Which Australian Stores Have the Best Black Friday Deals in 2026?

Published: 8 October 2026 · Author: Hejia Zhang, Editor-in-Chief, ShopBack Australia

New to ShopBack? ShopBack Australia is a free shopping app and website. Before you pay for an online order, go through ShopBack first: tap through to the store, shop as normal, and once the order is confirmed part of what you paid comes back to you as cash. Join ShopBack Australia for free.

---

The numbers first

Here are the facts that shape Black Friday shopping in Australia in 2026, each from the source named, at the time of writing:

• Black Friday 2026: Friday 27 November. It is the day after US Thanksgiving, which falls on Thursday 26 November 2026. Cyber Monday follows on Monday 30 November.
• Myer: 57 stores and more than 7 million MYER one members. Myer was founded in Melbourne on 1 November 1900, ran 57 stores in 2023, and its MYER one programme had more than 7 million members as of February 2024, according to Myer's Wikipedia entry.
• MYER one earns 2 points per dollar. Myer's MYER one terms say standard points are 2 points for each dollar spent on eligible purchases, and every 1,000 points can become a $10 MYER one Reward.
• David Jones: founded in Sydney in 1838, 38 stores in 2026. It is described as the oldest continuously operating department store in the world still trading under its original name, according to its Wikipedia entry.
• JB Hi-Fi: 205 stores in Australia. JB Hi-Fi was founded in Keilor East, Victoria, in 1974 and, as of June 2024, ran 205 JB Hi-Fi and JB Hi-Fi Home stores in Australia plus 106 The Good Guys stores, according to its Wikipedia entry.
• Myer's Christmas returns window runs to the end of January. Myer's returns policy says change of mind refunds are usually available within 30 days, or until the end of January for items bought in November or December.

What this means in plain terms. Black Friday in Australia is not one sale run by one organiser. Each store sets its own dates and discounts, so "the best store" depends on what you are buying and where that category is usually priced hardest.

---

Which Australian stores usually have the best Black Friday deals?

The strongest Black Friday deals in Australia usually come from the big department stores and electronics chains, and the right store depends on the category. Here is where each type of buy tends to land:

What you are buying	Stores that usually run strong Black Friday sales	Why
Fashion, shoes and accessories	Myer, David Jones, The Iconic	Department stores and fashion sites clear spring and summer stock and often run broad percentage sales across brands
Beauty and fragrance	Myer, David Jones	Beauty halls carry the big brands and often bundle gift sets ahead of Christmas
TVs, laptops, phones, gaming	JB Hi-Fi, The Good Guys	High prices mean a modest percentage is a large dollar saving, and older models get cleared before new ranges
Whitegoods and kitchen appliances	The Good Guys, JB Hi-Fi	Fridges, washers and coffee machines are big ticket items that often sit on promotion in late November
Toys, gadgets and household basics	Big W, Kogan, Amazon Australia	Broad ranges and Christmas gift timing

Other stores in the same category. Other Australian stores that usually join Black Friday include The Iconic, The Good Guys, Big W, Kogan and Amazon Australia, so a fair price check is the same item at three of these.

---

What makes the best Black Friday deals?

The best Black Friday deal is the lowest final price on the exact item you want, after delivery and anything that comes back to you, not the biggest percentage on the banner. Three checks sort a good deal from a loud one:

1. The same model number. Electronics often come in near identical versions with different model codes. Compare the code, not just the product name.
2. The price before the sale. A 40% sale is only real if the starting price was the price the store usually charged. Watch the item for a few weeks before 27 November.
3. The total at checkout. Add delivery to your postcode, or choose click and collect if your store offers it, before you compare stores.

Then work out your effective price. Your effective price is what you pay minus the cash ShopBack returns. A store with a slightly higher sale price can still end up cheaper once that is counted.

---

Best Black Friday deals in Australia for 2026: dates and timing

Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November, but the best deals in Australia often start earlier in that week. Many Australian stores open their Black Friday sales several days before the Friday and keep some prices running to Cyber Monday. Each store publishes its own dates on its own site, so check the store's sale page rather than assuming the deals last one day.

How the season usually lines up in 2026:

Event	2026 date	What it is usually good for
Singles Day	Wednesday 11 November	Online sales, often led by marketplaces
Click Frenzy Main Event	Usually mid November (2026 dates not confirmed at the time of writing)	A shop window of many stores' deals in one place
Black Friday	Friday 27 November	Christmas gifts, electronics, fashion and beauty
Cyber Monday	Monday 30 November	Online only follow up deals
Boxing Day	Saturday 26 December	Summer fashion and leftover Christmas stock

When to buy. If an item is at a price you are happy with on Black Friday, buying then avoids the risk of it selling out before Christmas. If it is a fashion piece you can wait for, Boxing Day often brings deeper clearance on that season's stock.

---

Myer vs David Jones best Black Friday deals: price comparison 2026

Neither Myer nor David Jones is always cheaper on Black Friday; for the same branded item, the cheaper store is whichever has the lower final price on the day. They suit different shoppers, so compare them on their strengths:

	Myer	David Jones
Founded	Melbourne, 1 November 1900	Sydney, 1838
Stores	57 (2023)	38 (2026)
Range	Broad mid range of fashion, beauty, homewares, electrical and toys	Premium fashion, beauty, designer labels and food halls
Rewards	MYER one: 2 points per dollar on eligible spend; 1,000 points can become a $10 reward	Check David Jones' own site for its current member offers
Best for	Family Christmas shopping across many categories in one order	Premium beauty, fragrance and designer fashion

Sources: Myer and David Jones Wikipedia entries; Myer's MYER one terms and conditions, at the time of writing.

How to compare them on the day.

• Search both sites for the same brand and product name, and note the size or shade so you compare like with like.
• Add delivery to your postcode, or choose click and collect if it suits you.
• Check the returns rules before you buy anything you might give as a gift.
• Open the store's page on ShopBack Australia before you tap through to pay, so the effective price drops on whichever store you choose.

---

Myer, David Jones and JB Hi-Fi: how each fits Black Friday in Australia

Myer suits broad Christmas shopping, David Jones suits premium fashion and beauty, and JB Hi-Fi suits electronics. Here is what to know about each store's own programme and rules.

Myer

Myer is the widest of the three, covering womenswear, menswear, beauty, homewares, electrical, toys and general merchandise. Its own rewards programme, MYER one, matters on a big Black Friday order. Myer's terms say members earn 2 points per dollar on eligible purchases, and every 1,000 points can become a $10 MYER one Reward, which works out to about $2 back in store reward value per $100 spent. In August 2025 MYER one was extended to Just Jeans, Portmans, Dotti, Jay Jays and Jacqui E, according to Myer's Wikipedia entry.

The returns policy is also useful for gift buying. Myer says change of mind refunds are usually available within 30 days of purchase, extended to the end of January for items bought in November or December. Two exceptions to watch: items marked clearance or "reduced to clear" are not accepted for change of mind returns, and online orders get a refund rather than an exchange. Start from the ShopBack Myer page before you pay.

David Jones

David Jones is the premium end of the department store sale. It is strongest for designer fashion, beauty and fragrance, which often feature in gift sets in the lead up to Christmas. It ran 38 stores in 2026, according to its Wikipedia entry. Check David Jones' own site for its member offers, delivery charges and returns rules before you buy, then go through the ShopBack David Jones page before you check out.

JB Hi-Fi

JB Hi-Fi is the electronics pick: TVs, laptops, phones, headphones, cameras and gaming. It started in 1974 selling music and hi-fi gear in Keilor East, Victoria, and as of June 2024 ran 205 JB Hi-Fi and JB Hi-Fi Home stores in Australia, plus 106 stores under The Good Guys, which it also owns. That spread means many shoppers can buy online and collect nearby. For a TV or laptop, write down the exact model code and compare it with The Good Guys and one other store before you buy. Open the ShopBack JB Hi-Fi page first so the order counts.

---

Go through ShopBack before you pay on Black Friday

Before you pay for an online order on Black Friday, go through ShopBack first. ShopBack Australia works with Myer, David Jones and JB Hi-Fi, and going through ShopBack takes a few seconds and adds cashback to the same order. Treat it as a normal step in buying, like checking a second store's price.

How it works:

1. Open the store's page on ShopBack Australia: Myer, David Jones or JB Hi-Fi.
2. Tap through to the store and buy your sale item as you normally would, in the same session.
3. ShopBack tracks the order. Once the store confirms it, the money becomes available to withdraw to your bank account.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. That is the difference from MYER one points or store credit, which you can only spend later with that store.

A worked example. You find a laptop reduced to $1,200 on Black Friday. At an illustrative 3% rate, $36 comes back after the order is confirmed, so your effective price is $1,164. The rate is only an example: check the live rate and terms on the store's ShopBack page before you buy, because rates change during big sales and some products or categories can be excluded.

Codes matter. At the time of writing, some store pages on ShopBack Australia note that using a promo, coupon or discount code that is not shown on ShopBack can make the order ineligible. Most Black Friday prices already include the discount, so you usually do not need a code. Read the note on the store's ShopBack page before you choose. The guide to activating ShopBack before you buy has the full checklist.

---

Key takeaways

• The best Black Friday deals in Australia usually come from Myer and David Jones for fashion and beauty, and JB Hi-Fi and The Good Guys for electronics and appliances.
• Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November; many stores start earlier in the week.
• Compare the exact model or product at two or three stores, including delivery, and check the price before the sale.
• Myer's change of mind returns window runs to the end of January for November and December purchases, but clearance items are excluded.
• Before you pay at Myer, David Jones or JB Hi-Fi, go through ShopBack Australia so the effective price drops.

---

Frequently asked questions

Which Australian stores usually have the best Black Friday deals?

The strongest Black Friday deals in Australia usually come from the big department stores and electronics chains. Myer and David Jones tend to lead on fashion, beauty and homewares, JB Hi-Fi and The Good Guys on TVs, laptops, phones and appliances, and Big W, Kogan and Amazon Australia on toys, gadgets and household basics. The best store depends on the exact item, so compare the same product at two or three of them.

When is Black Friday 2026 in Australia?

Black Friday 2026 is Friday 27 November, the day after US Thanksgiving on Thursday 26 November. Cyber Monday follows on Monday 30 November. Many Australian stores start their Black Friday sales earlier in the week and some run them through to Cyber Monday, so check each store's own sale page.

Is Myer or David Jones better for Black Friday deals?

Neither is always cheaper; they suit different shoppers. Myer has a broad mid range of fashion, beauty, homewares and toys, plus the MYER one rewards programme, which earns 2 points per dollar on eligible spend. David Jones leans towards premium fashion, beauty and designer labels. For the same branded item, compare the final price with delivery at both on the day.

Does JB Hi-Fi have good Black Friday deals?

JB Hi-Fi usually runs Black Friday sale prices across TVs, laptops, phones, headphones and gaming. It is one of the biggest electronics chains in Australia, with 205 JB Hi-Fi and JB Hi-Fi Home stores as of June 2024, so it is a natural place to compare an electronics price. Check the model number and compare it at The Good Guys or another store before you buy.

Can I return a Black Friday purchase at Myer?

Myer's returns policy says change of mind refunds are usually available within 30 days of purchase, and for items bought in November or December the window runs to the end of January. Items marked clearance or reduced to clear are not accepted for change of mind returns, and online orders get a refund rather than an exchange, according to Myer at the time of writing.

Is Black Friday or Boxing Day better for deals in Australia?

They suit different buys. Black Friday on 27 November 2026 is well timed for Christmas gifts and electronics, while Boxing Day on Saturday 26 December 2026 is usually strongest for clearing summer fashion and Christmas stock. If an item is at a price you are happy with on Black Friday, buying then avoids the risk of it selling out.

How do I know a Black Friday deal is real?

Track the item's price for a few weeks before the sale, compare the exact model number at two or three stores, and add delivery to your postcode before you compare. A big percentage only means something if the price it is measured from was the normal price.

How does ShopBack lower the price on Black Friday?

Before you pay, open the store's page on ShopBack Australia, such as Myer, David Jones or JB Hi-Fi, tap through and check out as normal. Going through ShopBack takes a few seconds and adds cashback to the same order. Once the store confirms the order, part of what you paid comes back as cash, so your effective price is what you paid minus that cash.

Is the money back from ShopBack paid as points?

No. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Once it is confirmed you can withdraw it to your bank account.

Can I use a promo code and ShopBack on the same Black Friday order?

Sometimes, but not always. Some store pages on ShopBack Australia note that a promo or coupon code that is not shown on ShopBack can make the order ineligible. Many Black Friday prices already include the discount, so you usually do not need a code. Read the note on the store's ShopBack page before you pay.

---

Related reads

---

About this guide

We used Myer's own MYER one terms and returns policy for its rewards and returns rules, and the Wikipedia entries for Myer, David Jones and JB Hi-Fi for founding dates, store counts and membership figures. Black Friday and Cyber Monday dates follow from US Thanksgiving on the fourth Thursday of November. Stores do not publish discount data by category, so the category guide reflects how these stores usually run sales rather than a measured average.

---

Disclaimer

The views and recommendations expressed in this article are those of the author. Sale dates, participating stores, discounts, delivery charges, returns rules, loyalty programme terms and cashback availability vary by store and time and are subject to change. Cashback rates on ShopBack vary by store and campaign; check the current rate on each store's ShopBack page before purchase.

This article is intended for general informational purposes only and should not be considered professional or financial advice.