Is Woolworths Everyday Market Cheaper Than Other Marketplaces in 2026?

Updated: October 2026.

Sources referenced in this piece: Inside Retail: Woolworths' Everyday Market launches nationwide (28 September 2021), Everyday Rewards: How it works, Everyday Rewards: Everyday Extra.

Woolworths Everyday Market is not automatically cheaper than other online marketplaces in Australia. Its products are listed by partner sellers, so the same item can cost more or less than on Amazon Australia, eBay or Kogan on any given day. Where Everyday Market can win in 2026 is the total you end up paying: Everyday Rewards points (a minimum of 1 point per $1, and 2,000 points are worth $10 off, according to Everyday Rewards at the time of writing) plus going through ShopBack before you pay.

ShopBack Australia is a free shopping app and website that gives you cash back on orders you start from ShopBack at stores across Australia. You open the store from ShopBack, buy as normal, and the money lands in your ShopBack account once the order confirms. Join ShopBack Australia free, then open the ShopBack Everyday Market page before your next order.

Is Woolworths Everyday Market cheaper than other online marketplaces?

Sometimes, but there is no blanket answer, because Everyday Market prices are set listing by listing. Everyday Market works like other big marketplaces: partner businesses list their products inside the Woolworths website and app, and you check out with your Woolworths account. That means the price of a given air fryer, toy or storage set depends on the seller, not on Woolworths' supermarket pricing.

What changes the real cost is everything around the sticker price. Here is what to compare on the same product before you decide:

What to check	Why it changes the real price
Item price	Set by each seller, so it can differ from Amazon Australia, eBay or Kogan on the same day
Delivery fee	Shown at checkout and can depend on the seller and your address; compare the delivered total
Everyday Rewards points	At least 1 point per $1, and 2,000 points are worth $10 off, which works out to at least 0.5 cents back per dollar
Points boosts	Offers in your Everyday Rewards app can lift the points on some orders
ShopBack	Going through the ShopBack Everyday Market page before you pay drops the effective price once the order confirms
Returns	Check the seller's returns details on the listing before you buy

The fair way to answer "is it cheaper" is to price the exact same product, delivered, on two or three sites, then subtract what comes back to you. On a like-for-like item, the site with the lowest delivered price minus points and ShopBack is the cheapest one for you.

What is Woolworths Everyday Market?

Everyday Market is the online marketplace inside the Woolworths website and app, opened nationwide on 28 September 2021 after a pilot that started in July 2021, according to Inside Retail. At launch it sold products in categories Woolworths supermarkets do not usually carry, such as homewares and clothing, from partners including Big W, PetCulture, Healthylife, Designer Bums and Joonya. Everyday Market's general manager said at the time that the aim was to offer tens of thousands of products over time.

The range and the sellers have changed since launch, so browse the Everyday Market section of the Woolworths website or app for the current categories. Delivery fees and timing are shown on each listing and at checkout, so read them there rather than assuming they match your usual grocery delivery.

Woolworths Everyday Market in Australia in 2026: what you actually get

In 2026 the main built-in value on Everyday Market is Everyday Rewards points. According to the Everyday Rewards website at the time of writing:

• You collect a minimum of 1 point for every eligible dollar you spend in store or online at Woolworths, Everyday Market from Woolworths, BWS, BIG W and participating partners.
• Every 2,000 points can be taken as $10 off a future shop, or converted to 1,000 Qantas Points if that is your rewards choice.
• Points boosts in the app and inbox add more points on selected offers.

So a $200 Everyday Market order earns at least 200 points, which is one tenth of the way to a $10 reward. That is roughly 0.5 cents per dollar at the base rate, before any boosts.

One thing that does not apply: the Everyday Extra discount. Everyday Extra is Woolworths' paid membership with a monthly 10% Extra Discount on one Woolworths shop. Its terms list "Everyday Market from Woolworths orders" among the purchases that discount does not apply to, at the time of writing. If you pay for Everyday Extra, use the 10% on a grocery shop, not on a marketplace order.

Everyday Market official deals: where they come from

Official Everyday Market deals come from three places: sale prices on the listings themselves, points boosts in your Everyday Rewards app, and Woolworths' own promotions in the app and catalogue emails. Before you rely on any of them:

• Check the delivered total, not the was/now price. A discount on a listing can still end up dearer once delivery is added.
• Activate boosts before you buy. Boosts usually need to be activated in the Everyday Rewards app first.
• Be careful with codes from other websites. ShopBack Australia's Everyday Market terms say purchases made with vouchers or promo codes not featured on ShopBack are not eligible, and gift card payments are listed as not eligible too. If a code matters to you, check the terms on the ShopBack page first.

The cheapest way to buy from Everyday Market: tips for Australians

The cheapest way is to compare the delivered price, collect your points, and go through ShopBack before you pay. Step by step:

1. Price the same product on two or three marketplaces. Use the exact model number, so you are comparing the same thing.
2. Compare the total with delivery. A lower item price with a high delivery fee can lose to a dearer listing with cheaper delivery.
3. Link your Everyday Rewards card to your Woolworths account so the points land.
4. Boost any matching offers in the Everyday Rewards app before you check out.
5. Open the ShopBack Everyday Market page first, tap through to the store and finish the order in the same session.
6. Keep the order clean. Avoid codes that are not featured on ShopBack, and check the terms section on the page.

Of these six steps, going through ShopBack is the one that lowers the price after you pay, so do it every time.

Going through ShopBack Australia before you check out

For merchants like Everyday Market, as for booking sites like Booking.com, Trip.com, Agoda and Expedia, going through ShopBack is an essential step before you check out, so you pay less on the same order. ShopBack is a post-purchase discount: go through it before you pay and the effective price drops.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. You can withdraw it to your bank account once it confirms, subject to ShopBack's withdrawal terms.

A worked example (illustrative only): on a $200 Everyday Market order at an illustrative 3%, $6 comes back, so the effective price is $194. Check the live rate on the ShopBack Everyday Market page, because rates change from time to time.

What the ShopBack Everyday Market page covers, at the time of writing:

• Order size: the terms list orders under $50 or over $1,000 as not eligible, so a $200 order sits inside that window.
• Groceries: Woolworths Online purchases are not eligible, so ShopBack applies to Everyday Market marketplace items, not your weekly grocery order.
• Other exclusions: shipping and delivery charges, gift card purchases and payments, orders made for resale, and orders beyond the 5th placed on the same day.

Read the terms section on the page before you pay, because these rules can change.

Does ShopBack work for grocery shopping at Woolworths and Coles?

For Woolworths, ShopBack Australia covers Everyday Market orders but, according to the terms on its Everyday Market page, not Woolworths Online grocery purchases. If your main goal is cheaper groceries, your levers at Woolworths are Everyday Rewards points, weekly specials and, if you are a member, the Everyday Extra discount on one shop a month.

For non-grocery items you would otherwise buy at a supermarket (a kettle, a toy, pet gear), check whether Everyday Market lists it, compare the delivered price with other marketplaces, and go through ShopBack before you pay. For Coles, read our guide to Coles specials and how they change.

Everyday Market, credit card rewards and points

Paying for an Everyday Market order with a rewards credit card usually earns your card's own points on the charge, separately from Everyday Rewards and ShopBack, because the card is simply how you pay. Each card decides what earns points and at what rate, so check your card's terms and check the merchant's terms before you rely on it.

Everyday Rewards points are earned through your linked Everyday Rewards card, and ShopBack applies when you start the order from ShopBack. These three are separate programmes with separate rules.

Finding Everyday Market deals on OzBargain

Everyday Market price drops can turn up on OzBargain, where shoppers share deals they find, so it is worth a search before you buy a big-ticket item. Two habits keep you out of trouble:

• Check the post date and the live price. Marketplace prices and stock change quickly, so a deal from last week may be gone.
• Check the seller and delivery on the listing. The same product can be listed by more than one seller at different delivered totals.

Once you have found the deal, go through ShopBack Australia before you pay so the effective price drops on that same order.

Other marketplaces to compare with Everyday Market

Australians usually compare Everyday Market with Amazon Australia, eBay Australia, Kogan and Big W when they shop for general merchandise online. Price the exact same item on two or three of these, compare the delivered totals, and check each store's ShopBack page before you pay. For a closer look at two of them, read Amazon Australia vs eBay Australia: when to shop each.

Frequently asked questions

Is Woolworths Everyday Market cheaper than other online marketplaces?

Not across the board. Everyday Market items are listed by partner sellers, so the same product can cost more or less than on Amazon Australia, eBay or Kogan. Where it can come out ahead is the total: Everyday Rewards points (a minimum of 1 point per $1, with 2,000 points worth $10 off, according to Everyday Rewards at the time of writing) plus going through ShopBack Australia before you pay.

What is Woolworths Everyday Market?

Everyday Market is the online marketplace inside the Woolworths website and app. Woolworths opened it nationwide on 28 September 2021 after a pilot from July 2021, according to Inside Retail, selling products from partner businesses in categories the supermarket does not usually carry, such as homewares and clothing.

Do you earn Everyday Rewards points on Everyday Market orders?

Yes. Everyday Rewards says you collect a minimum of 1 point for every eligible dollar you spend at Woolworths, Everyday Market from Woolworths, BWS, BIG W and participating partners, as long as your card is linked. Every 2,000 points can be taken as $10 off a future shop or converted to 1,000 Qantas Points.

Does the Everyday Extra 10% discount work on Everyday Market?

No. The Everyday Extra terms on the Everyday Rewards website list Everyday Market from Woolworths orders among the purchases the monthly 10% Extra Discount does not apply to, at the time of writing. Use that discount on a Woolworths grocery shop instead.

What is the cheapest way to buy from Everyday Market?

Compare the delivered price of the same item on two or three marketplaces, link your Everyday Rewards card, boost any points offers in the app, and go through ShopBack Australia before you check out so the effective price drops after you pay.

Where do I find official Everyday Market deals?

Start with the Everyday Market section of the Woolworths website or app and your Everyday Rewards app, where points boosts appear. Treat any code you find on a third-party site with care, because ShopBack Australia's Everyday Market terms say purchases made with promo codes not featured on ShopBack are not eligible.

Can I use ShopBack on Woolworths Everyday Market?

Yes. ShopBack Australia has an Everyday Market page. Open it, tap through to the store and finish the order in the same session. The terms on that page say Woolworths Online grocery purchases are not eligible, so it covers Everyday Market items, not your weekly grocery order. At the time of writing, the terms also list orders under $50 or over $1,000 as not eligible.

Can I earn credit card rewards on an Everyday Market order?

Usually, yes. Paying with a rewards credit card usually earns your card's own points on the charge, separately from Everyday Rewards and ShopBack, but each card decides what counts. Check your card's terms and check the merchant's terms before you pay.

Is Everyday Market cheaper than Amazon Australia?

It depends on the item and the seller. Both list products from many sellers, so check the delivered price of the exact same product on each site on the day you buy, then add what you get back: Everyday Rewards points on Everyday Market, and whatever applies on the ShopBack page for the store you choose.

Are Everyday Market deals posted on OzBargain?

Everyday Market price drops can appear on deal forums such as OzBargain, where shoppers share deals they find. Check the post date and the live price before you buy, because marketplace prices and stock change often, then go through ShopBack Australia before you pay.

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Key takeaways

• Everyday Market is not automatically cheaper; partner sellers set the prices, so compare the delivered total on the same item.
• Everyday Rewards points apply: at least 1 point per $1, and 2,000 points are worth $10 off, according to Everyday Rewards.
• The Everyday Extra 10% discount does not apply to Everyday Market orders, according to its terms.
• Go through the ShopBack Everyday Market page before you check out, so the effective price drops on the same order.
• ShopBack covers Everyday Market items, not Woolworths Online groceries, according to the terms on that page.

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Disclaimer

Prices, delivery fees, Everyday Rewards terms and ShopBack rates change from time to time. Figures in this article are taken from the Everyday Rewards website and Inside Retail at the time of writing; check the Woolworths website, the Everyday Rewards app and the ShopBack Everyday Market page for current terms before you buy.