Everyday Market

Everyday Market is Woolworths' online marketplace, integrated into the Woolworths app and woolworths.com.au. It sells non-grocery items through third-party sellers alongside the main Woolworths grocery shop. Category breadth covers home, kitchen and dining, electronics, health and beauty, pet, baby and kids, garden and outdoor, sport and fitness, party, toys, and apparel and accessories. The distinguishing shopper mechanic is that Everyday Market items can be added to a Woolworths grocery cart and checked out together, and Everyday Rewards points earn on eligible marketplace orders. Activate ShopBack Australia via shopback.com.au/everyday-market before clicking through to earn cashback at the current published rate.

The clearest fit is existing Woolworths shoppers running a weekly grocery order who want to add non-grocery items (a pet toy, a kitchen gadget, a baby consumable, a small home item) to the same cart and receive it in the same delivery slot. The bundled-delivery mechanic plus Everyday Rewards points stacking across Woolworths, BWS, Big W and Everyday Market makes it the natural marketplace for the Woolworths household. Standalone marketplace orders without a grocery bundle are also supported but lose the delivery-bundling advantage.

Everyday Market tends to price competitively on small home and kitchen essentials, pet supplies, baby and kids consumables, and health and beauty top-ups where the marketplace's third-party sellers overlap with what a Woolworths shopper is already buying. Electronics and larger sport and fitness items compete on price with Amazon AU and Kogan but usually not on delivery speed. The best-fit pattern for value is adding non-grocery items to a Woolworths grocery shop for single bundled delivery, which removes the marginal shipping fee that would apply to a stand-alone marketplace order. Activate ShopBack Australia pre-click for cashback on eligible orders.

Everyday Market participates in the major Australian retail sale calendar: Boxing Day (26 December through early January), End of Financial Year (late June), Black Friday (last Friday in November) and Cyber Monday, Click Frenzy (typically May and November), Christmas gifting (mid-November through December), and Back to School (January and February). Individual third-party sellers also run rolling promotions independent of the sitewide calendar, which surface in the Everyday Market app view and on category pages. Cashback via ShopBack stacks on eligible orders at the current published rate. Verify current sale terms on woolworths.com.au/everyday-market.

For gift-driven shops, Black Friday and Cyber Monday typically deliver the deepest category-wide markdowns across home, electronics and toys, followed by Christmas gifting depth from mid-November. For household refills (pet, baby, health and beauty), Click Frenzy in May and EOFY in late June are the strongest mid-year windows. Boxing Day is the deepest clearance window for stock rollovers. Cart through the Woolworths grocery bundle where possible to capture the single-delivery advantage on top of sale pricing.

Everyday Market items with the highest bundle-through fit are the ones that pair with a routine grocery shop: pet food and pet toys added to the weekly shop, baby consumables added to the family shop, small kitchen items when replacing an appliance, seasonal home items during festive weeks. The marketplace's value proposition compounds when the non-grocery item lands in the same slot as the grocery order rather than as a separate parcel.

Amazon Australia typically wins on delivery speed (Prime same-day and next-day in metro areas), returns fluency, and category breadth on electronics and long-tail items. Everyday Market typically wins for existing Woolworths shoppers on bundled delivery with a grocery cart, Everyday Rewards points stacking across Woolworths, BWS, Big W and Everyday Market, and OnePass eligibility (verify current OnePass benefits and fee on woolworths.com.au). Decision heuristic: if the item is speed-critical or Amazon-native (Kindle, Echo, Prime Video-linked), buy on Amazon AU via shopback.com.au/amazon-australia. If the item is a bolt-on to a weekly Woolworths shop, buy on Everyday Market.

Kogan Marketplace via shopback.com.au/kogan typically prices aggressively on electronics, small appliances, and Kogan-branded gear, and runs its own Kogan First membership for delivery perks. eBay Australia via shopback.com.au/ebay is the widest-catalogue option in AU with strong second-hand and collectibles depth alongside new-in-box retail. Everyday Market sits in a different lane: narrower catalogue than either, but the only marketplace that ties into a Woolworths grocery cart, Everyday Rewards points and Woolworths Group loyalty. Practical read: use Kogan for price on electronics, eBay for breadth and used, Everyday Market for bolt-on convenience. All three are cashback-eligible on ShopBack Australia at their respective published rates.

Big W (available via shopback.com.au/big-w) is a private-label big-box retailer for apparel, home, toys and stationery, and shares the Everyday Rewards points pool with Everyday Market. Kmart leads the AU market on private-label price on home basics, kitchenware and apparel but is not cashback-eligible on ShopBack under a dedicated merchant page. Coles Online via shopback.com.au/coles competes on grocery and grocery-adjacent household goods and runs Flybuys rather than Everyday Rewards. For price-first private-label items, Big W and Kmart typically win; for marketplace-style third-party sellers with points stacking, Everyday Market wins.

These are two different ShopBack merchant pages tracking two different shopping surfaces on the same underlying site. Grocery orders (fresh, pantry, dairy, meat, chilled, frozen) route through shopback.com.au/woolworths. Marketplace orders (non-grocery third-party items) route through shopback.com.au/everyday-market. When a single cart contains both, the tracking behaviour follows the click-through page used at the start of the session, so pick the merchant page that matches the majority category before activating cashback.

Delivery runs on two tracks. Track one: eligible marketplace items bundled into a Woolworths grocery cart and delivered together in the standard Woolworths grocery delivery slot (same day or next day in metro areas, subject to slot availability). Track two: standard shipping direct from the third-party seller, with delivery timing and shipping fees varying by seller. OnePass membership (Woolworths Group's paid subscription, equivalent in structure to Amazon Prime for free delivery and retail perks) is available on Everyday Market; verify current OnePass fee and benefit list on woolworths.com.au before locking. Free-delivery thresholds where they apply are displayed at checkout.

Returns are seller-managed and typically follow a 30-day return window on most items, though the exact window and process vary by third-party seller (verify current returns policy on the specific product page or in the order confirmation email). Some sellers accept returns at a Woolworths store; others require return by post directly to the seller. Refunds are typically credited to the original payment method after the seller confirms receipt of the return. For cashback impact, cashback tracks the final settled order value after any returns or cancellations, subject to the current terms on the ShopBack Everyday Market page above.

Everyday Rewards is Woolworths Group's free loyalty program. Points earn on eligible Everyday Market orders alongside Woolworths grocery, BWS, Big W, and participating partners, and the points pool is shared across the group. Boosts (personalised bonus-point offers activated in the Everyday Rewards app before shopping) apply on Everyday Market where the offer specifies. Points redemption follows the standard Everyday Rewards conversion (every 2,000 points converts to $10 Woolworths Dollars for spend at Woolworths, BWS, Big W or eligible online, or 1,000 Qantas Points if the account is linked to a Qantas Frequent Flyer number). Points earn on the pre-cashback order value and typically remain intact on ShopBack-tracked online orders, subject to the current cashback terms on the ShopBack Everyday Market page above.

Everyday Market accepts card (Visa, Mastercard, Amex), PayPal, Zip, Afterpay, Apple Pay and Google Pay. Buy-now-pay-later options compound with cashback when activated pre-click on ShopBack: cashback tracks the underlying order value regardless of payment split. When bundling Everyday Market items into a Woolworths grocery cart, checkout runs through the standard Woolworths payment flow. Everyday Rewards points earn as usual on the pre-cashback value.

Sign in to ShopBack Australia, open the Everyday Market merchant page above, click through to woolworths.com.au, and complete the order in the same browser session. Cashback tracks on eligible Everyday Market orders at the current published rate shown in the rate table above. Note that the ShopBack Woolworths grocery page and the ShopBack Everyday Market marketplace page are separate merchant tracking pages: grocery-only shops route through shopback.com.au/woolworths, marketplace shops route through shopback.com.au/everyday-market. Current exclusions, minimum spend thresholds, and voucher-code restrictions are shown on the merchant page above. See also, read our AU groceries savings guide.

Everyday Rewards points, Boosts, and OnePass benefits are Woolworths Group-side loyalty mechanisms and ShopBack cashback is a separate affiliate claim. On qualifying online orders, these can typically compound because the group-side benefits apply at checkout while the ShopBack claim is post-purchase. Practical order: activate Boosts in the Everyday Rewards app before shopping, add Everyday Market items to the cart (bundled with a Woolworths grocery shop where relevant for single delivery), apply any active OnePass benefit, then click through via ShopBack Australia and check out without pasting an off-platform voucher code. Stackability varies by promotion and current terms; verify tracking after checkout.