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When to Buy Luxury Watches in Australia: The 2026 Timing Guide [August 2026]

Mirabelle Chew
Mirabelle Chew
Fashion Editor, ShopBack

For Australian luxury watch buyers in 2026, February is typically the cheapest month (post-EOFY clearance meets Chinese New Year foot traffic slump; grey market inventory at maximum). Avoid April (Watches and Wonders new-model reveal creates FOMO pricing) and September to October (northern hemisphere holiday build-up). AD non-quota discretion widens in July and February, narrows in November-December.

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