Bing Lee

Bing Lee is a Sydney-founded, family-owned Australian electronics and appliance retailer with 40-plus stores, mostly in NSW, plus binglee.com.au for online orders, so pick your item, then check out through ShopBack before you pay, where ShopBack Cashback works like a discount, only easier than a promo code. The product range spans TVs and audio (Samsung, LG, Sony, Panasonic, Sonos, JBL, Bose), home appliances (fridges, washers, dryers, dishwashers and vacuums including the full Dyson range), computers, tablets and monitors (Apple, Microsoft, Dell, HP, Lenovo, ASUS), mobile phones and accessories, smart home and gaming (Nintendo, Xbox), kitchen appliances (small and large), cooling, heating and fans, plus cameras and drones. Bing Lee is longstanding and independent rather than part of a national retail group, which shapes its NSW-heavy footprint and the reach of its delivery and install services. Go through ShopBack Australia before you pay at Bing Lee and part of what you spend comes back as Cashback; the Bing Lee page on ShopBack shows the live rate.

Bing Lee Australia's discounting model is catalogue-driven and price-match-driven rather than code-driven. Sale-week prices at Boxing Day, EOFY, Black Friday, Cyber Monday, Click Frenzy, mid-year and back-to-school apply automatically at checkout online or at register in store. Bing Lee also sends occasional email-subscriber and Bing Lee VIP member codes on selected audio, small appliance and accessory categories, with short expiry. ShopBack Cashback works like a discount, only easier than a promo code: go through ShopBack before you pay. The Bing Lee page on ShopBack shows the live rate.

Bing Lee Australia's EOFY window typically runs from late May through 30 June each year and is the deepest annual discount window on major appliances. Fridges (Samsung, LG, Fisher & Paykel, Bosch, Miele), washers and dryers, dishwashers, wall ovens and cooktops usually see the strongest dollar markdowns as suppliers clear model-year stock ahead of the new financial year. Business laptops, monitors and printers also discount in this window, timed to small business ABN buyers preparing for tax time. AU small business ABN buyers may be able to claim the Instant Asset Write-Off on eligible business devices purchased before 30 June, subject to ato.gov.au guidance and your accountant. Bing Lee Business Direct handles larger ABN quotes for volume orders. During EOFY, the sale price is what you pay at checkout. Going through ShopBack before you pay is an essential step, and part of what you spend comes back as Cashback. Check the rate shown on ShopBack's Bing Lee page before you buy.

Bing Lee Australia's Boxing Day sale typically runs from 26 December through mid-January and is one of the deepest annual discount windows across almost every category: TVs, audio, home appliances, gaming hardware, kitchen appliances and small appliances. Boxing Day often matches or exceeds Black Friday on large-format TVs (Samsung Neo QLED, LG OLED, Sony Bravia, Panasonic OLED), Dyson vacuums and hair care, and premium kitchen appliances. Bing Lee catalogue drops go live at binglee.com.au early, with Bing Lee VIP members and email subscribers typically getting preview access ahead of the public opening. Hero SKUs in top-tier TV sizes, Dyson bundles and console packs can sell out within the first 48 hours. Open Bing Lee from ShopBack before you check out, and part of the Boxing Day price you pay comes back as Cashback.

Late November is Bing Lee Australia's second-deepest annual discount window after Boxing Day, running Black Friday (last Friday of November) into Cyber Monday, with Click Frenzy Main Event landing in mid-November as an earlier preview. Discounts hit TVs, audio, home appliances, gaming hardware, computers, mobile phones, Dyson and small kitchen appliances. Bing Lee VIP members typically get early access, and the catalogue drops online at binglee.com.au ahead of in-store opening. High-demand SKUs (large OLED sizes, Dyson V15 and hair care, latest console bundles) tend to sell out within the first 24 to 48 hours. Start from the Bing Lee page on ShopBack before you pay, and part of the Black Friday price you pay comes back as Cashback.

For TV shoppers in Australia, the deepest annual discount windows at Bing Lee typically land at Boxing Day (from 26 December through mid-January) and Black Friday plus Cyber Monday (last Friday of November through the following Monday), with large-format QLED, Neo QLED, OLED and Mini LED panels often the deepest markdowns. Hisense, TCL and entry-tier LG sit lowest at RRP, while Samsung Neo QLED, LG OLED, Sony Bravia and Panasonic OLED typically discount hardest in dollar terms on the 65-inch, 75-inch and 85-inch sizes during those windows. Bing Lee's price-match guarantee is a useful lever here: bring a verified lower price from JB Hi-Fi, Harvey Norman or The Good Guys and ask Bing Lee staff to match. NSW metro customers also benefit from Bing Lee's free NSW metro delivery and paid install service on large TVs. Whichever window you buy in, go through ShopBack before you check out and part of what you spend on the TV comes back as Cashback.

Bing Lee's deepest major-appliance windows in Australia are typically EOFY (late May through 30 June), Boxing Day and Black Friday plus Cyber Monday, with EOFY usually the strongest for fridges, washers, dryers and dishwashers. Model-year clearance drives the biggest dollar markdowns on French-door and side-by-side fridges (Samsung, LG, Fisher & Paykel), front-load washers and heat-pump dryers (LG, Samsung, Bosch, Fisher & Paykel), and premium built-in dishwashers (Bosch, Miele). Bing Lee's paid install service (delivery plus connection, with old-appliance removal available in NSW metro on eligible SKUs) is a real cost saver against arranging separate installers, and Bing Lee Business Direct can quote multi-unit orders for property developers and landlords. Go through ShopBack before you pay for the appliance and part of what you spend comes back as Cashback, at the rate shown on ShopBack's Bing Lee page.

Bing Lee carries the full Dyson range in Australia (V15, V12 and Gen5 cordless sticks, Ball and Big Ball uprights, Purifier air treatment, Airwrap, Supersonic and Corrale hair care) and is typically one of the more competitive Australian retailers on Dyson pricing outside official Dyson channels. Dyson has a controlled-pricing model at authorised retailers, so headline Dyson RRP tends to match across JB Hi-Fi, Harvey Norman, The Good Guys and Bing Lee, but Bing Lee's price-match guarantee and occasional Bing Lee VIP bundle offers on Dyson accessories are where day-to-day savings appear. Boxing Day and Black Friday deliver the deepest Dyson discounts of the year, with bundled attachment packs on hair care in the Christmas run-up. Open Bing Lee from ShopBack before you buy, and part of what you spend on the Dyson comes back as Cashback.

Bing Lee Australia runs a price-match guarantee: staff will typically match a verified lower price on the same in-stock product from an authorised AU retailer, subject to product availability and confirmation of the competing price. This applies in Bing Lee stores across NSW and, on request via customer service, on binglee.com.au orders, though online price-match is not always guaranteed. The reliable playbook is to check current pricing at JB Hi-Fi, Harvey Norman, The Good Guys and Amazon AU before visiting a Bing Lee store, bring a competitor screenshot or catalogue, and ask for a price match. This is particularly useful on Dyson SKUs where controlled pricing keeps most retailers within a few dollars of RRP, and on large TVs where Bing Lee's NSW metro delivery and install service can outweigh a small headline-price gap. Online orders placed through the Bing Lee ShopBack merchant page still earn Cashback at the current published rate.

Bing Lee VIP is Bing Lee's free customer program. Members typically get access to member-exclusive offers across the Bing Lee catalogue, early access to major sale events including Boxing Day and Black Friday, birthday perks and email-first previews of new-model launches on TVs, appliances and Dyson. Bing Lee Business Direct is the separate B2B arm for ABN-registered buyers ordering multi-unit volume across appliances, IT and audio, with dedicated account handling and quotes rather than a self-serve store. For Cashback, go through ShopBack before you pay at Bing Lee; ShopBack's Bing Lee page shows the live rate.

Bing Lee Australia wins on NSW and Sydney metro delivery speed, free NSW metro delivery on eligible orders, paid install service on major appliances, price-match guarantee, and Bing Lee Business Direct for ABN volume orders. JB Hi-Fi wins on national store network, broadest gaming, music and movies range, and JB Perks membership. Harvey Norman wins on interstate reach, though pricing and price-beat are franchisee-level. The Good Guys wins as an appliance specialist with Concierge loyalty and StoreCredit, and shares supplier scale with JB Hi-Fi under the JB Hi-Fi Group. Retravision is a regional player worth checking outside metro areas. Kogan wins on Kogan-brand cheap and online marketplace breadth. Amazon AU wins on Prime speed for electronics accessories and small SKUs. For NSW shoppers buying a TV plus install, a kitchen appliance refresh or a Dyson, Bing Lee is often the most efficient. Check ShopBack Australia for the current Cashback rate on each retailer's merchant page before deciding. For a deeper look, see The Good Guys vs JB Hi-Fi vs Harvey Norman: TV Buying in Australia 2026.

Bing Lee Australia offers standard delivery on binglee.com.au orders (typically 2 to 7 business days for NSW and metro postcodes, longer for interstate destinations), free NSW metro delivery on eligible orders above a threshold, and free Click and Collect at Bing Lee stores across NSW (order online, pick up in store, typically ready within a short window depending on stock location). Paid install service on major appliances covers delivery plus connection on fridges, washers, dryers, dishwashers, wall ovens, cooktops and rangehoods, with old-appliance removal available in NSW metro on eligible SKUs, bookable at checkout. Click and Collect orders placed online earn Cashback, since the order starts at binglee.com.au. The Bing Lee page on ShopBack shows the current rate table.

Go through ShopBack before you pay and the Cashback tracks to your ShopBack account. Sign in to ShopBack Australia, open the Bing Lee page and go through to binglee.com.au. Click and Collect orders placed online at binglee.com.au are part of the offer, since the order starts online. The current Cashback is shown on the Bing Lee page on ShopBack before you buy.

Bing Lee runs catalogue sales through the year: Boxing Day for TVs, appliances, Dyson and gaming; EOFY (late May to June) for fridges, washers, dryers, dishwashers and business laptops; Black Friday plus Cyber Monday in November for all categories; Click Frenzy in mid-November as an early preview; and mid-year and back-to-school sales in July and January respectively. Bing Lee VIP members can see live member offers, and staff can price-match a verified lower price from JB Hi-Fi, Harvey Norman or The Good Guys on the same in-stock product. For small business ABN buyers, Bing Lee Business Direct handles volume quotes, and the Instant Asset Write-Off on eligible EOFY business devices is a question for ato.gov.au and your accountant. Whichever sale you shop, going through ShopBack before you pay is the step that brings part of what you spend back as Cashback.

Bing Lee accepts major payment methods including Visa, Mastercard, and PayPal in most cases.