What Items Are Most Discounted During Black Friday in Australia 2026?
Black Friday 2026 in Australia is Friday 27 November, with Cyber Monday on 30 November. TVs, laptops, phones, headphones, gaming gear, coffee machines, vacuums, hair tools and whitegoods are the categories JB Hi-Fi and The Good Guys put on sale, while Big W leans on toys and gifts. How to compare and how to go through ShopBack before you pay.
Published: 8 October 2026 · Author: Mirabelle Chew, Fashion Editor, ShopBack
In Australia, the items most discounted on Black Friday are usually tech and home appliances: TVs, laptops, phones, headphones, gaming gear, coffee machines, air fryers, vacuums, hair tools and whitegoods. Black Friday 2026 falls on Friday 27 November, with Cyber Monday on Monday 30 November, according to JB Hi-Fi and The Good Guys, and both list these categories for their 2026 events. Big W is a common stop for toys and gifts.
ShopBack Australia is a free shopping app and website that returns part of what you spend at partner stores as cash you can withdraw. Going through ShopBack gets you a cash rebate on the same order, at the same store. Join ShopBack free, then open the ShopBack JB Hi-Fi page or the ShopBack The Good Guys page before you check out.
What items are most discounted during Black Friday in Australia?
Electronics and appliances lead Black Friday in Australia, because the big tech and appliance retailers build their biggest sale of the year around them. JB Hi-Fi calls its Black Friday Sale "the one JB plans for all year", and The Good Guys describes Black Friday as the time to upgrade big-ticket items.
Here are the categories each retailer lists on its own 2026 Black Friday page:
| Category | JB Hi-Fi (Black Friday and Cyber Monday page) | The Good Guys (Black Friday Sale page) |
|---|---|---|
| TVs and projectors | TVs from Hisense, Samsung and LG; projectors | TVs |
| Laptops, tablets and phones | Cyber Monday focus: iPhone, Samsung Galaxy, Google Pixel, laptops and tablets | Laptops, phones |
| Audio and wearables | Audio gear, smart watches and wearables | Headphones, smart watches |
| Gaming | Controllers, headsets, consoles including Nintendo Switch, monitors | Listed under tech and gaming deals |
| Coffee and benchtop | Coffee machines from Breville, De'Longhi and Nespresso; kettles; air fryers | Coffee machines, cooking and kitchen appliances, microwaves, BBQs |
| Floor care | Robot, upright and bagless vacuums | Vacuums and cleaners |
| Hair tools | Hair dryers, straighteners and multi-stylers | Health and beauty deals |
| Whitegoods and climate | Fridges, laundry, dishwashers, heaters | Fridges, freezers, washing machines, dryers, dishwashers, air purifiers and fans |
| Smart home | Security cameras, video doorbells, connected gear | Smart home devices |
Source: JB Hi-Fi and The Good Guys Black Friday pages, at the time of writing. Exact deals and prices are announced closer to the event.
Categories these retailers do not focus on are worth shopping elsewhere. JB Hi-Fi says its Black Friday is "not talking about quilt covers and homeware here", so for manchester and fashion clearance, other events such as Boxing Day may suit better. Very new releases in short supply can also see smaller cuts than older models.
Other Australian retailers that run big Black Friday events in the same categories include Harvey Norman, Amazon Australia, Officeworks, Kmart, Myer and David Jones.
Black Friday sales in Australia: how they work
Black Friday in Australia falls on the last Friday of November, and most retailers stretch it into a long weekend that ends on Cyber Monday, with early deals in the week before. JB Hi-Fi says Black Friday deals "start dropping well before the official date" and suggests watching its page from early November. In 2025, Big W's early Black Friday deals were already live by 17 November, according to Press Start Australia.
How the weekend usually unfolds:
- Early deals (about a week before). Some prices drop early, often on the most searched items.
- Black Friday itself. The headline deals across TVs, appliances and gifts.
- The weekend. Many deals carry through Saturday and Sunday.
- Cyber Monday. JB Hi-Fi calls it "the tech-heavy half of the weekend", with phones, tablets, laptops, gaming, wearables, cameras and audio.
It is a big weekend for Australian shoppers: Roy Morgan Research tipped Australian spending over the 2025 Black Friday weekend at $6.8 billion in its November 2025 forecast, so popular models can sell out.
Black Friday sales Australia 2026: key dates
Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November, according to both JB Hi-Fi and The Good Guys.
| Date in 2026 | What happens |
|---|---|
| Early to mid November | Early deals start appearing; retailers publish catalogues |
| Friday 27 November | Black Friday |
| Saturday 28 and Sunday 29 November | Black Friday weekend deals usually continue |
| Monday 30 November | Cyber Monday, with a tech focus at JB Hi-Fi |
| Saturday 26 December | Boxing Day, the next big sale for seasonal clearance |
Each retailer sets its own start and end dates, so check the offer end dates on the store's site and catalogue. The Good Guys says to "see website and catalogues for offer end dates."
Best Black Friday deals in Australia in 2026 by category
The best Black Friday deals in 2026 are likely to be on the same categories retailers list on their sale pages: TVs, laptops, phones, headphones, coffee machines, vacuums, hair tools and whitegoods. Here is how to judge each one:
- TVs. Compare the exact model number, not just the screen size. Last year's model on sale can be better value than a new model with a smaller discount.
- Laptops and tablets. JB Hi-Fi puts these in its Cyber Monday focus, so compare the Friday and Monday price before you buy.
- Phones and wearables. Also a Cyber Monday focus at JB Hi-Fi. Check that the model suits your carrier and that warranty is Australian.
- Headphones and audio. Both retailers list headphones, and many models across brands means more room to compare the same model at two stores.
- Coffee machines and air fryers. Both retailers list these. Compare bundles that include accessories or coffee.
- Vacuums and hair tools. JB Hi-Fi highlights Dyson, Dreame, Mova and Miele vacuums and Dyson and Mermade Hair styling tools. Previous-generation models are often cheaper than the newest release.
- Whitegoods. Fridges, washing machines and dishwashers appear on both retailers' lists. Add delivery, installation and removal of the old appliance to the price.
- Toys and gifts. Big W is a common stop for buying Christmas gifts early, alongside its weekly catalogue offers.
JB Hi-Fi vs The Good Guys on Black Friday: price comparison for 2026
JB Hi-Fi and The Good Guys are owned by the same group, JB Hi-Fi Limited, but they set prices separately, so the same model can be priced differently at each on the same day. As of June 2024, the group ran 205 JB Hi-Fi and JB Hi-Fi Home stores and 106 The Good Guys stores in Australia, according to Wikipedia.
| What to compare | JB Hi-Fi | The Good Guys |
|---|---|---|
| Black Friday focus (own page) | TVs, hair tools, smart home, vacuums, benchtop appliances, whitegoods; tech-heavy Cyber Monday | Whitegoods, cooking and coffee, TVs, headphones, smart home, laptops, phones, smart watches |
| Ways to receive | Click and Collect, home delivery, stores nationwide | Delivery and in-store, see store for options |
| Member programme | JB Perks, with member-only offers through the year | Check The Good Guys site for its current member offers |
| ShopBack page | ShopBack JB Hi-Fi | ShopBack The Good Guys |
How to compare a Black Friday price fairly:
- Match the model number exactly, including the year and any suffix.
- Add delivery and installation for large items.
- Check what is in the box, since bundles can differ between stores.
- Check the price over the past few weeks where you can, so a discount is measured against a real price.
For more on each store, see Save on JB Hi-Fi and The Good Guys Discounts and Deals.
What JB Hi-Fi, The Good Guys and Big W put on sale for Black Friday
JB Hi-Fi leans on TVs, tech and small appliances, The Good Guys on whitegoods, kitchen and home appliances, and Big W on toys, gifts and everyday household lines. That makes them complementary rather than identical stops:
- JB Hi-Fi says it has been selling for more than 50 years and lists TVs, projectors, hair tools, smart home, vacuums, benchtop appliances and whitegoods for Black Friday, then phones, tablets, laptops, gaming, wearables, cameras and audio for Cyber Monday. It suggests joining JB Perks before the rush for member-only offers.
- The Good Guys lists fridges, freezers, washing machines, dryers, dishwashers, vacuums, air purifiers and fans, coffee machines, cooking appliances, BBQs, microwaves, TVs, headphones, smart home devices, laptops, phones and smart watches, with brands such as Dyson, Breville, Samsung, Sony, Bose and Apple.
- Big W is a discount department store owned by Woolworths Group, and its Black Friday is popular for toys and gifts ahead of Christmas. See the Big W discounts guide for its sale calendar.
Your Black Friday checklist: four steps before you pay
Step 1: compare prices. Step 2: look for a promo code. Step 3: go through ShopBack. Step 4: pay with your best rewards card.
- Compare prices across two or three retailers for the exact model.
- Look for a promo code published by the retailer itself, and read its minimum spend and exclusions.
- Go through ShopBack. Open the ShopBack JB Hi-Fi page, the ShopBack The Good Guys page or the ShopBack Big W page, tap through and check out in the same session.
- Pay with your best rewards card. Your card usually still earns its own points on the payment; check the merchant's terms and your card's terms.
How ShopBack lowers your Black Friday price
Going through ShopBack gets you a cash rebate on the same order, at the same store, so it belongs in your checkout routine like comparing prices. Once the retailer confirms the order, part of what you spent comes back to your ShopBack Australia account as cash.
Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles that you have to collect and redeem.
Illustrative example. You buy a A$1,000 TV in a Black Friday sale. At an illustrative 2%, A$20 comes back, so the effective price is A$980. Rates differ by store and category and change over time, so check the live rate on the ShopBack page before you pay.
To keep tracking reliable during a busy sale weekend:
- Tap through from ShopBack before you add items to your cart.
- Use only promo codes published by the retailer or listed on the ShopBack page.
- Read the Terms section on the ShopBack page, since some categories or gift cards may be excluded.
Frequently asked questions
What items are most discounted during Black Friday in Australia?
In Australia, Black Friday discounts usually centre on tech and home appliances: TVs, laptops, phones, headphones, gaming gear, smart watches, coffee machines, air fryers, vacuums, hair tools and whitegoods such as fridges and washing machines. These are the categories JB Hi-Fi and The Good Guys list for their 2026 Black Friday events, while Big W is a common stop for toys and gifts.
When is Black Friday 2026 in Australia?
Black Friday 2026 is Friday 27 November, and Cyber Monday is Monday 30 November, according to JB Hi-Fi and The Good Guys. JB Hi-Fi says deals start dropping well before the official date, so it is worth checking from early November.
Is JB Hi-Fi or The Good Guys better for Black Friday?
They overlap but lean differently. JB Hi-Fi's Black Friday page highlights TVs, hair tools, smart home, vacuums and benchtop appliances, with phones, laptops, gaming, wearables and cameras for Cyber Monday. The Good Guys' page leads with whitegoods, cooking and coffee, plus TVs, headphones and tech. Compare the same model at both, with delivery added, before you buy.
Are JB Hi-Fi and The Good Guys the same company?
They are separate retail brands owned by the same group: The Good Guys is a subsidiary of JB Hi-Fi Limited. As of June 2024, the group ran 205 JB Hi-Fi and JB Hi-Fi Home stores and 106 The Good Guys stores in Australia, according to Wikipedia. Prices and deals are set separately, so compare both.
What does Big W discount for Black Friday?
Big W's Black Friday is usually strongest for toys, games, gifts and everyday household lines ahead of Christmas. In 2025, Big W's early Black Friday deals were already live by 17 November, according to Press Start Australia, so check the week before Black Friday too.
What should I buy on Cyber Monday instead of Black Friday?
JB Hi-Fi describes Cyber Monday, on 30 November 2026, as the tech-heavy half of the weekend, with prices dropping on mobile phones, tablets, laptops, gaming hardware, wearables, cameras and audio gear. If one of those is on your list, compare the Black Friday and Cyber Monday price before you commit.
How do I know a Black Friday deal is real?
Check the exact model number, compare the price at two or three retailers on the same day, and look at the price the item has sold for in the weeks before the sale. A big percentage off a high starting price can still be more than another store's everyday price.
Should I wait for Boxing Day instead of Black Friday?
Wait if the item can be bought after Christmas and you are flexible on the model, since Boxing Day, on Saturday 26 December 2026, often clears seasonal stock. Buy on Black Friday if you need it before Christmas or the exact model you want is on sale now.
What is the best order of steps to pay less on Black Friday?
Step 1: compare prices. Step 2: look for a promo code from the retailer. Step 3: go through ShopBack. Step 4: pay with your best rewards card. Going through ShopBack gets you a cash rebate on the same order, at the same store, and card rewards usually still apply; check the merchant's terms.
Does ShopBack work on Black Friday orders at JB Hi-Fi and The Good Guys?
Yes, both stores have pages on ShopBack Australia. Open the ShopBack JB Hi-Fi page or the ShopBack The Good Guys page, tap through and finish checkout in the same session. On an illustrative A$1,000 TV at an illustrative 2%, A$20 comes back, so the effective price is A$980; check the live rate and Terms on the ShopBack page before you pay.
Key takeaways
- Dates: Black Friday is Friday 27 November 2026 and Cyber Monday is Monday 30 November 2026.
- Most discounted: TVs, laptops, phones, headphones, gaming, coffee machines, vacuums, hair tools and whitegoods.
- Cyber Monday is the tech-heavy day at JB Hi-Fi: phones, tablets, laptops, gaming, wearables, cameras and audio.
- Same group, separate prices: JB Hi-Fi and The Good Guys are both owned by JB Hi-Fi Limited, so compare both.
- Four steps: compare prices, look for a promo code, go through ShopBack, pay with your best rewards card.
- Go through ShopBack before you pay on the ShopBack JB Hi-Fi page or the ShopBack The Good Guys page.
Related guides
- Save on JB Hi-Fi
- The Good Guys Discounts and Deals
- Big W Discounts and Deals
- Save on Electronics (AU)
Sources referenced in this guide: JB Hi-Fi's Black Friday Sale 2026 page, The Good Guys' Black Friday Sale 2026 page, JB Hi-Fi Limited's Wikipedia entry (store counts and ownership of The Good Guys), Press Start Australia coverage of Big W's early Black Friday deals in November 2025, Roy Morgan Research's November 2025 Black Friday spending forecast, and the Terms on the ShopBack JB Hi-Fi page and ShopBack The Good Guys page.
Disclaimer
Sale dates beyond the fixed calendar days, featured categories, prices, promo codes, delivery fees and ShopBack rates are set by each retailer and by ShopBack and change frequently; check the retailer's site and the ShopBack page for current terms before you buy. This guide is general information only and is not financial advice.
Related guides
Save on JB Hi-Fi
JB Hi-Fi discount, coupon, and cashback guide for AU shoppers. Where the real savings come from on TVs, laptops, phones, audio, and gaming, when the sale windows land (EOFY, Click Frenzy, Black Friday, Cyber Monday, Boxing Day), and how ShopBack Australia cashback stacks on top.
The Good Guys Discounts and Deals
The Good Guys discount, coupon, and cashback guide for AU shoppers. Where the real savings come from on appliances, TVs, and computing, when the sale windows land (EOFY, Click Frenzy, Black Friday, Cyber Monday, Boxing Day), and how ShopBack Australia cashback stacks on top.
Big W Discounts and Deals
Big W discount, coupon, and cashback guide for AU shoppers. Where the real savings come from, when the sale windows land (Toy Sale, EOFY, Black Friday, Cyber Monday, Boxing Day, Back to School), and how ShopBack Australia cashback stacks on top.
Save on Electronics (AU)
Time TVs, laptops, and appliances to EOFY, Click Frenzy, Black Friday, or Boxing Day. Cross-check JB Hi-Fi, The Good Guys, and Amazon AU; layer cashback.
