Paula's Choice

Paula's Choice Skincare is a research-led skincare brand founded in 1995 by Paula Begoun, so pick your products, then check out through ShopBack before you pay, where ShopBack Cashback works like a discount, only easier than a promo code. Begoun is the consumer advocate known as the Cosmetics Cop for her books and product reviews. The brand sells direct to Australian shoppers at paulaschoice.com.au, with cleansers, toners, AHA and BHA exfoliants, treatments, serums and boosters, eye care, moisturisers, sunscreens and body care. Hero products include the Skin Perfecting 2% BHA Liquid Exfoliant, the Pro-Collagen Peptide Plumping Moisturizer and the 1% Retinol Booster, and the site hosts Beautypedia, the brand's ingredient and research library. Click through from the ShopBack Paula's Choice merchant page before ordering to earn Cashback at the current published rate.

Paula's Choice Australia runs two standing programmes. Paula's Perks is the free loyalty rewards programme, with benefit details shown on the Perks page once you log in. Auto Replenishment delivers chosen products on a schedule you set, with every scheduled order discounted and shipped free; you can change frequency, date or quantity, skip, pause or cancel from your account up to 2 business days before the next processing date, and a reminder email arrives 10 days beforehand. Both programmes run under Paula's Choice's own terms.

Paula's Choice Australia announces site-wide promotions in its homepage banner and subscriber emails, and keeps a permanent Sale category. The usual Australian peaks fall around Black Friday and Boxing Day. During Black Friday and Boxing Day, the sale price is what you pay at checkout. Going through ShopBack before you pay is an essential step, and part of what you spend comes back as Cashback. Check the rate shown on ShopBack's Paula's Choice page before you buy.

Standard shipping is free on Australian orders of $25 or more, and Auto Replenishment orders ship free regardless of size. Delivery timeframes, order tracking and the return and exchange policy sit in the Paula's Choice Australia help centre at helpcenter.paulaschoice.com.au, which is also where you start a return.

Paula's Choice lists its authorised retailers on its own site, and a multi-brand store lets you combine Paula's Choice with other brands in one order under that retailer's loyalty programme. Buying direct at paulaschoice.com.au gives you the full catalogue, Auto Replenishment, Build Your Routine bundles, the subscriber welcome offer and the Beautypedia tools. For a one-off order, compare the current published rate on each ShopBack page that week; for a product you rebuy on a schedule, the direct store is the only route to Auto Replenishment. For a deeper look, see Adore Beauty vs Sephora vs Chemist Warehouse: Best Skincare Value in Australia 2026.

Both brands sell ingredient-led formulas named by active and percentage, such as Paula's Choice's 2% BHA Liquid Exfoliant and 1% Retinol Booster. Paula's Choice backs its range with the Beautypedia library, Ingredient Checker and a published Science Advisory Board, and sells direct with Auto Replenishment, while The Ordinary sells through its own site and Australian retailers. For a ShopBack member the practical difference is where the order is placed: only purchases completed on paulaschoice.com.au after a click-through from the ShopBack Paula's Choice page earn Paula's Choice Cashback.

Paula's Choice issues its own first-purchase code for new subscribers, so check out through ShopBack before you pay, where ShopBack Cashback works like a discount, only easier than a promo code. Paula's Choice's own promotional terms say the first-purchase code is for new subscribers only, applies to full-priced products, is limited to one use and cannot be combined with other offers.

No. The ShopBack Paula's Choice listing states that Cashback is not applicable for purchases made via the Paula's Choice app. Shop on the paulaschoice.com.au website in a browser instead, starting from the ShopBack Paula's Choice page each time. If you browse in the app, note your products, then open the ShopBack page in a browser and add them to your bag on the website before you pay.

Go through ShopBack before you pay and the Cashback tracks to your ShopBack account. On a computer, open paulaschoice.com.au from the Paula's Choice page on ShopBack. The current Cashback is shown on the Paula's Choice page on ShopBack.

Yes. Returns start through the help centre's Start A Return process. A replacement sent for a damaged or incorrect item is not a refund, so pending Cashback on that order is unaffected. Cancelling an Auto Replenishment subscription stops future orders and does not change Cashback already confirmed on past shipments.