Where Can I Buy Running Shoes on Sale in Australia in 2026?

Published: 8 October 2026 · Last updated: 8 October 2026 · Author: Aryan Gaekwad, Points and Loyalty Editor, ShopBack

You can buy running shoes on sale in Australia at JD Sports, which runs a dedicated running shoe offers section and, at the time of writing, ships free on orders over $150; at the adidas online store, with its own sale section and free adiClub membership; and at THE ICONIC, where Front Row members get a $10 reward for every 1,000 ICONS earned. The deepest markdowns usually land on Black Friday, 27 November 2026.

New to ShopBack? ShopBack Australia is a free app and website that gives you cash back when you shop online at partner stores, including JD Sports, adidas and THE ICONIC. You open the store through ShopBack, shop as normal, and part of what you spend comes back to your ShopBack account. Create a free ShopBack account before you buy your next pair.

How we checked. We read JD Sports Australia's website, THE ICONIC's Front Row page, and the store pages on ShopBack Australia in October 2026. Sale prices change daily, so this guide covers where and when to look rather than today's prices.

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Where to buy running shoes on sale in Australia

The three stores below cover most runners' needs, from the newest models to last season's clearance:

Store	Best for	Programme or offer to know
JD Sports	Multi-brand running and sneaker range, with brands such as On and adidas	Running shoe offers section; free shipping on orders over $150 at the time of writing
adidas	The full adidas running range, including newer releases	adiClub, adidas' free membership with member rewards
THE ICONIC	A wide range of sports shoes from many brands in one order	THE ICONIC Front Row: 1,000 ICONS unlocks a $10 reward

The wider running category in Australia also includes rebel, Platypus, Foot Locker, and the brand stores of Nike, ASICS, New Balance and Brooks. Specialist running shops are worth a visit for gait advice and fitting, especially for a first pair.

Running shoes sale: when prices usually drop

Running shoe sales in Australia follow a familiar calendar. These are the windows where markdowns are usually biggest:

• Black Friday and Cyber Monday: Friday 27 November to Monday 30 November 2026. This is usually the widest sale of the year across sportswear stores.
• Boxing Day: Saturday 26 December 2026, often running into early January.
• End of financial year: June, ending 30 June. Many sportswear stores run mid-year sales.
• New model releases: when a brand launches the next version of a popular shoe, the previous version is often marked down while stock lasts.

If you need shoes now, check each store's sale section first. If you can wait, late November is the safest bet.

Running shoes sale Australia 2026: what to expect

For 2026, the main running shoe sale in Australia is Black Friday week, 27 to 30 November, with many stores starting their promotions earlier in November. Boxing Day follows on Saturday 26 December 2026.

What usually gets the biggest discounts:

• Last season's colours of a current model, since new colourways arrive several times a year.
• The outgoing version of a model when a new version launches.
• Less common sizes, which can be left over late in a sale.

The newest releases usually see smaller discounts, if any, in their first months.

Running shoes sale best deals Australia 2026: how to spot a real one

The best running shoe sale deals in Australia in 2026 are on a shoe that already suits your running, in your size, at a lower total price than the other stores. Use these checks:

1. Know your shoe first. Write down the brand, model, version number and size of a shoe that works for you. Version numbers matter, because a shoe can change between versions.
2. Compare the same model at two or three stores. JD Sports, adidas and THE ICONIC often price the same shoe differently in the same week.
3. Add delivery to the total. At the time of writing, JD Sports ships free on orders over $150, so a cheaper shoe with paid delivery may not be cheaper overall.
4. Check the returns policy. Sale items can have different return terms, so read each store's policy before you buy.
5. Count the rewards. Loyalty points and the cash that comes back through ShopBack both lower your effective price.

JD Sports vs Adidas: running shoes sale price comparison 2026

For running shoes in 2026, JD Sports and adidas each have strengths. JD Sports stocks running shoes from several brands, so it suits runners comparing options side by side. adidas sells its own full running range directly, so it suits runners who already know they want an adidas shoe, including newer releases and the widest choice of adidas sizes and colours.

On price, neither is always cheaper. Both run their own sales, and the same adidas shoe can be cheaper at one store one week and at the other the next. The fairest comparison is the exact model, version and size at both, with delivery added.

JD Sports. JD Sports Australia has a running section with men's and women's running shoes and a running shoe offers collection. At the time of writing, its website advertises free shipping on orders over $150. Running brands on its site at the time of writing include On and adidas.

adidas (the brand's own programme). adidas runs adiClub, a free membership. Members earn points that unlock rewards and member offers on the adidas store. If you buy adidas often, joining before a sale can be worthwhile. Check the current benefits on the adidas website.

JD Sports, Adidas and THE ICONIC: running shoes sale Australia

JD Sports, adidas and THE ICONIC all sell running shoes online in Australia and all run sales during the big events. THE ICONIC adds a wide multi-brand range in one place, plus fashion and activewear if you are buying a full running kit.

THE ICONIC Front Row. According to THE ICONIC, Front Row members earn ICONS for every dollar they spend. Reaching 1,000 ICONS unlocks a $10 Front Row Reward, and members can complete offers to earn ICONS faster and move up tiers from Insider to VIP. THE ICONIC also says Standard and Express delivery run on Saturdays, which helps if you need shoes before a weekend race.

A simple approach for a full kit: buy the shoes where the model is cheapest, then compare socks, shorts and tops across the same stores.

Open ShopBack, tap the store, then check out

Open ShopBack, tap the store, then check out. That is the whole step, and it belongs at the end of every running shoe purchase online. ShopBack lowers the effective price of flights, hotels and online orders after you pay, including a new pair of running shoes.

Here is how it works with these stores:

1. Open JD Sports on ShopBack, adidas on ShopBack or THE ICONIC on ShopBack.
2. Tap through to the store and add your shoes to the cart.
3. Check out as usual. After the order is confirmed, cash comes back to your ShopBack Australia account.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles.

Illustrative example. On a $200 pair of running shoes at an illustrative 5 percent rate, $10 comes back, so your effective price is $190. Rates change by store and campaign, so check the live rate on each store's ShopBack page before you buy.

Sale prices, codes and ShopBack

ShopBack usually works on sale prices at partner stores, but terms differ by store. Some stores do not count orders that use codes from outside ShopBack, outlet items, or orders that redeem a loyalty reward. Check the merchant's terms on its ShopBack page before you check out, and use only codes listed there.

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Frequently asked questions

Where can I buy running shoes on sale in Australia?

Good places to buy running shoes on sale in Australia include JD Sports, which has a dedicated running shoe offers section, the adidas online store with its sale section and free adiClub membership, and THE ICONIC, which carries a wide range of sports shoes from many brands. The biggest markdowns usually land around Black Friday (27 November 2026), Boxing Day and end of financial year sales in June.

When are running shoes cheapest in Australia?

Running shoes are usually cheapest in Australia during Black Friday week, which in 2026 runs from Friday 27 November to Cyber Monday 30 November, followed by Boxing Day on 26 December and end of financial year sales in June. A shoe also tends to be discounted when its brand releases a newer version of the same model.

Is it cheaper to buy adidas running shoes from adidas or JD Sports?

It depends on the model and the week. Both the adidas store and JD Sports run their own sales, so the same shoe can be cheaper at either one at different times. Compare the exact model, version and size at both before you buy, and add delivery costs to each total.

Does JD Sports have free shipping in Australia?

At the time of writing, JD Sports Australia's website advertises free shipping on orders over $150. Check the delivery options at checkout, because thresholds and options can change.

What is adiClub?

adiClub is adidas' free membership programme. Members earn points on purchases and activity that unlock rewards and member offers on the adidas store. Check the benefits shown on the adidas website for current details.

How do THE ICONIC Front Row rewards work?

According to THE ICONIC, Front Row members earn ICONS for every dollar they spend, and reaching 1,000 ICONS unlocks a $10 Front Row Reward. Members can also complete offers to earn ICONS faster and move up tiers from Insider to VIP.

Are older running shoe models worth buying on sale?

They often are. Running shoe brands update popular models regularly, and the outgoing version is usually discounted when the new one arrives. Changes between versions are often small, so last season's model can be a good buy if it fits you well.

How do I know a running shoe sale is a good deal?

Check that the discount is on the exact model, version and size you need, compare the sale price at two or three stores, and add delivery to each total. A deal on a shoe that does not suit your foot or running is not a saving, so try the model on in store first if you are unsure.

Can I return running shoes bought on sale?

Return policies differ between stores and can be different for sale items. Check each store's returns policy before you buy, and keep shoes unworn outdoors until you are sure of the fit. Your rights under Australian Consumer Law still apply to faulty products.

How does ShopBack lower the price of running shoes?

Open ShopBack, tap the store, then check out as usual at JD Sports, adidas or THE ICONIC. After your order is confirmed, part of what you spent comes back to your ShopBack account as cash, lowering your effective price. For example, on a $200 pair of running shoes at an illustrative 5 percent rate, $10 comes back, so the effective price is $190. Check the live rate on each store's ShopBack page.

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Key takeaways

• JD Sports, adidas and THE ICONIC are three good places to find running shoes on sale in Australia.
• Black Friday to Cyber Monday (27 to 30 November 2026) usually brings the biggest markdowns, with Boxing Day and June EOFY next.
• Last season's colours and outgoing model versions are where the best discounts usually sit.
• adiClub and THE ICONIC Front Row reward regular buyers; JD Sports ships free over $150 at the time of writing.
• Open ShopBack, tap JD Sports, adidas or THE ICONIC, then check out, so cash comes back on your order.

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Disclaimer

The views and recommendations in this article are those of the author. Sale prices, sale dates, delivery thresholds, returns policies and membership benefits at JD Sports, adidas and THE ICONIC are subject to change; check each store before you buy. Rates on ShopBack vary by store and campaign; check the current rate on each store's ShopBack page before purchase.

This article is intended for general informational purposes only and should not be considered professional or financial advice.