How Long Do Black Friday Sales Last in Australia in 2026?
Black Friday 2026 in Australia falls on Friday 27 November, and most big retailers run their sales through the weekend to Cyber Monday on 30 November. How long Myer, The Iconic and JB Hi-Fi sales usually run, when early deals start, and going through ShopBack before you pay.
Published: 8 October 2026 · Author: Trang Do, Beauty Editor, ShopBack
Short answer. In Australia, Black Friday sales usually last about four days: Black Friday 2026 is Friday 27 November, and most big retailers such as Myer, The Iconic and JB Hi-Fi run their offers through the weekend to Cyber Monday on 30 November. Some stores start early deals in the weeks before, and a few keep selected offers going a little longer.
ShopBack Australia is a free app and website that gives you money back on online orders at thousands of Australian stores, including Myer, The Iconic and JB Hi-Fi. You open the store from ShopBack, shop as usual, and part of what you spend comes back to your ShopBack account as cash. New members can join free at shopback.com.au/signup.
How we checked. We read the Black Friday pages that Myer, JB Hi-Fi and The Iconic publish on their own sites, and the store pages on ShopBack Australia, in October 2026. We do not list sale prices, because Black Friday prices are only set by each store close to the event and change during the weekend.
How long do Black Friday sales last in Australia?
Black Friday is one day on the calendar, but in Australia it has become a long weekend of sales. The usual pattern is:
| Day | 2026 date | What usually happens |
|---|---|---|
| Early deals | Early to mid November | Some retailers release selected deals before the main weekend |
| Black Friday | Friday 27 November | Main sale day; most big stores launch their full Black Friday offers |
| Weekend | Saturday 28 and Sunday 29 November | Sales keep running online and in store |
| Cyber Monday | Monday 30 November | Final day for many stores; often focused on tech and online deals |
So if someone asks how long Black Friday sales last in Australia, the practical answer is about four days, Friday to Monday, with a run-up of early deals at some stores. Myer, for example, says its Black Friday offers run across the Black Friday weekend and finish on Cyber Monday.
Each store sets its own start and end times. Some sales end at midnight on Cyber Monday, others earlier, and some stores keep a few lines discounted into the following days. If an end time matters to you, check the store's own sale page once it goes live.
Black Friday sales Australia 2026: the key dates
Black Friday lands on the day after US Thanksgiving, which is the fourth Thursday of November. For 2026:
- US Thanksgiving: Thursday 26 November 2026
- Black Friday: Friday 27 November 2026
- Cyber Monday: Monday 30 November 2026
Both Myer and JB Hi-Fi list Friday 27 November as the Black Friday date on their own 2026 Black Friday pages, and JB Hi-Fi lists Cyber Monday as Monday 30 November.
Black Friday sits inside a busy run of Australian sale events. Myer's own calendar lists a Singles Day sale starting Wednesday 11 November 2026 and its Boxing Day sale starting Saturday 26 December 2026. That means late November and December can feel like one long sale season, which is useful if you are flexible about when you buy.
What are Black Friday sales, and why do they last a weekend?
Black Friday started in the US as the shopping day after Thanksgiving and the unofficial start of Christmas shopping. Australian retailers picked it up over the past decade, and it is now one of the biggest sale weekends of the year here.
Cyber Monday began as the online half of the event. Myer notes that Black Friday was originally about in-store shopping while Cyber Monday was online, and that today both days are available online and in store. Because the two days are only three days apart, most stores simply join them into one sale that covers the weekend.
For shoppers, that is good news. You have time to compare the same item at a few stores, check delivery costs to your postcode, and wait for a price you are happy with rather than rushing on the Friday morning.
Myer, The Iconic and JB Hi-Fi Black Friday sales in Australia
These three stores show how differently Black Friday can run depending on what a store sells.
Myer. Myer's Black Friday sale covers fashion, beauty, home, toys, travel and tech, online and in all 56 Myer stores across Australia, according to Myer's own Black Friday page. Myer says its Black Friday offers run across the weekend and finish on Cyber Monday. You do not need to be a MYER one member to buy sale items, though MYER one membership helps you hear about sales and member events early. Myer also says its free Click and Collect service is available for Black Friday items, and Myer gift cards can be used during the sale. Before you pay online, start from the ShopBack Myer page.
The Iconic. The Iconic is an online fashion and lifestyle store, so its Black Friday sale is an online event. In past years it has covered women's, men's and kids' clothing, sportswear, shoes, beauty, accessories and home. The Iconic announces its deals and timing closer to the event. Its own Black Friday FAQ points to free change-of-mind returns within 30 days of purchase, and it runs a loyalty programme called THE ICONIC Front Row. Before you check out, open the ShopBack THE ICONIC page.
JB Hi-Fi. JB Hi-Fi treats Black Friday as its big tech event of the year, and describes Cyber Monday as the tech-heavy half of the weekend. Its Black Friday page lists categories such as TVs and projectors, laptops and Apple gear, mobile phones, smart home and security cameras, and whitegoods. JB Hi-Fi suggests watching its Black Friday page from early November, and it also runs a JB Perks membership programme. Before you pay for an online order, go through the ShopBack JB Hi-Fi page.
Myer vs The Iconic for Black Friday: how to compare prices in 2026
Myer and The Iconic overlap on fashion, shoes, beauty and some home items, so many shoppers compare the two over Black Friday weekend. Neither is cheaper on every item. Each store chooses which brands and lines join its sale, and discounts change during the weekend. The fair way to compare is item by item, on the same day.
| Myer | The Iconic | |
|---|---|---|
| How it sells | Department store, online and in store | Online fashion and lifestyle store |
| Where it shines | Wide range across fashion, home, toys and tech; Click and Collect | Large fashion and sportswear range online, with many brands in one place |
| Member programme | MYER one | THE ICONIC Front Row |
| Returns | Change-of-mind returns on many items, under Myer's own policy | Free change-of-mind returns within 30 days of purchase, per its own FAQ |
| Before you pay | Go through the ShopBack Myer page | Go through the ShopBack THE ICONIC page |
A simple price check that works for both:
- Find the exact item (same brand, style, colour and size) at both stores.
- Note the sale price and the delivery cost to your postcode, or use Click and Collect where it is available.
- Add any member offer you already qualify for.
- Before you pay, go through ShopBack and work out your effective price at each store.
We do not publish price tables for Black Friday, because prices are not set until the sale starts and they move during the weekend.
Black Friday sales best deals in Australia 2026: how to find them
The best Black Friday deal is the lowest price on something you were already planning to buy. A few habits help:
- Make a short list before November. Write down the items you want and their usual price, so you can tell a real discount from a normal price.
- Watch the early deals, but do not rush them. If an item appears in an early deal, note the price and check it again on the Friday.
- Compare the same item at two or three stores on the same day, including delivery.
- Check returns before you buy. A cheap item that cannot go back is only cheap if it is right.
- Join the store programmes you already use. Programmes such as MYER one, THE ICONIC Front Row and JB Perks can bring early sale news or member offers, depending on each store's terms.
- Go through ShopBack before you pay. It is the step that lowers what you actually pay for the item, whichever store wins.
For more on getting ready for big sale weekends, see how to make the most of mega sales.
Cheapest month for Black Friday style sales in Australia 2026
People often ask which month has the cheapest prices. We do not hold store price data, and there is no single cheapest month for every product. What we can say is when Australia's biggest sale windows usually fall:
- Late November: Black Friday and Cyber Monday, often strong for tech, appliances and gifts.
- Boxing Day: from 26 December, often strong for seasonal fashion clearance and homewares.
- End of financial year: June, often strong for tech, office gear and big household items.
- Store events: such as Singles Day sales in mid November and each store's own clearance events.
If you can wait, the smart move is to pick the window that suits the category. If you need it now, compare across stores in the week you are buying.
How ShopBack lowers the price of your Black Friday order
Before you pay for an online order, go through ShopBack first. ShopBack is a post-purchase discount: go through it before you pay and the effective price drops.
ShopBack Australia gives you cashback on eligible orders. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Once your cashback confirms, you can withdraw it to your Australian bank account under ShopBack's withdrawal terms.
Step by step:
- Open ShopBack Australia (app or website) and search for the store: Myer, The Iconic or JB Hi-Fi.
- Check the rate shown on that store's ShopBack page and read the Terms section.
- Tap through to the store, then add items to your cart in that same session.
- Pay as usual. Your cashback shows as pending, then confirms later.
Working out your real price. Your effective price is what you pay at checkout minus the cash ShopBack returns; each store's live rate is shown on its ShopBack page. That makes it easier to compare Myer, The Iconic and JB Hi-Fi fairly over Black Friday weekend.
Store pages on ShopBack can change during big sale events, so open the page on the day you buy rather than relying on what you saw earlier. For a refresher, see how to activate before you buy.
Promo codes, gift cards and member offers over Black Friday
- Promo codes. Some stores still track an order that uses a code listed on its ShopBack page, while codes from outside coupon sites can stop the order tracking. This differs by store, so read the Terms on the store's ShopBack page and check the merchant's terms before using any code.
- Gift cards and store credit. Myer says its gift cards can be used during Black Friday. Amounts paid with gift cards or store credit are often treated differently by ShopBack, and the store's ShopBack Terms explain how.
- Member offers. MYER one, THE ICONIC Front Row and JB Perks are run by the stores themselves. Whether a member offer and ShopBack both apply to one order usually depends on the store's terms, so check them before you pay.
Other Australian stores to compare over Black Friday
If you are comparing Black Friday prices across the category, other big Australian retailers with a ShopBack Australia page include David Jones, The Good Guys, Kogan, BIG W, Amazon Australia and ASOS. Harvey Norman is also worth checking for appliances and furniture during Black Friday. For tech specifically, our electronics savings guide covers more ways to save.
Key takeaways
- Black Friday 2026 in Australia is Friday 27 November, and Cyber Monday is Monday 30 November.
- Most big Australian sales last about four days, Friday to Monday, with early deals at some stores.
- Myer's offers run across the weekend and finish on Cyber Monday; The Iconic's event is online; JB Hi-Fi focuses on tech.
- Compare the same item across stores on the same day, including delivery and returns.
- Before you pay for any online order, go through ShopBack Australia so the effective price drops.
Frequently asked questions
How long do Black Friday sales last in Australia?
Black Friday itself is one day, but in Australia most big retailers run their sales for about four days, from Black Friday through the weekend to Cyber Monday. In 2026 that is Friday 27 November to Monday 30 November. Some stores open early deals in the days or weeks before, and a few keep selected offers going after Cyber Monday, so the exact length depends on the store.
When is Black Friday 2026 in Australia?
Black Friday 2026 is on Friday 27 November in Australia. It falls on the day after US Thanksgiving, which is the fourth Thursday of November. Myer and JB Hi-Fi both list Friday 27 November as the 2026 date on their own Black Friday pages.
When is Cyber Monday 2026 in Australia?
Cyber Monday 2026 is on Monday 30 November, three days after Black Friday. JB Hi-Fi describes Cyber Monday as the tech-heavy half of the Black Friday weekend, and Myer says its Black Friday offers finish on Cyber Monday.
Do Black Friday sales in Australia start early?
Often, yes. Many Australian retailers release some deals before the Friday, and JB Hi-Fi suggests watching its Black Friday page from early November. Early deals do not always match the prices on the day, so if you see an item early, note the price and compare it again over the weekend.
How long does Myer's Black Friday sale last?
Myer says its Black Friday offers run across the Black Friday weekend and finish on Cyber Monday. For 2026 that means the sale starts on Friday 27 November, with offers available online and in Myer stores. Check Myer's Black Friday page for the exact end time once the sale is live.
Does The Iconic have a Black Friday sale?
Yes. The Iconic has run an online Black Friday event in past years covering women's, men's and kids' fashion, sportswear, shoes, beauty and home. It announces its deals and timing closer to the event, so check The Iconic's Black Friday page in November for the 2026 dates.
What does JB Hi-Fi put on sale for Black Friday?
JB Hi-Fi's Black Friday sale usually covers tech and home categories such as TVs and projectors, laptops, Apple gear, mobile phones, smart home and security cameras, and whitegoods. Its sale runs online and in its stores across Australia. JB Hi-Fi also runs a JB Perks membership, so check its terms for any member offers over the weekend.
Do I need a MYER one membership to get Myer's Black Friday deals?
No. Myer says its Black Friday sale is open to everyone, and you do not need to be a MYER one member to buy a sale item. Joining MYER one mainly helps you hear about Myer's sales and member events early.
Which month has the cheapest prices in Australia: November, December or June?
There is no single cheapest month for every item. Late November (Black Friday and Cyber Monday), Boxing Day from 26 December, and end of financial year sales in June are usually Australia's three biggest discount windows. Tech often sees strong deals over Black Friday weekend, while seasonal fashion clearance is often deeper at Boxing Day. Compare the same item across a few stores before you buy.
How does ShopBack lower the price of a Black Friday order?
ShopBack Australia gives you cash back on eligible online orders at thousands of stores, including Myer, The Iconic and JB Hi-Fi. Before you pay, open the store from ShopBack and check out in that same session. Your effective price is what you pay at checkout minus the cash ShopBack returns; each store's live rate is shown on its ShopBack page.
Can I return something I bought in a Black Friday sale?
Usually, yes, under each store's normal returns policy. The Iconic's own Black Friday FAQ points to free change-of-mind returns within 30 days of purchase, and Myer's returns policy covers change-of-mind returns on many items. Rules differ by store and item type, so read the returns policy before you check out.
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Disclaimer
The views and recommendations expressed in this article are those of the author. Sale dates, start and end times, participating products, member programme benefits, delivery options and returns policies are set by each retailer and can change. Check each store's own Black Friday page and terms before you buy. Cashback rates and terms on ShopBack vary by store and campaign; check the current rate and Terms on each store's ShopBack page before purchase.
This article is intended for general informational purposes only and should not be considered professional or financial advice.
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