Can You Buy Woolworths Gift Cards at a Discount in Australia (2026)?

Updated: October 2026.

Yes. In Australia, Woolworths' own Everyday Gifting site and the Everyday Rewards app sell the Woolworths Supermarket and BIG W eGift Card at 3% off, so a $100 card costs about $97, according to the offer terms at the time of writing. The offer runs from 24 September 2025 to 27 June 2027, applies to eGift Cards only and caps how many you can buy. Bigger discounts, such as 10% off, are rare.

About ShopBack. ShopBack Australia gives you money back on eligible online orders at stores including Woolworths Online, Coles and Amazon Australia. You start on the store's ShopBack page, tap through and shop as usual. ShopBack is a post-purchase discount: go through it before you pay and the effective price of your groceries drops.

Can you buy Woolworths gift cards at a discount?

You can, and the official route is Everyday Gifting at 3% off the Woolworths Supermarket and BIG W eGift Card. The offer terms say you receive 3% off the total qualifying eGift Card purchase amount when you buy through everyday.com.au/gift-cards or through Everyday Gifting on the Wallet screen of the Everyday Rewards app.

Here is what 3% means in dollars:

eGift Card value	Price at 3% off	Saving
$50	$48.50	$1.50
$100	$97.00	$3.00
$250	$242.50	$7.50
$500	$485.00	$15.00

A few conditions come with it, according to the offer terms:

• eGift Cards only. Gift cards bought in store are excluded.
• Partner portal purchases are excluded. Transactions made by members of a partner portal do not get the 3%.
• Stock is limited. Woolworths says there is a stock limit on the number of discounted eGift Cards.
• Woolworths can change it. Woolworths reserves the right to vary or cancel the offer with reasonable notice.

For a household that spends a few hundred dollars a month at Woolworths, buying the eGift Card first and then paying with it is a simple way to shave a few per cent off the grocery bill.

Woolworths official gift cards: Everyday Gifting

The official home of Woolworths gift cards is Everyday Gifting, which its own site describes as "previously Woolworths Gift Cards". It sits inside Everyday Rewards, the Woolworths Group loyalty programme, on everyday.com.au and in the Everyday Rewards app. Plastic gift cards are also sold in Woolworths stores, and businesses can bulk order through the Woolworths corporate gifting hub.

On woolworths.com.au, the gift cards page is titled "Buy Everyday eGift Cards & Gift Cards Online", and the eGift Card offers themselves are listed on Everyday Gifting. Gift card support is on 1300 101 234, according to the Everyday Gifting terms.

Woolworths is a big network to spend a card in. According to Wikipedia, Woolworths had 995 supermarkets and 90 Woolworths Metro convenience stores as of June 2023, and it is Australia's largest supermarket chain.

Which Woolworths gift cards are there?

The three cards most shoppers mean are the Woolworths Supermarket gift card, the Woolworths Supermarket and BIG W eGift Card, and the Everyday WISH gift card. Each works in a different set of stores:

Card	Where you can use it	Discount route
Woolworths Supermarket & BIG W eGift Card	Woolworths supermarkets and BIG W	3% off through Everyday Gifting online or in the app
Everyday WISH gift card	Woolworths, BIG W, BWS, Dan Murphy's and the Rewards Shop in the Everyday Rewards app	Can be bought with Everyday Rewards Dollars
Woolworths Supermarket gift card	Woolworths supermarkets	Sold in store and online

Everyday Gifting also sells many other brands' eGift Cards, such as Dan Murphy's, BIG W, BWS, Apple and Uber Eats, plus a Your Pick eGift Card that lets the person receiving it choose the brand.

Woolworths gift cards in Australia in 2026: expiry and limits

Most Woolworths gift cards have no expiry, but the discounted Supermarket and BIG W eGift Card expires 36 months after it is issued. According to the Everyday Gifting terms, Woolworths Gift Cards and eGift Cards sold online and in store after 31 March 2018 have no expiry date, even if a shorter expiry is printed on them. The exceptions carry a fixed expiry and include the Woolworths Supermarket and BIG W eGift Card, the Your Pick eGift Card, Bonus Store eGift Cards and store credit.

The 3% offer also has purchase limits, according to its terms:

Rule	Limit
Buying for yourself	Up to 5 eGift Cards, up to $2,500 in one transaction
Sending as a gift	1 eGift Card, up to $500 in one transaction
Daily use of the offer	Up to 5 times a day
Offer period	24 September 2025 to 27 June 2027

Three years is plenty of time for most grocery budgets, but it matters if you plan to buy a large amount at once. Buy only what you expect to spend within that window.

Where to buy Woolworths gift cards at a discount in Australia

Start with Everyday Gifting, because it is Woolworths' own channel and the 3% offer is written into its terms. Other routes exist, and each works a little differently:

1. Everyday Gifting online or in the app. The 3% off Supermarket and BIG W eGift Card, plus 1 point per $1 on selected eGift Cards, according to the Everyday Gifting homepage.
2. Everyday Rewards Dollars. Everyday Gifting says you can use your Rewards Dollars to buy any eGift Card. Everyday Rewards turns every 2,000 points into $10 off a future shop, or 1,000 Qantas Points if you choose that instead.
3. Employer and member benefit portals. Some employers and member organisations offer Woolworths eGift Cards through benefits portals, and the Everyday Gifting terms include an Employee Benefit eGift Card with a 36-month expiry. Note that the 3% Everyday Gifting offer excludes transactions made by members of a partner portal, so you get one discount or the other.
4. Corporate gifting. Businesses buying cards for staff or customers can bulk order through the Woolworths corporate gifting hub.

Avoid buying second-hand Woolworths gift cards from strangers. The Everyday Gifting terms prohibit the resale of cards without Woolworths' written consent, and a card can be treated as invalid if it is resold.

Can you get Woolworths gift cards at 10% off?

A 10% discount on Woolworths gift cards is rare, and the standing official offer at the time of writing is 3%. When you see "10% off" next to Woolworths online, it usually refers to one of these:

• A short, limited-time promotion with its own terms.
• A points offer, where you collect bonus Everyday Rewards points rather than paying less up front.
• A different brand's gift card sold at Woolworths or on Everyday Gifting.
• A members-only benefit from an employer, insurer or club portal.

Before you buy, check what kind of discount it is, which card it applies to, the expiry date and any purchase limit. A points offer is worth less than it sounds unless you will reach the next 2,000-point block.

Woolworths cashback and gift cards: are gift cards eligible on ShopBack?

No. At the time of writing, gift card purchases are not eligible on the ShopBack Woolworths page. The Terms and exclusions section on the ShopBack Woolworths page lists these as not eligible:

• Any gift card, voucher or store credit purchase
• Any gift card or voucher redemption
• Payments using a gift card

So buying a Woolworths gift card through ShopBack will not track, and a Woolworths Online order paid with a gift card is unlikely to track either. The terms can change, so read the live Terms section on the page before you order.

Going through ShopBack before your Woolworths Online order

Going through ShopBack is an essential step before you check out at Woolworths Online, because you pay less on the same order. It is the same habit many Australians already have before booking on Booking.com, Trip.com, Agoda or Expedia. What you get back arrives as cash, so it works like a discount on your grocery bill, not like points or miles that you save up.

How to do it:

1. Build your Woolworths Online basket as usual.
2. Open the ShopBack Woolworths page and check the live rate, the minimum order value and the terms.
3. Tap through to Woolworths and place your delivery or pick-up order in the same session.
4. Pay by card, not with a gift card, and skip promo codes that are not featured on ShopBack.
5. Track the order in the ShopBack app.

Here is what it does to the price, using an illustrative example. On a $200 Woolworths Online order at an illustrative 2%, $4 comes back to you, so the effective price is $196. The real rate is shown on the ShopBack Woolworths page and can differ for new and existing Woolworths customers, so check it before you order.

For in-store shops, ShopBack Snaps, an Australia-only feature in the ShopBack app, lets you upload an eligible receipt. Check the ShopBack Woolworths page for which receipts qualify.

Gift card discount or ShopBack: which saves more?

Compare the 3% card discount with the live rate on the ShopBack Woolworths page, then use whichever is larger for that shop. Because ShopBack's terms exclude payments made with a gift card, you usually pick one route per order rather than both.

Route on a $200 Woolworths shop	What you pay or get back	Effective cost
Buy a $200 eGift Card at 3% off, then pay with it	$194 for the card	$194
Go through ShopBack at an illustrative 2%, pay by card	$4 back on the order	$196
Go through ShopBack at an illustrative 4% (for example, during a time-limited boosted rate), pay by card	$8 back on the order	$192

The 2% and 4% rows are illustrative only, and the everyday rate can sit below 3%, so check the live rate before you choose. A simple rule: use the eGift Card for in-store shops, where you are paying at the register anyway, and go through ShopBack for online orders when the live rate on the ShopBack Woolworths page beats 3%. Splitting by channel this way means each shop gets one discount instead of none.

Other grocery stores on ShopBack Australia include Coles and Amazon Australia.

Can you combine Everyday Rewards, card rewards and ShopBack at Woolworths?

Everyday Rewards points and your credit card's own rewards usually still apply when you go through ShopBack, but check the merchant's terms on the ShopBack Woolworths page first. Everyday Rewards points come from Woolworths and card points come from your bank, while ShopBack tracks the order separately, so these generally sit side by side on the same Woolworths Online order.

Two things usually break tracking:

• Promo codes. At the time of writing, the ShopBack Woolworths terms say that using any promo, coupon or discount code not featured on ShopBack makes the whole order ineligible. If a Woolworths code saves you more on that order, use it; otherwise go through ShopBack and check out without the code.
• Gift card payments. Payments using a gift card are listed as not eligible, as covered above.

Card reward rates vary by card and change often, so check your card's own terms for how it treats supermarket spend.

Woolworths deals on OzBargain and community sites

Deals forums such as OzBargain are a good place to spot when Woolworths or Everyday Rewards runs a time-limited gift card or points promotion. Members often post bonus points offers, gift card promotions and catalogue highlights. Treat a post as a lead, then confirm the offer on Everyday Gifting or in the Everyday Rewards app, because the official terms are the ones that apply.

Frequently asked questions

Can you buy Woolworths gift cards at a discount?

Yes. At the time of writing, Woolworths' own Everyday Gifting site and the Everyday Rewards app sell the Woolworths Supermarket and BIG W eGift Card at 3% off, under an offer that runs from 24 September 2025 to 27 June 2027 according to the offer terms. A $100 card costs about $97. The offer applies to eGift Cards only, not plastic cards bought in store, and Woolworths can vary or end it with notice.

Are Woolworths gift cards eligible for ShopBack cashback?

No, not at the time of writing. The terms on the ShopBack Woolworths page list gift card, voucher and store credit purchases, gift card redemptions and payments made with a gift card as not eligible. Go through ShopBack on Woolworths Online grocery orders you pay for by card instead, and check the live terms on the ShopBack Woolworths page before you order.

Can you get Woolworths gift cards at 10% off?

A 10% discount on Woolworths gift cards is rare. The standing offer from Woolworths at the time of writing is 3% off the Woolworths Supermarket and BIG W eGift Card. Higher percentages you see online usually relate to a short promotion, a points offer, a different brand's gift card or a members-only benefit, so read the terms of any offer before you buy.

Where is the official place to buy Woolworths gift cards?

The official places are Woolworths stores and Everyday Gifting, the gift card section of everyday.com.au and the Everyday Rewards app, which describes itself as previously Woolworths Gift Cards. Businesses can bulk order through the Woolworths corporate gifting hub. The 3% off offer applies only to eGift Cards bought through Everyday Gifting online or in the app.

Do Woolworths gift cards expire?

Most do not. According to the Everyday Gifting terms, Woolworths Gift Cards and eGift Cards sold after 31 March 2018 have no expiry date. Some products are excluded and carry a fixed expiry, including the Woolworths Supermarket and BIG W eGift Card, which expires 36 months from its issue date. Check the card type before you buy a discounted one.

How many discounted Woolworths eGift Cards can you buy at once?

According to the 3% off offer terms, you can buy up to 5 qualifying eGift Cards, up to $2,500 in total, in one transaction for yourself. If you send a card as a gift to someone else, the limit is 1 card up to $500 per transaction. The discount can be applied up to 5 times a day, and stock of discounted cards is limited.

Can you use Everyday Rewards to buy Woolworths gift cards?

Yes. Everyday Gifting says you can use Everyday Rewards Dollars to buy any eGift Card and can collect 1 point per $1 on selected eGift Cards. Everyday Rewards turns every 2,000 points into $10 off a future shop or 1,000 Qantas Points, according to Everyday Rewards.

Can you pay for a Woolworths Online order with a gift card and still go through ShopBack?

Usually not. At the time of writing, the terms on the ShopBack Woolworths page list payments using a gift card as not eligible, so an order paid with a gift card is unlikely to track. If you want ShopBack on a Woolworths Online order, pay by card and check the merchant's terms on the ShopBack Woolworths page first.

Is a discounted gift card or ShopBack the better way to save at Woolworths?

It depends on the live rate. A 3% off eGift Card saves $6 on $200 of groceries. Going through ShopBack on a $200 Woolworths Online order at an illustrative 2% returns $4, so the effective price is $196. Because the two usually do not combine on one order, compare the 3% card discount with the live rate on the ShopBack Woolworths page and pick the larger saving for each shop.

Where can you use an Everyday WISH gift card?

According to Everyday Gifting, the Everyday WISH gift card can be used at Woolworths, BIG W, BWS, Dan Murphy's and the Rewards Shop in the Everyday Rewards app. A Woolworths Supermarket gift card is limited to Woolworths supermarkets, so a WISH card suits someone who shops across the group.

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Key takeaways

• Yes, you can buy Woolworths gift cards at a discount: 3% off the Woolworths Supermarket and BIG W eGift Card through Everyday Gifting, from 24 September 2025 to 27 June 2027.
• Limits apply: up to 5 cards and $2,500 per transaction for yourself, 1 card and $500 when sent as a gift.
• Expiry: most Woolworths gift cards have no expiry, but the discounted eGift Card expires 36 months after issue.
• 10% off is rare and usually means a short promotion, a points offer or a different card.
• Gift card purchases and gift card payments are not eligible on the ShopBack Woolworths page at the time of writing.
• Before you check out online, go through the ShopBack Woolworths page, pay by card and compare the live rate with the 3% card discount.

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Disclaimer

Gift card offers, discounts, purchase limits, expiry rules, Everyday Rewards terms and ShopBack eligibility are set by Woolworths Group and ShopBack and can change at any time. Offer details reflect the Everyday Gifting terms at the time of writing. Store counts are from Wikipedia as of June 2023. Rates on ShopBack vary by store and campaign; see the current rate and terms on the ShopBack Woolworths page before you order. This article is general information only and is not financial advice.