When Are the Best Samsung Phone and TV Sales in Australia (2026)?

Updated: October 2026.

The best Samsung phone and TV sales in Australia in 2026 fall in four windows: Samsung Week (8 October to 4 November 2026), Black Friday (Friday 27 November 2026), Boxing Day (26 December) and end of financial year in June, according to Samsung Australia and the retail calendar. For a new Galaxy phone, launch and pre-order windows usually carry the biggest trade-in credits. Samsung also runs short code-based offers most weeks.

About ShopBack. ShopBack Australia gives you money back on eligible online orders at stores including Samsung. You start on the store's ShopBack page, tap through and shop as usual. ShopBack works like an automatic cash discount on your online order, so the phone or TV you were going to buy anyway costs you less.

When are the best Samsung phone and TV sales in Australia?

For TVs, the bigger Samsung discounts in 2026 tend to cluster from Samsung Week in October through Black Friday and Boxing Day; for phones, the best value usually comes with launch-window trade-in credits. Here is the 2026 calendar:

Window	2026 dates	What Samsung usually discounts
Samsung Week	8 October to 4 November, according to Samsung	TVs, monitors, phones with bonus trade-in value, tablets, appliances
Click Frenzy main event	Usually November; check Click Frenzy for 2026 dates	Varies by retailer each year
Black Friday	Friday 27 November	TVs, soundbars, phones, wearables
Cyber Monday	Monday 30 November	Online offers often run across the weekend
Boxing Day	Saturday 26 December	TVs and home appliances
End of financial year	June, ahead of 30 June	TVs, appliances, monitors
Galaxy launches	Flagship Galaxy S phones have launched early in the year and foldables mid year in recent years	Pre-order bundles and bonus trade-in credit

Two patterns stand out. First, last year's TV models tend to get the bigger percentage cuts once the new range arrives, so check the model year on any sale tile. Second, phone deals lean on trade-in rather than straight price cuts.

Samsung TV sale in Australia in 2026

Samsung Week is the first big Samsung TV sale of the 2026 season: at launch on 8 October, Samsung's page headlined savings of up to $2,000 on TVs. The same page listed up to $1,100 off monitors and individual TV offers ending on different dates, such as selected Frame TVs with a trade-up credit ending 14 October 2026.

After Samsung Week ends on 4 November, the next windows are Black Friday on 27 November and Boxing Day on 26 December. If you are buying a big TV, a few habits help:

• Check delivery costs. According to Samsung Australia, free delivery covers mobile, tablet, wearable and memory products only, and delivery charges apply to TVs, soundbars, home appliances and monitors.
• Look at trade-up credits. Samsung sometimes pairs TV discounts with a trade-up credit when you hand in an old TV.
• Compare model years. The previous year's model is often the better buy in a sale.

For timing by screen size and panel type, see our guide to the cheapest month to buy a TV in Australia.

Samsung phone deals: when to buy a Galaxy

The best time to buy a new Galaxy phone from Samsung Australia is usually during a launch or major sale, when bonus trade-in credit is highest. At the start of Samsung Week 2026, Samsung advertised $600 bonus trade-in value on Galaxy S26, with that offer ending 28 October 2026.

How Samsung Trade-In works online, according to Samsung Australia:

1. Select your eligible old device and get an estimated value.
2. Answer questions about its condition and confirm your identity.
3. The trade-in value and any bonus credit come off your cart.
4. Samsung emails a return label, and you send the old device back within 7 days of receiving the new one.

Samsung says even cracked screens can earn credit. If you want last year's flagship instead, prices on older Galaxy S models tend to drop after a new model launches. For how Galaxy compares with iPhone and Pixel over the life of the phone, see our Galaxy S26 vs iPhone 18 vs Pixel 11 total cost guide.

Samsung sale dates and deals in Australia for 2026

Beyond the big events, Samsung Australia runs short sales and code-based offers through the year, which shoppers often call Samsung's secret sales. Community deal sites such as OzBargain regularly carry Samsung-direct offers, often through codes that last only days, the Education Store or employee purchase portals.

A practical way to use this:

• Set a target price for the model you want.
• Watch Samsung's own site and the Samsung Shop app around the big windows.
• Buy when the price hits your target, rather than waiting for one perfect day.

Samsung official sale offers and programmes

Samsung's own programmes are where the official savings sit: the Education Store, Trade-In, Price Promise and Samsung Rewards. Here is what each does, according to Samsung Australia at the time of writing:

Programme	What Samsung says it offers
Samsung Education Store	Savings of up to 20% plus a further 5% off your first purchase, for people who verify with an eligible student or education email
Samsung Trade-In	Credit off a new Galaxy for an eligible old phone or tablet, with bonus credit during promotions
Price Promise	Match an identical in-stock product at a better price at an eligible retailer within 14 days, and refund the difference
Samsung Rewards	Points on eligible purchases on the Samsung Australia online store or Samsung Shop app, across Blue, Gold and Platinum tiers

Samsung Rewards is automatic for new Samsung Accounts, according to Samsung. If your account was created before 18 April 2023, Samsung says you need to opt in at checkout, through Rewards on MyPage or through Samsung Members. Samsung also runs corporate and government employee stores.

What site:samsung.com shows about sale dates

Samsung publishes its sale dates and offer end dates on its own Australian offers pages, so samsung.com/au is the most reliable place to confirm them. In October 2026, the Samsung Week page showed the 8 October to 4 November window, and each deal tile carried its own end date, for example 14, 21, 23 and 28 October 2026. Offers inside one event can end at different times, so read the date on the specific product before you wait.

Samsung Black Friday and Click Frenzy 2026 deals

Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November. Samsung sets its own Black Friday dates and offers, and Australian retailers often start their deals earlier in November, so check samsung.com/au from mid November.

Click Frenzy runs Australian online sale events, with its main event usually held in November. The retailers that take part change from year to year, so check the Click Frenzy website once 2026 event details are announced, and compare its price with Samsung's own Black Friday offer.

Event	2026 date
Samsung Week ends	Wednesday 4 November
Black Friday	Friday 27 November
Cyber Monday	Monday 30 November
Boxing Day	Saturday 26 December

Going through ShopBack before you buy from Samsung

Going through ShopBack is an essential step before you check out at Samsung Australia, because you pay less on the same phone or TV. It is the same habit many Australians already have before booking on Booking.com, Trip.com, Agoda or Expedia. What comes back is cash, so it works like a discount on the price, not like points or miles you have to save up.

How to do it:

1. Pick your phone or TV and note the sale price on samsung.com/au.
2. Clear your Samsung cart, then open the ShopBack Samsung page and check the live rate and the Terms.
3. Tap through to Samsung and complete the order in the same session.
4. Track the order in the ShopBack app.

Using an illustrative example: on a $1,500 TV at an illustrative 4%, $60 comes back, so the effective price is $1,440. The real rate is shown on the ShopBack Samsung page and changes during sale periods, so check it before you buy.

A few rules on the ShopBack Samsung page matter for sale shoppers, at the time of writing:

• Trade-ins. Only the final checkout value after the trade-in device value and any overtrade bonus is eligible.
• Promo codes. Purchases made with vouchers or promo codes not featured on ShopBack are not eligible.
• Other storefronts. Purchases through Samsung's Business Store, Westpac Offers or any Samsung Enhanced Partnership Portals are not eligible.
• Care plans. Shop programmes such as Samsung Care are not eligible.

If you are weighing a Samsung-only code, work out the final price both ways, and remember that the sale price on samsung.com/au itself usually still counts when you go through ShopBack, subject to the Terms on the ShopBack Samsung page.

Electronics stores on ShopBack and where Samsung fits

Samsung phones and TVs are also sold by big electronics retailers, so compare the same model before you buy. Other electronics stores Australians shop include JB Hi-Fi, The Good Guys, Harvey Norman, Lenovo and the Apple Store. Each has its own sale timing, and Samsung's Price Promise can help if an eligible retailer is cheaper on an identical in-stock product. For how the big three TV retailers compare, see our Good Guys, JB Hi-Fi and Harvey Norman TV guide.

Samsung deals on OzBargain

OzBargain is a busy place for Samsung deals, and its Samsung page lists both current codes and expired posts. Typical posts cover Samsung-direct TV codes, Education Store phone prices and Galaxy trade-in bonuses. Treat any post as a lead, then confirm the price, the end date and the terms on samsung.com/au, and go through the ShopBack Samsung page before you pay.

Frequently asked questions

When are the best Samsung phone and TV sales in Australia?

The strongest windows are Samsung Week, which Samsung runs from 8 October to 4 November 2026, then Black Friday on Friday 27 November 2026 and Boxing Day on 26 December, plus end of financial year sales in June. For phones, Galaxy launch and pre-order windows usually carry the biggest trade-in credits. Samsung also posts short code-based offers most weeks, so check samsung.com/au before any big purchase.

When is Samsung Week 2026 in Australia?

According to Samsung Australia, Samsung Week runs from 8 October to 4 November 2026. At launch, Samsung's page headlined savings of up to $2,000 on TVs, up to $1,100 on monitors and $600 bonus trade-in value on Galaxy S26, with individual offers ending on different dates inside that window.

When is Black Friday 2026 in Australia?

Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November. Samsung sets its own Black Friday dates and offers, and Australian retailers often start their deals earlier in November, so check samsung.com/au from mid November.

Is Click Frenzy a good time to buy a Samsung TV?

It can be. Click Frenzy's main event is usually in November, close to Black Friday, but which retailers take part changes every year. Compare the Click Frenzy price with Samsung's own Black Friday offer and with Samsung Week before you buy.

Does Samsung Australia have a student discount?

Yes. According to Samsung Australia, the Samsung Education Store offers savings of up to 20% plus a further 5% off your first purchase for people who sign up with an eligible student or education email. Offers on the store change through the year and each has its own end date.

How does Samsung Trade-In work in Australia?

Online, you pick your eligible old device, answer questions about its condition, and the trade-in value plus any bonus credit is taken off your cart, according to Samsung Australia. Samsung then emails a return label, and you send the old device back within 7 days of receiving your new one. Samsung says cracked screens can still earn credit.

Does Samsung Australia price match?

Yes. Samsung's Price Promise says that if you find an identical product in stock for a better price at an eligible retailer within 14 days, Samsung will match it and refund the difference. Check Samsung's Price Promise terms for which retailers count.

Can I go through ShopBack when I buy from Samsung Australia?

Yes. Samsung Australia has a store page on ShopBack Australia. Open the ShopBack Samsung page, check the live rate and terms, then tap through to Samsung and buy in the same session. Going through ShopBack is an essential step before you check out, because the money that comes back lowers what you actually pay for the same phone or TV.

Does a Samsung trade-in affect what I get back through ShopBack?

Yes. The terms on the ShopBack Samsung page say only the final checkout value after deducting the trade-in device value and any overtrade bonus is eligible. The trade-in still usually lowers your total cost, so use both where they apply, and check the live terms before you order.

Do Samsung promo codes work with ShopBack?

Only some. The terms on the ShopBack Samsung page say purchases made with vouchers or promo codes not featured on ShopBack are not eligible, and purchases through Samsung's Business Store, Westpac Offers or Samsung Enhanced Partnership Portals are also excluded. If a Samsung code saves you more on that order, compare it with the ShopBack route before you pay.

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Key takeaways

• Samsung Week runs 8 October to 4 November 2026, according to Samsung, with TV, monitor and Galaxy S26 trade-in offers.
• Black Friday is 27 November 2026 and Boxing Day is 26 December; EOFY sales run in June.
• Phones: the best value usually comes with launch-window and sale-window trade-in credits.
• Samsung's own programmes: Education Store (up to 20% plus 5% off a first purchase), Trade-In, Price Promise within 14 days and Samsung Rewards.
• Before you check out, go through the ShopBack Samsung page, check the Terms on trade-ins and codes, and buy in the same session.

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Related articles

• The Cheapest Month to Buy a TV in Australia in 2026
• Galaxy S26 vs iPhone 18 vs Pixel 11: Total Cost in Australia
• The Good Guys, JB Hi-Fi and Harvey Norman for TVs in 2026
• When Does Dyson Have Sales in Australia?
• EOFY 2026 Tech Buying Guide for Australians

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Disclaimer

Sale dates, discounts, trade-in values, Education Store offers, Price Promise rules and Samsung Rewards terms are set by Samsung Australia and can change at any time; details here reflect Samsung Australia's pages in October 2026. Event dates for Black Friday, Cyber Monday and Boxing Day follow the 2026 calendar. Rates on ShopBack vary by store and campaign; see the current rate and terms on the ShopBack Samsung page before you buy. This article is general information only and is not financial advice.