Flybuys vs Everyday Rewards vs Qantas Frequent Flyer AU 2026

Updated: September 2026.

Short verdict: Flybuys wins for Coles shoppers who want simple dollars-off-groceries redemptions. Everyday Rewards wins for Woolworths shoppers, especially those willing to transfer 2:1 to Qantas Frequent Flyer for outsized flight value. Qantas Frequent Flyer wins on premium redemption value if you fly at least once a year. The three programs are complementary rather than mutually exclusive, and ShopBack cashback stacks on top of all of them. Check ShopBack before online purchases so the cashback layer sits alongside program points.

If you are new to ShopBack, it is Australia's cashback and rewards platform. You earn cashback on qualifying online purchases through partners across shopping, travel, and everyday essentials when you click through via ShopBack before you check out. Sign up at shopback.com.au/signup and use ShopBack to compare rates on top of the loyalty programs below.

The three programs at a glance

Flybuys, Woolworths Everyday Rewards, and Qantas Frequent Flyer are the three largest loyalty programs in Australia in 2026 by membership. Between them they cover most Australian households and the majority of grocery, petrol, and airline spend nationwide.

Everyday Rewards has over 14.5 million Australian members as of the most recent public disclosure from Woolworths Group (August 2023), per Wikipedia citing Woolworths Group filings. Qantas Frequent Flyer has over 16 million members per Qantas investor day disclosures. Flybuys does not publish member counts but has historically been described alongside Everyday Rewards as one of Canstar's "two largest supermarket loyalty programs in Australia".

Point value benchmarks (2026):

• Flybuys: 2,000 points = AUD $10 off Coles. Baseline value: 0.5 cents per point.
• Everyday Rewards: 2,000 points = AUD $10 off Woolworths, or 2,000 = 1,000 Qantas points at 2:1. Baseline value: 0.5 cents per point at grocery; 1.5 to 2 cents per point if you transfer and redeem well on Qantas.
• Qantas Frequent Flyer: 1.5 to 2 cents per point in Classic Reward flight redemptions, 0.5 to 0.8 cents in the Qantas Rewards Store. Point Hacks and Australian Frequent Flyer benchmark 1.9 cents as defensible average.

Use ShopBack to compare cashback partners on the online shopping you would do anyway; the cashback rate sits on top of whichever loyalty program you already run.

Flybuys: the Coles ecosystem play

Flybuys is Australia's original loyalty program, launched in 1994 and now jointly owned by Coles Group and Wesfarmers. Its network covers Coles Supermarkets, Coles Express, Coles Liquor (Liquorland, First Choice, Vintage Cellars), Target, Kmart, Bunnings (limited catalog), OfficeWorks (limited catalog), and a suite of partners including Optus.

Earn rate: 1 point per $1 spent at most Flybuys partners, with weekly bonus offers on select products lifting the effective rate significantly for targeted categories.

Redemption options in 2026:

• Dollars off Coles: 2,000 points = $10 off next Coles shop. Simplest, most reliable value.
• Flybuys Rewards Store: Gift cards, appliances, and travel with variable value per point.
• Convert to Velocity Frequent Flyer: 2,000 Flybuys = 870 Velocity points (a devalued ratio, generally not the best redemption).
• Charity donation: Points to Foodbank, Guide Dogs, and select causes.

Flybuys wins for you if:

• You shop primarily at Coles and Kmart-owned Wesfarmers retailers.
• You want the simplest possible redemption (dollars off groceries).
• You have a partner or housemate whose Flybuys account you can combine points with.
• You prefer Velocity Frequent Flyer over Qantas (though the transfer ratio has weakened).

Where it loses: the Velocity transfer ratio is less favourable than Everyday Rewards' 2:1 to Qantas, and the Flybuys Rewards Store often has weaker per-point value than a straight $10 grocery credit.

Compare on ShopBack before you buy online at Kmart, Target, or Bunnings so cashback stacks on top of your Flybuys earn.

Everyday Rewards: the Woolworths-to-Qantas transfer play

Everyday Rewards is Woolworths Group's loyalty program, rebranded from Woolworths Rewards in 2019. The network covers Woolworths supermarkets, Big W, BWS, Ampol EG petrol stations, and a growing partner list.

Everyday Rewards' Wikipedia page describes it as "a loyalty program in Australia and New Zealand ... members receive points for shopping at Woolworths and partner brands like BWS, Big W, and Celtex, with points convertible to dollars off future shops or to Qantas Frequent Flyer points."

Earn rate: 1 point per $1 spent at Woolworths and most partners, plus rotating bonus offers ("boost" categories) that can push effective rates 2 to 5 times on targeted items.

Redemption options in 2026:

• Dollars off Woolworths: 2,000 points = $10 off next shop. Applied automatically or held in a "credit bank" to apply at your choice.
• Transfer to Qantas Frequent Flyer: 2,000 Everyday Rewards = 1,000 Qantas points. This is the key differentiator versus Flybuys and where the program value can double or triple.
• Everyday Rewards Rewards Store: Gift cards, homewares, and select experiences.
• Bonus categories with Woolworths Insurance, Endeavour Group, and select partners.

Everyday Rewards wins for you if:

• You shop primarily at Woolworths and BWS.
• You fly Qantas or a Oneworld partner (Cathay Pacific, British Airways, Japan Airlines, Emirates) at least once a year and can redeem Qantas Classic Rewards.
• You want the "credit bank" flexibility to hold and apply discounts strategically.
• You value the double-dip: earn Everyday Rewards points on grocery spend, then also earn Qantas points on card spend with a Qantas earn credit card.

Where it loses: without Qantas transfers, the value proposition is nearly identical to Flybuys.

Qantas Newsroom's release on the Woolworths and Qantas Frequent Flyer partnership noted the partnership has grown over 15 years to become "the largest loyalty partnership in Australia".

Use ShopBack to compare cashback on grocery-adjacent online purchases before you check out.

Qantas Frequent Flyer: the premium redemption program

Qantas Frequent Flyer is Australia's largest airline loyalty program with over 16 million members. Wikipedia describes it as "the frequent flyer program of Qantas, the flag carrier of Australia, and is one of Qantas's five business segments."

Earn: on Qantas and partner airline flights, plus Qantas earn credit cards (Qantas Amex Ultimate, NAB Qantas Rewards, ANZ Frequent Flyer), Woolworths conversion, and Qantas Shopping partners.

Redemption options in 2026:

• Classic Reward flights: Best value redemption, especially on premium cabin longhaul (business class Sydney to Los Angeles from around 108,400 points plus taxes).
• Qantas Points Plus Pay: Use points for part of a paid ticket, generally weaker value.
• Qantas Rewards Store: Merchandise, wine, hotel, and gift cards, generally 0.5 to 0.8 cents per point value.
• Upgrades: Cash-plus-points or points-only upgrades on Qantas flights, high variance in value.

Qantas Frequent Flyer wins for you if:

• You fly at least once a year, especially internationally.
• You can plan flexibly around Classic Reward availability.
• You hold a Qantas earn credit card that provides sign-up bonuses of 60,000 to 100,000+ points.

Where it loses: for a non-flyer, the Rewards Store redemptions dilute point value to the same 0.5 cents per point as a grocery voucher. You are better off keeping the points at Everyday Rewards if you never fly.

The comparison table Australians should hold in their head

Program	Members (2026)	Baseline value	Best redemption	Best redemption value	Transfer to Qantas
Flybuys	~8-10M (est.)	0.5c per point	$10 off Coles	0.5c per point	Via Velocity (weakened ratio)
Everyday Rewards	14.5M+	0.5c per point	Qantas Classic Reward	1.5-1.9c per point	2:1 to Qantas
Qantas Frequent Flyer	16M+	0.5c per point (Store)	Business Classic Reward	2-4c per point	N/A

Values in cents are approximations based on 2026 program terms and Point Hacks / Australian Frequent Flyer benchmarks.

How to stack all three (and ShopBack)

The right answer for most Australian households in 2026 is not "pick one" but "run them in parallel":

1. Scan Flybuys at Coles. If Coles is your closer supermarket, scan Flybuys at checkout for the 0.5 cent per dollar earn.
2. Scan Everyday Rewards at Woolworths. If Woolworths is your closer supermarket, scan Everyday Rewards for the 0.5 cent earn plus the Qantas conversion option.
3. Hold a Qantas earn credit card for large everyday spend. NAB Qantas Rewards, ANZ Frequent Flyer, or Qantas Amex Ultimate: earn 0.5 to 1.5 Qantas points per dollar plus a large sign-up bonus.
4. Transfer Everyday Rewards to Qantas at 2:1 when you plan to fly. Convert to Qantas points once you have enough for a Classic Reward.
5. Use ShopBack for online shopping cashback on top. Activate ShopBack via the app or Chrome extension, click through to online partners, and cashback tracks on qualifying orders at the current published rate.

Compare on ShopBack across your online shopping so cashback stacks with loyalty program points. Visit shopback.com.au/all-stores to see which partners are currently live.

When each program is the wrong fit

Skip Flybuys if: you shop only at Woolworths and Aldi, or you fly enough to want Qantas points from grocery spend (Everyday Rewards is the better transfer path).

Skip the Qantas transfer if: you do not fly, or you only redeem at the Qantas Rewards Store where the value collapses back to 0.5 cents per point (identical to just spending at Woolworths).

Skip a Qantas earn credit card if: you never fly, the annual fee exceeds the sign-up bonus value after taxes, or you would carry a balance (interest overwhelms points value).

Use case verdicts

Family of four, Woolworths shopper, flies Qantas once a year: Everyday Rewards plus 2:1 Qantas transfer plus NAB Qantas card plus ShopBack on top.

Family of four, Coles shopper, does not fly: Flybuys plus Kmart / Target Flybuys spend plus ShopBack on online shopping.

Solo traveller, flies Qantas 3+ times a year internationally: Qantas Amex Ultimate for the largest sign-up bonus, Everyday Rewards for grocery-to-Qantas earn, and Woolworths Insurance for bonus categories.

Retiree, does grocery shopping only, no flights: Whichever supermarket loyalty matches the closer store. The value gap between Flybuys and Everyday Rewards for non-flyers is under 5 percent.

The ShopBack layer

ShopBack cashback sits alongside all three programs. When you shop online at partner retailers, activate ShopBack, click through, and cashback tracks on qualifying orders. The cashback rate is set at the retailer partnership level and rotates during promotional windows.

For the biggest quarterly windows (Afterpay Day, Black Friday, Boxing Day, EOFY), check ShopBack's homepage for stacked partner promotions. Cashback is paid out to your ShopBack balance and withdrawn to bank or PayPal.

Compare cashback across your everyday shopping. shopback.com.au/all-stores lists current partners including Amazon Australia, The Iconic, Kogan, Chemist Warehouse, and hundreds more.

Frequently asked questions

Which loyalty program is bigger, Flybuys or Everyday Rewards?

Everyday Rewards has over 14.5 million Australian members as of the most recent public disclosure (August 2023), per Wikipedia's citation of Woolworths Group data. Flybuys does not publicly disclose an exact member count but has historically claimed similar scale in the 8 to 10 million range. Both are Australia's two largest supermarket loyalty programs.

What is a Flybuys point worth in 2026?

The default Flybuys redemption is 2,000 points for AUD $10 off at Coles, valuing each point at 0.5 cents. Certain gift card and travel redemptions can push slightly above this rate, but 0.5 cents per point is the reliable benchmark. Canstar's Flybuys vs Everyday Rewards guide confirms this ratio.

What is an Everyday Rewards point worth in 2026?

The default Everyday Rewards redemption is 2,000 points for AUD $10 off at Woolworths, valuing each point at 0.5 cents. Transferring 2,000 Everyday Rewards points converts to 1,000 Qantas Frequent Flyer points at a 2:1 ratio. The Qantas transfer typically improves your effective value if you can redeem Qantas points at 1 cent or higher per point.

What is a Qantas Frequent Flyer point worth in 2026?

Qantas Frequent Flyer points are worth roughly 1.5 to 2 cents each for Classic Reward flight redemptions, and 0.5 to 0.8 cents for Qantas Rewards Store or wine and hotel bookings. Point Hacks and Australian Frequent Flyer both benchmark 1.9 cents as a defensible average for flight redemptions in economy short-haul.

Should I transfer Everyday Rewards points to Qantas Frequent Flyer?

Yes if you fly Qantas or a Oneworld partner at least once per year and would redeem the Qantas points on Classic Rewards. The 2:1 transfer means 2,000 Everyday Rewards points (worth AUD $10 at Woolworths) become 1,000 Qantas points (worth AUD $15 to $19 in flight redemption). If you never fly, keep the points at Everyday Rewards for grocery dollars.

Can I combine Flybuys points with a partner's Flybuys account?

Yes. Flybuys allows household points combining between two adults who share an address. You can also transfer points to a nominated family member. Everyday Rewards allows account linking for household members shopping at the same Woolworths but does not consolidate points between accounts by default.

Which supermarket loyalty program pays out faster?

Everyday Rewards pays out incrementally as you accrue and can be applied to the next Woolworths shop instantly. Flybuys typically holds you at 2,000 point thresholds for the standard $10 off redemption. For a shopper spending around AUD $200 per week, both hit a $10 credit roughly once a month.

How many Qantas Frequent Flyer members are there in 2026?

Qantas Frequent Flyer had over 16 million members as of 2024, per Qantas's investor day disclosure, and has continued to grow with the addition of the Qantas Rewards store partnerships. It is Australia's largest airline loyalty program, larger than Velocity Frequent Flyer's 12.5 million members.

Can I earn Qantas points on Woolworths shopping in 2026?

Yes. Woolworths and Qantas run a longstanding partnership where Everyday Rewards points can be converted to Qantas Frequent Flyer at 2:1. In addition, selected Woolworths bonus point offers and Qantas earn cards (like the Qantas Amex Ultimate or NAB Qantas cards) let you double-dip on card spend and program earn.

Do Flybuys points expire?

Flybuys points do not expire as long as your account remains active (defined as earning or redeeming at least once every 18 months). Everyday Rewards points also do not expire under active-account rules. Qantas Frequent Flyer points expire after 18 months of no earn or redemption activity.

How does ShopBack cashback stack on top of these loyalty programs?

ShopBack cashback is separate from and stacks on top of Flybuys, Everyday Rewards, and Qantas Frequent Flyer points. You still earn program points at Coles or Woolworths through card spend, and separately you earn ShopBack cashback on qualifying online orders at partner retailers. Use ShopBack to compare cashback rates before you check out.

Are BWS purchases counted in Everyday Rewards?

Yes. BWS is part of the Everyday Rewards network, along with Big W, BWS, Ampol EG petrol stations, and select partners. Coles Liquor stores (Liquorland, First Choice, Vintage Cellars) are on Flybuys. Scan your rewards card at either checkout to earn points on liquor purchases.

Should I get a Qantas earn credit card?

Yes if you already fly Qantas and value flight redemptions above cashback. Cards like NAB Qantas Rewards, ANZ Frequent Flyer, and Qantas Amex Ultimate earn 0.5 to 1.5 Qantas points per dollar with bonus categories. If cashback is your priority and you rarely fly, a flat cashback card or ShopBack earn on online shopping is a better fit.

Can I earn cashback on grocery shopping through ShopBack?

Cashback on Coles and Woolworths online grocery orders varies by promotional window and is not always live. Broader grocery-adjacent cashback is more consistent on partners like Amazon Australia Pantry and specialty grocers. Compare on ShopBack before you place a grocery order online to see the current rate.

What is the fastest way to earn a Qantas Classic Reward flight to Bali?

A one-way economy Sydney to Denpasar Classic Reward is around 25,600 Qantas points plus AUD $130 to $200 in taxes. The fastest way to earn it is a sign-up bonus on a Qantas earn credit card (typically 60,000 to 100,000 points on approval and spend), plus Everyday Rewards to Qantas transfers, plus card spend on Qantas earn cards for everyday expenses.

Primary sources referenced

• Everyday Rewards, Wikipedia
• Qantas Frequent Flyer, Wikipedia
• Flybuys vs Everyday Rewards, Canstar
• Woolworths and Qantas announce Frequent Flyer partnership, Qantas Newsroom
• Beginner's Guide to Frequent Flyer Points in Australia (2026), Pointrs

Ready to stack? Compare cashback first

The three programs are not competitive with each other for most Australian households. Scan whichever card matches your closer supermarket, transfer Everyday Rewards to Qantas if you fly, and layer ShopBack cashback on top of every online shop. shopback.com.au/all-stores lists live cashback partners across shopping, travel, and everyday essentials.

Cashback rates, loyalty program terms, and transfer ratios change. Verify the current rate on shopback.com.au and the current program terms on flybuys.com.au, everyday.com.au, and qantas.com/frequent-flyer before making decisions. ShopBack receives a commission when readers complete purchases through a cashback link. This commission does not vary by editorial coverage.

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