The Cheapest Month to Buy a TV in Australia in 2026: Timing Guide by Size and Panel

TVs in Australia have four cheapest windows that each suit a different type of buyer and panel technology, so pick your window, then buy through ShopBack before you pay, where ShopBack Cashback works like a discount, only easier than a promo code. Here is the 2026 timing guide across use cases and retailers.

The verdict

The cheapest time to buy a TV in Australia depends on whether you want the current generation or the previous generation. For previous-year OLED and QLED models, late June (EOFY, End of Financial Year) has historically been the sharpest window; EOFY 2026 has passed, so the next one is June 2027. For current-year models in the rest of 2026, Click Frenzy's Main Event in mid-November into Black Friday (27 November 2026) and Cyber Monday (30 November 2026) is the main window. For summer upgrades ahead of the Australian Open, Boxing Day (26 December) into early January adds bundle value. For clearance of the outgoing OLED generation, February 2027, after the new models are announced at CES, is worth watching. Retailer ranges at The Good Guys, JB Hi-Fi, Harvey Norman, Amazon Australia and Bing Lee overlap a lot, so compare before every purchase, and go through ShopBack before you pay where the store has a live ShopBack page.

Buying a TV at The Good Guys, JB Hi-Fi, Amazon Australia or Bing Lee? Start from ShopBack before you pay: https://www.shopback.com.au Free to join. Check the live rate on the store's ShopBack page.

Comparison of the four cheapest windows

Window	Approximate dates	Best for	Bundle value
EOFY (End of Financial Year)	Mid-June to 30 June (2026 has passed; next is June 2027)	Previous-year OLED and QLED models, large panels	Occasional
Click Frenzy + Black Friday + Cyber Monday	Mid-November to 30 November 2026	Current-year premium models, doorbuster small TVs	Some
Boxing Day + January summer	26 December 2026 to mid-January 2027	Australian Open upgrades, bundle-value shoppers	Often higher (soundbars, cables, streaming devices)
Post-CES clearance	February 2027	Outgoing-generation OLEDs	Low

Windows reflect past Australian retail patterns; check current sale dates and the price of your exact model at each retailer before you buy. Black Friday 2026 is Friday 27 November; Cyber Monday is Monday 30 November.

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Why the Australian TV sale calendar looks the way it does

Four drivers set the Australian TV discount cadence:

Driver 1: End of Financial Year (EOFY). Australia's financial year ends 30 June. Retailers push to clear inventory before then, and TVs are a natural EOFY target because they are big-ticket items and previous-year models need to make room for the new range.

Driver 2: Click Frenzy, Black Friday and Cyber Monday. Click Frenzy's Main Event in mid-November now sits alongside Black Friday and Cyber Monday, which makes November one of Australia's biggest electronics sale periods. Small budget TVs are often used as headline doorbuster deals in this window.

Driver 3: Summer and the Australian Open. Australian summer brings school holidays, the cricket and the Australian Open tennis in January. Retailers time Boxing Day and January promotions to this demand, and bundles such as soundbars, cables and streaming devices are common.

Driver 4: Manufacturer launch cycle. Samsung, LG, Sony, TCL, Hisense and Panasonic usually show their new TV ranges at CES in early January. New models reach Australian stores through the first half of the year, so the outgoing generation clears around February and again at EOFY.

The timing rule: match the panel type and how long you can wait to the window that suits it.

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The four windows in detail

EOFY (mid-June to 30 June; next in June 2027)

Best for: previous-year OLED, QLED and mini-LED models; large-format (65, 75 and 85 inch) TVs; buyers who can wait for a specific previous-generation panel.

What to expect. EOFY promotions at The Good Guys, JB Hi-Fi, Harvey Norman and Amazon Australia tend to cluster in the last two weeks of June. Previous-year OLED, QLED and mini-LED models are the usual focus, and large-format models often see big clearance cuts.

The trade-off. You are buying last year's model. For most households that is fine: recent OLED and QLED models handle streaming, HDR and 4K console gaming well. If you need a specific new feature, wait for the current range.

Discipline. Add your target model to a watchlist 2 to 4 weeks before EOFY and note its price. On the day, compare retailers, then go through ShopBack before you pay where the store has a live ShopBack page. Confirm the delivery timeline, as large TVs can take longer to arrive during busy sales.

Click Frenzy Main Event + Black Friday + Cyber Monday (mid to late November 2026)

Best for: current-year premium models, small doorbuster TVs, Christmas gift timing.

What to expect. Click Frenzy's Main Event usually runs over a few days in mid-November, followed by Black Friday (27 November 2026) and Cyber Monday (30 November 2026). Current-year models see discounts, and small TVs (43 inch and under) are often used as headline deals. Bigger bundles tend to be saved for Boxing Day.

The trade-off. Popular models can sell out early, especially in specific sizes, and delivery can slip during peak weeks.

Discipline. Start watching prices from early November. On the sale day, start from the store's ShopBack page, go through ShopBack before you pay, and use whichever card suits you (see the AU Cashback tools guide).

Boxing Day + January summer (26 December 2026 to mid-January 2027)

Best for: summer TV upgrades, buyers who value bundled accessories, buyers who want a current-year model with a soundbar or installation included.

What to expect. Boxing Day is one of Australia's biggest retail days. TV promotions on current-year models often come with bundles such as soundbars, cables, streaming devices, extended warranties or installation. The window runs through New Year and into January, ahead of the Australian Open.

The trade-off. The headline discount can be shallower than EOFY clearance on previous-year models, but bundles can make up some of the difference.

Discipline. Ask what is included. Compare the total value of the basket, not just the headline TV price.

Post-CES clearance (February 2027)

Best for: outgoing-generation OLED and QLED models, buyers who can wait, buyers who want a very specific panel.

What to expect. CES in early January 2027 will show the next generation of TVs. As new models are announced, the outgoing 2026 range is often cleared in February. Specialist chains may also clear display units and remaining stock.

The trade-off. Stock of specific sizes dwindles fast. If you have a strict spec target, availability is a bigger risk than at EOFY.

Discipline. Follow your chosen model across retailers and check manufacturer stores too, which sometimes hold outgoing models at similar prices.

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Panel technology and how timing shifts by panel

LED TVs (budget tier). Click Frenzy and Boxing Day are the usual peaks for small doorbuster LEDs (32, 43 and 50 inch). EOFY is the next best. February clearance matters less because these models change little year to year.

QLED TVs (mid-range). All four windows bring discounts. EOFY often edges ahead on the outgoing generation. Choose based on when you need the TV.

OLED TVs (premium). EOFY and February clearance are usually the sharpest windows on the outgoing generation. November sales bring moderate cuts on current-year models. Boxing Day suits buyers who want a current-year model with a bundle.

Mini-LED TVs (premium). Similar cadence to OLED, with outgoing models clearing at EOFY and in February.

Large-format TVs (75 and 85 inch). EOFY is often the best window, as retailers push to clear bulky stock. Boxing Day is next.

Gaming-focused TVs. For 4K console gaming at high refresh rates, an OLED with HDMI 2.1 is the mainstream pick. A previous-year model at EOFY is usually the best-value way to get one.

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Retailer coverage: who to shop where

Retailer	Strongest for	ShopBack Australia	Extras
The Good Guys	Broad brand range, click and collect, in-store demos	Live store page	Concierge program
JB Hi-Fi	Broad electronics range, competitive pricing in peak windows, in-store demos	Live store page	Large store network
Harvey Norman	Home entertainment, in-store demos, installation services	No live store page at the time of writing	Installation packages
Amazon Australia	Prime Day, everyday online pricing	Live store page	Prime delivery
Bing Lee	NSW footprint, click and collect	Live store page	In-store pickup where available
Costco Australia (member-only)	Member deals	No ShopBack page	Membership required

The current Cashback for each store is shown on its ShopBack Australia page before you buy.

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Per-use-case segmentation

• For a family living room upgrade (55 to 65 inch OLED): EOFY 2027 for a previous-year model, or the November sales for a current-year model; compare The Good Guys, JB Hi-Fi and Amazon Australia, then start from the store's ShopBack page before you pay
• For an apartment living room (43 to 50 inch QLED): Click Frenzy or Cyber Monday in November for a current-year QLED
• For a bedroom secondary TV (32 to 43 inch LED): Boxing Day or Click Frenzy small-TV deals at JB Hi-Fi, Amazon Australia or The Good Guys
• For an Australian Open upgrade (65 to 75 inch, January delivery needed): Boxing Day at a specialist chain, asking about bundle inclusions
• For a console gaming setup (55 to 65 inch OLED with HDMI 2.1): February 2027 clearance or EOFY 2027 for a 2026 model
• For a home theatre enthusiast (75 to 85 inch premium OLED or mini-LED): EOFY 2027 for 2026 flagships, ideally after seeing the panel in store
• For a small business buying several TVs: EOFY, and ask your accountant about any tax treatment before you rely on it
• For a very specific model in a particular size and colour: buy when it is in stock, and watch February for outgoing colours
• For a Costco member: compare Costco's member deals with the other retailers during the same windows
• For a shopper who needs a TV now in October 2026: compare current prices across The Good Guys, JB Hi-Fi, Amazon Australia and Bing Lee, then go through ShopBack before you pay; if you can wait a few weeks, Click Frenzy and Black Friday are close

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The step-by-step TV purchase playbook

The best-run TV purchase in Australia follows four steps on the same order:

Step 1: The sale event. Buy during EOFY, Click Frenzy and Cyber Monday, Boxing Day or February clearance.

Step 2: Store membership or promo. Check the retailer's own membership program and newsletter offers, and verify current benefits.

Step 3: Go through ShopBack before you pay. Open the store's page on ShopBack Australia (The Good Guys, JB Hi-Fi, Amazon Australia or Bing Lee), then check out. The current Cashback is shown on the store's page before you buy.

Step 4: Card rewards. Pay with a card whose rewards suit you, under your card issuer's own terms.

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What this means in practice

As of October 2026, the next good window is only weeks away: Click Frenzy's Main Event in mid-November, then Black Friday and Cyber Monday. If you need a TV now, compare prices today and go through ShopBack before you pay. If you can wait, watch your model from early November.

A Click Frenzy example for a family living room: you want a 65-inch OLED. Start watching prices on 1 November at The Good Guys, JB Hi-Fi and Amazon Australia. When the sale opens, compare the sale prices, pick the cheapest retailer, start from its ShopBack page, and go through ShopBack before you pay.

A second example: you want a 75-inch OLED and can wait. Hold off until February 2027 clearance or EOFY in June 2027, when 2026 models are usually cleared, and follow the same steps on the day.

A third example: a Boxing Day buyer wants a 55-inch QLED with a soundbar. Compare the full basket, with and without the bundle, across two retailers, then go through ShopBack before you pay at the one you choose.

See the best AU Cashback tools for August 2026 for the card side of the purchase.

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When timing rules do NOT apply

• Your current TV just died and you need one this week. Timing is moot; buy at the best price available today and go through ShopBack before you pay
• You need a very specific size and colour with narrow availability. Availability is the constraint; buy when it is in stock
• You are upgrading before a specific event (Melbourne Cup, State of Origin, Australian Open) and cannot wait for the ideal window. Buy in the current window at the best price you can find
• You are on a warranty replacement. The manufacturer sets the model; timing does not affect price
• You want the current-year flagship the week it launches. Launch pricing is usually at full RRP for the first weeks
• You are buying a niche custom-order product. Retail sale timing is largely irrelevant
• The Australian dollar moves sharply. Currency swings can shift retail prices either way; watch the RRP

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Frequently asked questions

What is the single cheapest month to buy a TV in Australia in 2026?

For previous-year model TVs, late June (End of Financial Year, EOFY) has historically been one of the cheapest times in Australia, as retailers such as The Good Guys, JB Hi-Fi, Harvey Norman, Bing Lee and Amazon Australia clear older stock. EOFY 2026 has passed, so for the rest of 2026 the main window is Click Frenzy's Main Event in mid-November into Black Friday (27 November 2026) and Cyber Monday (30 November 2026). Boxing Day (26 December) into early January is the next peak, ahead of the Australian Open in January. Compare prices across retailers, then go through ShopBack before you pay where the store has a live ShopBack page.

Is EOFY in June cheaper than Boxing Day for a TV in Australia?

For previous-year model panels, EOFY in late June has typically brought deeper percentage-off discounts because retailers are clearing inventory before the financial year ends. For current-year models, Boxing Day and the Christmas run-up often come close on price and can add bundle value, such as a soundbar or streaming device. If you can wait for a previous-year OLED, EOFY tends to win on price. If you want a current-year model before the Australian Open, Boxing Day is the practical answer.

How much can I typically save on a TV during EOFY in Australia?

Discount depth varies by model, size and retailer, and the deepest cuts usually land on previous-year models being cleared. Larger and premium panels often see bigger dollar savings than budget TVs. Track the price of the exact model you want for a few weeks before EOFY so you can tell a real discount from a headline, and check current sale prices at each retailer during the sale week.

When is the best time to buy an OLED TV in Australia in 2026?

For the rest of 2026, the main windows are Click Frenzy through Cyber Monday in mid to late November and Boxing Day into January. If you can wait, February 2027 has historically been a good time for clearance of the outgoing generation after new models are announced at CES in January, and EOFY in late June 2027 is the next big clearance window for 2026 OLED models.

Is Amazon Australia cheaper than JB Hi-Fi or The Good Guys for TVs in 2026?

It depends on the model and the week. Amazon Australia can be competitive during Prime Day and its Black Friday and Cyber Monday events, while specialist chains such as The Good Guys and JB Hi-Fi offer in-store demos, click and collect and installation services. For a large flagship OLED you want to see before buying, seeing it in a specialist store first helps. For a mid-range model you already know, compare online prices on the day.

What is the worst month to buy a TV in Australia?

The months between the big sale windows, such as March, April and September, have historically had thinner TV discounts. Post-Boxing Day stock has cleared, the sale cycle sits between EOFY and Click Frenzy, and new models are arriving rather than being discounted. Late October is a shorter quiet patch before Click Frenzy's Main Event in mid-November.

Do the same TV timing rules apply for a bedroom 32-inch vs a living room 75-inch?

Roughly, with two caveats. Small TVs (32 to 43 inch) are often used as headline doorbuster deals during Click Frenzy and Boxing Day. Large TVs (65 inch and up) tend to see bigger clearance cuts at EOFY, when retailers push to move bulky stock before the financial year ends. For a small bedroom TV, Boxing Day or Click Frenzy. For a large living room OLED, EOFY.

Should I wait for a new model launch or buy the previous generation on clearance?

For most household use, such as streaming, sport and console gaming at 4K, the previous generation OLED or QLED does the job well and is usually cheaper on clearance. Buy the previous generation at EOFY, Boxing Day or February clearance. Wait for the current year only if you need a specific new feature, such as a newer processor or a brighter panel for a bright room.

Can I use a store discount and ShopBack on a Boxing Day TV purchase?

Yes. Open the store's page on ShopBack Australia and go through ShopBack before you pay at the sale price. Credit card rewards are set by your card issuer, separately.

How does the price-match policy at The Good Guys or JB Hi-Fi work during a sale?

Australian electronics chains have historically offered price-match policies on the same model, but the rules vary by retailer and can change during peak sale events, and some exclude certain sale prices. If you find the same model cheaper elsewhere, ask the store about its current policy. For online shoppers, the simpler path is often to buy from the retailer with the lowest price, then check the live rate on that store's ShopBack page before you pay.

Do electronics returns affect ShopBack Cashback?

Yes. If you return an item or get a refund, Cashback on that item is usually not paid.

Does ShopBack track Cashback on TV click-and-collect orders from The Good Guys or JB Hi-Fi?

Click-and-collect orders placed online after going through ShopBack can be eligible, but walk-in purchases at the counter are not. Open The Good Guys or JB Hi-Fi from its ShopBack Australia page, place the order online before you pay, and collect it when it is ready.

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Key takeaways

• EOFY in late June has historically been the cheapest time for previous-year OLED and QLED models; the next one is June 2027
• Mid to late November (Click Frenzy's Main Event, Black Friday on 27 November and Cyber Monday on 30 November 2026) is the main window for the rest of 2026
• Boxing Day into early January is timed to the Australian Open and often adds bundle value
• February (after CES) is a clearance window for the outgoing OLED generation
• Large TVs (75 and 85 inch) often see big clearance cuts at EOFY; small TVs are common doorbusters at Click Frenzy and Boxing Day
• The Good Guys, JB Hi-Fi, Amazon Australia and Bing Lee have live ShopBack Australia store pages; Harvey Norman does not at the time of writing
• On every purchase, use the sale and any store promo, go through ShopBack before you pay, and pay with a card that suits you
• March, April, September and late October have historically been quieter; avoid them unless you need a TV now

Buying a TV soon? Join ShopBack, free, two minutes, and go through it before you pay at a store with a live ShopBack page.

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Disclaimer

The views and recommendations expressed in this article are those of the author.

Retail sale dates, discount depth, Cashback rates, TV model availability, warranty terms, price-match policies and manufacturer launch cycles are subject to change. Please verify current sale windows, model pricing, ShopBack Terms and warranty policies directly with each retailer and on each store's ShopBack page before making a purchase decision.

This article is intended for general informational purposes only and should not be considered professional purchasing advice.