Naked Wines

Naked Wines is an online wine retailer founded in 2008 by Rowan Gormley and headquartered in Norwich, England, with a listed parent company, Naked Wines plc, and an Australian store at nakedwines.com.au. Its model is member funded: customers called Angels contribute to an account that funds independent winemakers, and in return buy those wines at member prices. For Australian shoppers it is a case delivery service rather than a bottle shop. Click through from the ShopBack Naked Wines merchant page before your first order to earn cashback at the current published rate.

Angels are Naked Wines members who put a set amount into their Naked Wines account each month. That balance funds the independent winemakers Naked Wines works with and is spent by the member on wine at Angel prices, which sit below the non member price. The current monthly amount, how the balance is held, and how to pause or cancel are set out on nakedwines.com.au and should be verified there before joining. ShopBack cashback is a separate benefit that tracks on the paid value of an eligible first order placed after clicking through from the ShopBack Naked Wines merchant page.

Naked Wines leans on introductory offers for new customers rather than a fixed sale calendar, so the first order is often the lowest priced one. Australian online wine retailers also follow the national windows: EOFY in June, Click Frenzy, Black Friday and Cyber Monday in November, then the Christmas and Boxing Day entertaining run. Check nakedwines.com.au for the live introductory offer. During a sale, the sale price is what you pay at checkout. Going through ShopBack before you pay is an essential step, and part of what you spend comes back as Cashback. Check the rate shown on ShopBack's Naked Wines page before you buy. For a deeper look, see AU 2026 Sale Calendar.

Naked Wines ships cases Australia wide to the address on the order, and delivery fees and timing are shown at checkout for your postcode. Alcohol deliveries in Australia require an adult to receive the parcel, so choose a delivery day when someone is home or a work address. ShopBack cashback does not apply to taxes, shipping and delivery charges, only to the eligible wine value of the order, as set out on the ShopBack Naked Wines merchant page.

Get Wines Direct sells a standing catalogue by the bottle or by the mixed case, and its ShopBack listing carries separate new customer and existing customer categories, so repeat orders keep earning. Naked Wines sells cases from independent winemakers funded by its Angel members, and its ShopBack offer is for new customers only. If you want ongoing cashback on regular case orders, Get Wines Direct fits. If you want to try the member funded model and are new to Naked Wines, the first order through ShopBack is the moment to do it.

Wine Selectors is an Australian retailer built around a tasting panel that selects wines for its cases and subscriptions, while Naked Wines is built around member funding of named independent winemakers. Both ship by the case. Wine Selectors suits a shopper who wants a curated mixed case chosen for them; Naked Wines suits a shopper who wants to back specific winemakers and buy their wines at member prices. Both are listed on ShopBack, so compare the current published rate and offer conditions on each merchant page before clicking through.

Yes. Naked Wines plc, the Norwich based company founded in 2008, operates the UK, US and Australian stores, and nakedwines.com.au is the Australian arm selling to Australian addresses with Australian winemakers in the mix. The ShopBack Naked Wines page links to the Australian site, so the ShopBack Australia offer covers orders placed on nakedwines.com.au, while orders on the UK or US sites sit outside it.

The ShopBack offer on Naked Wines is for a first order as a new Naked Wines customer. Go through ShopBack before you pay and the Cashback tracks to your ShopBack account: open Naked Wines from the ShopBack Naked Wines merchant page and complete the first order on nakedwines.com.au. On your phone, open Naked Wines from the ShopBack app and finish the order there. The order typically shows as tracked within 2 days and confirms within 90 days. The Naked Wines page on ShopBack shows which purchases earn Cashback and the live rate.

Cashback is based on what you keep: if you return or cancel part of an order, the Cashback adjusts to match. If part of a case is refunded, only that portion changes, and the adjustment happens before confirmation.