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Australia 2026 Sale Calendar: EOFY, Click Frenzy, Black Friday, Boxing Day

Editor-in-Chief, ShopBack28 May 2026

When is the next Myer sale in 2026? Myer's own pages list Singles Day from 11 November, Black Friday from 27 November, Cyber Monday on 30 November and Boxing Day from 26 December, plus the full Australia 2026 sale calendar by category.

ShopBack's 2026 Myer sale calendar lists the next Myer sale in Australia as Singles Day from 11 November 2026, then Black Friday from 27 November, Cyber Monday from 30 November and the Boxing Day Sale from 26 December, so go through ShopBack before you pay at Myer, where ShopBack Cashback works like a discount, only easier than a promo code. Dates are from Myer's own sale pages at the time of writing. Myer had not published 2027 stocktake dates. Before you check out at Myer, go through ShopBack so you pay less on the same order.

ShopBack Australia is a free app and website that gives you Cashback when you shop at partner stores such as Myer. You go through ShopBack before you pay, check out as normal, and part of what you spend comes back as cash. Sign up free before the November sales start.

When is the next Myer sale: Black Friday, Boxing Day or stocktake?

ShopBack's Myer calendar puts Black Friday first, on Friday 27 November 2026, with Boxing Day following on Saturday 26 December 2026; ShopBack lists no Myer stocktake date because Myer had not announced one at the time of writing. Before either, Myer's Singles Day sale starts on Wednesday 11 November. Myer lists its biggest events on its own sale pages, and these are the dates it gives for the rest of 2026.

Myer sale	Start date	What Myer says	Status
EOFY Sale	Monday 1 June 2026	Ran to Tuesday 30 June 2026	Passed
Singles Day Sale	Wednesday 11 November 2026	Myer's 11.11 sale	Next
Black Friday Sale	Friday 27 November 2026	Runs across the weekend and finishes on Cyber Monday	Upcoming
Cyber Monday Sale	Monday 30 November 2026	Closes out the Cyber Weekend	Upcoming
Boxing Day Sale	Saturday 26 December 2026	Starts in store; offers available in store and online	Upcoming
Stocktake	Not yet announced	Boxing Day offers often run for days or weeks after Christmas	Watch late December

Source: Myer's Black Friday, Cyber Monday, Boxing Day and EOFY sale pages on myer.com.au, at the time of writing. Dates can change, so check Myer's offers page the week before each sale.

Myer sale dates and deals in Australia for 2026

Myer runs sales all year, but its four big late-year windows in 2026 are Singles Day, Black Friday, Cyber Monday and Boxing Day. Here is how each one works, based on what Myer publishes.

Myer Black Friday 2026. ShopBack's Myer calendar lists the Black Friday Sale on Friday 27 November 2026, which Myer says is the last Friday in November. Its Black Friday offers run across the Black Friday weekend and finish on Cyber Monday. Myer says the sale covers all categories, from women's and men's fashion to toys, travel and tech, and runs online and in all 56 Myer stores across Australia.

Myer Cyber Monday 2026. Myer's Cyber Monday falls on Monday 30 November 2026. Myer describes it as the close of the Cyber Weekend and a good launch point for Christmas shopping.

Myer Boxing Day Sale 2026. Myer says its 2026 Boxing Day Sale starts in store from Saturday 26 December, with offers available both in store and online. Myer's own tip is to add your most wanted items to your Myer wishlist before the sale starts. Myer also says Boxing Day Sale offers cannot be combined with other discounts or promotions.

Myer stocktake sale. Myer had not listed stocktake dates for early 2027 on its sale pages at the time of writing. Its Boxing Day page notes that many stores extend Boxing Day savings for several days or even weeks after Christmas, so the clearance window usually runs from 26 December into January. The January section of the calendar below covers how stocktake clearance tends to play out across Australian department stores.

Myer and Click Frenzy. Myer's own sale pages list Singles Day, Black Friday, Cyber Monday, Boxing Day and EOFY, but not Click Frenzy. If you are planning around Click Frenzy Main in November, check the Click Frenzy site for the participating retailers that year.

Myer official sale offers and MYER one rewards in 2026

MYER one is Myer's rewards program, and you do not need it to shop Myer sales, according to Myer. Myer says its Black Friday and Boxing Day sales are open to everyone, while MYER one members get sale news, exclusive offers and event invitations.

How MYER one works, according to Myer at the time of writing:

Earn rate: members earn 2 MYER one Credits for every dollar spent on eligible Myer purchases.
Rewards: every 1,000 Credits earned in a program quarter converts into a $10 MYER one Reward.
Tiers: Silver for $1,500 to $5,999.99 spent at Myer in a membership year, Gold for $6,000 or more, and Platinum by invitation only. The membership year runs from 1 April to 31 March.
Exclusions: Credits are not earned on gift card purchases, delivery fees, lay-by payments and some other transactions.
How to join: through the MYER one app, in store or at myerone.com.au.

Myer delivery and returns during sales

Myer offers free standard delivery on orders over $99, and a $9.95 standard delivery fee applies to smaller orders anywhere in Australia, according to Myer's delivery page at the time of writing. Big and Bulky items are excluded from free delivery.

Delivery detail	What Myer says
Free standard delivery	Orders over $99
Standard delivery fee	$9.95 for orders under $99
Metro delivery time	3 to 7 business days
WA, NT and regional	7 to 10 business days
Click and Collect	Free, with orders held for 21 days

Outside extended holiday return periods, Myer's usual 30-day returns policy applies, with exclusions. Check the returns page for the dates that apply to your Black Friday or Boxing Day purchase.

How to pay less at Myer with ShopBack

ShopBack works like an automatic cash discount on your online order. Going through ShopBack is an essential step before you check out at Myer, so you pay less on the same order. Regular travellers already treat it this way before they book on Booking.com, Trip.com, Agoda or Expedia, and a Black Friday or Boxing Day cart at Myer works the same way.

The current Cashback is shown on the Myer page on ShopBack before you buy.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles.

Pick your sale. Use the Myer dates above to decide whether to buy at Black Friday or wait for Boxing Day.
Open the Myer page on ShopBack and check the live rate.
Click through to the Myer website and check out. Go through ShopBack before you pay and the Cashback tracks to your ShopBack account.
Get Cashback once Myer confirms the order.

Can you use MYER one and ShopBack on the same Myer order?

MYER one and ShopBack are separate programs. Earning MYER one Credits comes from Myer, and Cashback comes from going through ShopBack. Myer also says Boxing Day Sale offers cannot be combined with other Myer discounts or promotions. Go through ShopBack first, then shop on the Myer website.

Where to find Myer deals online in 2026

Myer's own offers page is the official source for Myer sale prices, and the Myer page on ShopBack Australia shows the current Cashback before you buy. Community deal sites such as OzBargain often post Myer deals that shoppers spot during big sales, which can help you compare prices.

If you are comparing sale prices across stores, Myer sits alongside other Australian department stores and big retailers such as David Jones, Big W, Kmart and Target. For general merchandise, shoppers also compare Amazon Australia, Temu and AliExpress, which have store pages on ShopBack Australia. If the store that wins on price is on ShopBack, go through ShopBack before you check out.

Updated: October 2026.

Amazon's Prime Big Deal Days ran on Tuesday 6 and Wednesday 7 October 2026, the first of the Q4 windows. Still ahead are Click Frenzy Boutique in late October, Click Frenzy Main (expected 10 to 12 November), Singles Day on 11 November, Black Friday on 27 November with Cyber Monday on 30 November, and Boxing Day on 26 December. Between now and early November the decision is less about which week and more about which retailer: whether a TV comes from JB Hi-Fi, The Good Guys or Amazon Australia, and whether fashion comes from The Iconic, Myer or David Jones. This calendar sets the timing; use ShopBack to compare the retailers on the day and buy from whichever is cheapest after Cashback.

The Australian Taxation Office reminds small business buyers that the instant asset write-off allows eligible entities to "immediately deduct the business portion of the cost of an asset in the year the asset is first used or installed ready for use" (Instant asset write-off for eligible businesses, Australian Taxation Office, 2026), the structural tax driver behind the depth of EOFY discounting on business-category electronics. Apple's Education Store confirms that Australian tertiary students, teachers and university staff are "eligible for education pricing" on Mac and iPad (Apple Education Store (Australia), 2026), a parallel discount lane that runs outside the anchor-event calendar. Click Frenzy positions its flagship November event as "Australia's biggest online shopping event" (Click Frenzy, 2026).

Promo emails land in your inbox almost every week, each one insisting this is the sale to buy. Most aren't, and acting on the wrong one means paying near-full price weeks before the window that actually matters for that category. The Australian retail year really turns on a handful of anchor events; knowing which is which is the difference between a 5% nudge and a 40% cut. To pay less after any anchor-window discount, go through ShopBack Cashback via the ShopBack Chrome extension on desktop or the ShopBack app in-app browser on mobile; ShopBack Cashback is confirmed once the retailer clears the return window. For in-store grocery and pharmacy receipts, ShopBack Snaps, the Australia-only receipt scanning feature, gives Cashback on eligible receipts.

The verdict

For Australian households planning large purchases in 2026, the rule is simple: time big buys to one of five anchor events, not the next marketing email. EOFY wins for tech and appliances via JB Hi-Fi, Harvey Norman, and Officeworks. Click Frenzy wins for fashion, particularly Australian mid-market brands. Boxing Day wins for fashion and homewares clearance at Myer and David Jones. Amazon Prime Day AU wins for electronics and Amazon-ecosystem devices. On every anchor event, going through ShopBack before checkout lowers what you pay after the headline discount at partner merchants.

For a household reading this in early October 2026, three of the year's anchor events have passed: Click Frenzy Mayhem (19 to 21 May), EOFY (peak 22 to 30 June) and Amazon Prime Day AU (July). Prime Big Deal Days (Tuesday 6 to Wednesday 7 October) has also just finished. What is left runs in a tight cluster: Click Frenzy Boutique (late October), Click Frenzy Main (expected 10 to 12 November) alongside Singles Day (11 November), Black Friday (27 November) and Cyber Monday (30 November), then Boxing Day (26 December). Plan the last quarter around those, and check ShopBack before each one opens so the retailer you pick is the one with Cashback live that day.

💡 Earn Cashback at Australia's leading retailers on ShopBack Takes 2 minutes to sign up. No promo codes needed.

Which retailer to buy from: JB Hi-Fi vs Amazon Australia vs The Iconic vs Myer

The honest answer depends on the category and the event. The calendar tells you the week; these four retailers cover the Q4 anchor events between them, and the one to buy from changes with what is in the cart.

Pick	Best for	When it is cheapest	Cashback path
JB Hi-Fi	TVs, laptops, headphones and gaming	Black Friday (27 November) and Cyber Monday (30 November), with EOFY the other peak	Activate ShopBack, then shop JB Hi-Fi
Amazon Australia	Amazon-ecosystem devices, mid-range electronics, household basics	Prime Big Deal Days (6 to 7 October) for Prime members, then Black Friday week	Activate ShopBack, then shop Amazon Australia
The Iconic	Australian mid-market fashion, sportswear and beauty	Click Frenzy Main (expected 10 to 12 November) and Boxing Day clearance	Activate ShopBack, then shop The Iconic
Myer	Department-store fashion, manchester, homewares and designer archive	Boxing Day (26 December) into the January stocktake	Activate ShopBack, then shop Myer

Use ShopBack to compare JB Hi-Fi, Amazon Australia, The Iconic and Myer on the day of each event, then buy from whichever wins.

What's happened so far in 2026

Refresh checkpoint: as of 17 July 2026, the following anchor events have fired.

Click Frenzy Mayhem (19 to 21 May 2026): the 53-hour Australian-founded online sale event delivered its usual strength on fashion and beauty. Participating retailers included The Iconic, ASOS Australia, Cotton On Group, Country Road Group, Adore Beauty, Sephora, Kogan, and MyDeal. Headline discounts landed in the 30% to 60% range on fashion and 15% to 40% on beauty and homewares. The strongest windows were the first eight hours and the final six hours before close.
EOFY 2026 (peak 22 to 30 June 2026): the deepest annual anchor delivered as expected on white goods, laptops, monitors, and business equipment. Typical observed depth across major retailers: 20% to 35% off white goods at The Good Guys, Harvey Norman, Appliances Online, and Bing Lee; 15% to 25% off Windows laptops at JB Hi-Fi and Officeworks; 20% to 30% off outgoing Windows OEM stock direct from Dell and Lenovo. MacBook resellers offered 8% to 15% off Apple direct. Sole traders and small businesses lodged instant asset write-off purchases before the 30 June ATO deadline.
Amazon Prime Day AU (mid-July): Amazon Australia ran its Prime member event in July. Deepest discounts landed on Amazon-ecosystem devices (Echo, Fire TV, Kindle, Ring, eero) at 30% to 50% off. Third-party sellers competitive on consumer electronics, kitchen appliances, and household basics at 15% to 35% off.

Lower-tier events since January covered Australia Day (26 Jan), Valentine's Day and Back to School (Feb), Easter and Anzac Day (April), and Mother's Day (10 May).

Save on major sale events: JB Hi-Fi · Amazon Australia · Big W · The Iconic

What's next (Q3 to Q4 2026)

The second-half anchor events for 2026, with windows and category winners. All of these windows are still ahead.

Event	2026 window	Category winners
Click Frenzy Boutique	Late October 2026	Designer fashion (Aje, Camilla, P.E Nation, Ginger & Smart, Bassike, Scanlan Theodore, Viktoria & Woods)
Singles Day (11.11) + Click Frenzy Main + Black Friday + Cyber Monday	11 Nov, 10 to 12 Nov, 27 Nov, 30 Nov 2026	TVs (65"+ premium, Black Friday), laptops (Windows and Mac, Black Friday and Cyber Monday), headphones and gaming (Black Friday), Australian fashion (Click Frenzy Main), cross-border and K-beauty (Singles Day), toys (Black Friday)
Boxing Day + New Year stocktake	26 December 2026 through mid-January 2027	Fashion clearance (Country Road, Myer, David Jones, The Iconic), manchester (Sheridan, Bed Bath N' Table), homewares, last-of-line furniture (Freedom, Fantastic Furniture, Nick Scali), designer archive

Countdown as of 8 October 2026:

Prime Big Deal Days: Tuesday 6 to Wednesday 7 October, just finished
Click Frenzy Boutique: about two to three weeks away
Singles Day, Click Frenzy Main, Black Friday, Cyber Monday cluster: about five to eight weeks away
Boxing Day: about eleven weeks away

For a household in the market between now and December, that means one designer window in late October, one omnibus retail window across mid-to-late November, and one clearance window from Boxing Day into January.

Why the Australian calendar is different

Australian retail discounting follows a distinctly different rhythm to the US calendar. Three local forces shape the year:

The financial year cycle: Australia's tax year ends 30 June. EOFY is the only major Western retail event built around a tax deadline, which is why business and home-office categories (laptops, monitors, printers, ergonomic chairs, tools, vehicles) hit their deepest cuts then. Sole traders and small businesses bring forward depreciation-eligible purchases into June for the current year's tax return.
Reverse seasonal inventory: Summer in Australia is December to February, winter June to August. Boxing Day is end-of-summer-launch clearance, not end-of-year clearance like in the Northern Hemisphere. EOFY doubles as winter inventory clearance for outdoor and apparel categories.
Imported promotional calendar alongside local ones: Black Friday, Cyber Monday, Prime Day, and Singles Day have been adopted from the US and Chinese calendars and now sit alongside Australian native events (Click Frenzy, EOFY, Boxing Day). This creates a denser late-year promotional window from October to December than anywhere else in the English-speaking world.

The shopping question in Australia is rarely "is there a sale?" It is "given five anchor windows a year, is this one materially better than the next one for what I want to buy?"

Compare Cashback at leading retailers: JB Hi-Fi · Amazon Australia · David Jones · Myer

The AU Discount Depth Ladder

Use this ranking to compare events on the same category. The ladder ranks the five anchor events from deepest to shallowest by category. It is the simplest mental model for "should I wait?"

Category	Tier 1 (deepest)	Tier 2	Tier 3	Avoid
White goods (fridge, washer, dryer, dishwasher)	EOFY	Black Friday	Boxing Day	January, March
Laptops, computers, monitors	EOFY	Black Friday/Cyber Monday	Click Frenzy Nov	February to April
TVs (premium, 65"+)	Black Friday	Boxing Day	EOFY	March to June
TVs (entry, under 55")	Black Friday	Click Frenzy Nov	Boxing Day	March to August
Headphones, audio	Black Friday	Prime Day (Jul)	Click Frenzy Nov	February to May
Smartphones (carrier-locked)	Black Friday	Boxing Day	EOFY	January, March
Fashion (apparel, footwear)	Click Frenzy Mayhem (May)	Boxing Day clearance	Black Friday	February, April
Designer/premium fashion	Boxing Day	Click Frenzy Boutique (Oct)	Black Friday	March to August
Beauty, skincare	Click Frenzy Mayhem	Singles Day (11.11)	Black Friday	January to March
Toys	Black Friday (for Christmas)	Click Frenzy Nov	Boxing Day	January to August
Furniture, mattresses	EOFY	Boxing Day	Click Frenzy Mayhem	February, October
Manchester, homewares	Boxing Day	EOFY (winter linen)	Mother's Day (May)	February, September
Outdoor, BBQs, camping	EOFY (winter clearance)	Boxing Day (new-season early)	Father's Day (Sept)	November to January at RRP
Travel (flights, hotels)	Click Frenzy Travel (Jul)	Black Friday	January post-Christmas	June to August (close-in)
Cross-border (AliExpress, Kogan)	Singles Day (11.11)	Black Friday	Click Frenzy Mayhem	February to April

The numbers show that EOFY and Black Friday between them anchor over half the year's deepest category windows. Boxing Day still owns clearance categories. Click Frenzy Mayhem in May is the most underrated event for fashion and beauty buyers willing to skip the November scrum.

The 2026 month-by-month calendar

Dates are 2026-specific where the event is fixed; "dates vary" applies to retailer-platform events that move year to year.

Month	Sale event	2026 dates	Strongest categories	Discount depth (typical range)
January	Post-Christmas + Australia Day	Jan 1 to 26	Stocktake clearance, summer apparel remainders, BBQs (limited), travel	30 to 70% (clearance), 10 to 25% (Australia Day)
February	Valentine's Day + Back to School	Feb 1 to 28	Jewellery, flowers, stationery, laptops (student bundles), uniforms	10 to 25%
March	Autumn fashion launches + low-key month	Mar (varies)	Footwear, denim, autumn apparel (often RRP, not discounted)	10 to 20%
April	Easter + Anzac Day	Apr 3 (Good Friday) to Apr 25	Chocolate clearance, homewares, outdoor furniture (early winter clearance)	15 to 30%
May	Mother's Day + Click Frenzy Mayhem	May 10 (Mother's Day), May 19 to 21 (Click Frenzy Mayhem)	Fashion, beauty, jewellery, small appliances, homewares	20 to 60% (Click Frenzy), 10 to 30% (Mother's Day)
June	EOFY	Jun 15 to 30, 2026 (peak Jun 22 to 30)	White goods, laptops, monitors, office equipment, cars, tools, mattresses, winter apparel	20 to 50%
July	Amazon Prime Day + Click Frenzy Travel + ski season	Jul (Prime Day window, dates vary), Jul (Click Frenzy Travel)	Amazon devices, small electronics, flights, hotels, snow gear	15 to 50%
August	Mid-winter sales + back-to-school (semester 2)	Aug (full month)	Winter clearance, fashion clearance, slow-cookers, heaters	30 to 60% (clearance)
September	Father's Day + spring launches	Sep 6 (Father's Day)	Tools, BBQs, men's apparel, tech accessories, gardening	10 to 30%
October	Click Frenzy Boutique + Pre-Black Friday early deals	Oct (Click Frenzy Boutique, dates vary), Prime Big Deal Days (dates vary)	Designer fashion, beauty, early holiday electronics teasers	20 to 50% (Boutique), 10 to 30% (early BF)
November	Singles Day + Click Frenzy Main + Black Friday + Cyber Monday	Nov 11, Nov 10 to 12 (Click Frenzy), Nov 27 (BF), Nov 30 (CM)	Almost everything: TVs, laptops, headphones, fashion, toys, appliances	20 to 60% (deepest of year for most categories)
December	Pre-Christmas + Boxing Day + New Year	Dec 1 to 24 (gifting), Dec 26 to 31 (Boxing Day/stocktake)	Last-minute gifts pre-Christmas, fashion clearance + homewares + furniture post-Christmas	10 to 30% (pre), 40 to 70% (post)

The year, month by month

January: stocktake clearance and Australia Day (26 Jan 2026)

The Australian retail year opens with stocktake sales running through the first three weeks of January. Department stores (Myer, David Jones) and fashion retailers run sitewide 30 to 70% off final clearance. Australia Day (26 January) anchors a smaller weekend of promotions, mostly on outdoor, BBQ, and homewares. Buy now: summer apparel remainders, beach gear, BBQ accessories, swimwear (the year's deepest cuts on these categories). Avoid waiting for: a better winter coat deal in March; there isn't one until August.

February: Valentine's Day (14 Feb 2026) + Back to School

Low-key month. Valentine's Day drives jewellery, flowers, lingerie, and chocolate promotions. Back to School runs through January and early February: Officeworks, Big W, Kmart, JB Hi-Fi and Harvey Norman push laptops, tablets, stationery, and student bundles. Apple's Back to Uni promotion typically runs late Feb to early March. Buy now: student laptops (Apple Back to Uni often beats EOFY for the specific bundle), stationery, school uniforms. Avoid waiting for: a meaningful general electronics drop until EOFY in June.

March: autumn launches, no major event

Australian fashion retailers launch autumn/winter collections at RRP. The only structural discounting is leftover summer clearance and select retailer-specific events (David Jones Spend & Save, Myer Toy Sale teaser). Buy now: only if you find a leftover summer item at the bottom of clearance. Avoid buying anything autumn or winter at full price; wait for Click Frenzy Mayhem in May.

April: Easter (3 to 6 April 2026) + Anzac Day (25 April 2026)

Easter drives a long weekend of homewares and outdoor furniture promotions, plus the obvious chocolate clearance from 7 April onward. Anzac Day is a smaller secondary weekend. Buy now: post-Easter chocolate (50 to 75% off if you can refrigerate it), early winter clearance on outdoor furniture and BBQs (real but not as deep as August), homewares. Avoid waiting for: a meaningful fashion event in April; there isn't one until Mother's Day and Click Frenzy Mayhem in May.

May: Mother's Day (10 May 2026) + Click Frenzy Mayhem (19 to 21 May 2026)

The year's first major anchor event. Mother's Day is a soft retail moment for jewellery, beauty, and homewares (think Mecca, Sephora, Adore Beauty, David Jones). Click Frenzy Mayhem, the May edition of the Australian-founded online sale platform (Click Frenzy), runs 53 hours starting Tuesday evening and is the deepest annual window for Australian fashion and beauty buyers willing to skip the November scrum.

Click Frenzy Mayhem participants typically include The Iconic, ASOS Australia, Cotton On Group, Country Road Group, Sportsgirl, Adore Beauty, Mecca beauty (selective), Kogan, Dick Smith, MyDeal, plus most major Australian online retailers. Headline discounts often hit 30 to 60% off across fashion and 15 to 40% off across beauty and homewares.

Buy now: fashion (especially mid-market like The Iconic, Cotton On, Country Road, Witchery), beauty (Adore Beauty, Sephora, Mecca code drops), small electronics, mattresses (Koala, Sleeping Duck, Emma typically participate), kitchen appliances. Avoid waiting for: a deeper fashion event until Boxing Day clearance; Black Friday in November runs shallower on fashion in Australia than on tech.

June: EOFY (peak 22 to 30 June 2026)

The single deepest discount window in Australia, full stop. EOFY runs informally from 1 June but the depth ramps from around 15 June and peaks in the final week before 30 June. Retailers competing aggressively include The Good Guys, Harvey Norman, JB Hi-Fi, Bing Lee, Appliances Online, Officeworks, Kogan, and most online-first brands.

Why EOFY is structurally different: it's the only major Australian retail event tied to a tax deadline. Sole traders, freelancers, and small business owners bring forward depreciation-eligible purchases (laptops, monitors, ergonomic chairs, tools, vehicles under the instant asset write-off threshold) into the final two weeks of June to claim the deduction in the current financial year. This pulls forward business buyer demand and creates the deepest concentrated discount window of the year on those categories. The ATO confirms that "the instant asset write-off can be used for multiple assets" provided each asset sits under the current threshold (Instant asset write-off for eligible businesses, ATO, 2026), which is why a sole trader will often refresh a laptop plus a monitor plus a printer in the same late-June week.

Buy now: white goods (washing machines, dryers, fridges, dishwashers, ovens, rangehoods, the year's deepest cuts), laptops (work and business spec, including MacBook Pro and ThinkPad), monitors, office chairs, printers, tools, mattresses, winter apparel (Uniqlo, Kathmandu, Macpac, Mountain Designs), cars (dealer EOFY targets). Avoid waiting for: a better white goods event later in the year; Black Friday's depth on Australian-spec white goods rarely beats EOFY because Australian appliance brands time refreshes around the financial year, not Northern Hemisphere holidays.

See: EOFY Sales in Australia 2026: What's Actually Worth Buying

July: Amazon Prime Day + Click Frenzy Travel + ski season

A multi-event month. Households planning September to November travel can use the ShopBack Travel Planner to build multi-city hotel plus flight plus activity combos and go through ShopBack before paying for each booking; the planner is available on web and in the ShopBack app. Amazon Prime Day runs in Australia each July (the 2026 event has passed). The discount profile is identical to the US: deepest annual cuts on Amazon-ecosystem devices (Echo, Fire TV, Kindle, Ring, eero), competitive on household basics and selected consumer electronics.

Click Frenzy Travel, a mid-year edition focused on flights, hotels, tours, and travel insurance, runs typically late July. Participating brands include Jetstar, Virgin Australia, Webjet, Booking.com, Agoda, Luxury Escapes, Intrepid, and Contiki. It is the deepest annual window for Australian-departure international flights to South-East Asia, Japan, and Pacific destinations for September to November travel.

Ski season peak demand (Thredbo, Perisher, Mt Buller, Falls Creek) drives shallow promotions on snow gear at Anaconda, Macpac, and Kathmandu. Buy now: Amazon devices, household basics from Amazon, mid-year flights for spring travel, snow gear (last-of-season clearance starts late July). Avoid waiting for: deeper Amazon device discounts in November; Prime Day is structurally the deepest annual window for Echo, Fire, Kindle, Ring.

August: mid-winter sales + semester 2 back-to-school

Long, rolling promotional period across winter apparel clearance, heaters, slow-cookers, and indoor categories. Big retailers (Myer, David Jones, Country Road Group) run "mid-season sale" promotions that average 30 to 50% off winter fashion. Buy now: winter coats, jumpers, boots, slow-cookers, heaters, electric blankets, weighted blankets, indoor exercise equipment. Avoid buying spring or summer apparel at RRP; wait for September or October launches to settle.

September: Father's Day (6 September 2026) + spring launches

Father's Day households can use ShopBack two ways: go through ShopBack before paying online, and scan in-store grocery and pharmacy receipts with ShopBack Snaps, the Australia-only receipt scanning feature that gives Cashback on eligible in-store spend. Father's Day anchors tool, BBQ, men's apparel, men's grooming, and tech accessory promotions. Bunnings, Mitre 10, BCF, Anaconda, and JB Hi-Fi are aggressive. Spring fashion launches at RRP across The Iconic, ASOS Australia, David Jones, Myer. Buy now: tools, BBQs (early spring deals, shallower than Boxing Day but real), men's grooming, tech accessories, watches. Avoid waiting for: a better tool event until EOFY in June; Father's Day matches Boxing Day on Bunnings/Mitre 10 tools.

October: Click Frenzy Boutique + Pre-Black Friday early deals

Click Frenzy Boutique, focused on designer and premium fashion (think P.E Nation, Aje, Ginger & Smart, Camilla, Bassike, Scanlan Theodore, Viktoria & Woods), runs late October. It is the deepest annual window for Australian designer fashion outside of Boxing Day archive clearance.

Amazon ran a second Prime event, Prime Big Deal Days, on Tuesday 6 and Wednesday 7 October 2026. Major retailers begin teasing Black Friday inventory with "Early Black Friday" promotions through October. Buy now: designer fashion (Click Frenzy Boutique), select electronics if discount already matches a Black Friday target. Avoid buying TVs, laptops, headphones at full RRP in October; Black Friday is usually deeper.

November: the four-event month (Singles Day + Click Frenzy Main + Black Friday + Cyber Monday)

November is when ShopBack often features boosted Cashback rates at partner stores; check the rate shown on each store's ShopBack page on the day. The densest promotional window in the Australian calendar. Four overlapping events:

Singles Day (11 November 2026): deepest annual window for cross-border imports: AliExpress, Wish (where still operating), eBay Australia, Kogan, plus K-beauty and other Asian beauty brands, including the K-beauty ranges at Adore Beauty. Typically 30 to 70% off.
Click Frenzy Main (10 to 12 November 2026): Australia's headline online sale event. Headline depth often matches Black Friday but with broader Australian retailer participation. Strongest for Australian-only brands that may not heavily discount on Black Friday.
Black Friday (27 November 2026): now the deepest annual window in Australia for TVs, laptops, headphones, premium audio, gaming, toys (for Christmas), and most major electronics. Almost every major Australian retailer participates: JB Hi-Fi, Harvey Norman, The Good Guys, Bing Lee, Officeworks, Amazon Australia, eBay, MyDeal, plus all major fashion retailers.
Cyber Monday (30 November 2026): skews online-only and tech-heavy. Cyber Monday in Australia is typically narrower than Black Friday and often featuring lapsed Black Friday deals plus online-specific extras.

Where each event wins:

TVs (65"+, premium): Black Friday (deepest), Cyber Monday backup
Laptops (Windows, gaming): Black Friday and Cyber Monday roughly tied
MacBooks: Black Friday week, Apple discounts shallowly but reseller (JB Hi-Fi, Officeworks, Harvey Norman) discounts are 5 to 12% off
Headphones, premium audio: Black Friday
Toys: Click Frenzy Main and Black Friday; selection thins fast after BF
Australian fashion: Click Frenzy Main (often beats Black Friday on Australian brands)
International fashion (ASOS, Nike, Adidas): Black Friday or Cyber Monday
Beauty: Singles Day for K-beauty/cross-border, Black Friday for mainstream
Cross-border (AliExpress, Kogan): Singles Day

Avoid waiting for: a better November tech event; there isn't a deeper window until next EOFY (seven months away) for white goods, or next Black Friday (twelve months away) for premium TVs.

See: Is It Worth Waiting for Sales in Australia? Black Friday, Click Frenzy, and EOFY Compared

December: pre-Christmas gifting + Boxing Day (26 December 2026) + New Year stocktake

Pre-Christmas (1 to 24 December) is shallow on discounts; most retailers hold pricing or run modest "gift guide" promotions. The deep window starts Boxing Day and runs through New Year and into mid-January stocktake.

Boxing Day in Australia is the original native sale event and still wins for:

Fashion clearance: Country Road Group, David Jones, Myer, The Iconic, Witchery, Sportscraft, Cue typically run 50 to 70% off
Manchester (bedding, towels, linen): Sheridan, Country Road Home, Bed Bath N' Table run 40 to 60% off
Homewares and giftware: David Jones, Myer, Adairs run 40 to 60% off
Last-of-line furniture: Freedom, Fantastic Furniture, Plush, Nick Scali, King Living run 30 to 50% off
Designer/premium fashion archive: archive 60 to 80% off final clearance

Where Boxing Day no longer wins (vs Black Friday five weeks earlier):

TVs, laptops, headphones, gaming: Black Friday is usually deeper
Toys: Black Friday usually beats Boxing Day, and Boxing Day selection is thin
White goods: EOFY six months earlier was deeper; Boxing Day is mid-tier

Buy now (Boxing Day): fashion clearance, manchester, homewares, furniture, designer archive, summer apparel new-season (limited discounts but selection peak), books (Booktopia/Dymocks). Avoid waiting for: a meaningfully deeper January event; early January extends Boxing Day pricing for one to two weeks then tapers.

Buyer-decision matrix: category x best month

Category	Best window	Second-best	Typical discount at best window	Avoid buying at RRP in
Fridge	EOFY (late June)	Black Friday	20 to 35% off + bonus gift card	January, March, October
Washing machine, dryer	EOFY	Black Friday	20 to 35%	January, March
Dishwasher	EOFY	Black Friday	20 to 35%	February, April
Oven, cooktop, rangehood	EOFY	Black Friday	15 to 30%	January, March
TV (premium, 65"+ OLED/QLED)	Black Friday	Boxing Day	30 to 50%	March to August
TV (entry, under 55")	Black Friday	Click Frenzy Nov	25 to 45%	March to August
Laptop (Windows, business)	EOFY	Black Friday/Cyber Monday	15 to 30%	February to April
Laptop (MacBook)	Black Friday week (reseller)	Back-to-Uni (Feb-Mar)	5 to 12% (Apple) / 10 to 18% (reseller)	April to October
Gaming console + games	Black Friday	Cyber Monday	bundle savings 15 to 30%	March to September
Headphones, premium audio	Black Friday	Prime Day (Amazon brands)	25 to 45%	February to August
Smartphone (unlocked)	Black Friday	EOFY	10 to 25%	January, March
Smartphone (carrier-locked)	Boxing Day	Black Friday	bonus inclusions, plan discounts	February, April
Australian fashion (Country Road, Witchery, Cue)	Click Frenzy Mayhem	Boxing Day clearance	30 to 50%	February, April
International fashion (ASOS, Nike, Adidas)	Black Friday	Cyber Monday	30 to 50%	March, April
Designer fashion (Aje, Camilla, P.E Nation)	Click Frenzy Boutique (Oct)	Boxing Day archive	30 to 60%	March to August
Beauty (mainstream)	Click Frenzy Mayhem	Black Friday	20 to 40%	February to April
Beauty (K-beauty, cross-border)	Singles Day (11.11)	Click Frenzy Mayhem	30 to 60%	March, April
Mattress	EOFY	Click Frenzy Mayhem	30 to 50%	February, October
Furniture (sofa, dining set)	EOFY	Boxing Day	25 to 45%	March, October
Manchester, bedding, towels	Boxing Day	EOFY (winter linen)	40 to 60%	February, September
BBQ, outdoor furniture	EOFY (winter clearance)	Father's Day	25 to 50% (winter), 15 to 30% (spring)	November to January (peak demand at RRP)
Tools	Father's Day	EOFY	15 to 30%	March, October
Toys (for Christmas)	Black Friday	Click Frenzy Nov	25 to 50%	January to August at RRP
Camping, hiking, snow gear	August (winter clearance for camping; July for snow)	EOFY	30 to 50%	September to November (camping at RRP)
Domestic flights (peak summer travel)	March (for Dec-Feb)	Click Frenzy Travel	15 to 30% on advance fares	October, November
International flights (Asia, Pacific)	Click Frenzy Travel (Jul)	Black Friday	15 to 30% on advance fares	June, July, August (close-in)
Hotels (summer)	March to April	January post-Christmas	15 to 30%	November to January
Amazon ecosystem devices (Echo, Fire, Kindle)	Prime Day (Jul)	Black Friday	30 to 50%	February to May
Apple products	Black Friday week (reseller)	Back-to-Uni	5 to 18%	April to October
Cross-border (AliExpress, Kogan)	Singles Day	Black Friday	30 to 70%	February to April

The numbers show that EOFY anchors the most "best window" rows (white goods, computers, mattresses, furniture, outdoor) and Black Friday anchors the second-most (electronics, audio, gaming, toys). Boxing Day owns clearance categories; Click Frenzy Mayhem owns Australian fashion and beauty.

Save on Black Friday and Boxing Day: JB Hi-Fi · The Iconic · Myer · David Jones

How to use this

Use the Six-Week Test before any large purchase: ask whether the next better sale window for this category is within six weeks. If yes, wait. If no, buy now or at the next reasonable promotional window.

The Six-Week Test suits the Australian calendar because the late-year window (October to December) is dense with events. Earlier in the year the gaps between anchor windows can run longer, as the examples below show.

Worked examples for 2026:

Mid-April, you need a fridge: next better window is EOFY (mid-to-late June), about ten weeks. That is beyond six weeks, so buy at a reasonable discount now unless you can comfortably wait for EOFY.
Mid-May, you need a winter coat: next better window is Click Frenzy Mayhem (19 to 21 May), about a week. Wait.
August, you need a laptop for work: next better window is Black Friday (27 November), about fourteen weeks. Buy now at any reasonable back-to-uni or EOFY tail discount; do not wait fourteen weeks at full RRP if you genuinely need it for work.
Late September, you need a TV: next better window is Click Frenzy Main in mid-November, then Black Friday, about seven to nine weeks. That is just past six weeks; for a premium TV the Black Friday depth usually justifies the wait.
Mid-November, you need a washing machine: Black Friday is about ten days away. Wait. EOFY is seven months away. Black Friday is the closest reasonable window.
Early March, you need an outdoor table: Mother's Day is two months away (shallow). EOFY is fifteen weeks away. Buy now from leftover summer clearance at Bunnings or Target.

The test fails when "needing it now" has a real cost (broken whitegood that affects daily life, work laptop that can't be deferred, mattress that's keeping you up). In those cases, buying at the next available anchor (even a mid-tier one like Father's Day or back-to-school) beats paying full retail.

What this looks like in practice

A practical 2026 plan for an Australian household:

February (Back-to-Uni): Apple Education / Back-to-Uni for student/uni-aged laptop or iPad
March: book summer flights (December to February travel) and hotels
May (Mother's Day + Click Frenzy Mayhem, 19 to 21 May): refresh winter wardrobe, beauty restock, mattress refresh if needed, small kitchen appliances
Late June (EOFY, peak 22 to 30 June): white goods replacement window, work laptop, monitors, office chair, winter outdoor clearance, mattresses (if not done in May), tax-deductible business purchases
Mid-July (Prime Day + Click Frenzy Travel): Amazon devices, August to November flights
Early September (Father's Day, 6 September): tools, BBQ if planning summer hosting
Late October (Click Frenzy Boutique): designer fashion archive shop
Mid-to-late November (Singles Day 11 Nov + Click Frenzy Main 10 to 12 Nov + Black Friday 27 Nov + Cyber Monday 30 Nov): TVs, premium electronics, headphones, gaming, Christmas gifts, toys, cross-border beauty
Boxing Day to early January: fashion clearance, manchester, homewares, furniture refresh, summer apparel new season

This rhythm covers the vast majority of household purchases without ever paying full retail. The total saved relative to an "any-time-buy" pattern on a typical Australian household's annual large-purchase spend is typically 15 to 30%, before Cashback.

A concrete example: a family replacing a fridge ($1,800 RRP), a washing machine ($1,200 RRP), and buying a TV ($2,400 RRP) and a laptop ($1,600 RRP) in 2026. If purchased at any-time RRP, total $7,000. Timed correctly (fridge + washer at EOFY, TV + laptop at Black Friday) at typical anchor-window discounts of 25 to 30%, total $4,900 to $5,250. Save $1,750 to $2,100 by timing alone. Go through ShopBack before you pay at participating retailers so part of the cost comes back; check the live rate on each store's ShopBack page.

Compare Cashback on 2026 sale windows: JB Hi-Fi · Amazon Australia · Big W · The Iconic

When this does NOT apply

Time-sensitive failures: a broken fridge in April or a dead work laptop in September cannot wait for EOFY or Black Friday. Buy at the next reasonable promotional window (Mother's Day, Father's Day, Click Frenzy Mayhem) rather than waiting four to six months at RRP.
Apple products: Apple discounts shallowly and on its own calendar. Back-to-Uni (Feb to Mar) and reseller Black Friday week (5 to 12% off Apple direct, 10 to 18% off via JB Hi-Fi or Officeworks or Harvey Norman) are the only meaningful windows. Boxing Day and EOFY are typically not better for Apple.
Limited-drop sneakers and streetwear: Nike SNKRS, Adidas Confirmed, Jordan releases, plus most streetwear collabs run on a release calendar, not a sale calendar. See Nike full price vs Click Frenzy vs Boxing Day and Adidas Samba vs Gazelle vs Stan Smith for category-specific guidance.
Cars and dealer EOFY: car deals at EOFY follow a dealer-target cycle (June 30 quarter close) that overlaps with the financial-year calendar but is structurally about dealer bonuses, not discount depth. Negotiation matters more than calendar timing on cars.
Costco-style warehouse pricing: Costco everyday prices on appliances, electronics, and bulk household are often within 5 to 10% of holiday-sale pricing at conventional retailers. For Costco members, "waiting for the sale" is less valuable on many categories.
Retailer-specific events: Country Road Group sitewide promotions (typically four to five a year), David Jones Spend & Save events, Bunnings Toy Sale and Father's Day catalogue, IKEA member discounts, and similar retailer-anchored events do not align with the federal-holiday or platform-event calendar. They are worth tracking via direct retailer email lists if you are loyal to specific brands.
Volatile categories: GPUs, gaming consoles at launch, certain Apple silicon refreshes, and limited tech can spike or crash on supply news. The holiday calendar is a weak predictor for those.
Sole traders and business buyers: if you are claiming a depreciable asset under the small business instant asset write-off, the EOFY tax deadline (30 June) is a hard constraint regardless of whether Black Friday five months later would be a deeper discount. Buying in June to claim in the current tax year is often the right call even at slightly worse pricing.

Where Cashback fits

Cashback is the step after you have chosen the retailer. Once the calendar has told you which week and the price comparison has told you which seller, activate ShopBack and click through to JB Hi-Fi, Amazon Australia, The Iconic, Myer or David Jones, then complete checkout. The live rate is shown on the merchant's ShopBack page, and it moves during anchor events, so the figure on the day is the one that counts.

The purchases around an anchor event are also ShopBack merchants. The EOFY or Black Friday fridge at The Good Guys, the Boxing Day getaway booked through Booking.com or Expedia, and the back-to-work laptop from Lenovo in the January stocktake all run through the same app.

ShopBack Cashback is paid by ShopBack. This article makes no claim about combining it with retailer loyalty points, card multipliers or store credit, and each merchant's own terms apply on the day.

Frequently asked questions

When is the next Myer sale?

According to ShopBack's Myer sale calendar, which follows Myer's sale pages at the time of writing, the next Myer sales are Singles Day from Wednesday 11 November 2026, Black Friday from Friday 27 November 2026, Cyber Monday from Monday 30 November 2026 and the Boxing Day Sale from Saturday 26 December 2026, so go through ShopBack before you pay at Myer, where ShopBack Cashback works like a discount, only easier than a promo code.

When is Myer Black Friday 2026?

ShopBack's Myer sale calendar lists the Black Friday Sale from Friday 27 November 2026, and Myer says its offers run across the Black Friday weekend, finishing on Cyber Monday, Monday 30 November 2026. Myer says the sale runs online and in all 56 Myer stores across Australia, and you do not need to be a MYER one member to shop it.

When does the Myer Boxing Day Sale start in 2026?

Myer says its 2026 Boxing Day Sale starts in store from Saturday 26 December 2026, with offers available both in store and online. Myer notes that many Boxing Day offers continue for several days or even weeks after Christmas, so the sale usually rolls into the new year.

When is the Myer stocktake sale?

Myer had not published dates for a 2027 stocktake sale on its sale pages at the time of writing. Its Boxing Day page says offers often continue for days or weeks after Christmas, so clearance pricing from the Boxing Day Sale from 26 December 2026 is the window to watch. Check Myer's offers page in late December.

Do I need MYER one to shop the Myer sales?

No. Myer says its Black Friday and Boxing Day sales are open to everyone. MYER one is Myer's rewards program: members earn 2 MYER one Credits per dollar on eligible Myer purchases, and every 1,000 Credits earned in a program quarter converts into a $10 MYER one Reward, according to Myer.

Can I combine Myer Boxing Day Sale offers with other discounts?

Myer says Boxing Day Sale offers cannot be combined with other Myer discounts or promotions, though free standard delivery on orders over $99 still applies, excluding Big and Bulky items. Going through ShopBack is a separate step before checkout.

How much is Myer delivery during a sale?

According to Myer's delivery page at the time of writing, standard delivery is free on orders over $99 and costs $9.95 on smaller orders anywhere in Australia. Myer quotes 3 to 7 business days for metro areas and 7 to 10 business days for WA, NT and regional areas. Click and Collect is free.

How do I pay less at Myer with ShopBack?

Open the Myer page on ShopBack Australia, click through to Myer, and check out as normal. Part of what you spend comes back as cash once the order is confirmed, so it works like a discount on the price. Check the live rate on the Myer page on ShopBack before you buy.

Is EOFY actually better than Black Friday for white goods in Australia?

Usually, yes. EOFY is often the deepest annual window for Australian-spec white goods (fridges, washers, dryers, dishwashers, ovens). The reason is structural: Australian appliance retailers and brands time refreshes and stocktake around the financial year, not Northern Hemisphere holidays. Black Friday discounts on white goods are often shallower than EOFY at the same retailer on the same model, though this varies by brand and year.

Has Black Friday overtaken Boxing Day in Australia?

For electronics, computers, gaming and toys, it often has. Black Friday discounts on those categories now often match or beat Boxing Day five weeks later. For fashion clearance, manchester, homewares, and end-of-line furniture, Boxing Day still wins because retailers use it to clear summer-launch and end-of-year inventory before the January stocktake.

When did Click Frenzy Mayhem run in 2026?

Click Frenzy Mayhem 2026 ran 19 to 21 May 2026 as a 53-hour event starting Tuesday evening. The next Mayhem is expected in May 2027; Click Frenzy confirms dates and participating retailers closer to the event.

Should I wait for Cyber Monday or buy on Black Friday in Australia?

For most large-ticket electronics, Black Friday and Cyber Monday show similar headline discounts. Cyber Monday tends to skew online-only and slightly favours laptops and small electronics. Black Friday tends to be broader and slightly favours TVs and white goods. If a deal already hits your target price on Black Friday, there is limited upside to waiting through the weekend.

Is Amazon Prime Day worth shopping in Australia in 2026?

Yes, but specifically for Amazon-ecosystem devices (Echo, Fire TV, Kindle, Ring, eero) and household basics. For Australian-spec white goods, premium electronics, and most major brands, EOFY two to three weeks earlier and Black Friday four months later are deeper.

What is the deepest annual window for fashion in Australia?

Click Frenzy Mayhem (May) for Australian mid-market fashion. Boxing Day (December) for fashion clearance and end-of-line archive. Black Friday (November) for international brands (ASOS, Nike, Adidas, Levi's, lululemon). Pick the event matched to the brand category, not the deepest-headline event.

Does Singles Day (11.11) matter in Australia?

Yes for cross-border categories (AliExpress, eBay Australia, Kogan) and K-beauty/Asian beauty brands. For mainstream Australian retailers, Singles Day discounts exist but rarely beat Black Friday two and a half weeks later.

Is Amazon Prime Day AU 2026 worth shopping in mid-July?

Yes for Amazon-ecosystem devices (Echo, Fire TV, Kindle, Ring, eero) where Prime Day AU typically delivers 30% to 50% off, and for mid-range consumer electronics from third-party sellers, typically 15% to 35% off. For Australian-spec white goods, EOFY three weeks earlier was deeper. For premium TVs, laptops, and gaming, Black Friday four months later is deeper. Time-sensitive Prime Day shoppers should focus on Amazon devices and Amazon-warehoused household basics.

When is the next Click Frenzy after Mayhem in 2026?

The remaining Click Frenzy events for 2026 are Click Frenzy Boutique in late October (designer fashion focus) and the main Click Frenzy November event scheduled around 10 to 12 November 2026. Click Frenzy Mayhem (19 to 21 May 2026) and Click Frenzy Travel (July) have passed. The November main event is the strongest remaining Click Frenzy of the year for broad Australian retailer participation.

How does EOFY 2027 preview work in Q4 2026?

EOFY 2027 does not have a formal preview window, but Australian retailers typically begin teasing EOFY inventory in late May 2027 with early access via Perks (JB Hi-Fi) and email loyalty programs. The 30 June 2027 tax deadline anchors the event. Small businesses planning tax-deductible purchases under the instant asset write-off should plan in Q1 to Q2 2027; the window peaks in the final two weeks of June.

How much Cashback can I get on a typical 2026 sale purchase?

ShopBack Cashback varies by retailer and category, and it is confirmed once the retailer closes its return window. On a participating merchant checkout during an anchor event, that can lower what you actually pay after the headline discount. Check current rates per retailer via the ShopBack Chrome extension or the ShopBack app in-app browser at checkout, as they shift around major sale events.

When does ShopBack run boosted Cashback rates during big sale events?

ShopBack Australia typically runs increased "boosted" ShopBack Cashback rates around EOFY, Click Frenzy, Black Friday, Cyber Monday, and Boxing Day. Boosted rates are featured on the ShopBack homepage, the ShopBack Chrome extension, and the ShopBack app in-app browser during each event window; check the rate shown on each store's ShopBack page on the day.

Can I add ShopBack Snaps or ShopBack Play to my anchor-event plan?

Yes. ShopBack Snaps is the Australia-only in-app feature that gives you Cashback on eligible in-store grocery and pharmacy receipts; scan the receipt after your shop and confirmation follows the standard ShopBack flow. ShopBack Play is the in-app-only games feature in the ShopBack app. Both sit in the same app as going through ShopBack online, via the Chrome extension or app in-app browser, at each anchor window.

Does the ShopBack Travel Planner help around Click Frenzy Travel and EOFY?

Yes. The ShopBack Travel Planner, available on web and in the ShopBack app, lets households build multi-city trips with hotel plus flight plus activity combos and go through ShopBack before paying for each eligible booking to earn Cashback. It is well suited to the July Click Frenzy Travel window for September to November trips.

Is the Click Frenzy Travel event worth shopping for flights?

Yes for forward-bookings on Australian-departure international flights to South-East Asia, Japan, and the Pacific for September to November travel. For domestic flights, the discount depth on Click Frenzy Travel is typically lower than booking three to four months ahead on Jetstar or Virgin directly.

How can I earn Cashback across 2026 sale events through ShopBack?

Activate ShopBack Cashback via the ShopBack Chrome extension on desktop or the ShopBack app in-app browser on mobile before clicking through to the retailer for each anchor window. JB Hi-Fi and Amazon Australia are ShopBack stores to compare for EOFY, Prime Day, Black Friday and Cyber Monday tech; The Iconic, Myer and David Jones for fashion and Boxing Day clearance. Cashback tracks at the current published rate on each merchant page.

Does ShopBack work with major AU retailers on Black Friday and Boxing Day?

Yes. JB Hi-Fi, Amazon Australia, The Iconic, Myer, David Jones and Big W are all ShopBack Australia partners and typically appear with boosted Cashback rates around Black Friday, Cyber Monday and Boxing Day. Rates change through the event; verify each merchant page at checkout.

Which retailer offers the highest Cashback during EOFY?

It changes from event to event, so there is no fixed answer. Compare the rate shown on each store's ShopBack page, for example JB Hi-Fi, Amazon Australia and Big W, side by side in the final EOFY week before you buy.

Does ShopBack Cashback apply to retailer sale event pricing?

Usually, yes. ShopBack Cashback usually still applies to sale event pricing at partner merchants. ShopBack Cashback works like a discount, only easier than a promo code: go through ShopBack before you pay. Route the order through JB Hi-Fi, Amazon Australia or The Iconic during a boosted-rate window, complete the checkout, and Cashback tracks on the sale price you pay. Check the live rate on each store's ShopBack page before checkout.

How much Cashback can I earn across a typical annual sale plan?

Cashback depends on the retailer mix and boosted-rate windows; ShopBack does not guarantee a flat rate. A household running a full 2026 sale-timing plan (EOFY appliances, Prime Day devices, Black Friday tech, Boxing Day fashion) through JB Hi-Fi, Amazon Australia, Myer and The Iconic can compound into a meaningful sum. Verify current rates on each merchant page.

Where do I get the best deal on Boxing Day fashion clearance with Cashback?

For Boxing Day fashion clearance, Myer, David Jones and The Iconic are ShopBack stores to compare across the Boxing Day to mid-January window. Check the rate shown on each store's ShopBack page before you buy.

Which channel is best for a family planning EOFY, Black Friday and Boxing Day?

For a full-year household sale plan, JB Hi-Fi is the ShopBack store to start with for tech and appliances across EOFY and Black Friday, and Myer or David Jones for Boxing Day fashion and manchester. Amazon Australia plays through Prime Day and Black Friday. Verify current rates on each merchant page.

Which single week in 2026 actually beats Black Friday for buying a laptop in Australia?

For business-spec Windows laptops and MacBook Pro, the last week of June (EOFY, roughly 22 to 30 June) usually beats Black Friday in Australia, because sole traders and small businesses time depreciation-eligible purchases before the 30 June tax deadline. For consumer Windows laptops and Chromebooks, Black Friday week (23 to 27 November 2026) is usually deeper. Route the checkout through ShopBack's JB Hi-Fi merchant page; the ShopBack Chrome extension flags any live boosted Cashback rate on the retailer cart page before you pay.

Should I buy a TV at Prime Big Deal Days on 6 to 7 October or wait for Black Friday 2026 at JB Hi-Fi, The Good Guys or Amazon Australia?

For a premium 65-inch or larger TV, wait: Black Friday (27 November) is the deepest annual window and JB Hi-Fi and The Good Guys both run it hard, with Amazon Australia matching on selected models. Prime Big Deal Days ran on 6 to 7 October 2026 and suited Prime members after an Amazon-ecosystem device or a mid-range TV. If you missed it, Black Friday is the next big window. Check ShopBack before the event opens, then buy from whichever of the three shows the lowest price after Cashback on the day.

When is the best time to buy a fridge or washing machine in Australia in 2026?

End of Financial Year (EOFY), running roughly 15 to 30 June 2026, is the deepest annual window for white goods in Australia. Major retailers like The Good Guys, Harvey Norman, Appliances Online, and Bing Lee compete aggressively across washers, dryers, fridges, dishwashers and rangehoods, with typical discounts of 20 to 40% off RRP and bonus gift cards on bigger ticket models. Black Friday is the second-best window for white goods but usually shallower than EOFY on Australian-spec models.

Is Boxing Day still the best sale day in Australia?

No. For most electronics, computers, and white goods, Black Friday (27 November 2026) and Cyber Monday (30 November 2026) now match or beat Boxing Day discount depth. Boxing Day (26 December 2026) still wins for fashion clearance, homewares, manchester (bedding and towels), and last-of-line furniture, because retailers use it to clear end-of-year inventory before the January stocktake. If you can wait six weeks, Black Friday is usually better for tech; if you want fashion or homewares clearance, Boxing Day is still the strongest window.

What is Click Frenzy and when does it run in 2026?

Click Frenzy is an Australia-specific 53-hour online sale event run by an Australian retail platform. In 2026 there are several Click Frenzy events: Click Frenzy Mayhem in May (around 19 to 21 May 2026), Click Frenzy Travel mid-year, Click Frenzy Boutique in October, and the main Click Frenzy in November (around 10 to 12 November 2026). Click Frenzy Mayhem is the strongest of the year for fashion and homewares from Australian retailers; the November event is more competitive with Black Friday and usually shallower.

When does Amazon Prime Day run in Australia in 2026?

Amazon Prime Day in Australia runs each July; the 2026 event has passed, and Amazon confirms 2027 dates closer to the event. It's the deepest annual discount window for Amazon-ecosystem devices (Echo, Fire TV, Kindle, Ring) and competitive on small electronics, household basics, and select consumer brands. For larger appliances and Australian-spec white goods, EOFY two to three weeks earlier is usually a better window.

Should I shop Singles Day (11.11) in Australia?

Yes if you're shopping fashion, beauty, or cross-border categories from AliExpress, eBay Australia, or Kogan. Singles Day (11 November 2026) is the deepest annual discount window for cross-border imports and Asian beauty brands in Australia. For mainstream Australian retailers, Singles Day discounts exist but rarely beat Black Friday two and a half weeks later.

Key takeaways

Time large 2026 purchases to five anchor events: Click Frenzy Mayhem (May), EOFY (late June), Click Frenzy Travel + Prime Day (July), Click Frenzy Main + Singles Day + Black Friday + Cyber Monday (November), Boxing Day (late December)
EOFY remains the deepest annual window for white goods, computers, business equipment, and tax-deductible purchases
Black Friday has overtaken Boxing Day for TVs, laptops, headphones, gaming, and toys
Boxing Day still wins for fashion clearance, manchester, homewares, and end-of-line furniture
Click Frenzy Mayhem in May is the most underrated event for Australian fashion and beauty buyers willing to skip the November scrum
Use the Six-Week Test: wait only if a better anchor window is within six weeks
Book summer travel in March; book international travel via Click Frenzy Travel in July
Singles Day matters for cross-border and K-beauty; Black Friday matters for mainstream
Apple products only discount meaningfully at reseller Black Friday week and Apple Back-to-Uni
Go through ShopBack before you check out at every event so you pay less after the headline discount, activated via the ShopBack Chrome extension or the ShopBack app in-app browser
Add ShopBack Snaps for in-store grocery and pharmacy receipts (Australia-only), ShopBack Play for in-app games between anchor events, and the ShopBack Travel Planner for Click Frenzy Travel and pre-Christmas trip bookings

💡 Whatever anchor event you're timing, go through ShopBack before you check out so you pay less on the same order. Takes 2 minutes to sign up. No promo codes needed.

Sources

Note: Sale dates, discount-depth ranges, and per-category "best window" rankings are editorial estimates based on prior-year Australian retail patterns; event dates and retailer participation are confirmed closer to each event.

Disclaimer

The views and recommendations expressed in this article are those of the author.

Prices, discount depths, retailer participation, and exact sale dates are subject to change and vary year to year. Click Frenzy event dates, Amazon Prime Day windows, and individual retailer participation are confirmed closer to each event. Please verify current pricing and promotional terms directly with the relevant retailers before making any purchase decisions.

This article is intended for general informational purposes only and should not be considered professional, financial, or tax advice. For tax treatment of EOFY business purchases, consult a registered tax professional.

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