Which Categories Get the Biggest Click Frenzy Sale Discounts in 2026?

Published: 8 October 2026 · Last updated: 8 October 2026 · Author: Garry Shi, Cashback Expert, ShopBack Australia

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The numbers first

Here are the facts that frame the Click Frenzy sale in 2026, each from the source named, at the time of writing:

• Started in 2012. The first Click Frenzy ran on Tuesday 20 November 2012 and was modelled on the US Cyber Monday, according to Click Frenzy's Wikipedia entry.
• Two big general sales a year, historically. Click Frenzy has generally run two major general sales, one in May and The Main Event in November, plus smaller category sales such as travel through the year, according to the same entry.
• 2025 Main Event: from 7pm AEDT Tuesday 11 November 2025. That is the most recent Main Event, according to Man of Many's Click Frenzy guide. The 2026 dates had not been confirmed at the time of writing.
• New ownership in 2026. Click Frenzy was bought by Catch co-founders Gabby and Hezi Leibovich in 2026, as reported by SmartCompany, and returned with an EOFY sale in June 2026.
• Travel Frenzy 2026: 26 to 30 August. Click Frenzy gave travel its own five-day event, a sign of how big the category has become inside Click Frenzy.
• Black Friday 2026: Friday 27 November. That puts the November Main Event and Black Friday inside the same few weeks.

What this means in plain terms. Click Frenzy is a shop window, not a store. The discount depth is set by each retailer, so the category answer comes from how retailers in each category tend to price their sales, not from Click Frenzy itself.

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Which categories have the biggest discounts in the Click Frenzy sale?

The deepest Click Frenzy discounts usually show up in fashion and footwear, consumer electronics and small appliances, and travel. Beauty and home come next. Here is why each category behaves the way it does:

Category	Why discounts tend to be deep	Where to compare
Fashion and footwear	Stores clear season changeover stock, and fashion sites often run broad sitewide percentages	The Iconic, Myer, David Jones
Electronics and small appliances	High prices mean even a modest percentage is a big dollar cut; older models get cleared before new ranges	Kogan, Big W, The Good Guys
Travel	Airlines, hotels and tour sellers release limited sale fares and rooms, often for travel months ahead	Click Frenzy's travel partner list
Beauty and personal care	Gift sets and hair tools are pushed ahead of Christmas	Department stores and beauty sites
Home and kitchen	Bedding, cookware and storage are often bundled into broad home sales	Big W, Kogan, department stores

Treat the table as a pattern, not a promise. A category with a big headline number can still contain plenty of small discounts, and the best single deal in a year can sit in a category that is usually quiet.

Percentage versus dollars. Fashion tends to win on percentage, because clothing has more room between full price and clearance price. Electronics tends to win on dollars: a smaller percentage off a television or a robot vacuum can still save more money than a big percentage off a T-shirt. Decide which matters to you before the sale starts.

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Click Frenzy sale in Australia in 2026: what has changed

The Click Frenzy sale in Australia in 2026 is running under new owners, so its calendar and partner list may not match earlier years. After the business changed hands, Click Frenzy returned with an EOFY sale in June 2026, then ran Travel Frenzy over five days in late August.

For shoppers, three things follow:

1. Confirm the Main Event dates on the Click Frenzy site rather than relying on last year's pattern. The 2025 Main Event opened at 7pm AEDT, but start times can change between events.
2. Check the participating retailer list for the event you are shopping. Not every big store takes part in every event, and some stores run their own sale on the same days without being an official partner.
3. Remember Black Friday on 27 November 2026. If the Main Event lands in mid November again, you have a second sale window about two weeks later.

Our companion guide, When Is Click Frenzy 2026, and Is It Worth Waiting For?, tracks the dates in more detail.

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Click Frenzy sale best deals in Australia for 2026: how to spot them

The best Click Frenzy deals in 2026 will be the ones where you already know the normal price. A sale price only means something next to the price you would otherwise pay. Five checks before you buy:

• Track the item for a few weeks first. Save the product page or screenshot the price in October, so you can tell a real cut from an inflated "was" price.
• Match the model number. Electronics and appliances often come in near identical versions with different codes. Compare exactly the same model at each store.
• Compare the final total. Add delivery, any assembly or installation charge, and the cost of returning it if it is the wrong size or colour.
• Check stock limits. Doorbuster deals are often limited in quantity and can sell out early in the event.
• Read the returns policy. A sale item you cannot return is only a bargain if you are sure it is right.

Sibling stores in the category. For general merchandise and electronics, Australians usually compare Kogan, Big W, Amazon Australia and The Good Guys; for fashion, The Iconic, Myer and David Jones.

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Kogan vs Big W Click Frenzy sale price comparison 2026

Neither Kogan nor Big W is always cheaper in the Click Frenzy sale; the cheaper store depends on the exact product and the delivery cost. They suit different shoppers:

	Kogan	Big W
How it sells	Online, with a large range of its own brand electronics and appliances plus a marketplace of other sellers	Online and in stores across Australia, with a wide mix of brands
Background	Founded in 2006 by Ruslan Kogan and listed on the ASX in 2016, according to its Wikipedia entry	Part of the Woolworths family of stores
Loyalty programme	Check Kogan's site for any current membership offer	Everyday Rewards members collect at least 1 point for every dollar spent in store and online, according to Everyday Rewards
Best for	Shoppers happy with a house brand to get a lower price on a TV, appliance or gadget	Shoppers who want a known brand, click and collect, or Everyday Rewards points

How to compare them on the day. Look up the same model number at both, add delivery to your postcode, and check whether one store is selling through its marketplace rather than directly. If you are choosing between a Kogan house brand and a name brand at Big W, compare the features and warranty, not just the price.

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Kogan, Big W and The Iconic: how each fits the Click Frenzy sale

Each of the three stores is strongest in a different Click Frenzy category.

Kogan

Kogan suits the electronics and appliances end of Click Frenzy. Beyond Kogan Retail, the Kogan group includes Kogan Marketplace, Dick Smith and Mighty Ape, according to Kogan.com's Wikipedia entry, so a single search can surface several versions of the same product. Check who is actually selling the item before you buy.

Big W

Big W suits families buying toys, homewares, small appliances and everyday basics. The practical advantage is Everyday Rewards: Everyday Rewards says all its members collect 1 point for every dollar spent at Big W, with no minimum spend, as long as you scan or link your card. That is a store reward you use later, which is separate from the money ShopBack returns.

The Iconic

The Iconic suits the fashion and footwear end of Click Frenzy. Two parts of its own terms matter in a sale:

• Returns. The Iconic's terms say you can return eligible items if the return is placed in the post within 30 days of the order confirmation email, or a longer promotional return period where one applies.
• Price matching. The Iconic's terms say it aims to match a lower price from a comparable online retailer for the same product with a voucher for the difference, but it will not price match against flash sale, group buying or marketplace sites, or against loyalty only offers.

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Go through ShopBack before you pay in the Click Frenzy sale

Before you pay for an online order, go through ShopBack first. ShopBack Australia works with Kogan, Big W and The Iconic, and going through it is a normal step in buying, like checking the price at a second store.

How it works:

1. Open the store's page on ShopBack Australia: Kogan, Big W or The Iconic.
2. Tap through to the store and buy your sale item as you normally would, in the same session.
3. ShopBack tracks the order. Once the store confirms it, the money becomes available to withdraw to your bank account.

ShopBack is a post-purchase discount: go through it before you pay and the effective price drops. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. That is the difference from Everyday Rewards points or store credit, which you can only spend later with that store.

A worked example. You find a robot vacuum reduced to $400 in the Click Frenzy sale. At an illustrative 5% rate, $20 comes back after the order is confirmed, so your effective price is $380. The rate here is only an example: check the live rate and terms on the store's ShopBack page before you buy, because rates change during big sales and some products are excluded.

Codes matter. At the time of writing, some store pages on ShopBack Australia note that using a promo, coupon or discount code that is not shown on ShopBack can make the whole order ineligible. If a sale already includes the discount in the price, you usually do not need a code at all. Read the note on the store's ShopBack page before you choose. The guide to activating ShopBack before you buy has the full checklist.

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Key takeaways

• The biggest Click Frenzy discounts usually land in fashion and footwear, electronics and small appliances, and travel, with beauty and home next.
• Click Frenzy does not rank categories itself; each retailer sets its own discount, so compare the same item across stores.
• Fashion tends to win on percentage; electronics tends to win on dollars saved.
• The 2025 Main Event began on Tuesday 11 November; 2026 dates were not confirmed at the time of writing, and Black Friday is on 27 November 2026.
• Before you pay at Kogan, Big W or The Iconic, go through ShopBack Australia so the effective price drops.

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Frequently asked questions

Which categories have the biggest discounts in the Click Frenzy sale?

The deepest Click Frenzy discounts in Australia usually show up in fashion and footwear, consumer electronics and small appliances, and travel, with beauty and homewares close behind. Click Frenzy does not publish an official ranking by category, so treat this as a pattern rather than a rule and check each item's price history before you buy.

When is the Click Frenzy sale in 2026?

Click Frenzy's biggest general sale, the Main Event, has traditionally run in November. The exact 2026 dates had not been confirmed at the time of writing. For reference, the 2025 Main Event began at 7pm AEDT on Tuesday 11 November 2025, and Black Friday 2026 falls on Friday 27 November.

What is the Click Frenzy sale?

Click Frenzy is an Australian online sales event that gathers deals from many retailers in one place for a few days. It started on Tuesday 20 November 2012, modelled on the US Cyber Monday, and the deals shown on the Click Frenzy site are also available on each retailer's own website.

Is Kogan or Big W cheaper in the Click Frenzy sale?

Neither is always cheaper. Kogan is an online store that sells many of its own brand electronics and appliances, while Big W sells a wide mix of brands online and in store and gives Everyday Rewards members at least 1 point per dollar spent. Compare the same model number at both on the day, including delivery, and go through ShopBack before you pay.

Does The Iconic take part in Click Frenzy?

The Iconic often runs its own sales during big November sale periods, but the participating retailer list changes each year, so check the Click Frenzy site for the confirmed list. The Iconic's own terms allow returns posted within 30 days of the order confirmation email, which helps if you buy fashion in a sale.

Are Click Frenzy discounts real?

Many are, but a headline percentage is only as good as the price it is measured from. Track the item for a few weeks before the sale, compare the final total with delivery at two or three stores, and look for the model number so you compare like with like.

Is Click Frenzy better than Black Friday for discounts?

They overlap more than they compete. Click Frenzy's November Main Event usually lands a couple of weeks before Black Friday, which is on 27 November 2026. If an item you want is at a price you are happy with in Click Frenzy, buying then avoids the risk of it selling out; if not, Black Friday gives you a second chance.

Does Click Frenzy have a travel sale?

Yes. Click Frenzy runs separate travel events, and its 2026 Travel Frenzy ran from Wednesday 26 August to Sunday 30 August with deals from airlines, hotels and tour sellers. Travel deals can appear in other Click Frenzy events too, so check each event's partner list.

How does ShopBack lower the price in the Click Frenzy sale?

Before you pay for an online order, go through ShopBack first. Open the store's page on ShopBack Australia, such as Kogan, Big W or The Iconic, tap through and check out as normal. Once the store confirms the order, part of what you paid comes back as cash, so the effective price of your sale item drops.

Is the money back from ShopBack paid as points?

No. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles, and once it is confirmed you can withdraw it to your bank account.

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About this guide

We used Click Frenzy's Wikipedia entry for its history and event pattern, news coverage from SmartCompany and Man of Many for the 2026 ownership change and recent event dates, Kogan.com's Wikipedia entry for its company background, Everyday Rewards' Big W partner page for points, and The Iconic's own terms for returns and price matching. Click Frenzy does not publish discount data by category, so the category ranking reflects how retailers in each category usually run sales rather than a measured average.

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Disclaimer

The views and recommendations expressed in this article are those of the author. Sale dates, participating retailers, discounts, delivery charges, returns and price matching terms, loyalty programme rules and cashback availability vary by store and time and are subject to change. Cashback rates on ShopBack vary by store and campaign; check the current rate on each store's ShopBack page before purchase.

This article is intended for general informational purposes only and should not be considered professional or financial advice.