What Are Good Australian Jewellery Brands to Buy Online in 2026?

Short answer. In Australia in 2026, good Australian jewellery brands to buy online include Bianc (founded in Australia in 2011), Amber Sceats (designed in Sydney), Brie Leon (headquartered in Surry Hills), by charlotte (now based in Sydney), NAJO (Australian designed sterling silver) and Arms of Eve. At the time of writing, THE ICONIC stocks several of them, and Myer, David Jones and Etsy also sell jewellery online.

ShopBack Australia is a free app and website that gives you money back when you shop online at thousands of stores, including THE ICONIC, Myer and Etsy. You open the store from ShopBack, shop as normal, and part of what you spend comes back to your ShopBack account as cash you can withdraw. New members can join free at shopback.com.au/signup.

Sources. Each brand's own website, THE ICONIC's jewellery category and Myer's website, at the time of writing in October 2026. We do not list jewellery prices, because they change often.

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What are good Australian jewellery brands to buy online?

These six brands are Australian designed or based, sell online, and cover a range of styles and budgets. Here is what each says about itself:

Brand	What the brand says	Materials worth knowing
Bianc	Founded in Australia in 2011, stocked by more than 200 retailers nationwide	18k gold or rhodium plating; earring posts in 925 sterling silver, nickel free
Amber Sceats	Designed in-house in Sydney, handcrafted in Italy, launched in 2012	Uses responsibly recycled brass
Brie Leon	Founded by Janine Zafra, with a flagship store and headquarters in Surry Hills, Sydney	Has a 14k solid gold jewellery range
by charlotte	Founded by Charlotte Blakeney, raised in Perth and now based in Sydney	Has a solid gold jewellery range alongside its main collections
NAJO	Describes itself as "Australian Designed Sterling Silver Jewellery"	Sterling silver, gold and gemstone pieces
Arms of Eve	Boutiques in New South Wales, Queensland, Victoria and Western Australia	14k gold and rhodium plating; says its jewellery is waterproof and tarnish free, with a one-year guarantee

Sources: each brand's own website, at the time of writing.

How to choose between them. Decide on your budget and metal first. If you want everyday pieces you can wear in the shower or at the beach, look at brands that describe their plating as waterproof, such as Arms of Eve. If you want something to keep for years, solid gold ranges such as Brie Leon's 14k line or by charlotte's solid gold pieces cost more but do not wear through. For statement or occasion pieces, Amber Sceats and Bianc are worth a look.

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Australian jewellery brands at THE ICONIC, Myer and David Jones

You can buy many Australian jewellery labels through big online stores, not just from the brands' own sites.

• THE ICONIC. At the time of writing, THE ICONIC's jewellery category lists Australian labels including Bianc, Amber Sceats, Brie Leon, by charlotte, NAJO and Arms Of Eve, alongside brands such as Kirstin Ash, Michael Hill, MIMCO, Swarovski and Country Road.
• Myer. Myer sells jewellery and watches online and in store, and runs its own MYER one loyalty programme.
• David Jones. David Jones sells jewellery online and in store; its line-up changes by season, so search for the brand you want.
• Etsy. Independent makers, including Australian ones, sell handmade and personalised jewellery.

Buying a brand through a big store can make returns and delivery simpler if you are already ordering clothes or shoes from the same place. Buying direct from the brand can give you the full range. Compare both for the piece you want.

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Where can I buy gold earrings online in Australia?

You can buy gold earrings online in Australia from THE ICONIC, Myer, David Jones, Etsy makers and Australian brands' own websites. The biggest price difference is not the store; it is what the earrings are made of.

Type	What it means	Price level
Solid gold	Gold alloy all the way through, labelled by karat: 18 karat is 75% gold, 14 karat is about 58%, 9 karat is 37.5%	Highest
Gold vermeil	Usually a thicker layer of gold over sterling silver	Middle
Gold plated	A thin layer of gold over another metal such as brass or silver	Lowest

Examples from Australian brands, according to each brand:

• Brie Leon has a 14k solid gold range that includes earrings.
• by charlotte has a solid gold jewellery edit.
• Bianc finishes its pieces in 18k gold or rhodium plating, with all earring posts in 925 sterling silver.
• Arms of Eve finishes its jewellery in 14k gold and rhodium plating.

If you have sensitive ears, check the posts as well as the finish. Bianc, for example, says its earring posts are nickel free and hypoallergenic.

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Gold earrings in Australia: best deals and THE ICONIC vs Myer price comparison

THE ICONIC and Myer both sell gold earrings online; the better pick depends on the brand you want and the perks you use.

	THE ICONIC	Myer
What the store is	An online fashion store	A department store, online and in store
Australian jewellery labels	Includes Bianc, Amber Sceats, Brie Leon, by charlotte and NAJO at the time of writing	Search by brand; range changes by season
Loyalty	Its own loyalty programme	MYER one
ShopBack page	THE ICONIC	Myer

Sources: THE ICONIC's jewellery category and the ShopBack THE ICONIC and Myer pages, at the time of writing.

How to compare prices fairly. Search for the exact same piece (brand, product name, metal and size) at each store and on the brand's own site. Add delivery if you are under a free delivery threshold. Then go through ShopBack before you pay at whichever store wins.

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Where are the best jewellery sales online in Australia?

The best jewellery sales online in Australia usually come during big retail events and gift seasons. Dates to plan around:

Sale moment	Date	What to expect
Black Friday	27 November 2026	Many Australian stores run sales around it, often across several days
Boxing Day	26 December	Department store and fashion sales
End of financial year	Before 30 June	Many stores run EOFY sales
Valentine's Day	14 February	Jewellery gift offers
Mother's Day	Second Sunday in May	Jewellery gift offers

Department stores such as Myer and David Jones run storewide sales during the year, and THE ICONIC runs seasonal sales. Brands' own websites sometimes run their own sales too.

Plan big-sale purchases through ShopBack: go through it before you pay, with no code needed. If the piece you want is for a fixed date, such as a birthday, buy ahead rather than hoping it will be in a sale.

For more sale timing, see which Australian stores have the best Black Friday deals.

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Myer vs David Jones for Australian jewellery brands

Myer and David Jones are both Australian department stores selling jewellery online and in store. Their brand line-ups change by season, so the best approach is to search each store for the brand you want and compare the same piece.

Things to check at both:

• Returns. Jewellery can have its own return conditions, such as unworn and in original packaging. Read each store's returns page before you buy.
• Gift wrapping and delivery. Useful when buying a gift close to a date.
• ShopBack. Both stores have pages on ShopBack Australia, so go through ShopBack before you pay.

For more on saving at Myer, see our Myer deals guide.

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A four-step routine for buying jewellery online

Step 1: compare prices. Step 2: look for a promo code. Step 3: go through ShopBack. Step 4: pay with your best rewards card.

1. Compare prices for the same piece at THE ICONIC, Myer, David Jones, Etsy and the brand's own site.
2. Look for a promo code on the store's own site.
3. Go through ShopBack before you pay.
4. Pay with your best rewards card, if your card's terms suit the purchase (see the card section below).

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How ShopBack lowers the price of jewellery

Going through ShopBack gets you a cash rebate on the same order, at the same store.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Once it confirms, you can withdraw it to your bank account.

How to do it, step by step:

1. Open ShopBack Australia (app or website) and search for the store: THE ICONIC, Myer or Etsy.
2. Check the rate shown on that page.
3. Tap through to the store, shop as normal and check out.
4. Your money back shows in your ShopBack account as pending, then confirms later.

A store that looks a little dearer can work out cheaper once ShopBack's money back is counted. Say the same earrings cost A$118.00 at one store and A$120.00 at another. If the dearer store has the higher rate on its ShopBack page, it can work out cheaper once the Cashback comes back.

Your effective price is what you pay minus the cash ShopBack returns. Check the live rate on each store's ShopBack page before you buy, because rates vary by store and change over time.

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Codes and ShopBack on jewellery orders

• No code needed. Cashback works like a discount of its own. No code is needed for Cashback: go through ShopBack before you pay.

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Paying with a rewards credit card

Some shoppers pay with a credit card that earns points. Whether that adds anything depends on your card's terms, not on the store or ShopBack. Card points are run by your bank, and some cards may exclude certain purchases or cap what you earn, so check your card's terms before you count on them. If you do use a rewards card, it usually sits alongside the ShopBack step rather than replacing it.

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Other places to buy jewellery online in Australia

Besides THE ICONIC, Myer, David Jones and Etsy, jewellery is sold online in Australia by specialist jewellers and by brands' own websites, among others. THE ICONIC, for example, also stocks Michael Hill and Swarovski at the time of writing. When you buy online from a store on ShopBack, open its ShopBack page before you pay.

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Key takeaways

• Good Australian jewellery brands to buy online include Bianc, Amber Sceats, Brie Leon, by charlotte, NAJO and Arms of Eve.
• THE ICONIC stocks several Australian labels at the time of writing; Myer, David Jones and Etsy also sell jewellery online.
• For gold earrings, check whether they are solid gold, vermeil or plated; the metal changes the price more than the store does.
• The busiest sale period is late November to late December, with Black Friday on 27 November 2026 and Boxing Day on 26 December.
• Before you pay, go through ShopBack. A store that looks a little dearer can work out cheaper once the money back is counted.

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Frequently asked questions

What are good Australian jewellery brands to buy online?

Good Australian jewellery brands to buy online in 2026 include Bianc, founded in Australia in 2011, Amber Sceats, designed in Sydney, Brie Leon, headquartered in Surry Hills, by charlotte, now based in Sydney, NAJO, which describes itself as Australian designed, and Arms of Eve. At the time of writing, THE ICONIC's jewellery range includes several of them, and Myer, David Jones and Etsy also sell jewellery online.

Where can I buy gold earrings online in Australia?

You can buy gold earrings online in Australia from fashion stores such as THE ICONIC, department stores such as Myer and David Jones, independent makers on Etsy, and directly from Australian brands. Check whether the earrings are solid gold, gold plated or gold vermeil, because that changes the price a lot. Compare the same pair across stores, then go through ShopBack before you pay.

What is the difference between solid gold, gold plated and gold vermeil?

Solid gold is gold alloy all the way through, labelled by karat: 18 karat is 75% gold, 14 karat is about 58% and 9 karat is 37.5%. Gold plated jewellery has a thin layer of gold over another metal such as brass. Gold vermeil usually means a thicker layer of gold over sterling silver. Solid gold costs the most and plated the least.

Where are the best jewellery sales online in Australia?

The best jewellery sales online in Australia usually come during big retail events such as Black Friday, which falls on 27 November 2026, and Boxing Day on 26 December, plus department store sales at Myer and David Jones and seasonal sales at THE ICONIC. Gift dates such as Valentine's Day and Mother's Day also bring jewellery offers. Plan sale purchases through ShopBack and go through it before you pay.

When is the best time to buy jewellery on sale in Australia?

Late November to late December is usually the busiest sale period, with Black Friday on 27 November 2026 and Boxing Day on 26 December. Many stores also run end of financial year sales before 30 June. If you are buying a gift for a fixed date, buy ahead rather than waiting for a sale that may not include the piece you want.

THE ICONIC vs Myer: where should I buy gold earrings?

Both sell gold earrings online, so compare the same pair on the day. THE ICONIC's jewellery range includes Australian labels such as Bianc, Amber Sceats, Brie Leon and by charlotte at the time of writing, while Myer is a department store with a jewellery and watches range and its own MYER one loyalty programme. Check delivery and returns on each store's site.

Myer vs David Jones for Australian jewellery brands?

Both are Australian department stores that sell jewellery online and in store, and their brand line-ups change by season. Search each store for the brand you want, compare the same piece, and check returns, since jewellery can have specific return conditions. At the time of writing, both stores have live ShopBack pages, so you can go through ShopBack before you pay.

Is Etsy good for buying jewellery in Australia?

Etsy suits shoppers who want handmade or personalised pieces, such as name necklaces or engraved rings, from independent makers in Australia and overseas. Check where the seller ships from, the materials listed, the delivery time and the shop's return policy before you order. Open the ShopBack Etsy page before you check out.

How does ShopBack lower the price of jewellery?

Going through ShopBack gets you a cash rebate on the same order, at the same store. Open ShopBack Australia, tap THE ICONIC, Myer or Etsy, and check out. Part of what you spend comes back to your ShopBack account as cash, so a store that looks a little dearer can work out cheaper once the money back is counted.

Can I use a promo code and ShopBack on the same jewellery order?

Cashback works like a discount of its own. No code is needed for Cashback: go through ShopBack before you pay.

Are gold plated earrings OK for sensitive ears?

It depends on the metal underneath and the posts. Some brands state their posts are nickel free; Bianc, for example, says all its earring posts are 925 sterling silver, nickel free and hypoallergenic. Check the materials on the product page, and if you react to some metals, consider solid gold or sterling silver posts.

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Disclaimer

The views in this article are those of the author. Brand details are as each brand describes itself at the time of writing. Jewellery prices, ranges, sales, delivery and return policies vary by store and change often; check each store's site before you buy. Prices in the worked example are illustrative. ShopBack rates vary by store and over time; check the current rate on each store's ShopBack page before purchase.

This article is general information only.