When Are the Big Toy Sales in Australia in 2026?
When the big toy sales happen in Australia in 2026: the mid-year, spring and pre-Christmas toy sale windows at Target and Big W, Black Friday on 27 November and Boxing Day on 26 December at Myer, what Toymate, Target and Myer offer on delivery and returns, and going through ShopBack before you check out.
Short answer. In Australia, the big toy sales usually run in three windows: mid-year (June to July), spring (September to October) and the lead-up to Christmas in November, which in 2026 includes Black Friday on Friday 27 November. Big W's 2025 toy sale started on Tuesday 10 June, and Target ran toy sales ending in July, October and November 2025. Myer lists Boxing Day as Saturday 26 December 2026. Check ShopBack before you check out.
ShopBack Australia is a free app and website that gives you money back when you shop online at thousands of stores, including Toymate, Target and Myer. You open the store from ShopBack, shop as normal, and part of what you spend comes back to your ShopBack account as cash you can withdraw. New members can join free at shopback.com.au/signup.
Sources. Target's Toy Sale pages, Big W's Toy Sale page, Myer's Black Friday page and Toymate's own site, at the time of writing in October 2026. Past sale dates show the usual pattern; each store sets its own dates every year, so check the store before you plan around one.
When are the big toy sales in Australia?
Australia's big toy sales usually cluster in three windows, plus Boxing Day. Here is how the last year looked, using dates published by the stores themselves:
| Window | What happened | Source |
|---|---|---|
| Mid-year (June to July) | Big W's BIG Whopping Toy Sale started Tuesday 10 June 2025; Target's Toy Sale ended Wednesday 16 July 2025 | Big W and Target sale pages |
| Spring (September to October) | Target's Toy Sale ended Wednesday 15 October 2025; its Big Brands Toy Sale had an end date of Sunday 11 October 2026 | Target sale pages |
| Pre-Christmas (November) | Target's Big Christmas Toy Sale ended Wednesday 19 November 2025; Black Friday is Friday 27 November 2026 | Target sale page; Myer |
| Boxing Day | Myer's Boxing Day Sale starts Saturday 26 December 2026 | Myer |
| Autumn (April) | Target ran a Big Brands Toy Sale in April 2026, with console offers ending Sunday 26 April 2026 | Target sale page |
What this means for your shopping. If you are buying for Christmas, the spring and November sales are the ones to watch. If you are buying for a mid-year birthday, the June and July sales usually line up well. And if you are stocking a present drawer, Boxing Day can work for anything that is still in stock.
Toy sale calendar: the mid-year toy sales
The mid-year toy sales are the classic Australian toy sale season, timed around June and July.
- Big W. According to Big W, its 2025 BIG Whopping Toy Sale kicked off nationally on Tuesday 10 June 2025, online from 5am AEST and in store from 8am. Big W described the sale as "packed with the year's hottest new toys and all your favourite BIG brands," and ran it in store, online and in the app. Big W publishes each year's dates on its toy sale page ahead of the start.
- Target. Target's Toy Sale page in winter 2025 offered 20% off big brand toys and more, with the sale ending Wednesday 16 July 2025.
Big W is on ShopBack Australia as Big W, so you can go through ShopBack for online orders there too.
Toy sale Australia 2026: spring and pre-Christmas sales
In 2026, the spring and pre-Christmas toy sales are where most Christmas shopping happens.
- Target in spring. Target's 2026 Big Brands Toy Sale had an end date of Sunday 11 October 2026, according to its sale page. Target described it as savings on "a range of selected toys and more," including LEGO sets, board games, dolls, outdoor toys and selected gaming offers. In 2025, Target's spring Toy Sale ended on Wednesday 15 October.
- Target before Christmas. In 2025, Target ran a Big Christmas Toy Sale that ended on Wednesday 19 November 2025, offering 20% off selected big brand toys.
- Black Friday. Myer says Black Friday falls on the last Friday in November, which in 2026 is Friday 27 November. Myer says its Black Friday offers run across the weekend and finish on Cyber Monday (Monday 30 November 2026), and that its Black Friday specials include children's toys, online and in all 56 Myer stores.
Why November matters for toys. Black Friday lands about four weeks before Christmas, when ranges are still full. Popular toys can sell out after that, so buying in November tends to give you both a sale price and a choice.
Before Black Friday checkout, go through ShopBack. Check the store's ShopBack page in the week of the sale to see what is live.
Toy sale best deals in Australia 2026: how to get the most out of a sale
The best toy sale deals in 2026 go to shoppers who know the regular price before the sale starts. A routine that works:
- Make your list early. Write down the exact toys, including the set number for LEGO.
- Note the regular price. Check the price at two or three stores a few weeks before the sale, so you know whether a sale price is a real saving.
- Read the exclusions. Target's toy sale terms in 2025 excluded items such as clearance, books, craft, interactive gaming and nursery equipment, and some 2026 console deals carried a limit of one per customer.
- Factor in delivery. Free delivery thresholds change the real cost of a small order (see below).
- Check ShopBack before you check out. This is the step that lowers what you actually pay.
The effective price is what counts. Your effective price is what you pay minus the cash ShopBack returns. Check the live rate on each store's ShopBack page, because it varies by store and changes over time.
Toymate vs Target for a toy sale: a 2026 price comparison
Neither Toymate nor Target is always cheaper; compare the exact same toy on the same day. Here is what each store says about delivery and returns at the time of writing:
| Toymate | Target | |
|---|---|---|
| Delivery | Free shipping on orders of $99 or more, excluding bulky items | Free delivery over $60 |
| Pickup | Check stock at your local store | 2 hour Click and Collect |
| Returns | Check Toymate's returns policy | Free 60 day returns |
| What to know | A specialist toy retailer with a wide range of licensed toys, trading cards, LEGO and collectables | Runs Toy Sales several times a year, as above |
Sources: Toymate's and Target's own sites, at the time of writing.
How to compare in practice.
- Search the exact product name or code at both stores.
- Add delivery if your order is under the free delivery threshold.
- Compare the total, then compare the price after ShopBack.
- Go through ShopBack to the store you pick, then check out.
Toymate, Target and Myer: who suits which toy shopper
Each store suits a different kind of toy shop.
- Toymate suits shoppers after a deep range of licensed toys, trading cards and collectables, and bigger orders that clear the $99 free shipping line.
- Target suits shoppers who want to time purchases around its regular Toy Sales and like free delivery over $60 and 60 day returns.
- Myer suits shoppers buying toys alongside other Christmas gifts in the Black Friday or Boxing Day sales. Myer says its sale prices are applied automatically at checkout, so you do not need a discount code, and MYER one members get a $10 reward for every 1,000 points earned.
Other toy and gift stores on ShopBack Australia include Big W, Amazon Australia, David Jones and LEGO. For LEGO in particular, see where to buy LEGO for less in Australia.
How ShopBack lowers the price of toys
Before you check out, go through ShopBack to get a post-purchase discount on the order. For toys the routine is simple: check ShopBack before you check out, tap the store, then pay.
Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Once it confirms, you can withdraw it to your bank account.
Step by step:
- Open ShopBack Australia (app or website) and search for Toymate, Target or Myer.
- Check the rate shown on that page.
- Tap through to the store, choose your toys and check out.
- Your Cashback shows in your ShopBack account as pending, then confirms later.
For more on doing this right every time, see how to activate ShopBack before you buy.
Sale prices, promo codes and ShopBack together
- Sale prices. Myer says its sale prices are applied automatically at checkout, without a code. A marked-down price is different from a promo code.
- Promo codes. No code is needed for Cashback: go through ShopBack before you pay.
- Cards and loyalty points. Paying with a rewards card or earning store points is a separate step, run by the card issuer or the store.
Key takeaways
- Australia's big toy sales usually fall mid-year (June to July), in spring (September to October) and in November before Christmas.
- Big W's 2025 toy sale started on Tuesday 10 June; Target ran toy sales ending in July, October and November 2025, and its 2026 Big Brands Toy Sale had an end date of Sunday 11 October.
- Black Friday 2026 is Friday 27 November, and Boxing Day is Saturday 26 December, according to Myer.
- Know the regular price before the sale, read the exclusions and add delivery to small orders.
- Check ShopBack before you check out. Your effective price is what you pay minus the cash ShopBack returns.
Frequently asked questions
When are the big toy sales in Australia?
In Australia, the big toy sales usually fall in three windows: mid-year in June and July, spring in September and October, and the run-up to Christmas in November, including Black Friday. Big W's 2025 toy sale started on 10 June, and Target ran toy sales ending in July, October and November 2025. Before you check out, go through ShopBack.
When is the Big W toy sale?
Big W's BIG Whopping Toy Sale has been a mid-year event. According to Big W, the 2025 sale kicked off nationally on Tuesday 10 June 2025, online from 5am AEST and in store from 8am. Big W announces each year's dates on its own toy sale page, so check it ahead of the mid-year sale season.
When is the Target toy sale?
Target has run several toy sales a year. Its sale pages showed a Toy Sale ending Wednesday 16 July 2025, another ending Wednesday 15 October 2025, a Big Christmas Toy Sale ending Wednesday 19 November 2025, an autumn Big Brands Toy Sale in April 2026, and a Big Brands Toy Sale with an end date of Sunday 11 October 2026.
When is Black Friday 2026 in Australia?
Black Friday 2026 is Friday 27 November. Myer says its Black Friday offers run across the Black Friday weekend and finish on Cyber Monday, which is Monday 30 November 2026, and that its Black Friday specials include children's toys, online and in all 56 Myer stores.
Is Black Friday or Boxing Day better for toys?
For Christmas presents, Black Friday is usually the more useful sale, because it lands about four weeks before Christmas and the range is still full. Boxing Day, which Myer lists as starting on Saturday 26 December 2026, suits birthday presents and stocking up for next year, though popular toys may have sold out.
Is Toymate or Target cheaper for toys?
Neither is always cheaper. Prices on the same toy move with each store's sales, so compare the exact product on the day. Toymate offers free shipping on orders of $99 or more, excluding bulky items, and Target offers free delivery over $60, according to each store's site at the time of writing. Compare the price after ShopBack too.
Do toy sales include LEGO and gaming consoles?
Often, but with exclusions. Target's recent toy sales have featured LEGO sets and selected gaming offers, while its sale terms have excluded items such as clearance, books, craft and nursery equipment, and some console deals carried a limit of one per customer. Check the sale page before you count on a discount.
How do I save the most in a toy sale?
Make a list early, note the regular price of each toy, then buy in the sale window that suits the occasion. Compare the same toy at two or three stores, add delivery if you are under the free delivery threshold, and check ShopBack before you check out so part of what you spend comes back as cash.
How does ShopBack lower the price of toys?
Before you check out, go through ShopBack Australia to get a post-purchase discount on the order. Open ShopBack, tap Toymate, Target or Myer, then check out. Before Black Friday checkout, go through ShopBack. Each store's live rate is on its ShopBack page.
Can I use a promo code in a toy sale and still use ShopBack?
It depends on the store. Myer says its sale prices apply automatically at checkout, so you usually do not need a code to get the sale price. No code is needed for Cashback: go through ShopBack before you pay.
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Disclaimer
The views in this article are those of the author. Sale dates, discounts, exclusions, delivery thresholds and returns policies are set by each store and change from year to year; past sale dates show a pattern, not a promise. Check each store's site before you plan around a sale. ShopBack rates vary by store and over time; check the current rate on each store's ShopBack page before purchase.
This article is general information only and is not financial advice.
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Activate Cashback Before You Buy
Start every online session at ShopBack Australia, click through to the retailer, and finish checkout in the same session. That's what turns cashback on.
