarantees as one bought at full price.

What are the best Boxing Day sales in Australia?

The best Boxing Day sales in Australia usually come from three groups of retailers: the electronics and appliance chains (The Good Guys, JB Hi-Fi and Harvey Norman), the department stores (Myer and David Jones) and the big online stores (Amazon Australia, Kogan and The Iconic). Boxing Day 2026 falls on Saturday 26 December. Exact start times are set by each retailer closer to the day.

Retailer	Usually best for on Boxing Day	What to check
The Good Guys	Fridges, laundry, dishwashers, air conditioners, coffee machines, TVs	Price Beat, delivery and installation
JB Hi-Fi	TVs, laptops, phones, gaming, kitchen appliances, whitegoods	Exact model number, stock in your area
Harvey Norman	Furniture, bedding, appliances, TVs	Delivery times for furniture
Myer	Fashion, homewares, manchester, beauty, toys	Brand exclusions in the sale
David Jones	Premium fashion, beauty, homewares	Brand exclusions in the sale
Amazon Australia	Small appliances, toys, Amazon devices	Seller and shipping time

If your list has one big item on it, start with the chain that specialises in that item. If it is a mixed list of clothes, homewares and gifts, a department store sale is usually the simpler shop.

Myer vs David Jones on Boxing Day

Myer and David Jones both run large Boxing Day sales across fashion, beauty and homewares, so the better pick depends on the brands you want. Myer usually covers a broader mid-price range, while David Jones leans more towards premium labels. Neither is always cheaper on the same item, so:

• Shortlist the exact item, colour and size at both.
• Check whether the brand is excluded from the sale, as some premium brands sit out.
• Read the returns window, which can matter for gifts bought in the post-Christmas sales.
• Go through ShopBack before you pay. David Jones on ShopBack shows the live rate for the store, and the cash it returns lowers what you actually pay for the order.

How to get the most from Boxing Day

• Make the list before Christmas. Note exact model numbers and current prices, so you can tell a real discount from a relabelled one.
• Compare on the day. Check two or three retailers for each item.
• Count delivery. Large appliances and furniture can carry delivery and installation fees that change the winner.
• Go through ShopBack first. Open the store's ShopBack page, tap through, then check out. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles.

Which retailer to buy from this Black Friday and Boxing Day: JB Hi-Fi vs The Good Guys vs Amazon Australia vs David Jones

Picking the right event is half the decision. The other half is the retailer, and the honest answer depends on the category: the same TV, laptop, Dyson or sofa can land AUD 100 to 400 apart between these four on the same day, and each one has a window where it is usually cheapest.

Pick	Best for	When it is cheapest	Cashback path
JB Hi-Fi	Premium TVs, laptops, Apple reseller pricing, gaming, headphones	Thu 26 to Fri 27 Nov (Black Friday), again at EOFY	Activate ShopBack, then shop JB Hi-Fi
The Good Guys	Whitegoods, large appliances, delivery and installation bundles	EOFY final week of June, then its late-November Black Friday run	Activate ShopBack, then shop The Good Guys
Amazon Australia	Amazon devices, brand toys, small appliances, mid-tier TVs	Early deals usually start the week before Black Friday, deepest Fri 27 to Mon 30 Nov	Activate ShopBack, then shop Amazon Australia
David Jones	Premium fashion, beauty gift sets, homewares and manchester	Black Friday for fashion, Boxing Day (26 Dec) for home and clearance	Activate ShopBack, then shop David Jones

Compare JB Hi-Fi, The Good Guys, Amazon Australia and David Jones on the day, buy from whichever wins on your exact item, and go through ShopBack before you pay.

What ShopBack does across the sale calendar

ShopBack is a Cashback platform used across Australia. Cashback through ShopBack works like a discount on the same order, with no code to find. Sign up at shopback.com.au, install the Chrome extension, and click through from ShopBack to the retailer before checkout at each event. Cashback pending appears in a few days and confirms after the retailer clears the sale.

Cashback rates can change during sale windows, so check each store's ShopBack page for the live rate before you buy. ShopBack Snaps (Australia only) covers select in-store receipt offers listed in the app.

Sale event by sale event

EOFY (End of Financial Year, late June 2026)

Dates: peaks in the two weeks before 30 June 2026 with deepest discount volume in the final 3 to 7 days. The Australian Taxation Office publishes 30 June as the standard end of the Australian income year (Australian Taxation Office EOFY guidance, retrieved September 2026).

Why it peaks in electronics/whitegoods: Australian tax deductions on work-from-home equipment, small-business assets, and tools of trade drive June retail spend. Sole traders, contractors, and small-business owners front-load capex spend into the June quarter to claim depreciation in the current tax year. Consumer response is retailers running deep discounts on business-adjacent SKUs (laptops, printers, monitors, ergonomic office chairs, kitchen appliances used for work-from-home).

Categories peaking at EOFY:

• Consumer electronics (JB Hi-Fi, The Good Guys, Harvey Norman, Amazon Australia)
• Whitegoods and home appliances (Bosch, Miele, Fisher & Paykel dishwashers, LG and Samsung TVs)
• Small business tools (Officeworks laptop and printer, Apple education pricing on iPad and MacBook)
• Vehicle year-end plate clearances

Cashback via ShopBack on eligible EOFY retailers at the current published rate applies to EOFY sale pricing. Check the JB Hi-Fi ShopBack page, The Good Guys ShopBack page, and Amazon Australia ShopBack page before you click through.

Click Frenzy Mayhem (third week of May 2026)

Dates: 53-hour flash-sale window, typically launching 7pm Tuesday and running through midnight Thursday in the third week of May 2026.

Why it peaks as a standalone May event: Click Frenzy is Australian-native, launched 2012, and has captured the "there's no other major sale event in May" slot in Australian retail. Participating retailers include mid-tier ecommerce brands (Kogan), fashion (THE ICONIC), electronics, home and travel.

Categories peaking at Click Frenzy Mayhem:

• Mid-tier retail (Kogan, THE ICONIC)
• Pre-EOFY electronics (2 to 6 weeks ahead of EOFY, sometimes deeper on specific SKUs)
• Travel booking discounts (Booking.com, Agoda, Trip.com run exclusive Click Frenzy offers)

Click Frenzy runs multiple events per year: Click Frenzy Mayhem in May, Click Frenzy Julove in July, Click Frenzy November coinciding with Black Friday. Mayhem is the largest May standalone. Cashback via ShopBack on Click Frenzy participating retailers at the current published rate applies during the 53-hour window.

Black Friday to Cyber Monday (27-30 November 2026)

Dates: Black Friday falls 27 November 2026. Cyber Monday follows 30 November 2026. Most Australian retailers extend to Black November (early November) through Cyber Monday. JB Hi-Fi anchors this window with its dedicated Black Friday hub year on year (JB Hi-Fi Black Friday hub, retrieved September 2026), and Amazon Australia opens matching Gold Box deals across the same window (Amazon Australia Black Friday hub, retrieved September 2026).

Why it peaks in premium tech and fashion: Black Friday has become Australia's largest ecommerce sale event by transaction volume. Deepest single-day discounts on premium tech (Apple, Sony, Samsung, Dyson), premium fashion (The Iconic, David Jones, Myer, ASOS), premium beauty (Sephora, Mecca, Adore Beauty), and international travel package deals (Booking.com, Agoda, Expedia).

Categories peaking at Black Friday 2026:

• Premium consumer tech: the latest iPhone Pro, iPad, MacBook, AirPods, Sony noise-cancelling headphones, Sony PlayStation, Samsung Galaxy S26 ecosystem, Dyson vacuums and hair tools.
• Premium fashion: The Iconic, David Jones, Myer, ASOS site-wide 20 to 40 percent.
• Premium beauty: Sephora, Mecca, Adore Beauty (biggest single Adore Beauty event outside its March and August sale events).
• International travel packages: Booking.com, Agoda, Expedia, Trip.com run November hotel and package promos.

Cashback via ShopBack applies to Black Friday sale prices at the retailers above that are listed on ShopBack. Check each store's ShopBack page for the live Black Friday rate.

Boxing Day (26 December 2026)

Dates: Boxing Day is 26 December 2026 (Saturday in 2026). Sale typically runs 24 or 25 December (pre-launch) through 2 January 2027.

Why it peaks in furniture/homewares/clearance travel: Boxing Day is the traditional Australian clearance event where retailers dump pre-Christmas stock that didn't sell, department stores mark down all seasonal merchandise, and furniture retailers clear inventory ahead of the January new-year buying cycle.

Categories peaking at Boxing Day 2026:

• Furniture (Freedom Furniture, Fantastic Furniture, Temple & Webster, Nick Scali) with 6 to 10 week delivery aligned to February 2027 move-ins.
• Homewares and manchester (David Jones home, Myer manchester, Sheridan, Adairs).
• Department store fashion clearance (David Jones, Myer).
• Clearance travel packages for January-March 2027 offseason (Bali low season, Fiji cyclone-season deals, cross-Tasman).
• Post-Christmas beauty gift-set clearance.

Cashback via ShopBack on Freedom, Temple & Webster, David Jones, Myer, Booking.com, and Agoda at the current published rate applies to Boxing Day sale pricing.

Category-by-category winning event

Category	EOFY	Click Frenzy Mayhem	Black Friday	Boxing Day
Premium TV (LG G-series OLED, Samsung QD-OLED, Sony Bravia flagship)	Second	Fourth	First	Third
Previous-gen TV clearance	First	Third	Second	Second
Apple iPhone / iPad / MacBook	Second	Fourth	First	Third
Dyson vacuums / hair tools	Third	Fourth	First	Second
Sony PlayStation	Fourth	Third	First	Second
Whitegoods (Bosch, Miele, F&P)	First	Third	Second	Second
Small business laptop/printer	First	Second	Third	Fourth
Premium fashion (The Iconic, David Jones)	Fourth	Third	First	Second
Fast fashion (ASOS, Cotton On)	Fourth	Third	First	Second
Premium beauty (Sephora, Mecca)	Fourth	Third	First	Second
Adore Beauty	Second (March and August sale events)	Third	Second	Third
Drugstore beauty (Priceline, Chemist Warehouse)	Third	Third	Second	Second
Furniture (Freedom, Fantastic, Temple & Webster)	Second	Third	Third	First
Homewares (Sheridan, Adairs)	Third	Third	Second	First
International travel packages	Third	Second	First	Second
Clearance travel (offseason)	Third	Third	Second	First
Mid-tier retail (Kogan)	Third	First	Second	Third

Sale event calendar 2026 (all major events)

Status as of 9 October 2026: Click Frenzy Mayhem, EOFY, the August online sale event (13 to 16 August), Amazon Prime Day, Click Frenzy Julove and Amazon's October Prime event have all run for 2026. Still to come: Click Frenzy Main (expected 10 to 12 November), Black Friday to Cyber Monday (27 to 30 November) and Boxing Day (26 December).

Primary Big 4:

• Click Frenzy Mayhem: third week of May 2026 (typically 19-21 May, verify at clickfrenzy.com.au)
• EOFY: peaks final 2 weeks of June, deepest 25-30 June 2026
• Black Friday: 27 November 2026 (Cyber Monday 30 November 2026)
• Boxing Day: 26 December 2026 (sale extends to 2 January 2027)

Secondary events that stack:

• March and August online sale events: 18 March 2026 and mid-August 2026
• Amazon Prime Day: typically mid-July 2026
• Click Frenzy Julove: mid-July 2026
• Click Frenzy November (Main): expected around 10 to 12 November 2026, not yet officially announced (runs ahead of Black Friday week)
• Qantas Red Tail Sale: late January 2026, late July 2026
• Mid-year fashion clearance: mid-January and mid-July at Country Road, Witchery, Seed Heritage

Reference numbers to sanity-check any sale-event decision

Three attributed reference numbers Australian sale-event shoppers can use:

• The Australian income year ends 30 June, and the Australian Taxation Office publishes 31 October as the standard due date for self-preparer personal returns (Australian Taxation Office EOFY guidance, retrieved September 2026).
• The Australian Competition and Consumer Commission's guidance is that consumer guarantees still apply to items bought at sale prices (ACCC consumer guarantees guidance, retrieved September 2026), so a defective sale item is still refundable, repairable, or replaceable on the same rules.
• Click Frenzy publishes its Mayhem event as an Australian online-only 53-hour flash sale window each May (Click Frenzy official calendar, retrieved September 2026), and David Jones runs a dedicated Boxing Day hub every December (David Jones Boxing Day sale hub, retrieved September 2026).

When to wait, when to buy now

Wait for the next sale event if:

• Your category has a clear winning event more than 6 weeks away.
• You are not on a fixed deadline (moving date, gift deadline).
• The discount typical for your category at the next event is 15+ percent below current pricing.

Buy now if:

• You need the item within the next 4 weeks.
• Your category's next winning event is more than 8 weeks away and you can't wait.
• The item is currently at end-of-line clearance pricing that beats typical sale event discounts.
• Cashback via ShopBack at the current published rate is high on the retailer today (uplifted Cashback windows sometimes offset the wait for the next sale).

How to use ShopBack across sale events

1. Sign up at shopback.com.au (free).
2. Install the Chrome extension (essential during sale windows for the auto-ping on eligible sites).
3. Bookmark the ShopBack pages of your target retailers 2 to 4 weeks before each sale event.
4. On the sale day, check the current published Cashback rate on each merchant page (some change during the event).
5. Open each store from its ShopBack page and finish the order.
6. Cashback pending appears in a few days and confirms after the retailer clears the sale, then pays out to a linked Australian bank account.

Category-specific tips:

• TVs and consumer electronics: JB Hi-Fi, The Good Guys, Amazon Australia at Black Friday and EOFY.
• Fashion: The Iconic, David Jones, Myer, ASOS at Black Friday and the March and August online sale events.
• Beauty: Adore Beauty at the March and August online sale events, Sephora during its member sale events. Cashback via ShopBack at the current published rate on eligible retailers.
• Furniture: Freedom, Temple & Webster at Boxing Day.
• Travel: Booking.com, Agoda, Expedia, Trip.com at Black Friday for international packages and Boxing Day for clearance.

Verdict by shopper persona

The premium tech shopper (iPhone, iPad, MacBook, Sony, Dyson): Black Friday 27-30 November 2026. Cashback via ShopBack on JB Hi-Fi and Amazon Australia at the current published rate.

The whitegoods buyer (Bosch dishwasher, Miele oven, Fisher & Paykel fridge): EOFY final week of June 2026. Cashback via ShopBack on The Good Guys and JB Hi-Fi at the current published rate.

The fashion shopper: Black Friday for premium (The Iconic, David Jones) and the March and August online sale events (18 March or mid-August) for mid-range. Cashback via ShopBack on eligible retailers at the current published rate.

The furniture shopper (moving in Feb 2027): Boxing Day 26 December 2026, delivery aligned to February 2027 move-in. Cashback via ShopBack on Freedom and Temple & Webster at the current published rate.

The travel booker for 2027 trips: Black Friday for international packages, Boxing Day for January-March offseason clearance, Qantas Red Tail Sale for flights. Cashback via ShopBack on Booking.com, Agoda, Expedia, Trip.com at the current published rate.

The small business owner: EOFY final week of June 2026 for laptop, printer, monitor. Cashback via ShopBack on JB Hi-Fi and Amazon Australia at the current published rate.

Where Cashback fits

Cashback is the step after you have chosen the event and the retailer, not the reason to choose either. Once the category table above has pointed you at Black Friday or Boxing Day, and the price on your exact item has decided between JB Hi-Fi, The Good Guys, Amazon Australia and David Jones, open that store from its ShopBack page and finish the order. The live rate is shown on each merchant's ShopBack page on the day.

The same routine covers the rest of a Q4 list. Fashion at The Iconic and Myer, beauty at Sephora and Adore Beauty, Boxing Day furniture at Freedom and Temple & Webster, and January travel at Booking.com and Agoda all run through activate, click through, pay.

ShopBack Cashback is paid by ShopBack, separately from retailer loyalty points and credit card rewards. Each store's ShopBack page shows its live rate.

Frequently asked questions

What is the biggest sale event in Australia in 2026?

Black Friday to Cyber Monday (27-30 November 2026) is Australia's largest by ecommerce transaction volume, followed by Boxing Day. EOFY is largest by dollar volume in electronics/whitegoods driven by tax-deduction spend. Click Frenzy Mayhem is the strongest standalone May event. Each peaks in different categories: EOFY electronics/whitegoods; Black Friday premium tech and fashion; Boxing Day furniture and clearance travel; Click Frenzy Mayhem mid-tier retail. At all four, check out at JB Hi-Fi, Amazon Australia, The Iconic, David Jones or Booking.com through ShopBack, where Cashback works like a discount code you don't have to find.

When is EOFY 2026 in Australia and which categories peak?

EOFY sales peak in the two weeks before 30 June 2026 with deepest discount in the final 3-7 days. Categories that lead: consumer electronics, whitegoods and home appliances (Bosch, Miele, Fisher & Paykel dishwashers, LG and Samsung TVs), small-business tools (Officeworks laptops/printers), vehicles. Fashion, beauty, and travel are typically weaker at EOFY versus Black Friday and Boxing Day. Cashback via ShopBack on JB Hi-Fi, The Good Guys, Amazon Australia at the current published rate applies.

When is Black Friday 2026 in Australia and which categories peak?

Black Friday 2026 falls Friday 27 November, Cyber Monday Monday 30 November. Retailers extend the sale from early November (Black November) through to Cyber Monday. Categories that peak: premium consumer tech (Apple iPhone, iPad, MacBook, AirPods, Sony, Samsung, Dyson), premium fashion (The Iconic, David Jones, Myer, ASOS), premium beauty (Sephora, Mecca, Adore Beauty), international travel packages. Cashback via ShopBack at the current published rate applies to Black Friday sale prices at eligible ShopBack stores.

Should I buy at Black Friday or Boxing Day in Australia in 2026?

Depends on category. Premium tech and premium fashion: Black Friday wins with deeper single-day discounts. Furniture (Freedom, Fantastic, Temple & Webster), homewares (David Jones home, Myer manchester), and clearance travel: Boxing Day wins because retailers clear post-Christmas inventory. Cashback via ShopBack on eligible retailers at the current published rate applies at both events.

What is Click Frenzy Mayhem and when does it happen in 2026?

Click Frenzy Mayhem is an Australian online-only 53-hour flash sale, typically launching third week of May 2026. Multiple Click Frenzy events run per year (Mayhem May, Julove July, November coinciding with Black Friday). Categories peaking at Mayhem: mid-tier retail (Kogan, THE ICONIC), pre-EOFY electronics, travel booking discounts. Cashback via ShopBack on participating retailers at the current published rate applies.

When is the best time to buy a TV in Australia in 2026?

TV pricing bottoms at three windows in 2026: Black Friday to Cyber Monday for current-year LG G-series OLED, Samsung QD-OLED, Sony Bravia flagships; EOFY final week of June for last-year clearance; Boxing Day for post-Christmas clearance. Amazon Prime Day mid-July is a fourth window for mid-tier TVs. Black Friday wins on 65-85 inch flagship OLED; EOFY wins on 55-65 inch previous-generation. Cashback via ShopBack on JB Hi-Fi, The Good Guys, Amazon Australia at the current published rate applies.

When is the best time to buy fashion in Australia in 2026?

Three windows: the March and August online sale events (18 March 2026 and mid-August) for The Iconic, David Jones, Myer, ASOS site-wide 20-30 percent; Black Friday to Cyber Monday (27-30 November) for premium brands and imported fashion; Boxing Day (26 December) for department store clearance. Off-season fashion at Country Road, Witchery, Seed Heritage discounts 30-50 percent in mid-January and mid-July. Cashback via ShopBack at the current published rate applies.

When is the best time to book travel deals in Australia in 2026?

Three windows: Boxing Day (26 December 2026) for January-March offseason clearance packages; Black Friday to Cyber Monday for international package deals; Qantas Red Tail Sale (late January, late July) for domestic and international Qantas flights. Non-event weeks: Booking.com, Agoda, Expedia, Trip.com run rolling deal windows. Cashback via ShopBack on hotel and package bookings at the current published rate applies year-round.

When is the best time to buy furniture in Australia in 2026?

Boxing Day 26 December 2026 and the two weeks following, when Freedom Furniture, Fantastic Furniture, Temple & Webster, Nick Scali clear pre-Christmas stock. Furniture also discounts at EOFY but not as deeply as Boxing Day. Black Friday furniture discounts are shallow because delivery windows don't align with pre-Christmas urgency. Cashback via ShopBack on eligible furniture retailers at the current published rate applies to Boxing Day sale pricing.

How does Cashback via ShopBack work across Australia's Big 4 sale events in 2026?

Cashback through ShopBack works like a discount on the same order, with no code to find. Sign up at shopback.com.au, install the Chrome extension, and click through from ShopBack to the retailer before checkout at each event. Cashback pending appears in a few days and confirms after the retailer clears the sale. The rate can change during EOFY, Black Friday or Boxing Day, so check the live rate on the store's ShopBack page. ShopBack Snaps (Australia only) covers select in-store receipt offers listed in the app.

Should I buy a laptop from JB Hi-Fi, The Good Guys or Amazon Australia on Black Friday 2026, or wait for Boxing Day?

Buy on Black Friday, not Boxing Day: laptops are a Black Friday and Cyber Monday category, and Boxing Day clearance rarely covers current-generation models. Between the three, JB Hi-Fi is the pick for MacBook and gaming laptops, with the deepest cuts on Thursday 26 and Friday 27 November. The Good Guys suits households buying a laptop alongside a TV or appliance in one delivery. Amazon Australia tends to win on Windows ultrabooks and Chromebooks and usually starts its Black Friday deals earliest, in the week before Black Friday. Shortlist the exact model at all three, then open the winner from its ShopBack page and finish the order; the live rate is shown on each merchant's ShopBack page.

What is the cheapest month to buy appliances in Australia?

No single month is cheapest for every appliance, but in Australia the deepest appliance discounts usually land in June (EOFY), late November (Black Friday to Cyber Monday) and late December (Boxing Day). For fridges, washing machines, dryers and dishwashers, June and December are usually the strongest months; for TVs, vacuums and small appliances, late November is usually just as good. The Good Guys lists Boxing Day, Cyber Monday and EOFY among its major sale events. Your effective price is what you pay minus the cash ShopBack returns, so go through ShopBack before you check out.

When do TV clearance sales happen in Australia?

TV clearance sales in Australia usually cluster around EOFY in June, Black Friday to Cyber Monday in late November and Boxing Day from 26 December, usually on older models being sold through before newer stock arrives. The Good Guys and JB Hi-Fi both feature TVs in their Boxing Day sales. Compare the exact model number at two or three retailers on the same day, and remember that consumer guarantees still apply to items bought at sale prices, according to the ACCC.

What are the best Boxing Day sales in Australia?

The best Boxing Day sales in Australia usually come from the electronics and appliance chains (The Good Guys, JB Hi-Fi, Harvey Norman), the department stores (Myer and David Jones) and the big online stores (Amazon Australia, Kogan, The Iconic). Start with the chain that specialises in your main item, compare two or three retailers on the day, then go through ShopBack before you pay so the cash it returns lowers your effective price.

When is Boxing Day 2026 in Australia?

Boxing Day 2026 is Saturday 26 December 2026. Each retailer sets its own sale start time closer to the day.

Should I shop the Myer or David Jones Boxing Day sale?

It depends on the brands you want. Both run large Boxing Day sales across fashion, beauty and homewares; Myer usually covers a broader mid-price range, while David Jones leans more towards premium labels. Neither is always cheaper on the same item, so compare the exact item at both, check whether the brand is excluded from the sale, and read the returns window before you buy.

Ready to shop the calendar

• JB Hi-Fi via ShopBack
• Amazon Australia via ShopBack
• The Iconic via ShopBack
• David Jones via ShopBack
• Booking.com via ShopBack
• Agoda via ShopBack
• The Good Guys via ShopBack
• Freedom Furniture via ShopBack

Not a ShopBack member yet? Sign up free at shopback.com.au. The Chrome extension pings the current published Cashback rate the moment you land on eligible retailer sites.

About this article

As of 2026-09-04, sale event dates, Cashback rates, and retailer participation are subject to change. Verify current pricing on each retailer and Cashback rate on the ShopBack merchant page before purchasing. Editorial coverage in this article is independent of which retailers appear on ShopBack.