Black Friday Australia 2026 Calendar: Retailers, Dates, Discount Depth

Black Friday 2026 lands on Friday 27 November, with Cyber Monday on Monday 30 November, and the countdown has already started: Click Frenzy Main is expected around 10 to 12 November, and Amazon Australia usually opens its early Black Friday deals around Wednesday 18 November. Between now and early November the useful work is deciding which retailer you will buy each item from, so that on the day you only compare three prices instead of ten. In practice, "Black Friday" in Australia now spans a full week from Monday 23 November through the weekend and into Cyber Monday. This is the retailer-by-retailer 2026 calendar, discount-depth ranges by category, and the situations where Black Friday beats or loses to EOFY and Boxing Day. Whichever retailer wins, Cashback through ShopBack works like a discount on the same order: no code to find, the current Cashback is shown on the store's page on ShopBack, such as JB Hi-Fi or Amazon Australia, before you pay, and it doesn't use up your one promo code.

💡 Earn Cashback at Black Friday retailers on ShopBack. Takes 2 minutes to sign up. No code to find or type.

The 2026 dates at a glance

Event	Date	What kicks off
Amazon Australia early Black Friday	18 to 20 November 2026	Amazon devices, household basics, Kindle, Fire TV
Kogan early Black Friday	20 to 22 November 2026	Electronics, appliances, cross-border
Singles Day (last shot)	11 November 2026	Cross-border, K-beauty, AliExpress
Click Frenzy Main	10 to 12 November 2026 (expected, not yet officially announced)	Australian retailer participation, tech and fashion
Black Friday Week starts	Monday 23 November 2026	Most major AU retailers
Black Friday	Friday 27 November 2026	Deepest cuts across almost every retailer
Small Business Saturday	Saturday 28 November 2026	Independents, boutiques, online-only
Cyber Sunday	Sunday 29 November 2026	Online-only tail
Cyber Monday	Monday 30 November 2026	Laptops, small electronics, online-only extras
Cyber Week tail	1 to 4 December 2026	Remnant deals, price-match extensions

The window from Monday 23 November to Friday 4 December is functionally one continuous 12-day promotional period at most major retailers.

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Which electronics retailer to buy from on Black Friday 2026: JB Hi-Fi vs The Good Guys vs Amazon Australia

The honest answer depends on what is in the basket and how much you value delivery and price matching. The same TV, laptop or vacuum can land AUD 100 to 400 apart between these three on the Friday, so the retailer choice matters more than the day you buy.

Pick	Best for	When it is cheapest	Cashback path
JB Hi-Fi	TVs, laptops, headphones, gaming, Apple reseller pricing	Thu 26 to Fri 27 Nov, when it matches competitor ads	Activate ShopBack, then shop JB Hi-Fi
The Good Guys	White goods, large appliances, delivery and installation	Fri 27 Nov inside its Thu 19 to Mon 30 Nov run	Activate ShopBack, then shop The Good Guys
Amazon Australia	Amazon devices, brand toys, small appliances, marketplace-priced brands	Wed 18 Nov early start, deepest Fri 27 to Mon 30 Nov	Activate ShopBack, then shop Amazon Australia

Compare JB Hi-Fi, The Good Guys and Amazon Australia on the day, buy from whichever wins on your exact model number, and go through ShopBack before you pay.

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Retailer-by-retailer 2026 Black Friday calendar

The following table is a summary of typical Black Friday behaviour at major Australian retailers, based on prior-year patterns. Exact 2026 dates and terms are confirmed by each retailer closer to the event.

Electronics and appliances

Retailer	Sale starts	Peak day	Typical discount depth
The Good Guys	Thu 19 Nov (runs to Mon 30 Nov)	Fri 27 Nov	15 to 35% off TVs, electrical appliances, white goods and tech
JB Hi-Fi	Mon 23 Nov	Thu 26 to Fri 27 Nov	15 to 40% off TVs, laptops, headphones
Harvey Norman	Mon 23 Nov	Fri 27 Nov to Sun 29 Nov	20 to 40% off appliances
Bing Lee	Wed 25 Nov	Fri 27 Nov	15 to 35% off, price-match aggressive
Officeworks	Mon 23 Nov	Fri 27 to Mon 30 Nov	15 to 30% off tech and office
Amazon Australia	Wed 18 Nov	Fri 27 to Mon 30 Nov	20 to 50% off Amazon devices, 10 to 40% off major brands
Kogan	Fri 20 Nov	Fri 27 Nov	15 to 50% off electronics and appliances
eBay Australia	Tue 24 Nov	Fri 27 to Mon 30 Nov	10 to 30% off (Plus member codes typically deepest)
MyDeal	Mon 23 Nov	Fri 27 Nov	15 to 40% off homewares and appliances

Fashion and lifestyle

Retailer	Sale starts	Peak day	Typical discount depth
The Iconic	Wed 25 Nov	Fri 27 to Sun 29 Nov	20 to 50% off, sitewide plus deeper on beauty and shoes
ASOS Australia	Mon 23 Nov	Fri 27 to Mon 30 Nov	20 to 60% off sitewide
Cotton On Group (Cotton On, Cotton On Body, Rubi, Typo, Supre, Factorie)	Mon 23 Nov	Fri 27 Nov	30 to 60% off sitewide
Country Road Group (Country Road, Trenery, Witchery, Politix, Mimco)	Wed 25 Nov	Fri 27 to Sun 29 Nov	25 to 40% off (typically shallower than Boxing Day clearance)
Uniqlo Australia	Mon 23 Nov	Thu 26 to Fri 27 Nov	15 to 40% off select lines
David Jones	Wed 25 Nov	Fri 27 Nov	20 to 50% off with tiered spend bonuses
Myer	Wed 25 Nov	Fri 27 to Sun 29 Nov	20 to 60% off across departments
Big W, Kmart, Target	Mon 23 Nov	Fri 27 Nov	15 to 40% off, toys and homewares deepest
Nike Australia	Tue 24 Nov	Fri 27 to Mon 30 Nov	20 to 40% off (excludes many limited releases)
Adidas Australia	Tue 24 Nov	Fri 27 to Mon 30 Nov	20 to 40% off
lululemon Australia	Fri 27 Nov	Fri 27 to Mon 30 Nov	10 to 30% off select lines only (limited discounting)
Sephora, Mecca, Adore Beauty	Tue 24 Nov	Fri 27 to Mon 30 Nov	15 to 30% off beauty (typically shallower than Click Frenzy Mayhem in May)
Chemist Warehouse	Mon 23 Nov	Fri 27 to Sun 29 Nov	20 to 50% off beauty and health

Home, furniture, and outdoor

Retailer	Sale starts	Peak day	Typical discount depth
IKEA Australia	Fri 27 Nov (limited)	Fri 27 to Sun 29 Nov	Modest, member offers deeper (IKEA discounts shallowly)
Freedom	Mon 23 Nov	Fri 27 to Sun 29 Nov	20 to 40% off sofas and furniture
Amart Furniture	Wed 25 Nov	Fri 27 to Sun 29 Nov	25 to 40% off
Adairs	Mon 23 Nov	Fri 27 to Mon 30 Nov	25 to 50% off manchester (Boxing Day usually deeper)
Koala, Sleeping Duck, Emma	Mon 23 Nov	Fri 27 to Mon 30 Nov	20 to 40% off mattresses
Bunnings	limited	limited	Bunnings does not run heavy Black Friday promotions; Father's Day and Christmas Toy Sale are stronger
BCF, Anaconda, Macpac, Kathmandu	Mon 23 Nov	Fri 27 to Sun 29 Nov	20 to 50% off (better on Kathmandu near Boxing Day)

Grocery and everyday

Retailer	Sale starts	Peak day	Typical discount depth
Coles, Woolworths, Aldi	limited	limited	Grocers do not run Black Friday specifically; usual weekly specials apply
Dan Murphy's, BWS, First Choice	Tue 24 Nov	Fri 27 to Sun 29 Nov	15 to 30% off spirits, spot deals on wine

Travel

Retailer	Sale starts	Peak day	Typical discount depth
Webjet	Wed 25 Nov	Fri 27 to Mon 30 Nov	Advance-booking fare discounts, hotel bundle savings
Expedia, Wotif, Trip.com	Wed 25 Nov	Fri 27 to Mon 30 Nov	Package savings, member coupon codes
Booking.com, Agoda	Thu 26 Nov	Fri 27 to Mon 30 Nov	Genius and VIP tier discount uplifts
Luxury Escapes	Mon 23 Nov	Thu 26 to Fri 27 Nov	Package discounts on 4-star and 5-star
Qantas, Virgin Australia	Tue 24 Nov	Fri 27 to Sun 29 Nov	Advance-fare specials to Asia and the Pacific

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Discount depth by category: Black Friday vs the year's other windows

Not every category peaks on Black Friday. Compare against EOFY (late June) and Boxing Day (26 December).

Category	Best window	Second-best	Black Friday depth vs best
TVs (65"+ premium OLED, QLED)	Black Friday	Boxing Day	Deepest window of year
TVs (entry, under 55")	Black Friday	Click Frenzy Main	Deepest window of year
Laptops (Windows, gaming)	Black Friday / Cyber Monday	EOFY	Deepest window of year
Laptops (MacBook, via JB Hi-Fi or Officeworks reseller)	Black Friday week	Back-to-Uni (Feb)	Deepest window of year
Apple direct (iPhone, iPad, Watch)	Reseller Black Friday	Back-to-Uni	Shallow (5 to 12%)
Gaming consoles and bundles	Black Friday	Cyber Monday	Deepest window of year
Headphones and premium audio	Black Friday	Prime Day (Jul)	Deepest window of year
White goods (fridge, washer, dryer)	EOFY	Black Friday	5 to 10 pp shallower than EOFY
Small appliances (Dyson, KitchenAid, Nespresso)	Black Friday	Click Frenzy Mayhem	Deepest window of year
Toys	Black Friday	Click Frenzy Main	Deepest window of year for Christmas
Fashion (Australian mid-market)	Click Frenzy Mayhem	Boxing Day clearance	Shallow to moderate
Fashion (international: ASOS, Nike, Adidas)	Black Friday	Cyber Monday	Deepest window of year
Beauty (mainstream Sephora, Mecca)	Click Frenzy Mayhem	Black Friday	Moderate
Beauty (K-beauty, cross-border)	Singles Day (11.11)	Black Friday	Moderate
Mattresses	EOFY	Black Friday	5 to 10 pp shallower than EOFY
Furniture	EOFY	Boxing Day	Similar to Boxing Day
Manchester, bedding, towels	Boxing Day	EOFY (winter)	10 pp shallower than Boxing Day

The verdict: Black Friday is the year's deepest window for electronics, gaming, toys, small appliances, headphones, and international fashion. It is not the best window for white goods (EOFY wins), fashion clearance (Boxing Day wins), or Apple products directly (both are shallow).

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Which retailer is likely to have the best deal on your category

• Premium TV (LG OLED, Samsung QLED, Sony BRAVIA): JB Hi-Fi, Harvey Norman, The Good Guys, Bing Lee. Compare all four; the same TV varies AUD 100 to 400 between them on Black Friday.
• Gaming console (PlayStation, Xbox, Nintendo Switch) plus games bundle: Amazon Australia, EB Games, JB Hi-Fi, Big W. Amazon usually wins on the console; EB or JB win on bundle inclusions.
• Windows laptop (Dell, HP, Lenovo, Asus): JB Hi-Fi, Officeworks, Amazon Australia, direct manufacturer sites.
• MacBook or iPad: JB Hi-Fi and Officeworks (5 to 12% off direct Apple pricing), Amazon Australia (variable, sometimes deeper on refurb).
• Dyson vacuum, hair care, or air treatment: Dyson direct (offers extras like tools and warranty), Amazon Australia, JB Hi-Fi, Myer.
• Nike, Adidas, ASICS sneakers (non-limited): brand direct sites, The Iconic, MyDeal (occasionally deeper on stock closeouts).
• Kids toys for Christmas: Big W, Kmart, Amazon Australia, Target, Myer. Big W usually leads on selection; Amazon leads on price on brand toys.
• Small kitchen appliance (KitchenAid, Nespresso, Ninja, Breville): Amazon Australia, David Jones, Myer, Harvey Norman, Kitchen Warehouse.
• Mattress (Koala, Sleeping Duck, Emma): brand direct sites, MyDeal, occasionally Amazon.
• Homewares and manchester: Adairs, Sheridan, Bed Bath N' Table (wait for Boxing Day for the deepest cuts here).

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Black Friday 2026 pitfalls

1. "Was" prices that never held. ACCC guidance on sale pricing requires the compared price to be a real recent price. Retailers occasionally inflate "was" prices in the weeks before Black Friday. Cross-check the price history on the retailer's own product page (some show 30-day price history), Amazon price trackers (camelcamelcamel where available), or the Wayback Machine snapshot of the product page from October.
2. "Doorbuster" bait items that sell out in minutes. Loss-leader items (a 65-inch TV under AUD 800) are usually genuine but count in the low hundreds nationally. Have a backup shortlist.
3. Store-credit "instant discount" bundles. Some Black Friday offers pair a discount with a store-credit hook (spend AUD 500 get AUD 100 back as store credit). Store credit expires and locks you to that retailer. Ignore the promo value if you would not spend that credit anyway.
4. Sitewide 30% off with exclusions. Uniqlo, Country Road, and premium brands exclude a large percentage of the range from Black Friday. Check the exclusion list before assuming your target item is discounted.
5. Extended warranty upsells at checkout. Manufacturer warranty and Australian Consumer Law already cover most failures. Extended warranties are rarely good value.

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Using ShopBack Cashback on Black Friday

The order to follow:

1. Find the retailer headline discount (10 to 50%)
2. Go through ShopBack before you pay so part of the cost comes back (check the current Cashback on the store's ShopBack page)
3. Pay with a rewards credit card so the final amount earns points

Cashback is not a substitute for discount depth. Make going through ShopBack a step before you pay on a purchase you were making anyway.

💡 Sign up to ShopBack before you shop Black Friday.

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Buyer profile: which Black Friday plan fits which shopper

Different Australian shopper profiles get different playbooks for Black Friday 2026. Match your profile before ordering the calendar.

Profile	Priority window	Priority retailers	Reason
Household refreshing TV plus soundbar	Fri 27 Nov peak	JB Hi-Fi, Harvey Norman, The Good Guys, Bing Lee	Premium TVs cut deepest on the Friday; price-match wars run tightest that day
Family Christmas shopping for kids	Mon 23 Nov onwards	Big W, Kmart, Amazon Australia, Target, Myer	Toy selection thins fast; buy early in the window at the highest-selection stores
Gamer picking up a console plus bundle	Fri 27 to Mon 30 Nov	Amazon Australia, EB Games, JB Hi-Fi, Big W	Bundle inclusions peak across the weekend; console pricing narrow
Remote worker upgrading laptop	Fri 27 Nov or Mon 30 Nov	JB Hi-Fi, Officeworks, Amazon Australia	Windows laptop discounting is broadest on the Friday, Cyber Monday for last-chance codes
Australian small business, missed EOFY	Fri 27 Nov	JB Hi-Fi, Officeworks, Harvey Norman	Second-deepest window of the year for business equipment; instant asset write-off window has passed
Fashion refresh for summer	Fri 27 to Sun 29 Nov	The Iconic, ASOS Australia, Cotton On Group, Uniqlo	Sitewide plus category boosts land Friday to Sunday; premium Australian brands shallower
Beauty and skincare stock-up	Tue 24 to Mon 30 Nov	Sephora, Mecca, Adore Beauty, Chemist Warehouse	K-beauty went deeper on Singles Day; mainstream lands on Black Friday week
Travel booker for early-2027 trips	Wed 25 to Mon 30 Nov	Booking.com, Agoda, Expedia, Luxury Escapes	Genius and VIP tier discount uplifts and package savings peak across the long weekend

The pattern: the "Black Friday" answer varies more by category than by day. TVs, gaming, and headphones peak on the actual Friday. Fashion and beauty tend to run through the full week. Business equipment and appliances are a fallback for households that missed EOFY.

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Worked example: a $2,000 Black Friday shopping list, plan A vs plan B

Consider an east-coast household with an AUD 2,000 Black Friday budget for a Christmas run: a 65-inch TV, a Nintendo Switch bundle for the kids, and a Dyson vacuum.

Plan A: single retailer convenience. Buy all three at JB Hi-Fi on Friday 27 November through one transaction. Assume JB's Black Friday price on the TV lands at AUD 1,300 (was AUD 1,899), the Switch bundle at AUD 480 (was AUD 550), and the Dyson at AUD 550 (was AUD 799). Sub-total AUD 2,330, over budget. Skip the Dyson or downgrade the TV. Convenience is high; total spend is over budget.

Plan B: retailer-by-retailer plan. Compare on each category. TV goes to Bing Lee at AUD 1,220 after a price-match against a Harvey Norman ad. Switch bundle to Amazon Australia at AUD 439 (bundle inclusions comparable). Dyson to Myer at AUD 495 during a member-code stack. Sub-total AUD 2,154. Still slightly over budget, but AUD 176 cheaper than plan A. Then go through ShopBack before paying for eligible orders at the three retailers so part of the cost comes back; check the live rate on each store's ShopBack page that day.

Over a household running a full Christmas gift plan through Black Friday, the difference between plan A (single-retailer) and plan B (retailer-by-retailer) typically compounds to AUD 100 to 400 of saving on an AUD 2,000 to 4,000 basket, before Cashback. The tradeoff is time: plan B costs roughly 90 minutes of comparison work. For most households, that hourly rate on saved spend is worth it once a year.

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Where Cashback fits

Cashback is the step after you have chosen the retailer, not the reason to choose one. Once the model number, price and delivery terms have decided between JB Hi-Fi, The Good Guys and Amazon Australia, open that store from its ShopBack page and finish the order. The live rate is shown on each merchant's ShopBack page on the day.

The same step applies to the rest of a Black Friday list. Fashion and beauty orders at The Iconic, Myer and Sephora, early-2027 travel at Booking.com and Agoda, and department store gift sets at David Jones all run through the same activate-then-shop routine.

ShopBack Cashback is paid by ShopBack, separately from retailer loyalty points and credit card rewards. No code needed: go through ShopBack before you pay and part of what you spend comes back as Cashback.

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Frequently asked questions

When is Black Friday in Australia 2026?

Black Friday 2026 falls on Friday 27 November. Cyber Monday follows on Monday 30 November. Most Australian retailers now run "Black Friday Week" promotions starting Monday 23 November, with the deepest discounts landing 26 to 30 November. Cashback through ShopBack works like a discount code with no code to find, so apply your best code first, then check out through ShopBack before you pay.

What Australian retailers participate in Black Friday 2026?

Almost all major Australian retailers: JB Hi-Fi, Harvey Norman, The Good Guys, Bing Lee, Officeworks, Amazon Australia, eBay Australia, Big W, Kmart, Target, Myer, David Jones, The Iconic, ASOS Australia, Kogan, MyDeal, Cotton On, Country Road, Uniqlo, Sephora, Mecca, Adore Beauty, Amart, Freedom, Chemist Warehouse, plus most fashion and beauty retailers.

Is Black Friday deeper than Boxing Day in Australia?

For electronics, computers, gaming, headphones, and toys, yes. Black Friday now delivers the year's deepest discounts on those categories, typically 5 to 15 percentage points deeper than Boxing Day five weeks later. For fashion clearance, manchester, homewares, and end-of-line furniture, Boxing Day still wins.

When do Black Friday deals actually start in Australia?

Most retailers start Black Friday promotions on Monday 23 November 2026 with the deepest cuts landing 26 to 30 November. Amazon Australia and Kogan typically start earliest (18 to 20 November). JB Hi-Fi, Harvey Norman, and The Good Guys tend to hold their deepest cuts for the Thursday and Friday of Black Friday week.

Should I buy on Black Friday or wait for Cyber Monday in Australia?

For most large-ticket electronics, Black Friday and Cyber Monday show similar headline discounts. Cyber Monday skews online-only and slightly favours laptops and small electronics. Black Friday is broader and favours TVs, gaming, and premium audio.

Do Black Friday prices really beat other times of year?

For most electronics and toys, yes, Black Friday is the year's deepest window. For white goods, mattresses and business equipment, EOFY (late June) is typically deeper. For Apple direct, Black Friday is shallow (5 to 12% off) but reseller pricing at JB Hi-Fi and Officeworks is meaningful.

Which retailer has the best Black Friday TV deals in Australia?

The same 65-inch OLED or QLED can vary AUD 100 to 400 between JB Hi-Fi, Harvey Norman, The Good Guys and Bing Lee on Black Friday. Compare all four on the specific model number, since Australian retailers sometimes stock slightly different SKUs, and use price-match policies at Harvey Norman and The Good Guys where the competitor advertises a lower price.

Are Apple products discounted on Black Friday in Australia?

Apple direct typically runs a gift card promotion rather than a headline discount on Black Friday. JB Hi-Fi, Officeworks and Harvey Norman as authorised resellers usually offer 5 to 12% off MacBook, iPad and Apple Watch during Black Friday week, and occasionally 8 to 18% on outgoing models. iPhone discounting is shallow across all channels.

How do I avoid fake was prices during Black Friday in Australia?

The ACCC requires the compared "was" price to be a genuine recent price. Cross-check on the retailer's own product page (some show 30-day price history), on Amazon price trackers like camelcamelcamel where available, or on Wayback Machine snapshots of the product page from October. If the "was" price only appeared in the two weeks before Black Friday, treat it as suspect.

Should Australians shop Amazon US or Amazon Australia on Black Friday?

For most Amazon Prime members in Australia, Amazon Australia is cheaper end-to-end once shipping, GST on imports and delivery windows are factored in. Amazon US can beat AU pricing on Kindle books, specialty electronics and select US-only brands, but the shipping and duty layer usually erases the price advantage on general household items.

How do I earn ShopBack Cashback on Black Friday sale pricing?

Go through ShopBack before you pay and part of what you spend comes back as Cashback. A common Black Friday order: find the retailer headline discount, go through ShopBack before you pay so part of the cost comes back, and pay with a rewards card so the final amount earns points. Check the current Cashback on the store's ShopBack page before each purchase.

What should I do in October 2026 to prepare for Black Friday on 27 November and Cyber Monday on 30 November?

Use October 2026 for three preparation tasks. First, build the wishlist: list every intended purchase (TV, laptop, Dyson, mattress, flights, gift sets) with current RRP from each eligible Australian retailer, so you can spot a real markdown versus a theatrical one on 27 November. Second, apply for any new rewards credit card you want to use on Black Friday, so it arrives before the sale window; applications in early October usually land in time. Third, sign up to ShopBack ahead of the sale, so on the day you only need to go through ShopBack before you pay. Treat October as the operational dress rehearsal; treat Black Friday weekend 27 to 30 November as the live event.

Should I buy a 65-inch TV from JB Hi-Fi, The Good Guys or Amazon Australia on Black Friday 2026?

Pick by model number, not by brand loyalty. JB Hi-Fi usually has the widest premium OLED and QLED range and holds its deepest TV cuts for Thursday 26 and Friday 27 November. The Good Guys runs longer (Thursday 19 to Monday 30 November) and is the better fit if you want delivery, wall mounting or an old set taken away. Amazon Australia starts earliest, on Wednesday 18 November, and tends to win on entry and mid-range sets rather than flagship panels. Shortlist the exact model at all three, then open the winning retailer from its ShopBack page and finish the order.

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Key takeaways

• Black Friday 2026 is Friday 27 November. Cyber Monday is Monday 30 November
• Black Friday Week runs Monday 23 November to Friday 4 December at most major retailers
• Black Friday is the year's deepest window for TVs, laptops, gaming, headphones, small appliances, toys, and international fashion
• EOFY (late June) is still deeper for white goods, business equipment, and mattresses
• Boxing Day is still deeper for fashion clearance, manchester, and end-of-line furniture
• Cross-check "was" prices, avoid store-credit bundles, ignore extended warranties, and go through ShopBack before you pay

💡 Earn Cashback at Black Friday retailers on ShopBack. Takes 2 minutes to sign up.

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Related articles

• Australia 2026 Sale Calendar: Boxing Day, Click Frenzy, EOFY, Black Friday and Every Major Event
• EOFY Sales in Australia 2026: What's Actually Worth Buying
• Is It Worth Waiting for Sales in Australia?

Sources

• ACCC, Sales and special offers guidance

Note: Sale dates, discount-depth ranges, and retailer participation are editorial estimates based on prior-year Australian retail patterns. Individual retailer 2026 dates and terms are confirmed closer to each event.

Disclaimer

The views and recommendations expressed in this article are those of the author.

Prices, discount depths, retailer participation, and exact sale dates are subject to change. Please verify current pricing and promotional terms directly with the relevant retailers before making any purchase decisions. Individual results may vary.

This article is intended for general informational purposes only and should not be considered professional, financial, or tax advice.

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