What's the Best Wine Delivery Service in Australia in 2026?
How Australians can pick the best wine delivery service in 2026: how Naked Wines, Virgin Wines and Wine Selectors differ on membership, subscriptions, guarantees and delivery times, how to compare the price per bottle, and going through ShopBack before you check out.
Short answer. In Australia in 2026, the best wine delivery service is the one whose buying model fits how you drink: Naked Wines for a membership with a monthly wine credit, Virgin Wines for mixed cases or a subscription every 8 weeks, and Wine Selectors as another online wine seller to compare. Naked Wines says it delivers in two to three working days to Sydney, Melbourne and Perth metro areas, while Virgin Wines says to allow up to 14 days, at the time of writing. The other discount on the same order is Cashback through ShopBack: it works like a discount code, but there's no code to find or type in, the current Cashback is shown on the Naked Wines page on ShopBack before you buy, and it doesn't use up your one promo code. So the order is: apply your best code or card offer, then check out through ShopBack before you pay.
ShopBack Australia is a free app and website that gives you money back when you shop online at thousands of stores, including Naked Wines, Virgin Wines and Wine Selectors. You open the store from ShopBack, shop as normal, and part of what you spend comes back to your ShopBack account as cash you can withdraw. New members can join free at shopback.com.au/signup.
Sources. Naked Wines' home and help pages, Virgin Wines' home, delivery and guarantee pages, at the time of writing in October 2026. We do not list bottle prices or intro offers, because they change often; use the price per bottle method below on the day you buy.
What's the best wine delivery service in Australia?
There is no single best service; there is a best fit. Most Australian wine delivery services work in one of three ways, and the right one for you depends on how often you buy and how much choice you want:
- Membership with a credit. You put money aside each month and spend it on wine when you like. Naked Wines works this way.
- Subscription case. A case arrives on a schedule, and you can usually change the wines or the date. Virgin Wines offers this every 8 weeks.
- One off cases. You order a dozen or a mixed case when you need it, with no ongoing commitment. Virgin Wines sells mixed cases this way; check Wine Selectors' site for its current options.
Then compare three things for the case you actually want: the price per bottle, delivery time and cost to your postcode, and what happens if you do not like a wine. Before you pay, open ShopBack, tap the store, then check out.
Wine delivery: how Naked Wines, Virgin Wines and Wine Selectors differ
| Naked Wines | Virgin Wines | Wine Selectors | |
|---|---|---|---|
| How you buy | Membership: add a $40 wine credit each month and spend it when you choose | Mixed cases, or a subscription every 8 weeks | Check its site for current case options |
| Minimum order | 6 bottles per order | Check the case you choose | Check its site |
| Flexibility | Never sends wine automatically; pause or cancel any time | Customise your case, move dates or cancel any time | Check its site |
| If you do not like a wine | Rate it thumbs down for a credit back | Refund and collection under its guarantee | Check its returns terms |
| Rewards | Member only prices | Earn Velocity Points | Check its site |
Sources: Naked Wines' and Virgin Wines' own sites, at the time of writing.
Naked Wines: how the membership works
Naked Wines is built around backing independent winemakers through a monthly credit. According to Naked Wines at the time of writing:
- Monthly credit. Members add a $40 wine credit to their account each month and choose when to spend it, with a minimum of 6 bottles per order. You can let credit build up and spend it when it suits you.
- No automatic deliveries. It says it never sends wine automatically.
- Member prices. Members buy at member only prices, which Naked Wines says are up to 30% less than you would pay for similar wines elsewhere.
- Winemakers. It says it works with 55 or more local makers, and has more than 70,000 members.
- Credit back. If you do not enjoy a wine, rate it thumbs down and a credit goes back on your account to spend on something else.
- Wine Genie. A curated service that sends a case every 1, 2 or 3 months, with credit back for any wines you do not like.
- Cancel any time. Members can pause or cancel through account settings.
Naked Wines also sells cases in 6 and 12 bottle sizes, low and no alcohol wines, and spirits and gifts.
Virgin Wines: mixed cases and subscriptions
Virgin Wines suits shoppers who like mixed cases and want flexibility on a subscription. According to Virgin Wines at the time of writing:
- Subscriptions. Wines you love delivered every 8 weeks, with subscriber only prices, and you can customise your case, move dates or cancel any time.
- Guarantee. All its wines are covered by a guarantee: if you do not like a wine for any reason, it will refund you and arrange to collect the wine.
- Range. Mixed cases, red, white, rosé and sparkling, plus organic, biodynamic, vegan and vegetarian wines, spirits, wine gifts and eGift Cards.
- Rewards. You can earn Velocity Points.
- Delivery. Contactless delivery Australia wide, though not to the Northern Territory or parcel lockers. Most orders are fulfilled within a week, but allow up to 14 days.
Wine Selectors
Wine Selectors sells wine online and is on ShopBack Australia. Check its site for current case options, delivery areas and times, and its returns terms before you order.
Wine delivery Australia 2026: delivery times, areas and rules
Wine delivery in Australia in 2026 is usually two days to two weeks, depending on the seller and where you live. According to each seller at the time of writing:
- Naked Wines: two to three working days to Sydney, Melbourne and Perth metro areas, and two to four business days to Brisbane, Canberra and Adelaide, for orders placed by 3pm. Freight costs vary, and it has a delivery calculator for your postcode. It cannot deliver to PO boxes.
- Virgin Wines: most orders fulfilled within a week, but allow up to 14 days. Outlying areas may be delivered to the courier's nearest depot. It has a delivery cost calculator.
- Northern Territory: Naked Wines and Virgin Wines both say they do not deliver there.
- Age: alcohol can only be sold to and delivered to people aged 18 or over, and a signature may be needed.
A work address can help: Naked Wines says its deliveries usually take place Monday to Friday, 8am to 6pm.
Naked Wines vs Virgin Wines: wine delivery price comparison
Prices change often, so compare on the price per bottle for a similar case, plus delivery, on the day you buy. Here is a worked example with illustrative prices (not real prices):
| Order | Illustrative price | Illustrative delivery | Price per bottle |
|---|---|---|---|
| 6 bottle case | $108 | $12 | $20.00 |
| 12 bottle case | $192 | $12 | $17.00 |
| 12 bottle case with free delivery | $199 | $0 | about $16.58 |
In this example, the 12 bottle case with free delivery works out cheapest per bottle even though its sticker price is highest. Three things can change the answer:
- Delivery to your postcode. Use each seller's calculator.
- Membership and subscription prices. Naked Wines' member prices and Virgin Wines' subscriber prices only apply if you join.
- Whether you like the wines. A guarantee or credit back on bottles you do not enjoy has real value if you are trying new styles.
Wine delivery best deals in Australia in 2026
The best wine delivery deals in Australia in 2026 tend to come from a few places:
- Buying by the case. Larger cases usually bring the price per bottle down and can clear free delivery.
- Member and subscriber prices. Worth it if you will keep buying; less so for a one off order.
- Welcome offers. Both Naked Wines and Virgin Wines advertise offers for new customers. They change often, so check the seller's site on the day.
- Guarantees. Naked Wines' credit back and Virgin Wines' refund guarantee reduce the cost of a bottle you do not like.
- Going through ShopBack before you pay. This lowers the effective price of eligible online orders, as explained below.
Other places to order wine online. Wine delivery in Australia is also offered by BWS, Liquorland, Dan Murphy's, Vinomofo, The Wine Collective and Get Wines Direct, among others. When you buy online from a store on ShopBack, open its ShopBack page before you pay.
How ShopBack lowers the price of wine delivery
ShopBack lowers the effective price of flights, hotels and online orders after you pay, and that includes wine orders. The routine is simple: open ShopBack, tap the store, then check out.
Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. You can withdraw it to your bank account.
How to do it, step by step:
- Open ShopBack Australia (app or website) and search for the store: Naked Wines, Virgin Wines or Wine Selectors.
- Check the rate or fixed amount shown on that page.
- Tap through to the store and check out.
Working out what the case really costs. Some wine stores on ShopBack show a fixed dollar amount and others show a rate. Your effective price is what you pay minus the cash ShopBack returns, so check the live figure on each store's ShopBack page before you buy.
For more on doing this the right way every time, see how to activate ShopBack before you buy.
Promo codes, wine credit and ShopBack together
- Promo codes. Yes, you can use a promo code and ShopBack on the same order: apply your best code at checkout, then check out through ShopBack before you pay. Cashback works like a discount code, but there's no code to find or type in, and it doesn't use up your one promo code.
- Wine credit. Naked Wines members pay into a wine credit balance and spend it when they choose.
- Points. Velocity Points from Virgin Wines come from Virgin Wines and are separate from the cash ShopBack returns.
Planning a winery trip as well
If a case from a maker you like makes you want to visit the region, the same habit applies to the trip. Save on your trip by booking flights, hotels and activities through ShopBack, and compare the effective price after ShopBack for each booking. Virgin Wines, for example, lists Australian regions such as the Barossa, McLaren Vale, the Hunter Valley, Margaret River and the Adelaide Hills in its range, and each is a popular spot for a winery weekend.
Key takeaways
- The best wine delivery service depends on how you buy: a membership with credit (Naked Wines), a flexible subscription or mixed cases (Virgin Wines), or another online wine seller such as Wine Selectors.
- Compare the price per bottle for a similar case, plus delivery to your postcode, on the day you buy.
- Naked Wines says it delivers in two to four working days to most mainland capitals; Virgin Wines says to allow up to 14 days.
- Neither Naked Wines nor Virgin Wines delivers to the Northern Territory, and alcohol needs a recipient aged 18 or over.
- Open ShopBack, tap the store, then check out. Some stores pay a fixed amount and others a percentage; check the live figure on each ShopBack page.
Frequently asked questions
What's the best wine delivery service in Australia?
In Australia, the best wine delivery service depends on how you like to buy. Naked Wines suits people happy to join a membership with a monthly wine credit, Virgin Wines suits mixed cases or a subscription every 8 weeks, and Wine Selectors is another online wine seller worth comparing. Compare the price per bottle including delivery, then go through ShopBack before you pay.
How does Naked Wines work?
According to Naked Wines, members add a $40 wine credit to their account each month and choose when to spend it, with a minimum of 6 bottles per order. Wines are never sent automatically, you can pause or cancel at any time, and if you rate a wine thumbs down Naked Wines puts a credit back on your account.
How does a Virgin Wines subscription work?
According to Virgin Wines, a wine subscription delivers the wines you choose every 8 weeks, and you can customise your case, move dates or cancel at any time. Virgin Wines also sells mixed cases without a subscription and says all its wines are covered by a guarantee: if you do not like a wine, it will refund you and collect it.
How long does wine delivery take in Australia?
It varies by seller and address. Naked Wines says it delivers in two to three working days to Sydney, Melbourne and Perth metro areas and two to four business days to Brisbane, Canberra and Adelaide for orders placed by 3pm. Virgin Wines says most orders are fulfilled within a week but to allow up to 14 days.
Can wine be delivered to the Northern Territory?
Not from every seller. Naked Wines and Virgin Wines both say they do not deliver to the Northern Territory, citing liquor laws and delivery costs. If you live in the NT, check each seller's delivery calculator or terms before you order.
Naked Wines vs Virgin Wines: which is cheaper?
It depends on the wines and the order. Naked Wines says members buy at member only prices up to 30% less than they would pay for similar wines elsewhere, while Virgin Wines offers subscriber only prices on its wine plans. Compare the price per bottle for a similar case on the day, add delivery, then compare the price after ShopBack.
Do I need to be home to receive a wine delivery?
Not always. Naked Wines says you can leave delivery instructions so the driver can leave the order in a safe place, or choose signature on delivery, and it cannot ship to PO boxes. Virgin Wines says it does not deliver to parcel lockers. Alcohol can only be delivered to people aged 18 or over.
Can I send wine as a gift?
Yes. Naked Wines says it can ship wine to someone else as a gift and include a gift message, as long as the recipient is over 18 and signs for it. Virgin Wines has a Wine Gifts section and eGift Cards. Allow extra time around Christmas.
How does ShopBack lower the price of wine delivery?
ShopBack lowers the effective price of flights, hotels and online orders after you pay, including wine orders. Open ShopBack Australia, tap the wine store, then check out, and some of what you spend comes back as cash. Each store's live rate or fixed amount is on its ShopBack page.
Can I use a promo code and ShopBack on the same wine order?
Yes. Apply your best promo code at checkout, then go through ShopBack before you pay. Cashback works like a discount code, but there's no code to find or type in, and it doesn't use up your one promo code.
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Disclaimer
The views in this article are those of the author. Wine prices, memberships, subscription terms, guarantees, delivery areas, times and fees vary by seller and change often; check each seller's site before you buy. Alcohol can only be sold to and received by people aged 18 or over; please drink responsibly. Prices in the worked examples are illustrative. ShopBack rates and fixed amounts vary by store and over time; check the current figure on each store's ShopBack page before purchase.
This article is general information only and is not financial advice.
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