What Day Do Woolworths Specials Change Each Week in 2026?

Updated: October 2026. By Aryan Gaekwad, Points and Loyalty Editor, ShopBack.

Woolworths specials in Australia usually change every Wednesday, and the weekly catalogue runs from Wednesday to the following Tuesday. For example, the Woolworths NSW weekly catalogue was listed as valid from Wednesday 7 October to Tuesday 13 October 2026 on SaleFinder, a site that tracks Australian catalogues. So in 2026, plan your shop for Wednesday or later, and buy anything on special by Tuesday before it changes.

ShopBack Australia is a free app and website that gives you cash back when you shop online at thousands of stores, including Woolworths. You open the store from ShopBack, shop as usual, and part of what you pay comes back to your ShopBack account. New members can join free at shopback.com.au/signup.

Sources referenced in this piece: Woolworths and Coles catalogue dates listed on SaleFinder, Everyday Rewards: how it works, the Woolworths Wikipedia entry, and the Terms section on the ShopBack Woolworths page, at the time of writing in October 2026.

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What day do Woolworths specials change each week?

Wednesday. Woolworths' weekly catalogue starts on Wednesday and finishes on the following Tuesday, and the specials in it follow the same week.

Catalogue week (NSW example, from SaleFinder)	Starts	Ends
Woolworths weekly catalogue	Wednesday 7 October 2026	Tuesday 13 October 2026
Woolworths Spring Health & Beauty catalogue	Wednesday 7 October 2026	Tuesday 13 October 2026
Next weekly catalogue (expected)	Wednesday 14 October 2026	Tuesday 20 October 2026

What this means in practice:

• Wednesday: new specials start. Check the new catalogue before you build your shopping list.
• Tuesday: last day of the current specials. If you need something on special, buy it by Tuesday.
• State differences: catalogues are published by state, and some specials differ between states, so open the catalogue for your own state or delivery postcode.

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Woolworths specials in Australia for 2026: what is on them

Woolworths specials are shelf-price discounts that run for the catalogue week, and the best known are its half price specials. On SaleFinder, the NSW catalogue for the week starting 7 October 2026 listed 399 products, including half price items such as shampoo and conditioner marked "1/2 Price".

Typical kinds of specials:

• Half price specials on branded groceries, household and personal care items.
• Themed catalogues that run alongside the weekly one, such as the Spring Health & Beauty catalogue in October 2026.
• Everyday Rewards offers and Boosts, which give bonus points on selected products or spend, rather than a lower shelf price.

Woolworths does not run an "official fare sale". That search is borrowed from airline language. Woolworths' official savings are its weekly specials and Everyday Rewards offers, so the Wednesday change-over matters more than any one sale event.

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When is the cheapest time to shop at Woolworths?

The cheapest time to shop is the week your regular items are on special, and the best day to plan is Wednesday. Grocery prices do not follow a booking curve like flights, so the useful pattern is the weekly cycle, not the time of day.

1. Wednesday or Thursday to plan. The new specials have just started, so you have the whole week to buy them.
2. Tuesday for last-chance buys. If something you use is on special and will run out at home soon, Tuesday is the last day at that price.
3. Stock up when long-life items are half price. Cleaning products, toiletries, coffee and pantry staples tend to come back on special in later weeks, so buy enough to last until the next round rather than paying full price in between.
4. Online orders: build your basket after Wednesday. Check the specials for your delivery postcode, then open Woolworths from the ShopBack Woolworths page before you place the order.

Searching "site:woolworths.com.au cheapest time" mostly returns product and specials pages, not a published timing guide, so the catalogue dates are the most reliable signal.

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Everyday Rewards: the official Woolworths loyalty programme

Everyday Rewards is Woolworths' loyalty programme, and it is the closest thing to an official, always-on Woolworths saving. According to Everyday Rewards at the time of writing:

• Members: 14 million across Australia.
• Earning: a minimum of 1 point for every dollar when you scan your card in-store, or when you shop online with a linked account, at Woolworths and partners.
• Redeeming: every 2,000 points can be turned into $10 off a future shop, or converted to 1,000 Qantas Points.
• Boosts: activate offers in the app or your inbox to collect bonus points.

What it is worth. At the minimum earn rate, 2,000 points takes $2,000 of spend, and gives $10 off, which is about 0.5% back before any Boosts. Boosts on products you were buying anyway are what lift it, so activate them each week when the specials change.

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How ShopBack lowers what you pay at Woolworths

ShopBack lowers the effective price of online orders, including a Woolworths online grocery shop, after you pay. ShopBack Australia works with Woolworths: open the ShopBack Woolworths page, tap through to Woolworths, and place your online order as usual.

For stores like Woolworths, just as for booking sites like Booking.com, Trip.com, Agoda and Expedia, going through ShopBack is an essential step before you check out, so you pay less on the same order.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles, and you can withdraw it once it is confirmed.

Worked example (illustrative). Say your online Woolworths shop after the Wednesday change-over comes to $200, with half price items already in the basket. At an illustrative 1%, $2 comes back, so the effective price is $198. Over a year of fortnightly $200 shops at the same illustrative rate, that is $52. Rates differ for new and existing Woolworths customers and change over time, so check the live rate on the ShopBack Woolworths page.

Before you check out, read the Terms on the ShopBack Woolworths page. At the time of writing they set a minimum order value of $50 for existing Woolworths customers and $100 for new customers (excluding GST, discounts, tobacco, bag and crate fees), exclude orders that contain tobacco or are placed with a gift card, and exclude Everyday Market purchases.

Other Australian supermarkets in the same category include Coles, Aldi and IGA. Coles' catalogue also runs Wednesday to Tuesday: SaleFinder listed the Coles NSW Metro catalogue as valid from Wednesday 7 October to Tuesday 13 October 2026, so you can compare both each Wednesday.

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Can you use specials, Everyday Rewards, codes and ShopBack on the same order?

Specials, yes; codes, usually not; check the merchant's terms for the rest. Each saving comes from a different place: specials are Woolworths' shelf prices, points come from Everyday Rewards, and cash back comes from ShopBack.

• Weekly specials are shelf prices, not codes, so a basket full of half price items can still go through ShopBack.
• Promo, coupon or discount codes. The Terms on the ShopBack Woolworths page say that using any promo, coupon or discount code makes the whole order not eligible. If a code saves more than what would come back, work out which route is cheaper before you check out.
• Everyday Rewards. Linking your Everyday Rewards account to earn points is separate from ShopBack. Paying with a gift card or voucher is listed as not eligible in the Terms on the ShopBack Woolworths page at the time of writing, and redeeming points as a discount can change eligibility, so check the merchant's terms before you redeem.
• Credit cards. Your card usually earns its own points under your card issuer's terms, separate from both.

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Frequently asked questions

What day do Woolworths specials change each week?

Woolworths specials usually change on Wednesday. The weekly catalogue runs from Wednesday to the following Tuesday; for example, the NSW weekly catalogue was listed as valid from Wednesday 7 October to Tuesday 13 October 2026 on SaleFinder, which tracks Australian catalogues. Check the dates on the catalogue for your state, then go through ShopBack before you check out online.

When do Woolworths specials end?

Woolworths weekly specials usually end on Tuesday, the last day of the Wednesday to Tuesday catalogue week. If a special you want ends on Tuesday, buy it by then, because the next catalogue starting Wednesday may not include it.

What is the cheapest day to shop at Woolworths?

Wednesday is usually the best day to plan a Woolworths shop, because the new weekly specials start that day and you get the full week to buy them. Tuesday is the last chance to buy the previous week's specials. The best day is the one when the items you need are on special.

Do Coles and Woolworths specials change on the same day?

Yes, usually. On SaleFinder, both the Coles NSW Metro catalogue and the Woolworths NSW weekly catalogue were listed as valid from Wednesday 7 October to Tuesday 13 October 2026, so you can compare both catalogues each Wednesday.

Does Woolworths have an official sale?

Woolworths does not run a single big sale like a department store. Its official savings are the weekly specials in the catalogue, including half price items, plus Everyday Rewards member offers and Boosts. Plan around the Wednesday change-over rather than waiting for a sale event.

How does Everyday Rewards work at Woolworths?

According to Everyday Rewards, you collect a minimum of 1 point for every dollar when you scan your card in-store or link your account online, and every 2,000 points can be turned into $10 off a future shop or 1,000 Qantas Points. Boosts on offers in the app or your inbox give bonus points. Everyday Rewards says it has 14 million members.

Are Woolworths half price specials worth stocking up on?

Usually yes for long-life items you use often, such as cleaning products, toiletries, coffee and pantry staples, because half price specials tend to come back in later weeks. Buy enough to last until the next time the item is likely to be on special, and avoid stocking up on items that expire soon.

Can I use a Woolworths promo code and ShopBack on the same order?

Usually not, so check the merchant's terms first. The Terms on the ShopBack Woolworths page say that if you use any promo, coupon or discount code, the whole order is not eligible. Weekly specials are shelf prices, not codes, so buying specials online does not count as using a code.

How many Woolworths supermarkets are there in Australia?

As of June 2023 there were 995 Woolworths supermarkets and 90 Woolworths Metro convenience stores in Australia, according to Wikipedia, which also describes Woolworths as Australia's largest supermarket chain, founded in 1924.

How do I get cash back on a Woolworths online order?

Open the ShopBack Woolworths page on ShopBack Australia, tap through to Woolworths and place your online order in that same session, without a promo code. On a $200 grocery order at an illustrative 1%, $2 comes back, so the effective price is $198. Check the live rate and minimum order rules on the ShopBack Woolworths page.

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Key takeaways

• Woolworths specials usually change every Wednesday and run to the following Tuesday.
• Coles' catalogue runs on the same Wednesday to Tuesday week, so compare both each Wednesday.
• Stock up on long-life items when they are half price, since they tend to come back on special.
• Everyday Rewards gives $10 off for every 2,000 points, and Boosts lift that on items you already buy.
• Before you check out online, go through ShopBack and read the Terms on the ShopBack Woolworths page.

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Disclaimer

Catalogue dates, specials and prices are set by Woolworths, can differ by state and can change without notice; check the catalogue for your state on woolworths.com.au before you shop. Catalogue dates are taken from SaleFinder listings as at October 2026. Everyday Rewards rules are summarised from everyday.com.au as at October 2026. Credit card rewards are set by your card issuer. Cashback rates on ShopBack vary by store and campaign and some purchases are excluded; check the current rate and Terms on the ShopBack Woolworths page before you buy. All worked examples use illustrative figures. This article is general information only and is not financial advice.