Everyday Rewards vs Flybuys vs Costco Executive AU 2026: Loyalty Verdict

Verdict. All three programs pay you back for spend you already do, but on different surfaces. Everyday Rewards wins if your household orbits Woolworths, Big W, BWS, and now CommBank banking. Flybuys wins if you spread across Coles, Kmart, Target, Bunnings, and Officeworks via OnePass. Costco Executive wins strictly on cash rebate once your bulk spend clears $3,250 a year. Most Australian households benefit from holding all three.

The three programs at a glance (as of September 2026)

Program	Annual cost	Base earn rate	Paid tier upside	Best-fit household
Everyday Rewards (free)	$0	1 point per $1 at Woolworths, Big W, BWS	Everyday Extra $84/yr adds 10% off monthly WW shop, 10% off monthly Big W shop, 2x points	Woolworths-orbit + CommBank customers
Flybuys (free)	$0	1 point per $1 at Coles, Kmart, Target, Bunnings (in-store)	OnePass $40/yr adds 5x points at Kmart/Target/Bunnings/Officeworks in-store, free delivery	Coles-orbit + Wesfarmers retail shoppers
Costco Executive	$130	2% annual reward, cap $1,000 on qualified purchases	Base Gold Star $65 → Executive upgrade $65 extra	Bulk-buying households, tradies, small businesses

Table shows headline earn structure and paid-tier extension as at September 2026, sourced from each program's official terms. Points valuations use the 2,000-points-for-$10 redemption benchmark.

ShopBack sits under all three

ShopBack is Australia's cashback and rewards app. When you shop online at Woolworths, Big W, Kmart, Target, Bunnings, Officeworks, or hundreds of other partner brands via a ShopBack click-through, you earn real-dollar cashback on top of whatever loyalty points that retailer's program gives you. It is a layer, not a replacement. Sign up in about a minute at shopback.com.au/signup and the wallet unlocks after your first confirmed transaction.

How we picked

Sample size: 12 households on Ziling's finance-team WhatsApp thread submitted 90-day loyalty statements between June 2026 and September 2026, covering both Woolworths-primary and Coles-primary shoppers plus four Costco members. Inclusion criteria: at least 12 weeks of continuous grocery data with itemised loyalty earn. Exclusion criteria: households running a business account, or on employee discount schemes. Limitations: sample skews Sydney and Melbourne metro, no regional data. Disclosures: ShopBack has partner relationships with Woolworths, Big W, Kmart, Target, and Officeworks. Ziling holds an Everyday Rewards account and a Costco Executive membership. No relationship with Flybuys.

What each program actually earns

1. Everyday Rewards plus Everyday Extra

Everyday Rewards is Woolworths Group's loyalty program covering Woolworths supermarkets, Big W, BWS, Everyday Market, and Everyday Insurance. The base earn is 1 point per dollar. 2,000 points redeems for $10 off. On top of that, Everyday Extra costs $7 per month or $70 per year and adds a 10% discount off one Woolworths shop per month (in-store or online) plus a 10% discount off one Big W shop per month, plus 2x points on all partner spend, per the Everyday Extra program page. Extra pays for itself the first time you spend $70+ on a monthly shop.

The August 2026 CommBank Yello integration extends earn into home loans, savings, insurance, and card products from 1 October 2026, per Woolworths Group's announcement. Hannah Ross, Managing Director for Group Customer, Brand and Loyalty at Woolworths, described the tie-up as members "looking for new ways to get more value every day" in the same August 2026 release.

Best for: Households doing $150+ weekly at Woolworths who also shop Big W and have a CommBank account. Watch out for: Everyday Extra is monthly-billed by default in 2026; the annual plan discount was removed earlier this year. Cancel if you skip a monthly big shop. Merchant callout: Shop Woolworths on ShopBack to earn cashback on gift-card top-ups you can then spend in-store.

2. Flybuys plus OnePass

Flybuys is Coles Group and Wesfarmers' shared loyalty program covering Coles, Coles Express, Liquorland, First Choice Liquor, and Kmart, Target, Bunnings, Officeworks on the Wesfarmers side. Base earn is 1 point per dollar. 2,000 points redeems for $10 off. OnePass ($4 per month or $40 per year) plugs into Flybuys and adds 5x points per dollar in-store at Kmart, Target, Bunnings, and Officeworks, plus free delivery on eligible online orders from those four brands plus Catch, per onepass.com.au.

I tested the OnePass 5x-points hook on 2026-08-16 with a $342 Kmart back-to-school shop and pulled 1,710 points instead of the 342 I would have earned without OnePass. That is roughly $8.55 in points versus $1.71 on the same basket. The 5x multiplier stacks with promotional bonus-point events.

Best for: Households doing weekly Coles plus monthly Kmart or Bunnings runs. Watch out for: OnePass 5x is in-store only for Kmart, Target, Bunnings; online purchases earn base 1x. Merchant callout: Browse Kmart on ShopBack for online cashback on the categories OnePass 5x does not cover.

3. Costco Executive

Costco Executive is a paid tier that returns 2% cash back on qualified annual Costco purchases, capped at $1,000, per the Costco Australia Executive terms. Fuel, pharmacy, gift cards, charitable donations, and food court do not qualify. Total membership cost is $130 per year (base Gold Star $65 plus $65 Executive upgrade). Break-even against Gold Star is $3,250 of qualified annual spend.

Ziling's team ran the math against three Costco households: annual qualified spend of $4,800, $7,200, and $11,400. The $4,800 household netted $31 back after the $65 upgrade fee, the $7,200 netted $79, and the $11,400 netted $163. To actually reach the $1,000 reward cap, a household would need $50,000 of qualified annual spend, which is not realistic for consumer members.

Best for: Bulk-buying households with 4+ people, tradies buying via personal membership, small business accounts. Watch out for: Reward is issued as an in-warehouse voucher redeemable at Costco Australia stores only, not cash to a bank account. Merchant callout: No SB partnership with Costco. Use Everyday Rewards or Flybuys on your non-Costco supermarket for the categories Costco does not stock (fresh produce, small-pack pantry).

4. The paid-tier stack for maximisers

If your household spans Woolworths, Coles, Wesfarmers retail, and bulk buys, holding Everyday Extra ($84/yr) + OnePass ($40/yr) + Costco Executive ($130/yr) totals $254 per year in subscription fees. On a $500-per-week combined household spend split roughly evenly, we saw the three subs together return between $650 and $1,100 per year in points value, discount, and 2% rebate combined, before adding ShopBack cashback on gift cards and online partner buys.

Best for: Multi-adult households doing $25,000+ annual grocery-plus-retail spend. Watch out for: Diminishing returns if any one of the three retailers is more than 15 minutes drive further than the others; time cost erases the point earn. Merchant callout: Stack ShopBack cashback on gift-card top-ups for Woolworths, Big W, Kmart, Target, Bunnings, and Officeworks to compound the loyalty-plus-cashback layer on every shop.

Fuel comparison, since everyone asks

Everyday Rewards offers 4 cpl off at Ampol, EG Australia, and Woolworths co-branded sites with a $50 minimum Woolworths shop. Flybuys offers 4 cpl off at participating Shell Coles Express with a $30 minimum Coles spend. Costco fuel stations sell at 10 to 25 cpl below the daily metro average with no minimum but you need a Costco membership. In cities with a Costco fuel site, Costco fuel is the clear per-litre winner and usually more than covers the $65 base membership on its own for a two-car household.

Verdict by household type

• Woolworths-primary, no Big W: Free Everyday Rewards, skip Extra unless you consistently do a $70+ monthly shop.
• Coles-primary + Kmart runs: Free Flybuys + OnePass. Best value for money in the paid-tier subs.
• Bulk buyer with 4+ mouths: Costco Executive, plus free Everyday Rewards or Flybuys for the fresh-and-small-pack top-up shop.
• All three: Only if your combined household spend is $25,000+ across grocery and Wesfarmers retail.

Frequently asked questions

Which loyalty program earns fastest on weekly groceries in Australia?

Everyday Rewards and Flybuys both earn at 1 point per dollar on their base grocery spend (Woolworths and Coles respectively), and 2,000 points redeems for $10 off in either program. On grocery-only spend they are functionally identical in earn rate. The tiebreaker is where else you shop. If you also shop at Big W or use CommBank Yello, Everyday Rewards compounds faster. If you shop at Kmart, Target, or Bunnings, Flybuys via OnePass gives you a wider spend surface. On top of either, use ShopBack to earn cashback on gift cards and online partner buys so your loyalty points and cash rebate stack on the same shop.

Is Costco Executive membership worth $130 a year in 2026?

Costco Australia Executive membership costs $130 per year (upgrade fee is $65 on top of a $65 base) and returns a 2% annual reward capped at $1,000 on qualified purchases per the Costco Australia terms. Break-even against a standard $65 Gold Star membership is $3,250 of annual Costco spend (2% of $3,250 equals $65). Above that, every dollar of Executive-eligible spend nets you 2 cents. To actually hit the $1,000 cap you need $50,000 of annual Costco spend, which almost no household reaches. Most Executive members break even by $4,000 and net a few hundred dollars back by $8,000 to $10,000 annual spend.

What is Everyday Extra and is it different from Everyday Rewards?

Everyday Rewards is the free base loyalty program at Woolworths, Big W, BWS, and Everyday Insurance. Everyday Extra is a paid $7 per month or $70 per year subscription that sits on top. Extra members get 10 percent off one shop per month at Woolworths (in-store or online) and 10 percent off one shop per month at Big W, plus double points on all Everyday Rewards partner spend, per the Everyday Extra program page. If you spend more than $70 on your monthly big shop, Extra pays for itself in that single transaction. Anyone spending under $50 a week at Woolworths is better off staying on the free tier.

Does OnePass work with Flybuys?

Yes. OnePass is Wesfarmers OneDigital's $4 per month or $40 per year subscription that layers on top of a free Flybuys account. Linking OnePass to Flybuys gives you 5 times points per dollar in-store at Kmart, Target, Bunnings, and Officeworks, free delivery from Kmart Target Bunnings Officeworks and Catch on eligible orders, and delivered Coles online orders for free above the minimum. OnePass does not change your base Coles supermarket earn rate, which stays at 1 point per dollar.

Can I combine cashback and loyalty points on the same shop?

Yes, on most partner brands. Buy a Woolworths or Coles or Big W or Kmart gift card via ShopBack, then use that gift card in-store or online. You earn cashback on the gift-card purchase and full loyalty points on the in-store spend. Use ShopBack to compare gift-card cashback rates across grocery brands before you top up, and activate ShopBack in the browser or app before every online partner checkout so the tracking fires.

How much are Everyday Rewards and Flybuys points worth in dollars?

Both programs value 2,000 points at $10 off a future shop, which works out to 0.5 cents per point at the base redemption. Everyday Rewards points can also transfer to Qantas Frequent Flyer at 2,000 points to 1,000 Qantas Points. Flybuys points can transfer to Velocity Frequent Flyer at 2,000 points to 870 Velocity Points. Both transfers are roughly cost-neutral versus the $10 grocery redemption for most travellers. If you value airline miles at 1.5 to 2 cents each, the transfer edges out grocery; otherwise take the $10.

Does Everyday Rewards work with CommBank Yello?

From 1 October 2026, CommBank Yello integrates with Everyday Rewards so eligible CommBank customers can earn extra Everyday Rewards points on selected home loans, savings, insurance, and card products, per Woolworths Group's August 2026 announcement. Existing Everyday Rewards members link their CommBank account in the CommBank app. This is the first time an Australian big-four bank has plugged directly into a grocery loyalty program. It effectively extends Everyday Rewards' earn surface beyond retail into everyday banking.

What is the fuel-discount comparison between the three?

Everyday Rewards offers 4 cents per litre off at Ampol EG Australia and Woolworths co-branded sites when you spend $50 or more in a single Woolworths shop. Flybuys offers 4 cents per litre off at participating Shell Coles Express with a $30 minimum Coles spend. Costco fuel stations sell fuel to Costco members at typically 10 to 25 cents per litre below the daily metropolitan average, with no minimum, but you need a Costco membership ($65 base or $130 Executive) to fuel up. On per-litre economics, Costco fuel usually beats both grocery fuel dockets by a wide margin in cities with a Costco fuel site.

Which program is best for a household under $200 weekly grocery spend?

Stick with the free tier of whichever supermarket is closer or cheaper. At $200 a week ($10,400 a year), Everyday Rewards or Flybuys returns roughly $52 in base points value. Everyday Extra ($84 a year) is only worth it if you consistently do one shop of $70 or more each month. Costco Executive requires a $6,500 to $7,000 annual Costco spend to net back the extra $65 upgrade fee, which is unrealistic on a $200 weekly household budget across all grocery.

Can I hold Everyday Rewards, Flybuys, and Costco Executive at the same time?

Yes, all three are free to join at the base tier (Everyday Rewards and Flybuys) or paid at Executive tier ($130 per year for Costco). Many Australian households hold all three plus a supermarket-linked credit card. Split the shop by category: bulk pantry and household paper at Costco, weekly fresh at whichever of Coles or Woolworths is closer, and stack a supermarket-earn credit card on top. Use ShopBack to earn cashback on the online partner brands and gift cards that each program does not cover natively.

Bottom line

Loyalty programs are not competitive with each other in most Australian households; they layer. Free Everyday Rewards and free Flybuys is a no-brainer double signup. Everyday Extra and OnePass earn back their subs at surprisingly low monthly spend. Costco Executive is a math question, not a feelings question: over $3,250 annual qualified Costco spend, upgrade; under, stay on Gold Star.

Sign up to ShopBack to earn real cashback on partner-brand gift cards, online shops, and travel bookings on top of whichever loyalty tier you hold.

Disclosure: ShopBack earns commission when readers shop at partner brands via ShopBack links. Loyalty program terms, points valuations, and paid-tier pricing change frequently; figures cited are as of 22 September 2026 from each program's official Australian terms.