Klook

What is Klook?

Travel experiences and services platform founded 2014 in Hong Kong. Specialises in attractions, theme parks, tours, transport, dining, eSIM and wifi, and rail passes. Strongest coverage across Asia-Pacific. Klook Pass is a multi-attraction bundle that lets you pick a set number of entries in a city under one validity window, while Klook Credits work as a points-style wallet earned on eligible bookings and applied at checkout. Most attraction and eSIM bookings use instant confirmation, meaning the e-voucher is issued to your email and the Klook app immediately on payment; the app itself stores vouchers offline and surfaces app-only deals, a rotating set of experiences priced lower than on desktop.

Founder & ownership

Founded in Hong Kong in 2014 by Ethan Lin, Eric Gnock Fah, and Bernie Xiong. Privately held; operates regional offices across Asia, Europe, and the Americas. Strong outbound usage from Australia for Southeast Asia and Japan travel.

How Klook works

Browse experiences by destination or category, book online or via the Klook app, receive an e-voucher with instant or scheduled confirmation, present the QR code at the gate, meeting point, or pick-up location.

Klook app

iOS and Android. Stores e-vouchers offline, supports last-minute bookings, surfaces app-only deals, and unlocks Klook Credits. Useful when travelling without printed tickets or when itineraries shift mid-trip.

Coverage

Australia (Sydney, Melbourne, Gold Coast, Cairns, Uluru), Indonesia (Bali), Thailand (Bangkok, Phuket, Krabi), Vietnam, Singapore, Malaysia, Hong Kong, Japan, South Korea, Taiwan, Europe, and selected US destinations. Deepest catalogue in Asia-Pacific — heavily used by Australian travellers heading to Southeast Asia and Japan.

Attractions

Single-entry tickets — theme parks, aquariums, observation decks, zoos, museums (Sydney Tower Eye, Taronga Zoo, Eureka Skydeck). Usually instant confirmation — typically issued instantly, subject to availability.

Theme Parks

Gold Coast theme parks (Warner Bros. Movie World, Sea World, Wet'n'Wild, Dreamworld), Universal Studios Japan, Tokyo Disneyland and DisneySea, Disneyland Hong Kong, Lotte World, Universal Studios Singapore. Combo passes often bundled at a single price.

Tours & Day Trips

Guided experiences — half-day, full-day, multi-day. Includes Great Barrier Reef tours from Cairns, Uluru tours, Bali day trips, Phuket island-hopping, Bangkok temple tours, and city walks. Operator-confirmed with fixed meeting points or hotel pick-up.

Transport

Airport transfers, private cars, intercity buses, rail passes (JR Pass, Eurail, Swiss Travel Pass), metro passes, and ferry tickets — useful for activities and ground transport on one platform.

Connectivity

Country and regional eSIM plans (Japan, Korea, Thailand, Indonesia, Europe, Global), pocket wifi rentals. Instant QR delivery for most eSIM products — typically issued instantly, subject to availability.

Car Rentals

Self-drive rentals in Australia, New Zealand, Japan, Korea, and Europe — partner-fulfilled with airport or city pick-up options.

Dining

Restaurant vouchers, buffet passes, themed dining experiences, and afternoon tea bookings — primarily for tourist-facing venues across Asian destinations.

SEA holiday attractions

Bali (Ubud day tours, Nusa Penida, Uluwatu, Bali Swing), Phuket (Phi Phi Islands, James Bond Island), Bangkok (Grand Palace, Ayutthaya day trip, river cruises), Vietnam (Ha Long Bay, Mekong Delta). Combines transport, guide, and entries in one booking.

Australian domestic tours

Gold Coast theme parks, Great Barrier Reef snorkel and dive trips from Cairns and Port Douglas, Whitsundays day tours, Uluru sunrise and sunset tours, Sydney harbour cruises, Blue Mountains day trips, Melbourne Great Ocean Road tours.

Japan travel

JR Pass (nationwide and regional variants — JR East, JR West, Kansai), Shinkansen tickets, USJ Express Passes, Tokyo Disney tickets, eSIM for Japan, pocket wifi, and theme park combos. One of Klook's strongest catalogues globally.

Theme park entry

Skip-the-queue and express tickets at major Asian parks — Universal Studios Japan, Tokyo Disneyland/DisneySea, Disneyland Hong Kong, Universal Studios Singapore, Lotte World — plus Gold Coast park multi-day passes. Booking ahead can help avoid on-site queues.

Travel essentials

eSIM, pocket wifi, airport transfers, and rail passes — widely used by Australian travellers for connectivity and ground transport on overseas trips, particularly across Asia.

Family travel

Wildlife parks, aquariums, theme parks with combo passes, kid-friendly workshops, and character meet-and-greets. Age restrictions listed per activity.

Most booked domestically

Gold Coast theme parks (Warner Bros. Movie World, Sea World, Dreamworld), Great Barrier Reef day trips from Cairns, Uluru tours, Sydney Tower Eye, Taronga Zoo, Melbourne Eureka Skydeck, Phillip Island Penguin Parade.

Most booked overseas

JR Pass and Japan rail products, Tokyo Disneyland / DisneySea tickets, Universal Studios Japan Express Passes, Bali day tours and transfers, Phuket island-hopping, Bangkok attractions, eSIM for Japan, Korea, and Indonesia.

Outbound travel patterns

Bali, Phuket, Bangkok, Tokyo, and Osaka are recurring top outbound destinations from Australia. Strong demand around Australian school holidays (April, July, late September, December–January).

Seasonal demand

Australian summer / Christmas holidays, Easter break, June–July mid-year break (overlapping EOFY travel planning), and September school holidays drive peak booking volumes for outbound destinations. Domestic Queensland tour demand peaks in dry-season months.

Instant confirmation

Most attraction tickets and eSIM products typically confirm instantly on payment — subject to availability. E-voucher issued to email and the Klook app within minutes. Show the QR at the venue gate.

Operator-confirmed bookings

Tours, classes, and small-group activities typically need operator confirmation. Confirmation windows vary by activity — see the product page; full refund if the operator cannot accept the booking.

Cancellation policy

Varies by activity — see product page. Many attractions allow free cancellation within a defined pre-visit window; tours, rail passes, and time-bound activities often have stricter or non-refundable terms.

Refund flow

Refunds typically processed to the original payment method. Timing depends on the bank or card — see merchant T&Cs. Klook Credits are usually returned to the wallet where applicable.

Reschedule

Some experiences allow free date changes within the cancellation window via the app or Klook support. Non-flexible bookings cannot be rescheduled — only cancelled where eligible.

Flash sales & campaigns

Periodic destination-focused sales (Japan sale, Bali sale, Korea sale), school-holiday campaigns, travel fair tie-ins, and major calendar events (EOFY, Click Frenzy, Black Friday, Boxing Day, 11.11). Promo codes are listed at the campaign banner — discount rates vary by campaign and product.

Klook Pass

Multi-attraction bundle — savings amount varies by bundle and city. Available in select cities (e.g. Klook Pass Bangkok, Tokyo, Seoul, Hong Kong, Singapore). Pick a set number of attractions from a curated list and use within a validity window.

App-only deals

A rotating set of experiences carry app-exclusive discounts not visible on desktop. Worth installing the app before searching for popular attractions and theme parks.

Klook Credits

Loyalty wallet credits earned on eligible bookings and promotions — earn rate varies by activity and campaign. Apply at checkout on supported experiences. Credits typically expire — check the wallet for the active balance.

Cashback via ShopBack

Activate cashback via ShopBack before visiting klook.com. Complete the booking in the same session — earn cashback via ShopBack Australia. Avoid clicking unsupported promo links or external referrals after activation.

Stacking

Klook Pass, app-only deals, campaign promo codes, Klook Credits, and ShopBack cashback may be stackable, subject to terms — check current merchant terms before checkout.

Best time to book

Book attractions and rail passes ahead of Australian school holidays (April, July, September, December–January). Major campaigns typically run around EOFY, Click Frenzy, Black Friday, Boxing Day, and mid-year travel fairs.

Asia-Pacific catalogue depth

Klook's deepest catalogue sits in Asia-Pacific — Bali, Phuket, Bangkok, Japan, Korea, and Hong Kong are consistent picks for Australian-outbound bookings. JR Pass, Japan rail tickets, and Japan eSIM are recurring top sellers from Australia — Klook is widely used as a booking platform for Japan-bound travellers. Domestic Australian demand clusters around Queensland theme parks, Great Barrier Reef day trips from Cairns, and Uluru and Sydney experiences during school-holiday peaks; EOFY can be a useful window to lock in upcoming holiday plans. Instant e-voucher delivery on most attractions makes Klook well-suited to last-minute weekend planning; tours and operator-confirmed activities should be booked further ahead. Klook Pass, app-only deals, Klook Credits, and ShopBack Australia cashback may be stackable on klook.com bookings — subject to current merchant terms.