Virgin Wines

Virgin Wines is an online wine retailer established in 2000 by Richard Branson's Virgin Group, so pick your case, then check out through ShopBack before you pay, where ShopBack Cashback works like a discount, only easier than a promo code. It became part of Direct Wines in 2005 before a management buyout in 2013 and now trades as a Virgin-branded business serving the United Kingdom, Australia and the United States. The Australian arm at virginwines.com.au sells wine by the case, with champagne and spirits also listed on the ShopBack Virgin Wines page. Virgin Wines is listed in ShopBack's Alcohol category. The current Cashback is shown on the Virgin Wines page on ShopBack before you buy.

Virgin Wines in the UK is known for subscription-style wine plans; whether the Australian site runs a plan, and its delivery cadence and member pricing, is published on virginwines.com.au, so read the plan terms before you commit. Start each case order from the ShopBack Virgin Wines page before you pay.

Online wine retail in Australia peaks around hosting occasions, so expect Virgin Wines promotions ahead of the AFL and NRL grand finals in late September and early October, Melbourne Cup on 3 November 2026, Black Friday on 27 November 2026 and Cyber Monday on 30 November 2026, then the Christmas and New Year run-up, with a quieter restock push around EOFY in June. Case deals and introductory offers for new customers are the usual format rather than site-wide percentage sales. ShopBack sometimes upsizes Virgin Wines Cashback in those windows, so check the ShopBack Virgin Wines page before you order a case.

Virgin Wines Australia ships cases to Australian addresses, with delivery charges, timeframes and any free delivery threshold shown at checkout on virginwines.com.au. Alcohol deliveries in Australia require an adult to receive the order, so pick a delivery address where someone over 18 can sign.

Dan Murphy's is the Endeavour Group's big-box liquor chain with hundreds of stores, click and collect, single-bottle purchases and a wide range of mainstream labels. Virgin Wines is online only, sells mainly by the case, and focuses on a curated case-based range rather than supermarket-shelf brands. For a single bottle tonight or a known brand at a known price, Dan Murphy's wins on convenience. For stocking a cellar or a party with a mixed case of wines you have not tried, Virgin Wines is the one to check. Virgin Wines is on ShopBack Australia, so a case ordered after clicking through from the ShopBack Virgin Wines page earns Cashback at the current published rate.

Vinomofo is an Australian online wine retailer known for limited-time deals on parcels of named wines, often at a steep discount to the cellar door price, sold until the parcel runs out. Virgin Wines runs a steadier curated range with case formats, plans and new-customer introductory offers. If you like chasing one-off parcel deals on recognisable labels, Vinomofo is built for that. If you want a mixed case picked for you with consistent availability, Virgin Wines fits better. Check the ShopBack Virgin Wines page for the current published Cashback before ordering, since Cashback shifts the effective price per bottle on a full case.

Go through ShopBack before you pay and the Cashback tracks to your ShopBack account. The current Cashback is shown on the Virgin Wines page on ShopBack.

They share the Virgin Wines brand and history but operate as separate regional businesses. Wikipedia lists the United Kingdom, Australia and the United States as Virgin Wines service areas with a separate key person for the Australian operation, and the Australian site sells in Australian dollars with Australian delivery. ShopBack Australia Cashback tracks only on orders placed on virginwines.com.au after clicking through from the ShopBack Virgin Wines page, so do not use the UK site at virginwines.co.uk if you want Cashback.

Click through from the ShopBack Virgin Wines merchant page to virginwines.com.au and complete the order there. Start from ShopBack for every new case order.