Blog
Contents
The verdict
Outright pricing across the main retailers
24-month plan total cost: Telstra, Optus, Vodafone
Which retailer + carrier stack is cheapest
Trade-in credits: how they change the math
Where each phone actually differs (beyond price)
How ShopBack fits your purchase
Frequently asked questions
Key takeaways
Related reads
Disclosure
Blog
iPhone 16 vs Samsung Galaxy S25 in Australia 2026: Total Cost Outright vs 24-Month Plan

iPhone 16 vs Samsung Galaxy S25 total cost of ownership in Australia 2026: outright at JB Hi-Fi, Officeworks, and Apple/Samsung stores, versus 24-month Telstra, Optus, and Vodafone plans. Which pairing costs least over two years.
Two flagships, two payment models, one question: which combination costs least over the 24 months you actually own the phone? For Australian buyers choosing between the iPhone 16 and the Samsung Galaxy S25 in 2026, the "cheaper" answer depends less on which phone and more on how you pay for it.
The verdict
For most Australian buyers, buying outright and pairing with a SIM-only plan is AUD 500 to AUD 900 cheaper over 24 months than a bundled Telstra, Optus, or Vodafone phone plan. At like-for-like storage, the iPhone 16 and Samsung Galaxy S25 are priced within AUD 20 of each other at the base tier, so the phone itself is not the deciding cost factor. The plan is.
Bundled carrier plans win in three specific cases: (1) when the carrier runs a large device-credit promotion (EOFY, Christmas, back-to-school in January) that effectively subsidises the handset; (2) when the buyer cannot access 24-month interest-free finance from Apple, JB Hi-Fi (via Latitude), or Harvey Norman; and (3) when the buyer values a single bill and does not have cash for an outright purchase.
Compare retailer prices and check current cashback rates at ShopBack Australia before you buy.
Outright pricing across the main retailers
Indicative 2026 AUD RRP on release. Prices fluctuate at EOFY (mid-June to 30 June), Click Frenzy (November), and Boxing Day (26 December). Treat as reference points, not live quotes.
| Model | Apple / Samsung direct | JB Hi-Fi | Officeworks | Typical sale-window low |
|---|---|---|---|---|
| iPhone 16 128GB | AUD 1,399 | AUD 1,399 | AUD 1,399 | AUD 1,249 to 1,299 (EOFY, Boxing Day) |
| iPhone 16 Plus 128GB | AUD 1,599 | AUD 1,599 | AUD 1,599 | AUD 1,449 to 1,499 |
| iPhone 16 Pro 128GB | AUD 1,799 | AUD 1,799 | AUD 1,799 | AUD 1,649 to 1,699 |
| iPhone 16 Pro Max 256GB | AUD 2,199 | AUD 2,199 | AUD 2,199 | AUD 2,049 to 2,099 |
| Samsung Galaxy S25 128GB | AUD 1,399 | AUD 1,399 | AUD 1,399 | AUD 1,199 to 1,299 |
| Samsung Galaxy S25+ 256GB | AUD 1,749 | AUD 1,749 | AUD 1,749 | AUD 1,499 to 1,599 |
| Samsung Galaxy S25 Ultra 256GB | AUD 2,199 | AUD 2,199 | AUD 2,199 | AUD 1,899 to 1,999 |
Retailer notes:
- Apple.com.au offers the widest storage/colour range on launch and 24-month interest-free via Apple Payments. Trade-in usually within AUD 50 of best market price.
- JB Hi-Fi rarely price-matches formally but discounts at the counter, particularly on Samsung stock. Bundled cases and screen protectors sometimes discounted 30 to 50 percent with handset.
- Officeworks offers its 5 percent price beat on qualifying competitor prices, though Apple stock is often excluded from cross-retailer beats. Business ABN pricing sometimes 3 to 5 percent below retail.
- Samsung.com.au typically leads the market on Samsung trade-in credits at launch (often AUD 100 to AUD 300 above competitors on same-generation trade-ins).
Samsung sale discounts are structurally deeper than Apple sale discounts. Samsung typically drops 15 to 20 percent within 3 to 6 months of launch; Apple typically drops 5 to 10 percent in the same window.
24-month plan total cost: Telstra, Optus, Vodafone
Indicative 2026 monthly costs on medium-data (roughly 100 to 200 GB) plans with a bundled iPhone 16 128GB or Galaxy S25 128GB, 24-month term. Rates vary by promotion; treat as reference.
| Carrier | Monthly plan | Monthly device instalment (24 mo) | Monthly total | 24-month total |
|---|---|---|---|---|
| Telstra Upfront | AUD 75 to 89 | AUD 58 (iPhone 16 128GB) | AUD 133 to 147 | AUD 3,192 to 3,528 |
| Optus Choice Plus | AUD 65 to 79 | AUD 58 (iPhone 16 128GB) | AUD 123 to 137 | AUD 2,952 to 3,288 |
| Vodafone Infinite | AUD 55 to 75 | AUD 58 (iPhone 16 128GB) | AUD 113 to 133 | AUD 2,712 to 3,192 |
Same for Samsung Galaxy S25 128GB (device instalment identical at AUD 58/month across all three, since RRP is the same).
Outright + SIM-only comparison:
- iPhone 16 128GB outright at AUD 1,399 (or Boxing Day at AUD 1,249) + SIM-only Vodafone at AUD 45/month for 24 months = AUD 1,249 + AUD 1,080 = AUD 2,329 total.
- iPhone 16 128GB via Vodafone 24-month plan at AUD 113/month = AUD 2,712 total.
- Outright saves AUD 383 over 24 months on Vodafone. Against Telstra Upfront at AUD 133/month = AUD 3,192 total, outright saves AUD 863.
The gap is larger than most buyers estimate. The bundled plan's convenience comes at a real cost.
Which retailer + carrier stack is cheapest
For the Australian buyer who wants the lowest 24-month total cost, the answer follows a hierarchy:
-
Best case (AUD 2,000 to 2,400 total for 128GB flagship + 24-month connectivity): Buy iPhone 16 or Galaxy S25 at Officeworks or JB Hi-Fi during Boxing Day, Click Frenzy, or EOFY (typical discount AUD 150 to 250 off RRP). Pair with a Telstra prepaid or a Kogan Mobile / TPG SIM-only plan at AUD 25 to 40 per month.
-
Middle case (AUD 2,400 to 2,800 total): Buy outright at RRP through Apple.com.au or Samsung.com.au. Pair with Vodafone Infinite or Optus Choice Plus SIM-only at AUD 45 to 55 per month.
-
Convenience case (AUD 2,700 to 3,500 total): Bundled 24-month plan through Telstra, Optus, or Vodafone. Higher total cost but single bill, upgrade path at 24 months, and no upfront capital outlay.
The AUD 700 to AUD 1,000 gap between best-case and convenience-case is meaningful. For couples buying two phones simultaneously, that gap doubles to a full trip's worth of savings.
Trade-in credits: how they change the math
Trade-in credits materially shift the outright-vs-bundle calculation.
Apple trade-in program. As of 2026, indicative credits: iPhone 13 128GB (AUD 350 to 450), iPhone 14 128GB (AUD 450 to 550), iPhone 15 128GB (AUD 600 to 700). Applied instantly to a new iPhone 16 purchase.
Samsung trade-in program. Indicative credits: Galaxy S22 128GB (AUD 200 to 300), Galaxy S23 128GB (AUD 300 to 400), Galaxy S24 128GB (AUD 450 to 550). Applied instantly to a new S25 purchase.
Carrier trade-in. Telstra, Optus, and Vodafone often offer AUD 100 to AUD 300 above Apple/Samsung's own trade-in when bundled with a new 24-month plan. This narrows the outright-vs-bundle gap.
Worked example: iPhone 14 128GB trade-in on a new iPhone 16 128GB.
- Apple direct + SIM-only: AUD 1,399 outright minus AUD 500 trade-in = AUD 899 phone + AUD 1,080 (24 x AUD 45 Vodafone SIM) = AUD 1,979 total.
- Telstra bundle + carrier trade-in: AUD 3,300 total minus AUD 700 carrier trade-in credit (over 24 months) = AUD 2,600 total.
Outright still wins by AUD 620, but the gap narrows from AUD 1,000 to AUD 620 once the carrier's premium trade-in kicks in.
Where each phone actually differs (beyond price)
iPhone 16 wins on:
- iOS ecosystem lock-in (AirPods, iCloud, iMessage, Apple Watch, Mac)
- Resale value: 2-year-old iPhones retain roughly 50 to 60 percent of RRP
- 5+ years of software updates typical
- Best-in-class camera colour science for stills
Samsung Galaxy S25 wins on:
- S Pen (Ultra only), telephoto zoom, folding option (Fold and Flip line siblings)
- Better third-party charger and accessory ecosystem (USB-C standard is deeper)
- One UI customisation depth
- Samsung Health integration and DeX desktop mode
Rough parity on: Battery life, screen brightness, day-to-day speed, camera performance in good light.
For most Australian buyers, the tie-breaker is either ecosystem (existing Apple products or existing Samsung products) or specific features (S Pen, folding form factor). Cost is not usually the deciding factor between the two flagships themselves.
How ShopBack fits your purchase
Cashback via ShopBack applies to purchases at JB Hi-Fi, Officeworks, Apple.com.au, Samsung.com.au, Telstra, Optus, and Vodafone through the ShopBack app or website.
- Open ShopBack Australia and search for JB Hi-Fi, Officeworks, or your carrier.
- Cashback rates on Apple and Samsung mobile devices are typically lower than on non-flagship electronics; check the merchant page for the current rate.
- Carrier plan activations (new postpaid contracts on Telstra, Optus, Vodafone) often have generous flat-dollar cashback rewards (AUD 50 to AUD 200 range historically, but rates and offers vary; check current).
- Click through the merchant on ShopBack, complete your purchase, and cashback tracks to your ShopBack account.
Cashback layers on top of retailer price beats and carrier trade-in credits.
Frequently asked questions
Is it cheaper to buy an iPhone 16 or Samsung S25 outright or on a 24-month plan in Australia? Buying outright and pairing with a low-cost SIM-only plan is typically AUD 500 to AUD 900 cheaper over 24 months than a bundled carrier plan on Telstra, Optus, or Vodafone. Bundled plans win only when the carrier runs a strong device-credit promotion or when 24-month interest-free financing is unavailable.
What is the 2026 outright price of the iPhone 16 and Samsung Galaxy S25 in Australia? iPhone 16 128GB launches at AUD 1,399 through Apple Australia; the Pro Max 256GB sits near AUD 2,199. Samsung Galaxy S25 128GB launches near AUD 1,399; Galaxy S25 Ultra 256GB sits near AUD 2,199. JB Hi-Fi and Officeworks typically match these prices, with occasional discounts at EOFY, Click Frenzy, and Boxing Day.
Which carrier plan is best paired with an iPhone 16 or S25 in Australia 2026? For most users, a Telstra, Optus, or Vodafone SIM-only plan at AUD 55 to AUD 85 per month paired with an outright phone gives the lowest total cost. Telstra has the widest coverage, particularly regional. Optus and Vodafone are typically 15 to 25 percent cheaper. TPG and Boost offer sub-AUD 40 plans for lighter users.
Do I earn cashback on iPhone 16 or Samsung S25 purchases through ShopBack? Cashback availability depends on the retailer. Apple and Samsung mobile devices at JB Hi-Fi, Officeworks, Apple.com.au, and Samsung.com.au have varying cashback rates. Carrier plans at Telstra, Optus, and Vodafone often have generous new-plan activation cashback. Check the merchant page for current rates.
Are there hidden costs in a 24-month carrier plan? Yes. Common ones include minimum plan-term contracts, pro-rated exit fees, network downgrade restrictions, and lost device-credit if switching plans. Read the critical information summary before signing.
How much can I save by trading in my old iPhone or Samsung phone? Trade-in for a 2 to 3 year old iPhone (iPhone 13 or 14) at Apple, JB Hi-Fi, or a carrier ranges from AUD 200 to AUD 700. Samsung S22 or S23 ranges from AUD 150 to AUD 600. Carrier trade-ins bundled with a new plan often offer AUD 100 to AUD 300 more than outright cash offers.
Key takeaways
- Outright + SIM-only saves AUD 500 to AUD 900 over 24 months vs a bundled carrier plan.
- iPhone 16 and Galaxy S25 are within AUD 20 at like-for-like storage; the phone is not the deciding cost factor.
- Sale windows matter more than retailer choice: EOFY, Click Frenzy, and Boxing Day discounts of AUD 150 to AUD 250.
- Trade-in credits narrow but don't close the gap in favour of bundled plans; outright still typically wins.
- Coverage matters: Telstra for regional and coastal; Optus and Vodafone for major-city users.
- Layer cashback on both retailer and carrier bookings through ShopBack.
Ready to buy? Check current cashback rates at JB Hi-Fi, Officeworks, Apple, Samsung, and carriers on ShopBack before you click through.
Related reads
- Apple AU vs JB Hi-Fi vs Officeworks for iPhone in 2026
- Optus vs Telstra vs Vodafone vs TPG Mobile Plans 2026
- How to Buy a Phone Cheap in Australia
Disclosure
Prices and cashback rates change frequently. All figures accurate as of July 2026; check merchant pages for current rates. Carrier plan terms, device instalment amounts, trade-in credits, and coverage vary by promotion and location; verify directly with each carrier before signing a contract. This article is intended for general informational purposes and is not financial or telecommunications advice. Individual results vary.
Brands, work with us: [email protected].
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