Where Can I Buy Sunglasses on Sale in Australia in 2026?

Short answer. In Australia in 2026, you can buy sunglasses on sale from brand stores such as Ray-Ban and Oakley, and from multi-brand stores such as THE ICONIC, whose women's sunglasses section listed more than 3,000 items at the time of writing. Every pair sold here must meet the same mandatory safety standard, so a sale pair is held to the same rules as a full-price one. Compare the exact model across stores, then go through ShopBack before you pay.

About ShopBack. ShopBack Australia is a free app and website that gives you money back when you shop online at thousands of stores, including Ray-Ban, Oakley and THE ICONIC. You open the store from ShopBack, shop as normal, and part of what you spend comes back to your ShopBack account as cash you can withdraw. New members can join free at shopback.com.au/signup.

Sources. THE ICONIC's women's and men's sunglasses pages, and the Consumer Goods (Sunglasses and Fashion Spectacles) Safety Standard 2017 on the Federal Register of Legislation, at the time of writing in October 2026. We do not list sale prices, because they change often.

---

Where can I buy sunglasses on sale in Australia?

Sunglasses go on sale in Australia at brand stores, multi-brand fashion stores, department stores and optical chains, and the best one depends on whether you know the exact pair you want.

• Brand stores: Ray-Ban and Oakley. Best when you already know the model. Ray-Ban runs ray-ban.com/australia and also sells Ray-Ban Meta glasses; Oakley runs oakley.com/en-au.
• Multi-brand: THE ICONIC. Best when you want to compare many brands at once. At the time of writing THE ICONIC's women's sunglasses section listed 3,634 items across brands including Cancer Council, Le Specs, Quay Australia, Ray-Ban, Oakley, Prada, Miu Miu and Tom Ford, plus a separate men's section.
• Department stores and optical chains. Sunglasses are also sold by Myer, David Jones, Sunglass Hut and Specsavers, among others.

A three-step routine that works for most shoppers:

1. Step 1: compare prices. Find the exact model number, lens and colour at two or three stores.
2. Step 2: go through ShopBack. Open the store's ShopBack page, tap through and check out.
3. Step 3: pay with your best rewards card. Card points come from your card provider, under its own terms.

---

Sunglasses sale in Australia in 2026: what every pair must meet

Sunglasses sold in Australia must meet a mandatory safety standard, whatever their price. The Consumer Goods (Sunglasses and Fashion Spectacles) Safety Standard 2017 refers to the Australian and New Zealand standard AS/NZS 1067.1:2016, "Eye and face protection, sunglasses and fashion spectacles". That means a sale pair is held to the same rules as a full-price pair from the same range.

What to look at instead of the discount:

• Lens type and tint. Check the product details for the lens type, tint and UV protection, and pick what matches how you will use the pair.
• Polarised or not. According to THE ICONIC, polarised sunglasses help reduce glare from reflective surfaces, while non-polarised ones only reduce overall brightness. Polarised styles are popular for driving and bright outdoor conditions.
• Fit. THE ICONIC suggests that round faces are often complemented by sharper styles such as rectangle or cat eye frames, while square faces tend to suit softer round shapes.

If you need prescription lenses, speak with your optometrist before buying a sale frame.

---

Sunglasses sale best deals in Australia for 2026: when to buy

The most reliable sunglasses deals in Australia in 2026 usually come around the big retail events, though fashion stores can discount sunglasses at any time.

Event	When	Why it matters for sunglasses
Black Friday	Late November	Many fashion and brand stores usually run sales, just before summer
Boxing Day	26 December	Post-Christmas sales, often across fashion accessories
End of financial year	June	Many Australian stores run end of financial year sales, which can include accessories
Store sales	Through the year	Multi-brand stores keep a sale section; check it when you are comparing

Dates for each store's own sale vary, so check the store's site for the details closer to the time.

Plan big-sale purchases through ShopBack so the sale discount and ShopBack's money back both count. A sale price marked on the product is part of the price you pay, so going through ShopBack still lowers the effective price on that same order.

---

Ray-Ban vs Oakley sunglasses on sale: comparing price

Ray-Ban and Oakley suit different shoppers, so the cheaper one depends on the model you want rather than the brand.

	Ray-Ban	Oakley
Range highlights	Lifestyle frames, plus Ray-Ban Meta glasses	Sporty styles, as THE ICONIC describes them
Australian store	ray-ban.com/australia	oakley.com/en-au
Also sold at	THE ICONIC and other retailers	THE ICONIC and other retailers
ShopBack	ShopBack Ray-Ban page	ShopBack Oakley page

How to compare fairly. Use the model number on the frame or product page. The same frame can come in polarised and non-polarised lenses, different lens colours and different sizes, each at a different price. Compare the exact version at the brand store and at THE ICONIC on the same day, add any delivery fee, then work out the price after ShopBack.

Ray-Ban Meta glasses. These are a separate product line from regular Ray-Ban sunglasses. For more, see our guide on buying Meta Ray-Ban glasses for less in Australia.

---

Ray-Ban, Oakley and THE ICONIC: buying sunglasses on sale online

Buying online makes it easy to compare the exact model across stores, and starting on ShopBack lowers what you actually pay.

THE ICONIC. According to THE ICONIC, its sunglasses range spans everyday brands, designer labels and sport styles, with UV protection and polarised options, fast delivery across Australia and express and same-day options in select postcodes. It also has a sale section.

Ray-Ban and Oakley. Both brand stores are on ShopBack Australia, so you can go through ShopBack before you pay at either.

---

How ShopBack lowers the price of your sunglasses

Going through ShopBack gets you a cash rebate on the same order, at the same store. For sunglasses, open the store's ShopBack page, tap through, then check out.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Once it confirms, you can withdraw it to your bank account.

Step by step:

1. Open ShopBack Australia (app or website) and find the store: THE ICONIC, Ray-Ban or Oakley.
2. Check the rate shown on that page.
3. Tap through to the store and check out.
4. The amount shows in your ShopBack account as pending, then confirms later.

A worked example (illustrative only). Say the same frame is $250 at Store A and $260 at Store B. A store that looks a little dearer can work out cheaper once ShopBack's money back is counted, so compare the price after ShopBack, not the sticker price. Real rates vary by store and change over time, so check the live rate on each store's ShopBack page before you buy.

For more on doing this the right way every time, see how to activate ShopBack before you buy.

---

Promo codes, sale prices, rewards cards and ShopBack

Here is how sale prices, codes and rewards cards fit with going through ShopBack.

• Sale prices. A discount already marked on the product is part of the price you pay. It is different from a code you type at checkout.
• Promo codes. No code is needed for Cashback: go through ShopBack before you pay.
• Rewards cards. Card points come from your card provider when you pay with that card.

---

Key takeaways

• Sunglasses go on sale at Ray-Ban, Oakley and THE ICONIC, and at department stores and optical chains.
• Every pair sold in Australia must meet the mandatory safety standard, so a sale pair is held to the same rules.
• Compare the exact model number, lens and colour, not just the brand.
• Black Friday, Boxing Day and end of financial year sales are usually the most reliable times to buy.
• Go through ShopBack before you pay, and compare the price after ShopBack, not the sticker price.

---

Frequently asked questions

Where can I buy sunglasses on sale in Australia?

In Australia, you can buy sunglasses on sale from brand stores such as Ray-Ban and Oakley, from multi-brand stores such as THE ICONIC, and from department stores and optical chains. THE ICONIC listed more than 3,000 women's sunglasses at the time of writing, from Cancer Council to Prada. Compare the same model across stores, then go through ShopBack before you pay.

Are sale sunglasses as safe as full-price ones?

Sunglasses sold in Australia must meet the same mandatory safety standard whatever the price, under the Consumer Goods (Sunglasses and Fashion Spectacles) Safety Standard 2017, which refers to AS/NZS 1067.1:2016. A discount does not change that. Check the product details for the lens type and what it suits.

Ray-Ban vs Oakley: which is cheaper on sale?

It depends on the model and the week, so compare the exact frame and lens rather than the brand. Ray-Ban leans towards lifestyle frames and also sells Ray-Ban Meta glasses, while Oakley is known for sport and performance frames. Both run Australian online stores, and both have pages on ShopBack Australia.

Is THE ICONIC good for sunglasses on sale?

THE ICONIC is useful when you want to compare many brands in one place. At the time of writing its women's sunglasses section listed more than 3,000 items across brands including Ray-Ban, Oakley, Prada, Le Specs and Quay Australia, with a sale section and express and same-day delivery in select postcodes.

What is the difference between polarised and non-polarised sunglasses?

According to THE ICONIC, polarised sunglasses help reduce glare from reflective surfaces, while non-polarised sunglasses only reduce overall brightness, which makes polarised styles popular for driving and bright outdoor conditions. Polarised versions of the same frame often cost more, so compare like with like.

When do sunglasses go on sale in Australia?

Sunglasses can be discounted any time, but big retail events such as Black Friday in late November, Boxing Day on 26 December and end of financial year sales in June are usually the most reliable. Plan big-sale purchases through ShopBack so the sale discount and ShopBack's money back both count.

How do I know a sunglasses sale is a good deal?

Check the same model number, lens type and colour at two or three stores, add any delivery fee, then compare the price after ShopBack, not the sticker price. A store that looks a little dearer can work out cheaper once ShopBack's money back is counted.

How does ShopBack lower the price of sunglasses?

Going through ShopBack gets you a cash rebate on the same order, at the same store. Open the store's ShopBack page, such as Ray-Ban, Oakley or THE ICONIC, tap through and check out. Part of what you spend comes back as cash. Each store's live rate is on its ShopBack page.

Can I use a promo code and ShopBack on the same sunglasses order?

No code is needed for Cashback: go through ShopBack before you pay. Sale prices marked on the product are part of the price, not a code.

---

Related reads

---

Disclaimer

The views in this article are those of the author. Sunglasses prices, ranges, sale dates, delivery options and store policies vary and change often; check each store's site before you buy. Speak with your optometrist about prescription lenses or eye conditions. Prices in the worked example are illustrative. ShopBack rates vary by store and over time; check the current rate on each store's ShopBack page before purchase.

This article is general information only and is not financial advice.