Liquorland

Liquorland is one of Australia's largest liquor retailers and sits inside the Coles Group liquor portfolio alongside First Choice Liquor and Vintage Cellars. National coverage spans a network of Liquorland stores (typically reported around 900 to 1,000 locations; verify current on liquorland.com.au) plus liquorland.com.au online. Range covers beer (mainstream, craft, imports), wine (red, white, sparkling, rose, dessert, fortified), spirits (whisky, gin, vodka, rum, tequila, liqueurs), premixed drinks, cider, and a growing non-alcohol range across local and international brands. flybuys members earn points on eligible Liquorland purchases that stack with Coles supermarkets, Kmart, Target and other flybuys partners. Activate ShopBack Australia via shopback.com.au/liquorland before clicking through to earn Cashback at the current published rate on eligible online orders.

The deepest recurring value at Liquorland Australia typically sits in case and carton deals on mainstream beer (Great Northern, XXXX Gold, Corona, Carlton Dry, Victoria Bitter), 6-pack multi-buys on craft, mixed 6 wine bundles across red and white, and rolling spirit deals on gin, vodka and whisky (Gordon's, Smirnoff, Johnnie Walker, Jim Beam, Bundaberg Rum). Premixed drinks run frequent 10 or 24-pack deals on Canadian Club, Jack Daniel's and Vodka Cruiser. Own-label and exclusive-import wines typically undercut equivalent-tier branded wine on unit price. Verify current pricing on liquorland.com.au before locking in a shop and activate ShopBack Australia pre-click for Cashback on eligible online orders.

Liquorland sale peaks follow Australia's entertaining calendar rather than a Black Friday cycle. Deepest windows are typically Boxing Day and end-of-financial-year (late June clearance on stock rotation), Christmas and New Year (case and hamper depth from mid-November), Australia Day (BBQ beer and RTD depth), Melbourne Cup (sparkling and rose), Mother's Day and Father's Day (spirits and premium wine gifting), and Easter. Black Friday and Cyber Monday liquor discounts run but are typically shallower than the seasonal peaks above. Rolling case and carton multi-buys run week to week outside the peak windows. Activate ShopBack Australia before clicking through for Cashback on eligible online orders. For a deeper look, see AU 2026 Sale Calendar.

Spirits gifting depth is typically at its peak around Father's Day (single malt scotch, bourbon, aged rum) and Mother's Day (gin, premium sparkling, liqueurs). Corporate and end-of-year gifting depth builds from late November through the second week of December. Premium wine (Barossa shiraz, Yarra pinot noir, Margaret River cabernet, Adelaide Hills chardonnay, Coonawarra cabernet) typically sees its deepest cuts across Boxing Day and end-of-financial-year clearance. Cross-shop with Vintage Cellars inside the same Coles Group portfolio for a wider premium wine and spirits gifting catalogue.

Outside the peak sale windows, Liquorland runs continuous case-of-24 and carton-of-30 pricing on mainstream beer plus mixed 6 wine bundles on rotation. The rolling deal cadence means the case-price gap between a peak-window shop and a mid-cycle shop on the same SKU is often narrower than the general-retail Black Friday cadence would suggest. Everyday top-ups and party stockups can usually find a live case deal in any given week. Activate ShopBack Australia before clicking through for Cashback on eligible online orders.

Liquorland and BWS are the two mainstream convenience-liquor banners in Australia, sitting under Coles Group and Woolworths Group respectively. Their online ranges overlap materially on mainstream beer, mainstream spirits and mid-tier wine, and case pricing is often close between them week to week. Liquorland typically wins for households already inside the flybuys ecosystem because points earn on Liquorland spend and redeem across Coles supermarkets, Kmart, Target and other flybuys partners. BWS is the mirror on the Woolworths side (Everyday Rewards points earn on BWS spend and redeem across Woolworths, BIG W and Everyday Market). Store footprint is broadly comparable in metro; specific-postcode convenience decides which of the two is faster on a top-up shop. Case-of-24 and mixed 6 bundle pricing usually comes down to whichever chain has the specific SKU on promotion that week.

Dan Murphy's is the Endeavour Group large-format banner and typically wins on premium wine range depth (fine wine and Cellar Release catalogue), spirits breadth (single malt scotch, rare bourbon, small-batch gin), and Members Price offers on higher-ticket bottles. Liquorland is positioned as convenience-first inside the Coles Group liquor portfolio and typically wins on suburban store density and everyday top-up shops rather than premium catalogue depth. For a case of mainstream beer or a mid-tier mixed 6, price is often close between the two. For a premium wine or spirits gift, Dan Murphy's or Coles-sibling Vintage Cellars is typically the deeper catalogue. Liquorland earns flybuys points on eligible spend; Dan Murphy's runs the My Dan Murphy's members program separately.

First Choice Liquor and Vintage Cellars sit alongside Liquorland inside Coles Group's liquor portfolio, so points, promotions and much of the range interoperate across the three banners. Liquorland is the convenience-first banner with the widest store footprint and everyday mainstream range. First Choice Liquor leans warehouse-scale with large-format pack-size pricing on beer and RTDs, deeper case and carton stackup depth, and stronger value on higher-volume shops. Vintage Cellars is Coles' premium wine and spirits banner (comparable positioning to Dan Murphy's) with a curated fine wine and premium spirits catalogue. Same-basket rule of thumb: Liquorland for a top-up or mainstream weekly, First Choice for a party or event stockup, Vintage Cellars for a premium gift or occasion wine. flybuys points earn across all three.

IGA Liquor (Cellarbrations, IGA Plus Liquor, Bottle-O) offers strong regional and local coverage where the majors are absent and typically prices comparably to Liquorland on mainstream beer with wider variance on wine and spirits by store. Boozebud is online-first with strong craft beer subscription and mixed-case discovery. Vinomofo is a wine-focused online retailer built around subscription boxes and curated one-offs (typically stronger on discovery of small-producer wine than any big-box competitor). Liquorland typically wins for range breadth across beer, wine and spirits in one online basket plus the flybuys stack. Choose Boozebud or Vinomofo when the shop is wine or craft-beer focused and delivery speed is not the priority. Activate ShopBack Australia before clicking through to liquorland.com.au for Cashback on eligible online orders.

Liquorland offers two main fulfilment options online. (1) Standard delivery Australia-wide, typically next business day in metro and up to 2 business days in regional postcodes, with free delivery above the current spend threshold displayed at checkout. (2) Click and Collect free pickup from a chosen local Liquorland store, typically ready inside a couple of hours after order confirmation. Delivery fees vary by fulfilment option, order value and postcode. All fulfilment options require ID on delivery or collection. Verify current windows and thresholds on liquorland.com.au before locking. Activate ShopBack Australia before clicking through for Cashback on eligible online orders.

flybuys is the free loyalty program shared across Coles Group. Members earn points on eligible Liquorland purchases and points redeem across Coles supermarkets, Kmart, Target, Bunnings (via linked partners), and eligible online. Points can also convert to Velocity Frequent Flyer points if the account is linked. Bonus point offers on Liquorland spend appear frequently in the flybuys app and can be activated before shopping, so check the current earn rate there. For Cashback on online orders, start from ShopBack's Liquorland page before you pay.

Sign in to ShopBack Australia, open the Liquorland page and continue to liquorland.com.au. Go through ShopBack before you pay and the Cashback tracks to your ShopBack account. On your phone, open Liquorland from the ShopBack app and finish the order there. The Liquorland page on ShopBack shows which purchases earn Cashback and the live rate.

flybuys is the Coles Group loyalty program, and you scan or link your card to collect points on Liquorland purchases, including bonus point offers activated in the flybuys app. Build the shop around the current case and carton deals on liquorland.com.au. ShopBack Cashback is separate: going through ShopBack before you pay is an essential step, and part of what you spend comes back as Cashback.

Online orders can typically be amended or cancelled up to a cut-off window before the delivery or Click and Collect slot (the exact cut-off displays in order confirmation). After cut-off, changes go through customer service. Refunds for damaged items are typically credited back to the original payment method. Cashback is based on what you keep: if you return or cancel part of an order, the Cashback adjusts to match.

Pending Cashback typically appears in the ShopBack app within a few days of an order, and Confirmed Cashback follows after the return window closes, per the terms shown on ShopBack's Liquorland page.

Cashback applies to online orders on liquorland.com.au. Rolling case and carton pricing that Liquorland applies automatically is the price you pay at checkout. Check the full list and the live rate at shopback.com.au/liquorland before you pay.

Most Liquorland savings come from the rolling case, carton and multi-buy prices on liquorland.com.au and from flybuys bonus point offers, which apply without a code, rather than from a public promo code. Shop the deal prices already showing on liquorland.com.au and activate any flybuys offers in the flybuys app. No code needed: go through ShopBack before you pay and part of what you spend comes back as Cashback. Check the live rate on this page before you pay.

The cheapest way is usually to build your order around the case, carton and multi-buy deals running on liquorland.com.au, compare Click and Collect with the delivery fee shown at checkout, and scan or link your flybuys card for points. Time bigger stock-ups to the seasonal peaks in the sale calendar above, such as Boxing Day, end of financial year and the lead-up to Christmas. Check the live rate on this page and start from ShopBack before you pay, so part of what you spend comes back as Cashback. Read more in our guide to saving on alcohol delivery.

Yes. Liquorland is one of Coles Group's liquor brands and has been part of Coles since it was acquired in 1981, selling through a national store network and online at liquorland.com.au. In 2025 Coles announced it would convert its First Choice Liquor Market and Vintage Cellars stores into Liquorland Warehouse, Liquorland Cellars or standard Liquorland stores, so the brand now covers more store formats. You must be 18 or over to buy, and ID is checked on delivery or Click and Collect. To be safe, order on liquorland.com.au itself; going through ShopBack first takes you to that same site.

Yes. Going through ShopBack is an essential step before you check out at Liquorland, so you pay less on the same order. Open this page, click through to liquorland.com.au, and finish the order there. Only online orders count, not walk-in purchases at a Liquorland store. Check the live rate and which purchases earn Cashback on this page before you pay.

ShopBack works as a post-purchase discount: go through it before you pay at liquorland.com.au, and once the order is confirmed ShopBack pays Cashback on the eligible amount, so the effective price of the same order drops. It comes back as cash, not points, so it works alongside the flybuys points Liquorland gives you at checkout. Gift cards and delivery fees are not part of the eligible amount, so work it out on the merchandise subtotal using the live rate on this page.