Wine Selectors

Wine Selectors is Australia's largest independent direct marketer of wine, founded in the Hunter Valley NSW in 1975 by Greg Walls as the Hunter Valley Wine Society. The business operates from Newcastle, works with more than 500 Australian producers and ships to over 200,000 members. Catalogue covers premium Shiraz, Cabernet Sauvignon, Chardonnay, Pinot Noir, Riesling and Sauvignon Blanc from Hunter Valley, Barossa, McLaren Vale, Yarra Valley, Margaret River, Clare Valley, Adelaide Hills, Mornington Peninsula and Tasmania, plus a growing international range. Core format is the mixed dozen on subscription or one-off, with a Tasting Panel of winemakers and wine show judges blind-tasting every wine to Australian wine show scoring standards. Activate ShopBack Australia on the Wine Selectors page above before clicking through to earn cashback on the paid order.

Wine Selectors has operated a Tasting Panel since 1980. The panel is made up of practising winemakers and wine show judges, tastes every wine blind, and uses the official Australian wine show scoring system (out of 100, with gold, silver and bronze thresholds that match the national show calendar). Only wines that clear the Panel threshold enter the Wine Selectors catalogue, which is the independent-curation claim behind the brand. Panel scores and tasting notes typically appear on the product page before purchase.

Core format is the mixed dozen, available as one-off or on a rolling subscription under names like Regional Series (launched 1985 as Societe de Vignerons), Boutique Reds, Boutique Whites, Mixed Reds, Mixed Whites and seasonal themed packs. Subscriptions typically ship every 6 or 8 weeks with free standard delivery, pause and skip options in the account dashboard, and member pricing for single bottles added to an order. Each dozen is curated by the Tasting Panel, so cellar risk is lower than guessing on a wine retailer without blind scoring.

BWS and Dan Murphy's (both Endeavour Group) are the Australian mass liquor retailers, winning on in-stock everyday price for high-volume labels (Jacob's Creek, Yellow Tail, 19 Crimes, Oyster Bay), 30-minute local delivery via the BWS app, and Everyday Rewards points earn. Wine Selectors is the independent-direct-marketer specialist, winning on blind-tasted curation across 500+ Australian producers, access to small-batch Hunter, Barossa and Margaret River labels that rarely sit on big-box shelves, and the mixed-dozen format tuned for cellar building rather than bottle-at-a-time stockup. Decision rule for Australian wine buyers: BWS or Dan Murphy's for a known everyday label on tonight's budget; Wine Selectors for a cellar-building dozen or a Tasting-Panel-scored small producer that the mass liquor channel does not carry. Activate ShopBack Australia at the respective merchant page before click-through for cashback on each.

Wine Selectors ships standard delivery across metro and regional Australia, typically 2 to 7 business days depending on destination, with free standard delivery on mixed-dozen orders in most postcodes and a flat fee on sub-dozen orders. All deliveries require an adult signature on receipt (standard Australian liquor-licence rule); authority to leave is available on request. Faulty, corked or bottle-shock cases are replaced free of charge on request through member services, with a stated satisfaction guarantee on recent orders. Returns on change-of-mind single bottles vary by promotion.

Wine Selectors' deeper annual markdowns typically cluster around EOFY (late June, cellar restock before 30 June) and Black Friday or Cyber Monday (last week of November, holiday gift mixed dozens and premium single-label stock-up). Vintage release waves on Barossa Shiraz, Hunter Semillon and Margaret River Cabernet typically unlock through Q1 and Q3 as new vintages come to market, with early-release member allocations the way to lock scarce small-producer labels. Mother's Day (second Sunday in May) and Father's Day (first Sunday in September) windows typically see sparkling and premium red gift packs. Activate ShopBack Australia at shopback.com.au/wine-selectors before clicking through so the sale-window price is also covered by cashback on eligible orders at the current published rate.

Sign in to ShopBack Australia, open the Wine Selectors page at shopback.com.au/wine-selectors, and click through to wineselectors.com.au. Go through ShopBack before you pay and the Cashback tracks to your ShopBack account. On your phone, open Wine Selectors from the ShopBack app and finish the order there. For desktop repeat buyers, the ShopBack Cashback Buddy Chrome extension can activate Cashback on supported Wine Selectors sessions without a manual click-through. The current Cashback rate is shown in the rate table at the top of this page. Pending Cashback typically appears within a few days and confirms after Wine Selectors' return window closes on the order.

Wine Selectors does not operate a widely used standalone native app; the core mobile ordering flow is wineselectors.com.au in your phone's browser. On your phone, open Wine Selectors from the ShopBack app or the ShopBack Wine Selectors page before you pay. On desktop, the ShopBack Cashback Buddy Chrome extension auto-activates Cashback on supported Wine Selectors sessions. Pending Cashback typically shows in your ShopBack Cashback Activity within a few days and confirms after the Wine Selectors return window closes on the order.

The Wine Selectors page on ShopBack shows which purchases earn Cashback and the live rate, so check it before ordering.

Cashback is based on what you keep: if you return or cancel part of an order, the Cashback adjusts to match. For example, a single bottle credited on a mixed dozen adjusts the pending amount to the paid merchandise subtotal once Wine Selectors reports it. A faulty or corked bottle replaced free of charge through member services does not change the paid subtotal, so the Cashback stays as it is.

Pending Cashback from a tracked Wine Selectors order typically appears in your ShopBack Australia account within a few days of checkout, and confirms after Wine Selectors' return window closes on the order and the sale is validated.

Go through ShopBack before you pay on your first Wine Selectors order. Subscription shipments are billed automatically every 6 or 8 weeks, so for a one-off top-up order, go through ShopBack again before you pay.