LEGO

Shopping LEGO: pick your sets, then check out through ShopBack before you pay: ShopBack Cashback works like a discount, only easier than a promo code. LEGO is the interlocking brick construction toy made by The Lego Group, a Danish company founded in 1932 and headquartered in Billund, Denmark. The range runs from Duplo for toddlers through City, Friends, Classic, Ninjago and licensed lines such as Star Wars, Marvel and Harry Potter, up to adult display lines including Icons, Architecture, Botanical and Technic. In Australia the direct online store is lego.com/en-au, which is the channel that ShopBack tracks. Click through from the ShopBack LEGO merchant page before ordering to earn Cashback at the current published rate.

LEGO Insiders is the free loyalty programme on lego.com/en-au. Members earn points on eligible purchases on the direct store and at LEGO branded stores, redeem points toward rewards, and get access to member only offers, early access to selected sets and gifts with purchase during promotional windows. The current points rate, reward catalogue and any tier structure are published at lego.com/en-au/insiders and should be verified there. Insiders points accrue on the LEGO account while ShopBack Cashback tracks separately on the paid order value, so sign in to Insiders and then click through fresh from the ShopBack LEGO merchant page before checkout.

LEGO direct in Australia tends to run gift with purchase promotions around launches and seasonal peaks rather than deep site wide discounts. The windows worth planning around in 2026 are May the 4th for Star Wars sets, the mid year retailer toy sales from June into July, Black Friday on November 27 and Cyber Monday on November 30, then Christmas gifting and the post Christmas clearance of retiring sets. Retailers such as Big W and Amazon discount mainstream sets more aggressively in their toy sale windows. Click through from ShopBack on the day you order, and Cashback comes back on the final price. For a deeper look, see AU 2026 Sale Calendar.

The ShopBack LEGO merchant page states that Cashback is tracked 2 to 3 days after the delivery date, with a published tracking window of 7 days and confirmation in 105 days. That is different from most ShopBack merchants, where tracking appears within 48 hours of checkout. Pre-orders and backorders start the clock when the set ships and is delivered.

Big W runs catalogue and toy sale discounts on mainstream LEGO sets, often at prices below the lego.com/en-au recommended retail price, and it is a ShopBack merchant in its own right. LEGO direct wins on range, direct only exclusives, gifts with purchase and Insiders points. For a popular City or Friends set on sale at Big W, Big W plus ShopBack usually wins on price. For an Icons or Exclusives set that Big W does not stock, LEGO direct plus ShopBack is the only earning path. Compare the current published rate on each merchant page before clicking through.

Amazon Australia carries a large LEGO range sold by Amazon itself and by third party sellers, with fast delivery and price matching on popular sets, and it is listed on ShopBack. LEGO direct carries the full current range including exclusives, offers Insiders points and gifts with purchase, and its ShopBack Cashback follows a delivery based schedule. For a mainstream set in stock at a lower Amazon price, Amazon through ShopBack is the quicker path. For exclusives, Insiders rewards and sets Amazon does not stock, buy direct through the ShopBack LEGO merchant page.

The LEGO page on ShopBack shows the current Cashback before you buy.

No. The ShopBack LEGO merchant page states that Cashback is not applicable for purchases made via the LEGO app. To earn Cashback in Australia, click through from the ShopBack LEGO merchant page in a browser, or use the ShopBack app's in-app browser, and complete the order on the lego.com/en-au website as normal. Insiders points still accrue on the website order when you are signed in, so you do not lose the loyalty benefit by skipping the app.

Sign in to your Insiders account, open the ShopBack LEGO merchant page and complete the order on the lego.com/en-au website. Go through ShopBack before you pay and the Cashback tracks to your ShopBack account. The LEGO page on ShopBack shows the live rates for the Standard and Exclusives categories. Cashback typically appears 2 to 3 days after delivery and confirms within 105 days.

In a multi set order, the Cashback follows the sets you keep. Because LEGO Cashback tracks after delivery, a cancelled pre-order never shows up as Pending.