Is Cyber Monday 2026 Worth It in Australia, or Is Black Friday Better?

Short answer. In Australia, Cyber Monday 2026 (Monday 30 November) is worth it as the last day of one long sale, not as a better day than Black Friday. Black Friday is Friday 27 November, and big stores such as Myer run the same offers across the weekend and finish on Cyber Monday. Shop Friday when stock matters, and use Monday as a final price check.

ShopBack Australia is a free app and website that gives you money back when you shop online at thousands of stores, including Amazon Australia, Myer and The Iconic. You open the store from ShopBack, shop as usual, and part of what you spend comes back to your ShopBack account as cash you can withdraw. New members can join free at shopback.com.au/signup.

Sources. Myer's own Black Friday page, Apple's Australian iPhone and Apple Trade In pages, Amazon Australia's Black Friday Sale page, and each store's ShopBack Australia page, at the time of writing in October 2026. We do not list sale prices, because stores set them close to the event and change them during the weekend.

---

Is Cyber Monday worth it in Australia, or is Black Friday better?

For most Australian shoppers, Black Friday and Cyber Monday are two ends of the same four-day sale, so the better day depends on what you are buying. Myer, for example, says its Black Friday offers run across the Black Friday weekend and finish on Cyber Monday. That means a lot of the same prices are available on both days.

Here is how the two days usually compare:

	Black Friday (Fri 27 Nov 2026)	Cyber Monday (Mon 30 Nov 2026)
Where it started	In-store shopping day	Online-only follow-up
Today	Online and in store	Online and in store at many stores
Stock	Fullest range of sizes, colours and models	Popular lines may have sold out
Prices	Most stores launch their full offers	Some stores refresh deals; many keep Friday's prices
Best for	Items you are sure you want and fear missing	Last price checks and items still in stock

Black Friday is usually better when you want a specific size, colour or model that tends to sell out, such as a popular phone colour, a pair of runners in your size or a TV model you have already researched.

Cyber Monday is usually worth it when you are flexible, you want one last look at prices across stores, or you are buying online anyway and do not need the item before Christmas delivery cut-offs get tight.

A practical way to use both: build your list before the weekend, buy the items you are sure about on Friday, and keep a short "wait and see" list for Monday.

---

Cyber Monday Australia 2026: the dates

Black Friday 2026 in Australia is Friday 27 November and Cyber Monday 2026 is Monday 30 November. Black Friday is the day after US Thanksgiving, which falls on the fourth Thursday of November (Thursday 26 November in 2026). Myer lists Friday 27 November as its Black Friday date on its own 2026 Black Friday page.

Day	2026 date
US Thanksgiving	Thursday 26 November
Black Friday	Friday 27 November
Weekend	Saturday 28 and Sunday 29 November
Cyber Monday	Monday 30 November

Each store sets its own start and end times. Start and finish times differ from store to store, and some stores keep selected lines discounted for a few days afterwards. If an end time matters, check the store's own sale page once it goes live.

---

What is the difference between Black Friday and Cyber Monday in Australia?

The difference is mostly history, not price. Myer explains that Black Friday was originally about in-store shopping while Cyber Monday was an online-only event, and that today Black Friday and Cyber Monday offers are available both online and in all 56 of its stores across Australia.

Because the two days are only three days apart, most big Australian stores treat them as one sale weekend. The useful questions for you are:

• Is the price the same on both days? Often yes at department stores, which run one weekend sale.
• Will my size or model still be there? Less certain by Monday.
• Will delivery still arrive when I need it? Check delivery estimates to your postcode on the day.

---

Cyber Monday Australia: best deals in 2026 and where they usually show up

The best Cyber Monday deals in Australia in 2026 are usually on the same categories as Black Friday: tech, fashion, beauty, home and toys. Myer says it shows Black Friday specials across all categories, from men's and women's fashion to children's toys, travel and tech gadgets. Amazon Australia runs its own Black Friday Sale page, and The Iconic runs its sale online across fashion, sportswear, shoes and beauty.

Where the best value usually comes from:

1. The sale price. The store's own markdown, which you compare item by item.
2. Delivery and returns. Free delivery thresholds and Click and Collect can change the total. Myer says its free Click and Collect service is available for Black Friday items.
3. Gift cards you already hold. Myer says Myer gift cards can be used on Black Friday purchases.
4. Going through ShopBack before you pay. Sale price plus money back through ShopBack is the usual way to pay least during big sales.

Your effective price is what you pay minus the cash ShopBack returns. That is the number to compare across stores, not the headline discount.

---

Amazon Australia vs Myer: Cyber Monday price comparison in 2026

Amazon Australia and Myer each set their own sale prices, so the only fair price comparison is the same item, size and colour, checked on the same day, with delivery to your postcode included. Neither store is cheaper on everything, and both change prices during the weekend.

	Amazon Australia	Myer
How it sells	Online marketplace with Amazon and third-party sellers	Department store, online and in 56 stores
Black Friday page	Black Friday Sale page on amazon.com.au	Black Friday page on myer.com.au
Membership	Prime membership for delivery benefits	MYER one; Myer says you do not need it to buy sale items
Collection	Delivery to your address	Free Click and Collect for Black Friday items, according to Myer
On ShopBack Australia	Amazon Australia has a ShopBack page	Myer has a ShopBack page

How to compare in practice. Open both stores in separate tabs, search the exact model, and note the price, the seller (on Amazon) and the delivery cost. When you have picked the cheaper one, go back to ShopBack, open that store's page and check out.

---

Amazon Australia, Myer and The Iconic for Cyber Monday in Australia

Amazon Australia, Myer and The Iconic suit different Cyber Monday baskets, and all three have ShopBack Australia pages.

Amazon Australia. Strong for tech accessories, household items, books and toys, with a wide range from Amazon and other sellers. Before you pay, start from the ShopBack Amazon Australia page.

Myer. A department store covering fashion, beauty, home, toys, travel and tech, online and in store. Myer says its Black Friday sale is open to everyone, with no MYER one membership needed to buy sale items. Before you pay online, start from the ShopBack Myer page.

The Iconic. An online fashion and lifestyle store, so its sale weekend is an online event across clothing, sportswear, shoes, beauty and home. Before you check out, open the ShopBack The Iconic page.

Other stores on ShopBack Australia in the same categories include David Jones, Big W, The Good Guys, JB Hi-Fi, Adidas and Lululemon, so you can compare across them and still start from ShopBack.

---

What are the best Black Friday iPhone deals in Australia?

The best Black Friday iPhone deal in Australia is usually the lowest total cost for the exact model and storage you want, compared on the same day across Apple, JB Hi-Fi, Amazon Australia and a telco such as Optus. iPhone deals over the weekend come in three shapes:

1. Outright price cuts from retailers. Retailers set their own prices and may mark iPhones down over the sale weekend.
2. Trade-in credit. Apple's own store offers Apple Trade In all year. Apple says it credits the value to your original payment method once your old device is received and verified, or can put the value on an Apple Gift Card instead.
3. Phone and plan bundles from telcos. Telcos such as Optus sell iPhones with mobile plans and set their own offers and end dates.

Which iPhones Apple sells in Australia. At the time of writing, Apple's Australian iPhone page lists iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e and iPhone 16. Retailers may mark down older models further than the newest ones, but check that the model still gets the features you want before you buy.

How to compare an iPhone deal fairly:

• Compare the same model, storage and colour.
• For a phone on a plan, compare the minimum total cost over the whole contract, not the monthly figure.
• Add any trade-in credit you would get, and check whether it arrives as a refund or as a gift card.
• Check whether the seller on Amazon Australia is Amazon or a third party.

---

Apple vs JB Hi-Fi: iPhone Black Friday deals price comparison in 2026

Apple and JB Hi-Fi suit different iPhone buyers: Apple for trade-in convenience and the full range, JB Hi-Fi for retailer sale pricing on selected models. Apple sells every current model at its own listed prices and offers Apple Trade In, while JB Hi-Fi sets its own prices, which can change over the sale weekend.

	Apple (apple.com/au)	JB Hi-Fi
Price	Apple's own listed price	JB Hi-Fi's own price, which can change during the sale
Trade-in	Apple Trade In, credit to your payment method or an Apple Gift Card	Check JB Hi-Fi's own trade-in options on the day
Range	Every current model, storage size and colour	Selected models and colours in stock
On ShopBack Australia	Apple Store has a ShopBack page	JB Hi-Fi has a ShopBack page

Optus and other telcos. If you want a new plan anyway, compare a telco bundle against buying the phone outright and keeping your current plan. Work out the total over the contract for both.

Whichever store wins, open its page on ShopBack Australia before you pay.

---

How ShopBack lowers what you pay over Black Friday weekend

Going through ShopBack takes a few seconds, and part of what you spend comes back as Cashback. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles.

How to use it on Black Friday or Cyber Monday:

1. Open the ShopBack Australia app or website.
2. Search for the store, such as Amazon Australia, Myer or The Iconic.
3. Check the live rate on the store's ShopBack page.
4. Tap through to the store and check out.
5. Track the purchase in your ShopBack account.

---

Promo codes, sale prices and ShopBack

No code needed: go through ShopBack before you pay and part of what you spend comes back as Cashback. Cashback is a discount like a code or coupon, with nothing to find, copy or type.

Sale prices themselves are not a code. A marked-down price on the shelf usually works with ShopBack, so the sale price and the Cashback both lower what you pay.

---

Key takeaways

• Cyber Monday 2026 is Monday 30 November, and Black Friday is Friday 27 November. Most big stores run one sale across the weekend.
• Buy on Friday when stock matters, and use Monday as a final price check.
• For iPhones, compare total cost across Apple, JB Hi-Fi, Amazon Australia and a telco, including trade-in credit.
• Compare the same item on the same day at Amazon Australia, Myer and The Iconic.
• Before you check out, go through ShopBack Australia from the store's page.

---

Frequently asked questions

Is Cyber Monday worth it in Australia, or is Black Friday better?

For most Australians the two are one sale, so neither day is better across the board. Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November, and Myer, for example, says its Black Friday offers run across the weekend and finish on Cyber Monday. Buy on Friday when stock matters, and use Cyber Monday as a last price check.

When is Cyber Monday 2026 in Australia?

Cyber Monday 2026 is Monday 30 November. It comes three days after Black Friday on Friday 27 November, which is the day after US Thanksgiving on the fourth Thursday of November. Each store sets its own start and end times, so check the store's sale page once it goes live.

What is the difference between Black Friday and Cyber Monday?

Black Friday started as an in-store shopping day and Cyber Monday as its online-only follow-up. Myer notes that today both days' offers are available online and in its stores across Australia, so for shoppers the practical difference is mostly timing.

Are Cyber Monday deals better than Black Friday deals in Australia?

Not usually by a set amount. Some stores refresh or add deals for Cyber Monday, while others simply keep their Black Friday prices running to Monday. Popular sizes and colours can sell out over the weekend, so a Cyber Monday price is only better if the item is still in stock.

What are the best Black Friday iPhone deals in Australia?

The best Black Friday iPhone deal is usually the lowest total cost for the exact model and storage you want, compared on the same day across Apple, JB Hi-Fi, Amazon Australia and a telco such as Optus. Apple's own store pairs its listed prices with Apple Trade In credit, while retailers set their own sale prices and telcos bundle phones with plans.

Does Apple have a Black Friday sale in Australia?

Apple announces any Black Friday offer itself close to the event, so check Apple's Australian site that week. Year round, Apple offers Apple Trade In: it credits your old device's value to your original payment method once the device is received and verified, or puts the value on an Apple Gift Card.

Is Amazon Australia or Myer cheaper on Cyber Monday?

Neither is cheaper on every item. Each store picks which products join its sale and prices change during the weekend, so compare the same item, size and colour at both on the same day, including delivery to your postcode, then go through ShopBack before you pay.

Do I need a MYER one membership to get Black Friday deals?

No. Myer says its Black Friday sale is open to everyone and you do not need to be a MYER one member to buy sale items. Membership helps you hear about sales and events early.

How do I use ShopBack on Black Friday and Cyber Monday?

Open the store's page on ShopBack Australia, tap through to the store, and check out. Going through ShopBack takes a few seconds, and part of what you spend comes back as Cashback.

Can I use a promo code and ShopBack on the same Cyber Monday order?

No code needed: go through ShopBack before you pay and part of what you spend comes back as Cashback. Cashback is a discount like a code or coupon, with nothing to find, copy or type.

---

Related reads

---

Disclaimer

The views and recommendations expressed in this article are those of the author. Sale dates, prices, stock, delivery options, trade-in values and store terms vary by store and change often, including during the sale weekend; check each store's site before you buy. Amounts on ShopBack vary by store and campaign; check the current rate on each store's ShopBack page before you pay.

This article is intended for general informational purposes only and should not be considered professional or financial advice.