When Are EOFY Sales in Australia, and What's Worth Buying in 2027?

Published: 8 October 2026 · Last updated: 8 October 2026 · Author: Mirabelle Chew, Fashion Editor, ShopBack

Australia's EOFY sales run in the weeks before 30 June, the last day of the financial year, so the next round lands in June 2027 and ends on Wednesday 30 June 2027. The Good Guys says EOFY sales can last from a single day to several weeks before 30 June. TVs, laptops, fridges, washing machines and small appliances are usually the best buys at JB Hi-Fi, The Good Guys and Myer, because a percentage off a big-ticket item saves the most dollars.

New to ShopBack? ShopBack Australia is a free app and website you open before you buy online. Go through ShopBack to the store, check out as normal, and part of what you paid comes back to you as cash, which lowers your effective price. Join ShopBack Australia free, then use it on your EOFY orders at JB Hi-Fi, The Good Guys and Myer.

How we checked. Sale timing, policies and member programmes come from each retailer's own website: The Good Guys' EOFY Sale page, its 30 Day Price Guarantee and 90 Day StoreCash pages, JB Hi-Fi's EOFY Sale and Perks pages, and Myer's MYER one pages. Last data check: 8 October 2026.

---

When are the EOFY sales in Australia?

EOFY sales run through June and finish on 30 June, the end of Australia's financial year (1 July to 30 June). The Good Guys puts it plainly on its EOFY page: "EOFY sales can run from a single day to several weeks leading up to June 30." In practice that means:

• Each retailer sets its own dates. A deal can last one day or run for weeks, so the start date varies by store.
• The finish line is fixed. Deals tied to EOFY wrap up by 30 June, when the financial year ends.
• Deals vary by channel. The Good Guys notes that some EOFY offers are online only or in store only.

For the 2026 to 2027 financial year, the window to watch is June 2027, with 30 June 2027 falling on a Wednesday. Join the retailers' free member lists early so you hear when their EOFY pages go live (more on that below).

EOFY sales Australia 2026: how the last sale ran

The EOFY 2026 sales ran through June 2026 and ended on Tuesday 30 June 2026. The Good Guys published its "Best Tech to buy during EOFY 2026" guide on 26 June 2026, focused on laptops, smartphones and gaming consoles, and its EOFY TV guide covered Hisense, Toshiba and FFALCON models, projectors and soundbars. That mix is a fair preview of June 2027, since the same big categories tend to lead each year's EOFY range.

If you missed EOFY 2026, the next big Australian sale windows before June 2027 are Click Frenzy, Black Friday, Cyber Monday and the Boxing Day sales, which cover many of the same tech and appliance categories.

What is worth buying in the EOFY sales?

The best EOFY buys are planned, big-ticket items: TVs, laptops, fridges, washing machines, dishwashers and coffee machines. The Good Guys describes its EOFY range as "TVs, laptops, fridges, washing machines and small appliances", with deal pages for TVs, fridges, washing machines, dishwashers, coffee machines, small appliances, microwaves, vacuums, dryers, laptops, headphones and soundbars, phones and smart watches, and BBQs.

Here is why those categories are worth waiting for:

Category	Why EOFY suits it	What to check before you buy
TVs	Retailers often clear older models before new ranges land	Model year, screen size, panel type (OLED, QLED, LED)
Laptops and tablets	Work and study upgrades are a core EOFY theme	Specs against your real use; ask an accountant about any work claim
Fridges and washing machines	Big price tags, so a percentage off is worth the most dollars	Size, energy rating, delivery and installation costs
Dishwashers and dryers	Usually bought once a decade, so timing matters	Water and energy rating, installation needs
Coffee machines and vacuums	Frequently discounted small appliances	Running costs such as pods, filters and bags
Headphones, soundbars, smart watches	Mid-priced tech with regular EOFY markdowns	Compatibility with your phone or TV

What is usually not worth it: impulse buys you would not have bought in May, extended accessories bundles you will not use, and anything where the "was" price is hard to compare. The Good Guys notes on its own pages that its discounts apply to the previous ticketed or advertised price, so compare the final price against the same model at another store rather than relying on the percentage.

EOFY sales best deals Australia 2026: how to spot a real deal

A real EOFY deal is a lower final price on the exact model you planned to buy, compared across at least two stores. Use this short check:

1. Write down the model number before the sale starts. Retailers often sell near-identical models with different codes.
2. Compare the same model at JB Hi-Fi, The Good Guys and one other store such as Harvey Norman or Big W.
3. Add delivery and installation to the price. Myer lists free delivery on orders above $99 on its category pages at the time of writing, and The Good Guys sells installation for TVs, fridges and dishwashers.
4. Check the retailer's own offers. Member programmes and store credit offers can lower the price further (see the next sections).
5. Go through ShopBack before you pay. Before you pay for an online order, go through ShopBack first, so the effective price drops after you buy.

JB Hi-Fi vs The Good Guys: EOFY sales price comparison

Neither store is always cheaper in the EOFY sales; the lower price changes by model and by week, so compare the exact model at both. The two are closely linked: The Good Guys is owned by JB Hi-Fi, and both sell many of the same brands, including Samsung, LG, Hisense, Sony, Lenovo, Acer, HP, ASUS, Dyson and Bose. Each has its own strengths:

JB Hi-Fi leans into tech: TVs, laptops, audio, gaming, cameras and phones, plus appliances. JB Hi-Fi describes its EOFY sale as covering "TVs, laptops, audio, appliances and more", online and in store. Its free JB Hi-Fi Perks membership includes "welcome coupons, member discounts, early sales notification", according to JB Hi-Fi.

The Good Guys leans into the home: fridges, laundry, dishwashers, cooking, plus TVs and tech. According to The Good Guys at the time of writing:

• No code needed. "No discount code needed and the standard returns policy applies to all EOFY purchases."
• Channel-specific offers. EOFY deals are "available online and in store, though some offers are exclusive to one channel."
• 30 Day Price Guarantee. If you buy Gold Service Extras in the same transaction and the price drops at The Good Guys or an approved competitor within 30 days, you can claim 120% of the difference as store credit, valid for 90 days.
• 90 Day StoreCash. A free programme that pays store credit on qualifying purchases or offers. You need to sign up and activate the digital wallet before you buy, and each StoreCash reward expires 90 days after issue and must be used in one transaction.

Which suits whom: buying a TV, laptop or headphones? Check JB Hi-Fi first, then match the model at The Good Guys. Buying a fridge, washer or dishwasher? Start at The Good Guys, then check JB Hi-Fi's appliance range. Either way, open the store from ShopBack Australia before you check out.

JB Hi-Fi, The Good Guys and Myer EOFY sales: what each one is best for

JB Hi-Fi is strongest for tech, The Good Guys for home appliances, and Myer for homewares, small kitchen appliances and fashion. Myer is a department store, so its EOFY value sits in different places from the two electronics chains:

• Myer's range covers cookware, dinnerware, bedding, small kitchen appliances such as coffee machines and air fryers, personal care appliances, fitness trackers, speakers, headphones and cameras, plus fashion and beauty.
• MYER one is Myer's free loyalty programme. Myer says members earn 2 points per $1 spent at Myer, and members can pool points with up to 3 other members to unlock rewards faster.
• Delivery. Myer lists free delivery on orders above $99 and 30 days free returns on its category pages at the time of writing, so bundle smaller items into one order.

Other Australian stores that run EOFY sales on the same categories include Harvey Norman, Bing Lee, Big W, Officeworks and Amazon Australia.

How to use the retailers' own programmes first

Join the retailer's own free programme a few weeks before June, so you hear about EOFY deals early and qualify for member offers.

• JB Hi-Fi Perks: create a JB Hi-Fi account to join. JB Hi-Fi lists welcome coupons, member discounts and early sales notification as benefits.
• The Good Guys 90 Day StoreCash: sign up and activate the digital wallet before you buy, because StoreCash only applies to purchases made after activation, according to its terms.
• MYER one: join to earn points on every Myer order and see MYER one exclusive offers.

These programmes come from the stores themselves. Whether a store's own offer, code or store credit changes what you get back through ShopBack depends on that store's terms, so check the terms on its ShopBack page before you rely on both.

How ShopBack fits into your EOFY shopping

ShopBack is a post-purchase discount: go through it before you pay and the effective price drops. It is a step in the checkout routine, the same as comparing prices or checking the store's member offers. Here is how it works on ShopBack Australia:

1. Open the store's page on ShopBack: JB Hi-Fi, The Good Guys or Myer.
2. Check the rate and terms shown on that page, then tap through to the store.
3. Add your EOFY items to the cart and pay as normal in the same session.
4. Your order shows up in your ShopBack account, and the money comes back once the store confirms it.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Here is an illustrative example:

EOFY purchase	Price paid	Illustrative rate	Back to you	Effective price
65 inch TV	$1,500	3%	$45	$1,455
Laptop	$1,200	2%	$24	$1,176
Coffee machine	$400	4%	$16	$384

The rates in this table are illustrative only. The live rate changes by store, category and campaign, so check the current rate on the store's ShopBack page before you pay.

Your EOFY game plan for June 2027

1. May 2027: list the items you actually need and note their model numbers.
2. Late May: join JB Hi-Fi Perks, The Good Guys 90 Day StoreCash and MYER one, and sign up to ShopBack Australia.
3. Early to mid June: compare the same models at two or three stores once EOFY pages go live.
4. Before you pay: open the store from ShopBack, check the terms on its ShopBack page, then check out.
5. After you buy: keep receipts for warranty, returns, any price guarantee claim and any work-related tax question.

---

Key takeaways

• Australian EOFY sales run through June and end on 30 June; the next one finishes on Wednesday 30 June 2027.
• The best buys are planned big-ticket items: TVs, laptops, fridges, washing machines, dishwashers and coffee machines.
• JB Hi-Fi is strongest on tech, The Good Guys on home appliances, and Myer on homewares and small kitchen appliances.
• The Good Guys says no code is needed for EOFY deals, and its 30 Day Price Guarantee needs Gold Service Extras bought in the same transaction.
• Before you pay for an online order, go through ShopBack first, so part of the price comes back as cash.

---

Frequently asked questions

When are the EOFY sales in Australia?

EOFY sales run in the weeks before 30 June, the last day of Australia's financial year. The Good Guys says EOFY sales can run from a single day to several weeks leading up to 30 June. Most big retailers, including JB Hi-Fi, The Good Guys and Myer, run their EOFY deals through June, so the next window is June 2027, finishing on Wednesday 30 June 2027.

What is worth buying in the EOFY sales?

Big-ticket tech and appliances are usually worth it: TVs, laptops, fridges, washing machines, dishwashers and coffee machines. The Good Guys lists TVs, laptops, fridges, washing machines and small appliances as its core EOFY categories. A percentage discount saves the most dollars on expensive items, so plan the purchase, compare the same model at two stores, and go through ShopBack before you pay.

Is JB Hi-Fi or The Good Guys cheaper in the EOFY sales?

Neither is always cheaper; the price depends on the model and the week. The Good Guys is owned by JB Hi-Fi, and both stock many of the same brands, so compare the exact model number at both. The Good Guys offers a 30 Day Price Guarantee for customers who buy Gold Service Extras with the product, paying 120% of a price drop as store credit, according to its website at the time of writing.

Do I need a promo code for EOFY deals at The Good Guys?

No. The Good Guys says no discount code is needed for its EOFY deals, and its standard returns policy applies to EOFY purchases. Some offers are online only or in store only, so check the product page before you buy.

What is JB Hi-Fi Perks and does it help in the EOFY sale?

JB Hi-Fi Perks is JB Hi-Fi's free membership. JB Hi-Fi says Perks includes welcome coupons, member discounts and early sales notification. Joining before June means you hear about EOFY deals early. Then open JB Hi-Fi from ShopBack Australia before you pay.

Does Myer have an EOFY sale?

Myer runs sales on home, kitchen appliances, tech and fashion through the year, so check its sale pages in June alongside the electronics chains. MYER one members earn 2 points per $1 spent at Myer, according to Myer at the time of writing, and Myer lists free delivery on orders above $99 on its category pages. Start your Myer order from ShopBack before you pay.

Can I claim EOFY purchases on tax?

Sometimes, if the item is used for work, but the rules depend on your situation. The Good Guys notes that a purchase must be made and ready for use before 30 June 2027 to count for the 2026-27 financial year, and tells shoppers to speak with an accountant before buying work-related items to confirm tax eligibility. Keep your receipts and ask a registered tax agent before you count on a deduction.

How does ShopBack lower the price of an EOFY order?

ShopBack is a post-purchase discount: go through it before you pay and the effective price drops. On a $1,500 TV at an illustrative 3%, $45 comes back to you as cash, so the effective price is $1,455. Check the live rate on the JB Hi-Fi, The Good Guys or Myer page on ShopBack Australia before you check out.

Is money back from ShopBack the same as points?

No. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. You can withdraw it once it is confirmed, under ShopBack's terms.

Which other Australian stores run EOFY sales?

Most big Australian retailers run EOFY deals, including Harvey Norman, Bing Lee, Big W, Officeworks and Amazon Australia, alongside JB Hi-Fi, The Good Guys and Myer. Compare the same model across two or three of them before you buy.

---

Related reads

---

Disclaimer

The views and recommendations in this article are those of the author. Sale dates, discounts, member programme benefits, price guarantee terms, delivery thresholds and ShopBack rates are set by each retailer and ShopBack, vary over time and are subject to change. Check the current terms on each retailer's website and on its ShopBack Australia page before you buy. Nothing here is tax advice; speak with a registered tax agent about work-related purchases.

This article is intended for general informational purposes only and should not be considered professional or financial advice.