Which Is the Best Online Clothes Shopping Site in Australia in 2026?

Published: 8 October 2026 · Last updated: 8 October 2026 · Author: Trang Do, Beauty Editor, ShopBack

How we picked. We compared The Iconic, Myer and David Jones on range, delivery and returns, and loyalty programmes, using Myer's own website and public company information for The Iconic and David Jones, plus the store pages on ShopBack Australia. Figures are as published at the time of writing (October 2026) and can change.

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Which is the best online shopping site for clothes in Australia?

New to ShopBack? ShopBack Australia is a free app and website. Open a store's page on ShopBack, click through and shop as usual, and once the store confirms the order a share of the eligible order value comes back to you as cash. Sign up for free before your next clothes order.

The four steps for any clothes order:

1. Step 1: compare prices for the same item, size and colour.
2. Step 2: look for a promo code listed on the store's ShopBack page.
3. Step 3: go through ShopBack using the store's page.
4. Step 4: pay with your best rewards card, after checking the store's terms (more on this below).

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Online clothes shopping in Australia: how the main sites differ

The three big names suit different shoppers, so pick by what you are buying rather than by brand loyalty.

Site	What it is	Data point	Suits
The Iconic	Online fashion and sports retailer, launched in Sydney in 2011, part of Global Fashion Group	Over 1,500 brands and around 165,000 items (as reported)	Range, sportswear, comparing many labels at once
Myer	Department store that describes itself as Australia's largest	Free delivery on orders over AUD 99 and 30 days free returns, with conditions (per Myer at the time of writing)	Department store brands, gifting, MYER one members
David Jones	Department store founded in Sydney in 1838	Described as the oldest continuously operating department store in the world still trading under its original name	Premium and designer labels

The Iconic is online only, so it is built around browsing a large catalogue: you can filter by brand, size and price across fashion, sportswear, beauty, kidswear and homewares.

Myer combines a large online store with physical department stores. Its own programme, MYER one, lets members earn points and choose how to redeem them, either Fast Rewards or Points Banking, according to Myer, with a membership year that runs from 1 April to 31 March.

David Jones is the premium end of the department store market, with designer and contemporary labels and a long retail history.

Other fashion stores on ShopBack Australia worth comparing include ASOS, Country Road, Glue Store, H&M, Uniqlo, Target, Shein, Farfetch and Net-a-Porter.

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Online clothes shopping in Australia in 2026: what to check before you buy

Before you pay for clothes online, check four things: the delivered price, the free delivery threshold, the returns terms and the size guide. These matter more for clothing than most categories, because fit is the main reason people send things back.

• Delivered price. Add delivery if you are under the free threshold. At Myer, according to its website, delivery is free on orders over AUD 99.
• Returns. Myer lists 30 days free returns, with conditions. For any store, check the returns window, whether return postage is free, and whether sale items are excluded.
• Size guide. Brand sizing varies, so check the brand's own size chart and the product reviews before ordering.
• Same item, same listing. Department stores and The Iconic often stock the same brands, so the identical product can carry different prices on the same day.

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Best deals on clothes online in Australia in 2026

The best clothes deals usually come from timing your order around big sale periods, then running the four steps on the order itself. Australian fashion sales usually cluster around end of season, the end of financial year in June, and the Black Friday and Christmas period, but dates and discounts vary by store, so check each store's sale page.

What tends to work:

• Shortlist during the sale, compare across stores. The same jacket can be discounted at one store and full price at another.
• Use promo codes listed on the store's ShopBack page. Codes found elsewhere can make an order ineligible at some stores, so check the store's terms on its ShopBack page. See find promo codes that work.
• Check the store's ShopBack page on the day you buy. Rates can be higher during sale events, and the current rate is shown on that page.

Worked example (illustrative). On a AUD 200 clothes order at an illustrative 5 percent, AUD 10 comes back, so the effective price is AUD 190. Check the live rate on the store's ShopBack page, for example The Iconic, Myer or David Jones.

For more fashion saving tips, see the fashion savings guide and Myer deals.

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The Iconic vs Myer: price comparison for clothes in 2026

Neither The Iconic nor Myer is cheaper across the board; compare the identical item, then add delivery and check returns. Here is how to run the comparison:

Check	The Iconic	Myer
Item price	Compare the same brand, style, size and colour	Compare the same brand, style, size and colour
Delivery	Check the delivery fee and threshold at checkout	Free on orders over AUD 99 (per Myer at the time of writing)
Returns	Check The Iconic's returns terms for your item	30 days free returns, with conditions (per Myer)
Loyalty	Check The Iconic's own member offers	MYER one points, with Fast Rewards or Points Banking
ShopBack step	Start on the ShopBack The Iconic page	Start on the ShopBack Myer page

If the item price is the same, the deciding factors are usually delivery, returns and whether you already collect MYER one points. If you are close to Myer's AUD 99 free delivery threshold, adding an item you were going to buy anyway can make Myer cheaper on the delivered total.

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The Iconic, Myer and David Jones: which to pick for your order

Pick The Iconic for range, Myer for department store brands and MYER one, and David Jones for premium labels, then start on ShopBack before you pay at whichever you choose.

• Everyday basics and activewear: compare The Iconic and Myer.
• Workwear and occasion wear: compare Myer and David Jones, then check The Iconic for the same brands.
• Designer and premium labels: start with David Jones and compare stockists.
• Gifts: department stores suit gifting; check gift wrapping and returns terms on the store's site.

Going through ShopBack gets you a cash rebate on the same order, at the same store. Nothing changes about the order itself: you pay the store's price, receive the same delivery and returns, and the rebate comes back after the store confirms the order.

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How ShopBack lowers the price of your clothes order

Go through ShopBack before you pay, and a share of the eligible order value comes back to your ShopBack Australia account as cash once the store confirms the order.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. You can withdraw it to your bank account once your confirmed balance meets the minimum shown in the app.

How to do it:

1. Open the store's page on ShopBack Australia: The Iconic, Myer or David Jones.
2. Check the rate and the terms on that page.
3. Click through with an empty cart, then shop and pay in the same session.
4. Keep what fits. Returned, refunded or exchanged items are usually not eligible, so the rebate on those items is removed.

More detail in stack cashback with promotions.

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Paying with a rewards card on a clothes order

Paying with a rewards credit card on an order you started through ShopBack usually earns the card's points as normal, because the card points come from your bank, not the store; check the merchant's terms and your card's terms first. Some stores exclude certain payment methods or gift card payments from eligibility, and card earn rates vary by issuer. See cashback vs card rewards for how the two compare.

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Frequently asked questions

What is the best online clothes shopping site in Australia?

There is no single best site for everyone. The Iconic suits shoppers who want a large range of brands in one place, Myer suits shoppers who want department store brands with a clear free delivery threshold and a loyalty programme, and David Jones suits shoppers after premium and designer labels. Compare the same item across them, then go through ShopBack Australia before you pay.

Does Myer offer free delivery on online orders?

According to Myer's website at the time of writing, Myer offers free delivery on orders over AUD 99 and 30 days free returns, with conditions. Check the delivery and returns information on Myer's site before you order, as terms can change.

How many brands does The Iconic stock?

The Iconic is reported to stock over 1,500 brands and around 165,000 items, covering fashion, sportswear, beauty, kidswear and homewares. It launched in Sydney in 2011 and is part of Global Fashion Group.

Is The Iconic or Myer cheaper for clothes?

It depends on the item and the week. Both stock many of the same brands, and their sale prices change often, so compare the identical item, size and colour on both, add delivery, and check the returns terms. Then go through ShopBack Australia before you pay at whichever is cheaper.

What is MYER one?

MYER one is Myer's loyalty programme. According to Myer, members earn MYER one points and can choose how they redeem, either Fast Rewards or Points Banking, and the membership year runs from 1 April to 31 March. Check Myer's MYER one page for the current rules.

When is David Jones a good choice for clothes?

David Jones suits shoppers looking for premium and designer labels and department store service. Founded in Sydney in 1838, it is described as the oldest continuously operating department store in the world still trading under its original name. Compare the item against other stockists before you buy.

How do I get the best price on clothes online in Australia?

Step 1: compare prices. Step 2: look for a promo code. Step 3: go through ShopBack. Step 4: pay with your best rewards card. Going through ShopBack gets you a cash rebate on the same order, at the same store, so the effective price drops once the order is confirmed.

How much does going through ShopBack save on a clothes order?

It depends on the store and its current rate. As an illustration, on a AUD 200 clothes order at an illustrative 5 percent, AUD 10 comes back, so the effective price is AUD 190. Check the live rate on the store's ShopBack page before you buy.

Is a cash rebate better than store points for fashion?

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Store points such as MYER one can still be worth collecting, but cash is easier to value when you compare prices.

What happens to the ShopBack rebate if I return clothes?

Returned, refunded or exchanged items are usually not eligible, so the rebate on those items is removed. The rebate on items you keep stays eligible once the store confirms the order. Check the store's terms on its ShopBack page.

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Disclaimer

The views and recommendations expressed in this article are those of the author. Prices, delivery thresholds, returns terms, loyalty programme rules, sale dates and cashback availability vary by store and time and are subject to change. Cashback rates on ShopBack vary by store and campaign; check the current rate and terms on each store's ShopBack page before purchase.

This article is intended for general informational purposes only and should not be considered professional or financial advice.